Latest / Epic Entrepreneurs / Stop Playing Small: The Power of Authentic Business Growth with Kimber King of Moksha Health & Wellness

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Stop Playing Small: The Power of Authentic Business Growth with Kimber King of Moksha Health & Wellness · Epic Entrepreneurs

• 0:26
  SPEAKER_01: All right, welcome back everyone to this week's episode of Epic Entrepreneurs.
• 0:30
  SPEAKER_01: I am Cliff McCray, filling in for Bill Gilliland with your local business training and coaching firm, Action Coach Business Growth Partners.
• 0:38
  SPEAKER_01: I'm excited to have Kimber King with Moksha Health and Wellness as the focus for our Epic Entrepreneurs podcast episode today.
• 0:45
  SPEAKER_01: So, Kimber, please introduce yourself and tell us a little bit about yourself and your company and what primary products or services you offer our community.
• 0:53
  SPEAKER_00: Yeah, thanks for having me, Cliff.
• 0:54
  SPEAKER_00: Really excited to chat with you today.
• 0:56
  SPEAKER_00: So I'm a holistic health coach.
• 0:59
  SPEAKER_00: What that basically means, if anyone's unfamiliar, is instead of using pharmaceutical surgery, the Western medicine route, we use diet, lifestyle, herbs, self-care, stress management, and really take this just proactive approach to health instead of just putting a band-aid on the symptoms.
• 1:18
  SPEAKER_00: So the main way that I work with clients now is actually in a year-long course, which might sound crazy, but I was finding I used to work with clients one-on-one and they needed more consistency than just meeting once a month and hearing something once.
• 1:34
  SPEAKER_00: They needed to hear it over and over again way more frequently.
• 1:37
  SPEAKER_00: And they needed more accountability, you know, instead of just a few days before they knew they had an appointment with me.
• 1:43
  SPEAKER_00: Oh my gosh, I gotta start taking those herbs again.
• 1:45
  SPEAKER_00: You know, it was seeing these folks week in and week out really holding each other to really high standards and community makes such a big difference as well.
• 1:54
  SPEAKER_00: Healing together with people with similar values that really want the same thing.
• 1:58
  SPEAKER_00: And so it's been a blast to hang out with a group of fiery women in this year-long container.
• 2:05
  SPEAKER_01: Yeah, no, I love it.
• 2:06
  SPEAKER_01: I love it.
• 2:07
  SPEAKER_01: I I actually do, I'm I'm kind of a holistic person myself as far as you know, herbs and stuff like that.
• 2:12
  SPEAKER_01: I'm I'm big on, you know, rather than taking, you know, because a prescription from a doctor, hey, what can I use that's natural that can get me a fact?
• 2:21
  SPEAKER_01: Um, so I'm big on that too.
• 2:23
  SPEAKER_01: So yeah, so if getting into that, if you had to start your business from square one, what would you do differently?
• 2:29
  SPEAKER_00: Oh, such a good question.
• 2:31
  SPEAKER_00: Um I think there's kind of a lot of like tangible practical answers, but I think they can all be summed up in just a bigger picture answer of be less afraid of failure.
• 2:43
  SPEAKER_00: I definitely played small and kept my voice small and tried not to ruffle any feathers and didn't take any risks, and just all for the sake of keeping myself in this zone where I knew things would work and things would succeed.
• 2:56
  SPEAKER_00: And while that might have been true, it like it definitely hindered growth and expansion and any of the things that actually make business really exciting and meaningful and also part of your own spiritual growth.
• 3:11
  SPEAKER_00: So yeah, like I knew to have an email list and have an Instagram and work on my marketing, but my messaging was very bland and cookie-cutter, and I didn't put any effort into yeah, making things like pretty and like the graphic design and all of that was just all over the place.
• 3:32
  SPEAKER_00: Like branding was not a thing that I knew was important.
• 3:36
  SPEAKER_00: Um, and yeah, just like really finding a way to connect with a really specific niche.
• 3:41
  SPEAKER_00: I was trying to be everything for everybody, and as a result, got nobody from that.
• 3:48
  SPEAKER_00: So yeah, I mean, gosh, I feel like looking it back at my path of entrepreneurship, it's just like it started as throwing spaghetti at the wall and seeing a whole bunch of stuff that didn't stick, and then being resilient enough to be like, okay, I've tried so many things that didn't work.
• 4:02
  SPEAKER_00: There's gotta be something in here that makes sense.
• 4:04
  SPEAKER_00: What is it?
• 4:05
  SPEAKER_00: So yeah.
• 4:07
  SPEAKER_01: Okay.
• 4:08
  SPEAKER_01: So you probably had a lot, like you said, you had an email list and you probably had a lot of people, you were sending out emails, and probably a lot of people were like, eh, probably don't want to read that, right?
