Faith, Spectacle & the Business of Church: Marti & Mulder on Schuller’s Enduring Influence
What can we learn about the future of the church by looking back at Robert Schuller? In this episode, Loren Richmond Jr. speaks with sociologists Gerardo Marti and Mark Mulder about their new biography, The Church Must Grow or Perish: Robert Schuller and the Business of American Christianity. Together, they explore how Schuller’s entrepreneurial vision, drive-in worship, and architectural grandeur helped shape the megachurch model—and why his story still matters today. This wide-ranging conversation dives into Schuller’s deep pastoral commitment, his embrace of American capitalism, and the…
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