638: (Solo) How I'd Launch an Ecom Brand in 2026 with $10K and Zero Followers

The Foundr Podcast with Nathan Chan · Mar 9, 2026 · 9m

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I get started when I only have a small budget?"

Here's the truth: most founders tattoo their business idea to their arm. They fall in love with the brand, the product, the vision — and they hold on even when the unit economics don't work. But after launching Healthish to $1 million a year at close to 40% net margins, and helping thousands of DTC brands inside Foundr, I know exactly what works.

In…