• 4:15
  SPEAKER_01: Because it didn't stand out as much.
• 4:17
  SPEAKER_01: Is that what you're saying?
• 4:18
  SPEAKER_00: Yeah, yeah, yeah.
• 4:20
  SPEAKER_00: And so the type of holistic health coaching that I do, it comes from ancient India and the tradition is called Ayurveda.
• 4:27
  SPEAKER_00: And I think I also learned that as soon as people are confused, like they just tune out.
• 4:32
  SPEAKER_00: And so I've actually stopped calling my business Ayurveda, and it's gone way better.
• 4:37
  SPEAKER_00: Even though that's still the knowledge and my training and my experience and my own holistic health journey stems from that particular school of thought.
• 4:46
  SPEAKER_00: Just making it more relatable to real people's stories and real people's struggles instead of trying to explain what Ayurveda is and why they need it and how it's gonna help them, like skip all of that and just go to the part where people say, Okay, I have brain fog, fatigue, joint pain, weight gain.
• 5:04
  SPEAKER_00: Can you help me with it?
• 5:06
  SPEAKER_00: Like, they don't care so much about like this cool ancient tradition from India.
• 5:10
  SPEAKER_00: They're just like, tell me what to do because I want to get out of this discomfort and get out of this pain.
• 5:15
  SPEAKER_01: Yeah, yeah.
• 5:16
  SPEAKER_01: They just want to know how do you how do I lose the weight?
• 5:18
  SPEAKER_01: How do I do this?
• 5:19
  SPEAKER_01: How do I do that?
• 5:20
  SPEAKER_01: Gotcha.
• 5:21
  SPEAKER_01: So, what have your biggest learnings been as an owner since you started your business?
• 5:25
  SPEAKER_01: What have been the biggest things you've learned?
• 5:28
  SPEAKER_00: I think it's kind of taking that question that you asked before and turning it on its head of, okay, I know what doesn't work.
• 5:35
  SPEAKER_00: So the opposite is what did work, which is being bold in my messaging, being authentic in my messaging, speaking to a really particular audience instead of trying to be everything for everyone.
• 5:48
  SPEAKER_00: Like now I know my people of three things.
• 5:52
  SPEAKER_00: So they're women, they're this like fire-hearted, driven, determined go-getter, get stuff done, make stuff happen, like get out of her way because she is in charge, type of lady.
• 6:03
  SPEAKER_00: And they also are faith-fueled.
• 6:05
  SPEAKER_00: And so I think just coming out and being transparent about my faith also was terrifying, but actually really just instrumental and positive for my own relationship with God, my own relationship with my business, and then my relationship with my customers as well.
• 6:23
  SPEAKER_00: So yeah, just being not being afraid to like say the thing.
• 6:27
  SPEAKER_00: And yes, that means that some people are gonna unfollow you and some people are gonna leave your email list.
• 6:32
  SPEAKER_00: And I had heard all of that advice before, listening to podcasts or reading blogs or YouTube videos about business, but I never actually took it to heart and implemented it.
• 6:42
  SPEAKER_00: And once I did, that made a really, really big difference.
• 6:47
  SPEAKER_00: And also, I think just entrepreneurship is hard.
• 6:51
  SPEAKER_00: We're kind of sold this idea of like, well, you can just take your laptop and work from wherever and go take a vacation and spend a week at a beach resort.
• 6:59
  SPEAKER_00: And it's like, no, no, no.
• 7:01
  SPEAKER_00: You are the only one.
• 7:02
  SPEAKER_00: You're the one that does the marketing and the sales and the accounting and the customer service and the troubleshooting and the figuring out what technology platforms you should use.
• 7:11
  SPEAKER_00: Like, it's not for the faint of heart.
• 7:13
  SPEAKER_00: And so I think if people are considering entrepreneurship because they think it's gonna make their life easy, that's absolutely the wrong motivation to start your own business unless you just want to pay someone else to run it for you.
• 7:25
  SPEAKER_00: So um but I'm I have that fire heart and I like the work and the grit and the determination.
• 7:31
  SPEAKER_00: So leaning into that and then not getting overwhelmed and getting burnt out and running myself into the ground.
• 7:37
  SPEAKER_00: So I've had to learn like how to maintain my own energy, but then I can teach that to my clients as well.
• 7:43
  SPEAKER_01: Yeah, yeah.
• 7:44
  SPEAKER_01: You kind of answered like the next two questions here with that that answer.
• 7:48
  SPEAKER_01: Let's dig into a little bit more.
• 7:49
  SPEAKER_01: So obviously, other than what you said, that that common misconception, what other common misconceptions about running a business have you have you dealt with?
