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Brian Carlisle on Why Most Commercial Problems Are Not Market Problems and Not Product Problems Either

Brian Carlisle, managing partner of Carlisle Strategic Partners, was 18 years old when his throttle stuck on a jump at Buds Creek Motocross Park in Maryland, five days after 9/11, and he woke up seven days later in the ICU with a broken pelvis, lacerated spleen, bruised kidney, bruised lung, and a left side brain injury. The career he had planned in orthopedic surgery was eventually closed by four rejection letters he didn’t appeal. The career he actually built — in operating rooms, boardrooms, and eventually a CEO seat at a regenerative medicine company — took three decades to understand as…

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