Latest / Ready Set Collaborate with Wanda Pearson / Building Success with Robin C.Stern through Effective Marketing and Resilience

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Building Success with Robin C.Stern through Effective Marketing and Resilience · Ready Set Collaborate with Wanda Pearson

• 0:00
  Speaker 1: Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.
• 0:15
  Speaker 1: Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.
• 0:28
  Speaker 1: Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.
• 0:42
  Speaker 2: Tune in to Ready.
• 0:44
  Speaker 1: Set Collaborate podcast on a journey towards achieving your goals with host Wanda Pearson.
• 0:55
  Speaker 2: Welcome to the Ready Set Collaborate podcast with Wanda Pearson the Art of Marketing Strategy series.
• 1:01
  Speaker 2: Today I want to speak life into someone who has been a cornerstone in the journey of this podcast my marketing manager, diane Freeman.
• 1:09
  Speaker 2: The sponsor of the Ready Set Collaborate podcast, isn't just a guiding star in the vogue of our brands, but a beacon that reminds us of all the power that lies in unity and partnership.
• 1:22
  Speaker 2: From the start of this blooming idea, she has been the cultivator, watering, nurturing and believing sometimes even more fiercely than I did and our ability to unite small businesses with intention of growth and shouting them out to the world.
• 1:40
  Speaker 2: She is the maestro behind the melody that is Ready Set Collaborate.
• 1:45
  Speaker 2: It speaks to the readiness to take in new challenges, the preparedness to set sights on higher peaks and the underlining spirit of a collaboration that fuels genuine success.
• 2:01
  Speaker 2: Oh, genuine success.
• 2:03
  Speaker 2: She is passionate about helping entrepreneurs get to the goal of excellent clients through the marketing maze.
• 2:10
  Speaker 2: Check her out at her website, bseenssocialmediacom.
• 2:15
  Speaker 2: That's spelled with a B-E like a B B-E-S-E-N-S-O-C-I-A-L-M-E-D-I-Acom.
• 2:22
  Speaker 2: Or find her on social media at B-C-Social Media, diane Freeman.
• 2:26
  Speaker 2: Thank you, diane, for being a sponsor to this podcast series the Market the Art of Marketing Strategies, and I want to thank you, so make sure everyone please subscribe, follow and share and like on all podcast platforms Spotify, apple Podcasts and more.
• 2:43
  Speaker 2: The Ready Set Collabor Podcasts and more.
• 2:44
  Speaker 2: The Ready Set Collaborate with Wanda Pearson.
• 2:47
  Speaker 2: Now let's get on to the show.
• 2:49
  Speaker 2: Thank you, welcome.
• 2:57
  Speaker 2: Welcome to the Ready Set Collaborate podcast with Wanda Pearson and my guest again, robin C Stern.
• 3:00
  Speaker 2: I am so happy to have Robin back on my show and we're going to talk about marketing today, robin, and I know you got all that information there as far as all the things that you're doing, but I am so excited to have you back on the show.
• 3:12
  Speaker 2: Say hi to the audience, robin.
• 3:14
  Speaker 3: Hello Wanda.
• 3:15
  Speaker 3: Thank you so much for having me back on.
• 3:16
  Speaker 3: It is always such a pleasure to hang out with you.
• 3:19
  Speaker 3: I love seeing you and Dennis out at local events, so it's just great to be able to spend time with you and share a little bit of what I'm doing and how we can help your listeners.
• 3:28
  Speaker 2: Yes, yes, thank you so much.
• 3:30
  Speaker 2: I appreciate that.
• 3:31
  Speaker 2: So let me tell you what I'm going to read in Robin's bio.
• 3:35
  Speaker 2: We got a little bit different from the last time here.
• 3:37
  Speaker 2: So Robin C Stern is a professional speaker with a knack of helping everyone in his audience connect with the message he is delivering in a practical and understandable manner.
• 3:46
  Speaker 2: Arthur, the book using Google's free ish I was going to say the other word, but ish he unlocks the secrets of Google for the average user.
• 3:59
  Speaker 2: Serving businesses with getting found and looking great online Grow with a Google high-impact partner for the it's out of grow, it's a grow with a Google high-impact partner for the last 12 years, teaching how to optimize your Google business presence.
• 4:14
  Speaker 2: Robin is the owner of I Love my Geek, a 600 plus reviewed brick and mortar computer store with a 5.0 rating on Google.
• 4:23
  Speaker 2: That's awesome.
• 4:24
  Speaker 2: In partnership with the nonprofit Be Better, not Bitter, robin strives to help individuals and communities to overcome their struggles, to work with organizations to find out how they can elevate their people, to make change, to facilitate everyone, to unlock the inner superhero we all need right now 40 years in graphics and online marketing.