• 7:58
  SPEAKER_00: Um, I kind of thought that my because I have that work ethic where I can just get so much done in such a short amount of time, I assumed, well, if I just work hard enough, I will be rewarded.
• 8:11
  SPEAKER_00: And that was totally untrue.
• 8:14
  SPEAKER_00: It's like, yeah, you have to be able to work hard, but you have to be able to work hard on the right things.
• 8:18
  SPEAKER_00: And so much for me starting out was figuring out what the right things are.
• 8:22
  SPEAKER_00: Like I had all the drive, but it wasn't in the right direction yet.
• 8:27
  SPEAKER_00: And so, yeah, I think just also not being so prideful as to think you have to do it all on your own, like get good mentors, get good help earlier on, so you're not wasting as much time just throwing the spaghetti at the wall.
• 8:39
  SPEAKER_00: And I'm hoping that's what folks do when they reach out to action coaching is saying, okay, I don't know everything yet, but there are people out there that can help me know the right things.
• 8:51
  SPEAKER_01: Yeah, no, you're exactly right.
• 8:52
  SPEAKER_01: You're exactly right.
• 8:53
  SPEAKER_01: So, and and and I know I already know where you're gonna go with this one here, but I'm gonna ask it anyways.
• 8:58
  SPEAKER_01: Do you think you're a better entrepreneur or employee and why?
• 9:01
  SPEAKER_00: Hmm, definitely an entrepreneur, even though it's scary at times.
• 9:07
  SPEAKER_00: I mean, when you're a really, really hard worker, trading time for money doesn't make sense.
• 9:13
  SPEAKER_00: Because if you get more done in an hour than the average person gets done, there's not necessarily reward for that.
• 9:20
  SPEAKER_00: Like maybe if you worked in sales or something like that, or it's commission based and you're like earning your own way.
• 9:26
  SPEAKER_00: But for me, I mean, before this, I had a corporate nine to five, and me having a hard work ethic just got me, you know, pats on the back and add a girls, and that doesn't really help too much at the end of the day.
• 9:38
  SPEAKER_00: Like once you take your pride and your ego out of it, and you're like, okay, that was nice to receive that compliment, but really it wasn't helping anything.
• 9:46
  SPEAKER_00: And so I love also just the freedom and the flexibility of getting to make your own schedule.
• 9:52
  SPEAKER_00: So it's like, yes, I still work just as much, if not more, but I can decide when that is, and I can figure out what projects I want to prioritize.
• 10:00
  SPEAKER_00: Like, there's just there's a lot more autonomy, and that's just a value of mine just as a person that's really, really important.
• 10:07
  SPEAKER_00: And being an entrepreneur lends itself to so much more autonomy than being an employee for someone else.
• 10:14
  SPEAKER_00: So, I mean, I could have stayed at my nine to five corporate job for a really long time and been really good at it, but it would have felt I guess it would have felt complacent.
• 10:24
  SPEAKER_00: It would have felt easy.
• 10:26
  SPEAKER_00: Whereas entrepreneurship definitely is scary and challenging, but I have to welcome that challenge and that growth and pushing me to new edges because that's good for me as a human, mentally, spiritually, all the things.
• 10:42
  SPEAKER_01: Okay, okay.
• 10:43
  SPEAKER_01: So, how do you handle taking vacations when running a business?
• 10:47
  SPEAKER_00: Yeah, um, basically I just try and make sure that financially I'm gonna be okay and then take the time off and just assume I'm not gonna make any money while I'm gone.
• 10:59
  SPEAKER_00: So just some planning ahead of time.
• 11:02
  SPEAKER_00: And because in the health and wellness space, you know, there are clients that could say, Oh yeah, I have a question about my herbs, or like I want to reach out.
• 11:11
  SPEAKER_00: I'll find a peer that has similar levels of training that I do.
• 11:16
  SPEAKER_00: And I'll tell all my clients, like, hey, well, I'm out of office.
• 11:19
  SPEAKER_00: If you have a question, if there's something urgent, like here's someone you can reach out to that will be able to answer those more health-related questions.
• 11:27
  SPEAKER_00: And really, really grateful to just have a really awesome group of people around me that I can rely on and ask for that help and that support when I need it.
• 11:36
  SPEAKER_00: And I mean, that maybe fits into some of the other questions that you've asked too, but just having community as an entrepreneur makes a huge difference because it can feel kind of lonely, like you're just working by yourself on your laptop all the time.
• 11:50
  SPEAKER_00: Um, I don't know if that's others' experience, but it definitely was for me at times.
• 11:53
  SPEAKER_00: And so finding networking groups and finding business groups and finding folks that either are in your industry or have similar values that you can just talk shop and ask questions and bounce ideas off of.
