How One Rep Used a Competitor Discount to Win the Deal

Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators · Jun 6, 2026 · 8m · transcript

Episode 34 of Closing the Deal with Fexingo. Lucas and Luna break down a real-world case where a sales rep at a B2B SaaS company turned a competitor's steep discount offer into a strategic advantage. They walk through the exact conversation: how the rep acknowledged the lower price without matching it, reframed the value gap, and closed at full price. The episode explores the psychology of discounting, the risk of price-matching, and why anchoring on total cost of ownership beats unit price. Specific numbers, phrases, and the rep's three-step response framework included. No fluff…