128. Why Financial Coaches Should Talk About Transformation (Not Just Coaching)

Money Made Human Podcast · Oct 16, 2025 · 12m

Most coaches struggle to talk about their work in a way that makes people want to invest. They know they're getting clients results, but when it comes to marketing, something feels off. They're not sure if they should talk about financial coaching or focus on what actually happens for their clients.

This struggle is costing coaches clients every single day. For over 10 years, I fully embraced that what I created was transformation for people. Then the coaching industry exploded and "transformation" became the buzzword everyone used…even people offering surface-level advice. And so, I pulled…