• 4:45
  Speaker 2: Owner of ilovemygeekcom, a 17-year-old, 600-plus five-star Google-rated computer store.
• 4:53
  Speaker 2: Yes, brick and mortar, but three employees.
• 4:56
  Speaker 2: So I don't want to go too much into that, robert, because we're going to talk more about that.
• 4:59
  Speaker 2: So I want to have more time to speak to you and go over some questions here.
• 5:03
  Speaker 2: So, robert, tell us a little bit about yourself before we dive into the questions.
• 5:12
  Speaker 3: Sure, I appreciate that, wanda.
• 5:13
  Speaker 3: I got a lot going on right now.
• 5:14
  Speaker 3: I have had a great career where, after I got out of the Marine Corps I was a technical person.
• 5:16
  Speaker 3: I did Huey and Cobra helicopters.
• 5:19
  Speaker 3: I did all the electronics, so any electronic systems.
• 5:22
  Speaker 3: So I'm a troubleshooter.
• 5:23
  Speaker 3: I found out I really can find the source of the problem very quickly when I'm given a system that's having something wrong with it.
• 5:31
  Speaker 3: So it lent itself very well to be getting into the computer industry and this was all very mapped out.
• 5:38
  Speaker 3: Moving to where I moved to, we looked at what was available as far as high-speed internet.
• 5:43
  Speaker 3: We moved to a kind of a rural part of Georgia 17 years ago.
• 5:45
  Speaker 3: They had far as high-speed internet.
• 5:45
  Speaker 3: We moved to a kind of a rural part of Georgia 17 years ago.
• 5:47
  Speaker 3: They had all the high-speed internet.
• 5:49
  Speaker 3: They had all the stores to buy all the technology and all the computers and there was really nobody that was fixing computers in this town.
• 5:55
  Speaker 3: So I thought that's a great place to go.
• 5:57
  Speaker 3: I got all the need but nobody to supply the results.
• 6:00
  Speaker 3: So we showed up here 17 years ago and set up our computer store and we've just continued to grow that and been very successful with it.
• 6:08
  Speaker 3: But the moving into a brick and mortar about five years ago with the computer store lent us to need more marketing and advertising, because now I wasn't just running out of my basement with no overhead, now we had a burn rate every month.
• 6:24
  Speaker 3: We had to make sure we met our base costs, as well as employees' salaries and so forth.
• 6:31
  Speaker 3: So we went looking for how are we going to promote this the best that we can to get the most traction and the most return.
• 6:37
  Speaker 3: And we found Google Business and it was like this is great, I can promote my business on the number one search engine in the world for nothing.
• 6:48
  Speaker 3: So to me that seemed like a no brainer.
• 6:51
  Speaker 3: Let's go ahead and get engaged with that.
• 6:53
  Speaker 3: And I'm who I am now because of all the tricks and things that we've learned along the way to maximize the return we get from Google for all of the stuff we do with their Google business profile.
• 7:06
  Speaker 3: So that's my expertise now, wanda, and that's what the book is predominantly about.
• 7:10
  Speaker 2: That's awesome and I have that book.
• 7:12
  Speaker 2: It's great.
• 7:13
  Speaker 2: It's great.
• 7:13
  Speaker 2: So I definitely.
• 7:14
  Speaker 2: I've been getting calls from these people saying you're Google, they're not finding you on Google and I know I put my information on Yelp, so I'm going to need your help with that.
• 7:22
  Speaker 2: No, I put my information on Yelp, so I'm going to need your help with that.
• 7:23
  Speaker 3: You know what Wanda Ignore that.
• 7:24
  Speaker 3: I get 10 of those a day and I have a beautiful Google business profile that's set up perfectly.
• 7:32
  Speaker 3: Those are marketing companies trying to solicit your business.
• 7:36
  Speaker 3: It's just like the email you get that says you got a $5 million check from some prince in Nigeria, right?
• 7:43
  Speaker 3: They're just throwing it out there hoping somebody responds.
• 7:46
  Speaker 3: They don't know if your Google page is set up right or not.
• 7:48
  Speaker 3: They're just hoping to scare you into reaching out to them.
• 7:51
  Speaker 3: So don't worry about it.
• 7:52
  Speaker 3: I get three calls a week and probably 10 emails a day.
• 7:55
  Speaker 3: I just deleted a bunch of them, but I want to help you remove your bad Google reviews.
• 7:59
  Speaker 3: You have a 5.0 rating.
• 8:01
  Speaker 3: How many bad Google reviews do you think?
• 8:05
  Speaker 2: No, and that's so true, and thank you for telling me that, because I got another call.