• 12:05
  SPEAKER_00: Um, I think that just makes a really, really big difference and just keeping your morale up the times when it's challenging or hard, or you've just thrown a big batch of spaghetti at the wall and seen nothing from it.
• 12:18
  SPEAKER_01: Okay.
• 12:19
  SPEAKER_01: So now you did um say something about networking groups.
• 12:22
  SPEAKER_01: Are there any networking groups that you'd like to highlight in particular?
• 12:26
  SPEAKER_00: Sure.
• 12:27
  SPEAKER_00: Um, I am a big fan of BI, Business Networking International.
• 12:32
  SPEAKER_00: And so I know a couple other folks that have been featured on this show.
• 12:35
  SPEAKER_00: Maya Pataki from Carolina Outdoor Lighting, Calvin Denny from Carolina Mountain, uh, Atlas Mountain contractors.
• 12:42
  SPEAKER_00: Yeah, just building relationships.
• 12:45
  SPEAKER_00: You know, you can't go into networking just thinking, how many business cards can I hand out or what am I looking to get out of this?
• 12:51
  SPEAKER_00: It really has to be, it's almost like speed dating, I guess.
• 12:55
  SPEAKER_00: You go into a room full of crowded people and you just figure out, okay, who's my people?
• 12:59
  SPEAKER_00: Like who am I drawn to?
• 13:00
  SPEAKER_00: Who do I have a connection to?
• 13:01
  SPEAKER_00: Who would I just legitimately want to go get coffee with after this is over?
• 13:05
  SPEAKER_00: And then when you care about someone, you naturally want to pour into their business and support them and help them however you can.
• 13:11
  SPEAKER_00: So it doesn't feel forced or transactional.
• 13:15
  SPEAKER_00: So that's a big one.
• 13:16
  SPEAKER_00: I used to really love to go to Flourish of Asheville, but unfortunately that one has stopped meeting.
• 13:22
  SPEAKER_00: So I'm actually kind of looking for just uh women-only small business owners around in Asheville that could take that one's place because that one was really, really great.
• 13:31
  SPEAKER_00: Shout out to Missy Fritz and her coaching business for running that one.
• 13:36
  SPEAKER_01: Nice, nice.
• 13:38
  SPEAKER_01: So, yeah, and I'm not sure how you're going to answer this, but uh, how do you balance your personal life with the demands of running a business?
• 13:44
  SPEAKER_01: Are you kind of a 6 p.m., 7 p.m.?
• 13:47
  SPEAKER_01: Hey, I'm done for the day.
• 13:48
  SPEAKER_01: I'm not taking any calls, I'm not doing anything else, or do you kind of work around the clock?
• 13:52
  SPEAKER_01: How do you handle that?
• 13:53
  SPEAKER_00: Great question because this is kind of what I teach a little bit in my course, you know.
• 13:59
  SPEAKER_00: So if I'm catering to these driven go-getter, fire-hearted women, we can all very easily tend towards just working all the time because that's what we're good at.
• 14:08
  SPEAKER_00: That comes easily to us, that feels productive, which makes us feel good.
• 14:12
  SPEAKER_00: And so the things that I've learned, I pass directly on to my clients.
• 14:16
  SPEAKER_00: So yeah, I think you absolutely have to have a boundary, have a hard stop.
• 14:22
  SPEAKER_00: Because especially if you have that like go-getter mindset, it's very easy to blur the lines and say, Oh, I'm just gonna do this one other thing.
• 14:29
  SPEAKER_00: It won't take me long, or I'm just gonna send this one other email, or I'm just gonna do this.
• 14:33
  SPEAKER_00: And so, yeah, I actually instruct clients to kind of bookend your day.
• 14:39
  SPEAKER_00: Like, when does your workday start and when does it end?
• 14:41
  SPEAKER_00: And have some sort of practice, whether it's a breathing exercise, or, you know, I have a lot of background in the yogic tradition.
• 14:49
  SPEAKER_00: So lying in shavasana, just taking a rest at the end of the day, doing your exercise, something that just kind of turns you from that on to off mode.
• 14:59
  SPEAKER_00: And it's really a skill that you actually have to work on, being able to flip that switch from on to off when the default is just on, on, on.
• 15:07
  SPEAKER_00: So I think something else is just asking for accountability, maybe from the people that you live with or whoever, however, you spend your evenings.
• 15:15
  SPEAKER_00: And so for me, my husband is super great for that.
• 15:19
  SPEAKER_00: He just like relaxes my nervous system, says, hey, put the work away, let's connect, let's make dinner.
• 15:25
  SPEAKER_00: And it's just over time, like that neural pathway becomes stronger and stronger and stronger, where it's easy to make that choice of like, oh, right, this is my routine.
