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'Beyond the Screen' episode 2 | AI, creator economy and the future of media
India’s media & entertainment industry is growing fast, but the real shift lies in how decisions get made.
In the second episode of our 'Beyond the Screen' podcast series, Rohit Gupta, CFO, South Asia, Warner Bros. Discovery, joins Ananay Jain, Partner and Media Industry Leader, Grant Thornton Bharat, to decode how audience behaviour, platform fragmentation and capital discipline are reshaping the industry.
Key insights from the conversation:
• Audience behaviour now sets the direction - tech, pricing and content strategies follow its lead
• Content now plays across multiple platforms…
The skinny
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