Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Video Retention Drops at the 3-Minute Mark
In this episode, Lucas and Luna unpack the 'three-minute cliff' — the point in long-form videos where retention predictably falls off unless the creator changes something structural. They look at a real case: a mid-sized software channel that lifted average view duration from 2:45 to 4:10 by reworking their segment structure and adding a visual 'chapter break' at the three-minute mark. They discuss the psychology of attention decay, the role of pattern interrupts, and why the solution isn't just 'make it shorter' — it's about designing for the drop-off…
The skinny
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