• 15:33
  SPEAKER_00: I come home, we make dinner, I can relax, I can set work down.
• 15:38
  SPEAKER_00: But sometimes it requires a little more finagling than that.
• 15:43
  SPEAKER_00: Like sometimes you have to really just like tire yourself out enough in a day, mentally and physically, for your body to be able to say, okay, it's time to actually relax and turn off, and I can feel good about that.
• 15:56
  SPEAKER_00: And so I have some also some herbal remedies that I can recommend to folks.
• 16:00
  SPEAKER_00: Like I said, from the yoga perspective, some really amazing breathing exercises.
• 16:04
  SPEAKER_00: Like no one should ever doubt the ability of your breath to regulate your nervous system makes a huge difference.
• 16:11
  SPEAKER_00: And then faith comes into it as well, you know, just trust your higher power with the to-do list that is undone, that it's gonna be okay that those things are left undone.
• 16:22
  SPEAKER_00: Because there's always gonna be a to-do list.
• 16:24
  SPEAKER_00: So making peace with the fact that it's there instead of letting it own you and realizing your to-do list is not the most important thing in the world, which we can sometimes place too much emphasis there.
• 16:36
  SPEAKER_00: Um, I think that really, really helps as well.
• 16:40
  SPEAKER_01: Yeah.
• 16:41
  SPEAKER_01: And and there's always tomorrow, right?
• 16:42
  SPEAKER_01: It's exactly yeah.
• 16:44
  SPEAKER_01: It'll be there.
• 16:44
  SPEAKER_01: It's not going anywhere.
• 16:45
  SPEAKER_01: So we're gonna go ahead and head into what's called the quick fire round.
• 16:48
  SPEAKER_01: So uh what this is is I'm going to ask you uh I'm gonna say one word.
• 16:53
  SPEAKER_01: And basically, when you hear that one word, I want you to give me the first idea that pops into your head when it comes in regards to running your business.
• 17:01
  SPEAKER_00: Okay.
• 17:03
  SPEAKER_01: You're like, oh gosh, what am I getting into?
• 17:05
  SPEAKER_01: Um education.
• 17:08
  SPEAKER_00: Necessary.
• 17:11
  SPEAKER_01: Now your your response doesn't have to be one word.
• 17:13
  SPEAKER_00: Oh, okay.
• 17:14
  SPEAKER_00: I thought I only got one word to answer.
• 17:15
  SPEAKER_00: Okay.
• 17:16
  SPEAKER_01: No, no, no, and now let's go ahead and do that again.
• 17:18
  SPEAKER_01: So education.
• 17:21
  SPEAKER_00: Necessary.
• 17:22
  SPEAKER_00: And I don't think that means that you, you know, have to have a bachelor's degree or an MBA to run your business, but by the very qualities of owning and running a business, it requires that you constantly be learning and open to learning.
• 17:34
  SPEAKER_00: And if you're just doing the same things the same old way without being able to understand what has happened before and maybe wanting to do things differently in the future, I mean, you're never gonna grow.
• 17:44
  SPEAKER_00: You're gonna stay stagnant, and that's boring and unhelpful.
• 17:48
  SPEAKER_00: So yeah, seeking out resources and help and mentors and trainings and all of that, I think is incredibly useful as well, as long as you're not using that as a crutch and procrastination to not actually build your business until you're quote unquote ready, because you're never gonna feel 100% ready.
• 18:06
  SPEAKER_00: There's always gonna be some part that's scares you.
• 18:08
  SPEAKER_00: So you just kind of have to kind of have to jump, kind of have to go for it.
• 18:11
  SPEAKER_00: And you can figure out what you don't know along the way and learn it.
• 18:14
  SPEAKER_00: But being willing to learn feels absolutely necessary.
• 18:19
  SPEAKER_01: I love that answer.
• 18:20
  SPEAKER_01: That's awesome.
• 18:21
  SPEAKER_01: Next word is planning.
• 18:23
  SPEAKER_00: Hmm.
• 18:25
  SPEAKER_00: But to be honest, the first word that popped into my head was annoying, but I guess I could dive into that a little bit.
• 18:33
  SPEAKER_00: I mean, similar to education, maybe I wonder if there will be a theme that comes up across my answers that yes, you need to plan, but you also have to be prepared for the plan to change.
• 18:43
  SPEAKER_00: So it's finding this middle ground, kind of like what I said for education.
• 18:48
  SPEAKER_00: I mean, you can't wait until you're perfectly ready and have all the degrees and all the certificates and all the trainings you could possibly ever need.
• 18:54
  SPEAKER_00: But at the same time, you don't want to just go in foolhardy and blind.
• 18:58
  SPEAKER_00: I think it's the same for planning.
