Latest / The 3Bz Podcast - Building Better Business / EP116 - The Social Introvert: You Don’t Need to Be Loud to Be Seen

Transcript

EP116 - The Social Introvert: You Don’t Need to Be Loud to Be Seen · The 3Bz Podcast - Building Better Business

• 0:01
  Hi there business owner, and welcome to the Three BS Podcast,
• 0:04
  the place where we go beyond the numbers and dive into the
• 0:07
  strategies to help you build a Better Business one step at a
• 0:10
  time. I'm your host, Stephanie, a
• 0:12
  multi awarding entrepreneur with over a decade of experience in
• 0:15
  the bookkeeping and currency world.
• 0:17
  If you're a business owner looking to streamline, grow, and
• 0:19
  get back the time that you deserve, you're in the right
• 0:21
  place. Tackling real world problems,
• 0:24
  answering tough questions, and digging deep into business
• 0:26
  building secrets in just 15 minutes each week.
• 0:30
  So Are you ready to build a Better Business with confidence
• 0:32
  and clarity? Then let's go.
• 0:36
  Hello and welcome back to another episode of the 3DS
• 0:39
  podcast. You'll go to 15 minutes of
• 0:42
  motivation, education and inspiration each week.
• 0:45
  As always, I'm your host, Stephanie.
• 0:47
  Hi. And if you're new here, before
• 0:49
  you follow on this episode, go back and listen to last week's
• 0:52
  episode 115. Otherwise, this one will not
• 0:55
  make any sense. If you are new here, do hit the
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  notification bell on YouTube and subscribe.
• 1:00
  Or if you're listening in on the podcast platforms, do rate and
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  review and subscribe to those two so you know when our
• 1:06
  episodes go live every Thursday morning.
• 1:10
  If you listen to last week's episode and you're still here.
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  Hi, you know that not all introverts are the same.
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  And hopefully you've done the quiz by now and you know what
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  type of introvert you are. And it can completely change the
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  way that you run your business. If you're someone who can be
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  social but finds it really draining, if you prefer deep
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  conversations to small talk, if you want connection but not
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  constant visibility, then you just might be a social
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  introvert. This episode we're going to go
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  into social introvert in much more detail and some strategies
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  to help you build a Better Business your way.
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  If you are a social introvert, let's get into it.
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  So as we talked about last week, the term social introvert can
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  sound a little bit like a contradiction, but it makes
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  total sense when you break it down.
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  And a social introvert is more of the stereotypical introvert
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  we see talks about on the in the media and on on social media.
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  Unlike the preconception, social introverts do enjoy spending
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  time with people, just not all the time.
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  You're comfortable being social on your own terms, but you
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  prefer meaningful 1 to one conversations, much smaller
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  groups, and intentional connection.
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  You don't like small talk, you don't like the flippant
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  comments, and you don't like to be around a lot of people at
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  once. If you're a social introvert,
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  it's how you recharge that matters.
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  You can show up to events, meetings, performing podcasts,
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  but most likely you'll need time alone to reset.
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  The problem is, is that most gurus on social media will tell
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  you that you need to be online constantly.
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  You need to be at every networking event and putting
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  yourself out there in 17 different places every single
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  day. And the problem is that if
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  you're a social introvert, you're doing it wrong.
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  It's going to lead to burnout and it's just not going to help
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  you. You're going to fall out of your
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  business because things are harder than they need to be.
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  So rather than listening to every girl on the Internet, look
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  at your social introvert type. There's four you can choose
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  from. If you haven't yet done the
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  quiz, go and go and do it. It's the link is in the show
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  notes. It's also going to be on our
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  social medias and it will help you find your type.
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  And once you know your type, you can implement strategies that
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  will help you to still build a business but without the
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  burnout. So the first strategy I want to
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  share with you as a social introvert is that you need to
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  focus on connection and not constant exposure.
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  You don't need to be visible 24/7.
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  If you lead a personal brand LED business, you do not need to be
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  visible 24/7. And if you're a product based
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  businesses, your business doesn't need to be visible 24/7.
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  That you are constantly putting out there.
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  You are constantly showing up. You need to show up
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  intentionally where your audience actually is and build
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  genuine trust. If you focus on those
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  connections and not speaking to everyone or anyone, you're going
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  to get less burnt out because you're not going to need to
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  recharge that social battery just quite as regularly or as
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  frequently. So if you don't like hanging out
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  on Facebook and your audience don't hang out on Facebook, then
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  don't show up on Facebook or outsource to somebody who does.
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  You don't need to be doing it. If you're on your own as a solo
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  opener, play to your strengths. Host regular 1 to 1 calls
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  instead of huge live sessions. If you're somebody who does
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  master classes, then if that group of people is too
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  overwhelming for you, then make it 1 to 1 cause do power hours.
