Aransas Savas: Forget Journey Mapping: Define a More Valuable Customer Experience
Your customer is the lifeblood of your company. We hear this over and over again. Yet, companies don't do a great job of crafting a customer experience that actually meets our needs, values our time, and helps us achieve our goals.
Customer experience is all the rage - why do so many companies get it wrong?
Today, Aransas Savas and I discuss the myths of customer experience strategy: where companies go wrong in aligning the entire business around the customer's experience and why those end-of-call automated surveys just give you useless data. She shares her own experiences with brands on…
The skinny
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