Selling a SaaS Business? The Metrics Buyers Care About Most
This is the audio version of “SaaS Business Valuation: What Buyers Really Want.”
In this episode, our host, Sara Vaziri, speaks with David Jacobs, Business Broker – Technology Group, about what truly drives the value of a SaaS business and what buyers evaluate before making an acquisition.
David explains why many software founders overestimate the value of their source code while underestimating the importance of recurring revenue, customer retention, growth, and operational maturity. He shares how institutional buyers, private equity firms, and strategic acquirers assess SaaS companies and…
The skinny
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