Latest / Booked Solid Show - Short Term Rental Podcast
Social Media Marketing for Short-Term Rentals: Building a Brand That Books Directly with Emily Lethgo
Most hosts launch a direct booking site and then wait. They post occasionally. They hope something goes viral. And when bookings don't come, they quietly go back to Airbnb.
Emily Lethgo built something different — and she did it in the Smoky Mountains, one of the most competitive short-term rental markets in the country. Starting with a single cabin and a marketing background, she spotted a gap that most operators still haven't filled: the space between having a great property and actually getting people to discover it.
In this episode of the Booked Solid Show, Emily shares how she went from…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.