• 19:00
  SPEAKER_00: You don't want to just procrastinate by planning and taking all of your time figuring out, well, what about this and what about this and what if this and planning for every possible contingency that likely will never happen.
• 19:11
  SPEAKER_00: But at the same time, if you just totally fly by the seat of your pants and don't have any plan, that probably won't work either.
• 19:18
  SPEAKER_00: So I think it's got to be somewhere in the middle.
• 19:21
  SPEAKER_00: Um, so I probably do less, I would guess, than most entrepreneurs do.
• 19:29
  SPEAKER_00: But kind of knowing what is my plan this week, what is my plan this month, what is my plan this quarter, and I have like very, very rough ideas of that.
• 19:39
  SPEAKER_00: But if you're a person that's kind of just been flying on autopilot or not really engaged with any of the metrics of your business, I mean, leaning into planning and knowing some of the intricacies could probably be really beneficial and helpful.
• 19:53
  SPEAKER_01: Inspiration.
• 19:56
  SPEAKER_00: Beautiful.
• 19:58
  SPEAKER_00: Um, I find that with us fire-hearted folks, we're sometimes, and this isn't true of everyone, just broad generalization here, we're sometimes more of the workhorse and the doers and the executors, and we're not so much the dreamers and the ideas and the what if, you know, 30,000-foot view.
• 20:19
  SPEAKER_00: And so when I feel genuinely inspired by something, that doesn't happen all the time.
• 20:26
  SPEAKER_00: I guess in that kind of like creative, fresh, new ideas way.
• 20:30
  SPEAKER_00: And so yeah, I take that as a gift and run with it, but know that I have systems and discipline that will keep me going when even when I don't feel all of the just rainbows and butterflies inspired by my business.
• 20:44
  SPEAKER_00: But in general, since I've switched to the year-long model, it is really inspiring.
• 20:49
  SPEAKER_00: Like every group call that I have with my ladies, I just think, wow, this is so amazing.
• 20:55
  SPEAKER_00: This is the way I want to show up.
• 20:57
  SPEAKER_00: This is the way that actually gets people to the health that they truly desire.
• 21:01
  SPEAKER_00: And so that is inspiring right now, for sure.
• 21:05
  SPEAKER_01: And last word is commitment.
• 21:08
  SPEAKER_00: Easy.
• 21:10
  SPEAKER_00: Um, that's that's just for me again, you know.
• 21:13
  SPEAKER_00: I'm just kind of this person that you gotta be all in and you gotta show up, and you're not gonna flake, you're not gonna back out, you're not gonna stop when it gets hard, or you don't want to.
• 21:24
  SPEAKER_00: I think there's just some some grit and determination.
• 21:28
  SPEAKER_00: And I was lucky enough, praise God, to learn those lessons before coming into entrepreneurship just from intense physical sports, uh, weightlifting, running ultra marathons, things like that.
• 21:41
  SPEAKER_00: But I think if you don't already have that quality, you can definitely learn it from entrepreneurship.
• 21:47
  SPEAKER_00: It will teach it to you, it will make you learn it.
• 21:51
  SPEAKER_00: But yeah, I think it's just one of my favorite qualities in other human beings, like showing up when you say you're gonna show up, being true to your words, sticking to things, even when it's uncomfortable, because our whole society now is just focused on comfort and easy and quick and painless, and entrepreneurship is not like that.
• 22:10
  SPEAKER_00: And I think real life is not like that if you're actually committing to the process and not running away from it.
• 22:16
  SPEAKER_01: Yeah, no, I agree, totally, totally agree with that.
• 22:19
  SPEAKER_01: I love that answer.
• 22:20
  SPEAKER_01: Thanks.
• 22:21
  SPEAKER_01: All right, so yeah, so what words of and uh and you can be as candid as you you'd like on this answer.
• 22:27
  SPEAKER_01: What words of advice would you offer to other business owners, specifically small business owners who are looking to grow their business?
• 22:34
  SPEAKER_00: Hmm.
• 22:35
  SPEAKER_00: You probably already have a lot of strengths, and your strengths are probably easy for you.
• 22:42
  SPEAKER_00: But there's probably some part of your business that you're avoiding or telling yourself a story that you're not good at, or just kind of letting that part of your business limp along.
• 22:53
  SPEAKER_00: And so I think you'll probably get more bang for your buck, more growth, more return on an investment of time and energy to focus on the things that you're not good at.
• 23:05
  SPEAKER_00: And that's not to say you have to become an expert and the things you're not good at, but bring the things that are track lagging behind and bring them up to just middle of the road.
• 23:14
  SPEAKER_00: Bring them up to par.
• 23:16
  SPEAKER_00: Because the things that you're already good at, you're already really good at, and you're probably already leaning into them, and that's probably already great.
