How Ferrari became Europe’s most valuable car brand

If Prices Could Talk · Feb 27, 2025 · 36m

In this episode, Jeet Mukherjee and Pete Morelli join Tracy Dent to break down Ferrari’s differentiation and quality of revenue strategy, Honda & Nissan’s $60B deal collapse, and Nike's possible path to a comeback.

We discuss:

- How Ferrari became the most valuable carmaker in Europe at a $90B valuation

- What the Honda-Nissan failed merger tells us about the auto market

- How Nike’s new partnership is a comparison to their Michael Jordan era - and what it tells us about today's consumer markets

CHAPTERS

00:00 Introductions

00:31 WSJ:The Wild Economics Behind Ferrari’s Domination of the…