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  That's what we do at ABCSUK. We don't do the big group calls
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  or the big master classes because I like that one to one.
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  I find it easier to connect. Rather than speak to everybody
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  at once, I'd like to talk to one person.
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  When I record these podcasts, I usually have one person in mind
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  I am talking to because I find that easier, less overwhelming,
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  and doesn't deplete my social battery just quite as as quickly
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  or severely. Sending voice notes to potential
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  clients instead of cold messages is a really good way to focus on
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  that connection over constant exposure.
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  We can all copy and paste those spammy DM messages.
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  We all get receive those spammy copy and paste DM messages. 9
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  times out of 10 they haven't even changed your name in it.
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  If you're going to send voice notes then that's probably an
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  easy way to get to know them and build that connection from the
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  beginning. I do get a few videos and voice
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  notes on LinkedIn on the DMS quite regularly from people that
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  are looking at me as a potential client want to sell to me.
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  And I always take the time to listen to them because actually
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  they've made the effort to send that personalized deeper
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  connection of a message rather than just sending out cold
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  messages that have copied and pasted and got my name wrong.
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  And if you are looking to build a community, build it in a small
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  private space, have a membership or a Slack group and focus on on
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  connecting with a small number of people and limiting the
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  number of people if it needs to be that way.
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  Don't focus on reach quite as much because then you are
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  attracting more aligned clients and you won't exhaust yourself
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  doing it. You'll be getting clients in
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  through the door that are more suited to you and nine times out
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  of 10 they will be a social introvert too.
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  So actually when we have a new client calls ABCSUK, they come
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  on a video call usually first, but we always ask them if it's
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  like a phone call or a video call.
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  And some people hate being on the phone so they want to do it
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  via e-mail. Now there's times when you have
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  to go on video and you have to meet these people.
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  I'm not saying never ever do it. We have anti money laundering
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  regulations at the practice that have to be adhered to.
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  So we do have to meet every single client and ensure they
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  are who they say they are. But actually to remove the
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  anxiety, to remove the stress of that first initial meeting, if
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  we can make it easier for our clients and that's what we're
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  going to do. Strategy #2 batch your energy,
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  Don't spread it thin. Now this is what I'm really
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  starting to work on as a social introvert.
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  Showing up takes energy, even if you enjoy the interaction.
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  I love coming to do this podcast each week.
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  I loved speaking on stage account X.
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  It was a big goal of mine on the goal board for a long time, but
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  it is exhausting. So instead of booking meetings
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  throughout the week or posting content every single day, or
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  going setting yourself a challenge to just go and post as
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  one or two days a week, try batching.
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  So this might mean grouping your client calls into just one or
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  two days a week. So you only do sales calls or
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  client calls on a Monday and A and a Wednesday.
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  For example. Scheduling your content creation
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  for once a week, once a month, whatever it may be, pre
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  recording videos or podcasts in one go and then resting the next
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  day. So usually I've been coming on
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  here on a Monday morning, recording the podcast, editing
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  it, scheduling it, and it goes out to you on the Thursday.
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  What I'm starting to do and what we were doing going forward is
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  actually recording those in in batches.
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  So that one Monday a month, I do a whole month's worth because
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  that way I can manage my energy on my terms and I'm not having
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  to constantly switch between that being on and being off mode
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  because that on mode definitely drains the battery so much
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  quicker. And finally, if you are a
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  business owner who is a social introvert and go into these big
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  networking meetings fill you with dread, then let your
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  clients do the talking. Social introverts often build
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  incredible trusted client because they're thoughtful, they
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  listen and they deliver. And that that personal service
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  and that high level high touch point service makes them natural
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  candidates for a referral based growth.
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  Instead of constantly chasing leads online, you can lean into
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  word of mouth with your existing clients.
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  This looks really well if you're a service based business.
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  I haven't had to market my practice.
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  The 1st 2 1/2 years of my practice I didn't do any form of
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  marketing, which let me tell you comes as a great big shock and
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  suddenly you need to start doing that to continue your rate of
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  growth. So instead of constantly chasing
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  these online, create a simple referral process or a thank you
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  incentive. So what we do at a BCSUK is we
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  offer a discount on the invoice depending on the number of
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  clients that actually come through and sign up through them
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  so that they get a reduction on the bill.
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  They're not spending as much, but we're building our client
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  base in in the process. A thank you incentive works well
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  as well. So if you have referred, you can
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  offer a discount code, You could offer an additional free
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  product. If you're product based, a thank
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  you incentive. Sometimes it can be as simple as
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  adding a packet of sweets or a sticker into an order.
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  If you're product based, those little touches go a long way to
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  making our clients feel valued and then they're going to
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  recommend you to other people, ask happy clients to leave a
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  testimonial or introduce you to someone.
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  I think as business owners we need to get better at asking.