• 23:22
  SPEAKER_00: And so I do think that there is the ability in your business to not have to hopefully eventually do all of those just tedious, awful things that you really can't stand.
• 23:34
  SPEAKER_00: I love the idea of delegating in your business if it's something that doesn't just like give you inspiration or joy.
• 23:42
  SPEAKER_00: So it's kind of once again the middle road of you can't just do the things you like all the time and you can't just avoid the things you're not good at.
• 23:49
  SPEAKER_00: I think there comes a time though where you have to look every part of your business in the face.
• 23:53
  SPEAKER_00: And if there's a part that you're avoiding and a part that you're wishing that you don't have to deal with, even if it's not you, like get some help in that area, hire out for that area, hire a coach in that area, a VA, whatever it might be, but that part is probably holding you back more than if you were to just keep focusing on your strengths pulling you forward.
• 24:15
  SPEAKER_00: The backwards momentum of that piece, you're probably underestimating.
• 24:20
  SPEAKER_01: Yeah, no, that was great.
• 24:22
  SPEAKER_01: I love that.
• 24:22
  SPEAKER_01: I love that.
• 24:23
  SPEAKER_01: Good advice.
• 24:24
  SPEAKER_00: Thanks.
• 24:24
  SPEAKER_01: Um, yeah, just wanted to leave some time here at the end to highlight you have an open enrollment for a course first week of March.
• 24:31
  SPEAKER_01: Is that correct?
• 24:31
  SPEAKER_01: Can you talk about that a little bit?
• 24:33
  SPEAKER_00: Yeah, so my course is called Sacred Seasons, and it's for those fire-hearted and faith forward women that want a transformational health journey.
• 24:43
  SPEAKER_00: They don't want to just keep starting over every January.
• 24:46
  SPEAKER_00: They don't want to just sift through the internet and figure out is coconut oil actually good or bad for me?
• 24:52
  SPEAKER_00: What am I supposed to be doing with creatine?
• 24:54
  SPEAKER_00: They just want a one-stop shop for just proven, time-tested, trustable advice.
• 24:59
  SPEAKER_00: And they want to do that in a container of other like-minded women that are just gonna hold them to really high standards and really understand their brain because they have a very similar one.
• 25:10
  SPEAKER_00: So we go through the 10 habits of uh just health, 10 essential habits of a healthy life, and we do that four times a year.
• 25:18
  SPEAKER_00: So the benefits there are we can really lean into how those habits can be slightly changed each quarter, how your diet can match the seasons, how your exercise routine can match the seasons.
• 25:30
  SPEAKER_00: Winter is a season of restoration and rest and rebuilding, you know, and summer is a time of you don't need as much sleep.
• 25:38
  SPEAKER_00: You can eat a little bit lighter, you don't need the meat and potatoes meals, so things like that.
• 25:43
  SPEAKER_00: But also the repetition after working through something four times in a year.
• 25:48
  SPEAKER_00: My goal is for all of these habits to be so automated that you're just on autopilot when you leave the course.
• 25:55
  SPEAKER_00: You're not having to waste mental energy talking yourself into things or deciding if you're gonna do that healthy habit that day.
• 26:02
  SPEAKER_00: You've gotten enough reps in the tank that it's just what you do, it's just who you are.
• 26:07
  SPEAKER_00: You don't have to think about it.
• 26:09
  SPEAKER_00: And hopefully, after the end of the year, you've just been transformed by the power of community.
• 26:14
  SPEAKER_00: And so folks that are in their third or fourth quarter can mentor into the lives of people in their first or second quarter.
• 26:21
  SPEAKER_00: And those newbies can bring fresh new enthusiasm and ideas and energy to the folks that have been in the course a little bit longer.
• 26:29
  SPEAKER_00: But it's really for folks that feel like maybe they've been let down by Western medicine or just have nagging symptoms that they wish they knew what to do with, or just want a whole new paradigm for their health that is holistic and natural.
• 26:45
  SPEAKER_00: And so we have open enrollment quarterly, and the next one, like you mentioned, will be the first week in March, and then after that, it will be June.
• 26:54
  SPEAKER_00: So if you want a taste of just what the curriculum looks like, you can go to my website, Moksha Yoga Wellness, M-O-K-S-H-A, Yoga Wellness dot com slash freebie.
• 27:09
  SPEAKER_00: So moksha yoga wellness.com slash freebie.
• 27:13
  SPEAKER_00: And you can download the seven rhythms for the fire hearted woman.
• 27:17
  SPEAKER_00: And so really the whole idea of the course as well is these women are already really good at working hard, but how do you channel that spark, that fire, that energy into working smarter?
• 27:30
  SPEAKER_00: So where you're not just teetering on the edge of burnout, adrenal fatigue, migraines, acid reflux, skin stuff, digestive stuff.
• 27:39
  SPEAKER_00: We want you to be able to maintain this really high level of work ethic without getting to a point where your body just says, stop, you can't.
• 27:47
  SPEAKER_00: You have to slow down.
• 27:48
  SPEAKER_00: We want to preemptively do some good work before they get to that point.
• 27:52
  SPEAKER_00: And so I want the course to just be a lifestyle that these women adopt and can take with them for the rest of forever.
• 28:00
  SPEAKER_01: Nice, nice.
• 28:01
  SPEAKER_00: Yeah.
• 28:02
  SPEAKER_01: So what's the next big thing other than that for moksha health and wellness, would you say?
• 28:08
  SPEAKER_00: So definitely a rebrand.
• 28:10
  SPEAKER_00: I talked earlier about how I never put much attention into branding because I'm not the creative artsy person.
• 28:17
  SPEAKER_00: I'm the get stuff done as efficiently as possible person.
• 28:20
  SPEAKER_00: Okay, I have a logo.
• 28:22
  SPEAKER_00: I don't really care what it looks like.
• 28:23
  SPEAKER_00: It doesn't matter.
• 28:23
  SPEAKER_00: People don't notice that.
• 28:24
  SPEAKER_00: But learning that people do notice that and it does make a difference.
• 28:28
  SPEAKER_00: And you did a great job pronouncing moksha, but most people don't.
• 28:32
  SPEAKER_00: They don't know how to pronounce it, they don't know what it means.
• 28:35
  SPEAKER_00: It's very hard to remember.
• 28:37
  SPEAKER_00: And I want something that also reflects my faith a little more honestly as well.
• 28:42
  SPEAKER_00: So in the process of figuring out new name, new logo, all that good stuff, but rest assured, I will keep that moksha yoga wellness.com domain and it'll automatically forward to my new website, whatever that may be.
• 28:54
  SPEAKER_00: So even if you're listening to this in the future, that link should still be live and still work.
• 29:00
  SPEAKER_00: And then yeah, I just would love to grow and scale this course.
• 29:06
  SPEAKER_00: In its first year, it's a lot of effort because I'm building everything for the first time.
• 29:11
  SPEAKER_00: But then a lot of that material becomes reusable after that, which is really exciting.
• 29:16
  SPEAKER_00: So, I mean, my husband and I just have big goals of his mental health counseling practice, my kind of physical health counseling practice, if you want to view it that way, being able to expand our homestead dreams and not be tied to that corporate nine to five.
• 29:32
  SPEAKER_00: So it really is a lot more of that autonomy and freedom that we're trying to create for ourselves and our family culture as well.
• 29:40
  SPEAKER_01: Perfect, perfect.
• 29:41
  SPEAKER_01: And lastly, other than your website, what's the best way for someone to find you or get in touch with you?
• 29:46
  SPEAKER_00: Yeah, the website is great.
• 29:48
  SPEAKER_00: I'm also on Instagram, for better or worse, sometimes at moksha M-O-K-S-H-A dot health dot wellness.
• 29:57
  SPEAKER_00: And if that does change in the future, I'm sure you'll be able to find Kimber King Holistic Health.
• 30:03
  SPEAKER_00: Do a search.
• 30:03
  SPEAKER_00: You should be able to find me that way.
• 30:05
  SPEAKER_00: But yeah, the the website, the Instagram, I also am working on my YouTube channel.
• 30:11
  SPEAKER_00: It's got some free yoga videos on there, some meditations, just some lectures.
• 30:16
  SPEAKER_00: I just, yeah, I give away a lot of my best stuff.
• 30:19
  SPEAKER_00: So if you look hard enough, you'll definitely be able to find it.
• 30:22
  SPEAKER_01: All right, perfect.
• 30:23
  SPEAKER_01: Perfect.
• 30:24
  SPEAKER_01: Yeah, fantastic.
• 30:25
  SPEAKER_01: Thank you so much for being a part of this community and for all that you're doing.
• 30:28
  SPEAKER_01: Uh, we certainly wish you continued success, and it was great having you on.
• 30:31
  SPEAKER_01: You had a great conversation.
• 30:32
  SPEAKER_01: Thank you so much for it.
• 30:32
  SPEAKER_01: Some really good nuggets.
• 30:33
  SPEAKER_01: Some really good business nuggets.
• 30:35
  SPEAKER_01: So I I really appreciate your wisdom here.
• 30:37
  SPEAKER_00: Awesome.
• 30:38
  SPEAKER_00: Thank you so much for the invitation.
• 30:40
  SPEAKER_00: I really enjoyed it.
• 30:41
  SPEAKER_01: All right, thank you.