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  Do you know anyone who do you? Could you leave a testimonial?
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  I've now started automating that process.
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  What we've started doing at ABCSUK is every quarter we have
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  a meeting. We've always done it.
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  We do a quarterly review of our clients.
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  We look at their accounts, their finances.
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  We plan the next quarter. When that's booked into the
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  diary, they get an automated e-mail and then they get one a
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  week before and one a day before just to remind them that their
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  service is coming up, that the meeting's coming up, whether
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  it's in person, online, whatever it may be.
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  I've now set it so that automatically one hour after
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  that meeting finish time in the diary, they get an e-mail saying
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  thank you for coming to see me today.
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  Let me know if you've got any more questions.
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  If you've got 60 seconds, can you just leave me a Google
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  review and then put the link in? And those Google reviews then
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  become your content. They become then become your
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  social proof. And I even put a line in there
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  that says, if you've already done it, thank you so much.
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  If anything's changed and you'd like to update it, that would
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  also mean the world every quarter now my clients are going
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  to get that. And even if a small percentage
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  actually fill it in, that's testimonials that I can use to
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  help me find more clients. Again, automating the follow up
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  so it doesn't rely on you being on is a great one too.
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  So when you send a proposal to a client, if you're service based,
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  a lot of these are service based because that's how I run my
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  business. So I can give you personal
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  experience. So automating that follow up.
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  So when a proposal goes out, the follow up emails are already put
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  into Outlook, which is what we use ready to go into your e-mail
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  provider. Your follow up, you're going to
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  do it via video, record the video when you send the proposal
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  out and then just schedule it to go later on because then you go,
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  you don't have to be on. You could be at home, you could
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  be on a recharge time, you could be having a an office day where
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  you don't talk to anyone and you get some deep work done.
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  But that follow up is still being done.
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  So it doesn't stop the growth in your business.
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  As your business grows, your reputation grows and then you
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  don't have to be everywhere at once, but you're still going to
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  gain the benefits by leaning into being a social introvert.
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  So to recap, if you are a social introvert, you can be social.
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  You just need space to recover and put in those hours, days in
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  your diary. Either side of big social events
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  is going to help you recharge in the best way possible.
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  And again, that recharging doesn't need to be not working
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  on the business or in the business.
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  You just need to do work that doesn't require you to be
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  social. Do the back end stuff, do the
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  things that if you want to do emails, do them and schedule
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  them to go out so that you've not got the worry of having to
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  reply to them you, but you know that that task is dealt with.
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  Remember that you work best in a small meaningful environment.
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  So have a look at your business and make sure that it's working
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  in the best way for you. And you don't need to be loud to
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  be successful. I think that's one of the
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  biggest misconceptions as a business owner.
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  You don't need to be loud out there live on social media every
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  single day in order to build a successful business.
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  It's important to play to your strengths and not someone else's
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  playbook. Of the strategies I've given you
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  today, maybe one would work, maybe 2 would work, maybe none
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  would work. What business you have is unique
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  to you, but you need to play to your strengths.
• 13:09
  If you're a social introvert, look at ways that you can use
• 13:12
  that to your advantage. And if you're not sure of what
• 13:15
  type of introvert you are yet and you've made it this far in
• 13:19
  this episode, then do go and take the quiz.
• 13:22
  It is live and it gives you insight into how to actually
• 13:24
  grow your business in a way that actually suits you.
• 13:27
  If in the show notes, you'll find it on social media.
• 13:30
  If you do take the quiz, let me know what you think of it.
• 13:33
  Let me know if you think anything is missing.
• 13:34
  Let me know of any way you can improve it.
• 13:37
  Send me an e-mail. I would love to hear from you.
• 13:41
  And then next week we're going to move on to the thinking
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  introvert, which is the strategic idea driven business
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  owner who is in the head, sometimes a bit too much and
• 13:49
  needs help turning those thoughts into action.
• 13:52
  As always, if you found this episode useful, please do like
• 13:56
  rate and review wherever you are listening to it to help me push
• 13:59
  this out to more business owners.
• 14:00
  And if you do have any feedback or any topics you'd like us to
• 14:03
  cover on three of these podcast, do let us know that too.
• 14:06
  I'd love to hear from you. See you next week.
• 14:09
  Bye. And that brings us to the end of
• 14:12
  another episode of The Three Bees podcast.
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  I hope you found it useful and that you're walking away with
• 14:16
  some motivation, inspiration, or education to help you build a
• 14:21
  Better Business. Don't forget to subscribe, leave
• 14:23
  a review, and of course, connect with us on social media for more
• 14:26
  insights, tips, and behind the scenes content.
• 14:28
  Your next step in building a Better Business is just a click
• 14:31
  away. I can't wait to connect with you
• 14:32
  and I'll see you on the next episode.
• 14:34
  Bye.