• 8:08
  Speaker 2: I said you just called, then you're trying to charge me for this.
• 8:10
  Speaker 2: I said please take me off your list.
• 8:12
  Speaker 2: So yeah, that's a lot.
• 8:14
  Speaker 2: It's a lot of scams out here today.
• 8:16
  Speaker 2: You got to know which ones are taken, which ones are not real.
• 8:19
  Speaker 2: That's why they need to listen to this podcast Absolutely.
• 8:22
  Speaker 2: Listen to this podcast Absolutely.
• 8:24
  Speaker 2: So I love it.
• 8:25
  Speaker 2: I love it.
• 8:25
  Speaker 2: So let me ask you another question.
• 8:28
  Speaker 2: Let me ask you a question.
• 8:28
  Speaker 2: So I see how long we talked about how long you've been in business, but how do you measure the success of your marketing campaigns, or do you have campaigns for your clients?
• 8:39
  Speaker 3: That's awesome.
• 8:40
  Speaker 3: I appreciate that.
• 8:40
  Speaker 3: Now I will tell you that I'm not an analytics kind of guy.
• 8:45
  Speaker 3: I'm not a number cruncher, I'm a creative visionary.
• 8:48
  Speaker 3: So to me it doesn't matter what the numbers say.
• 8:52
  Speaker 3: What's actually happening right Right now, through the end of the summer, I'm running a special on my training that I do.
• 8:59
  Speaker 3: I'm offering an 80% discount on it, and what I've done is I've called it a make a believer discount.
• 9:04
  Speaker 3: I'm going to make a believer out of you.
• 9:06
  Speaker 3: Let me show you it works.
• 9:08
  Speaker 3: Let me show you in real time that this system works.
• 9:12
  Speaker 3: So you pay me 20% of what my normal fee is and we'll go through the whole thing.
• 9:16
  Speaker 3: I'll give you 100% of what I do and in six months, if you have not seen an increase that I have promised you, then you don't owe me anymore.
• 9:26
  Speaker 3: The discount stands.
• 9:28
  Speaker 3: That's it.
• 9:28
  Speaker 3: However, if you're seeing a huge return and if everything's going the way I said it is, you write me the check for the other 80% in six months.
• 9:36
  Speaker 3: Now there's no contract, because I don't believe in holding people.
• 9:41
  Speaker 3: I don't want to do business with somebody that doesn't want to do business with me.
• 9:43
  Speaker 3: But I will tell you that my clients come back to me very humbly and very gratefully with that $4,000 check because they say, robin, it did exactly what you said it was going to do.
• 9:56
  Speaker 3: I have a young man right now.
• 9:57
  Speaker 3: He had two Google pages.
• 9:59
  Speaker 3: One of them was suspended and it had all the reviews on it.
• 10:03
  Speaker 3: Another one was in place and working fine, but it wasn't set up properly and it had no reviews.
• 10:08
  Speaker 3: So he paid me for that with my make a believer discount and we went through my training and we got it all set up and he learned how to do it.
• 10:16
  Speaker 3: And then I sent a couple of emails to my contacts at Google and I said, hey, can we combine this unregistered one with the registered one and keep all the reviews?
• 10:26
  Speaker 3: And lo and behold, a couple of days later the old one's now sitting there with no reviews.
• 10:33
  Speaker 3: The new one is set up perfectly because he did my training and now it has all the reviews connected to it and we can delete the other one.
• 10:40
  Speaker 3: And he's moving on with his one page, which is getting phenomenal results for him right now, and he's doing what I said to do.
• 10:48
  Speaker 3: He paid me a lot of money, he's following through and I'm watching the reviews stack up and I'm watching him rise up on the search results.
• 10:55
  Speaker 3: So the deal is I believe in what I do so much that I'm not trying to force people to do business with me, wanda.
• 11:03
  Speaker 3: What I want for my customers is I want them to believe in themselves and their product so much that they come to me and say, robin, help me get this out to the rest of the world.
• 11:16
  Speaker 3: People need my product and I want your help to tell the rest of the world about it.
• 11:20
  Speaker 3: That's the customer I want to deal with and that's where we have great success.
• 11:25
  Speaker 2: I love it.
• 11:25
  Speaker 2: I love it.
• 11:26
  Speaker 2: That is so true.
• 11:27
  Speaker 2: So let's talk about digital marketing.
• 11:29
  Speaker 2: So which digital marketing channels do you prioritize, like social media, email marketing, seo you probably do SEO, so which one do you prioritize and why?
• 11:38
  Speaker 3: Okay, yes, that's my only answer.
• 11:40
  Speaker 3: Yes, that's my only answer.
• 11:47
  Speaker 3: Yes, because they're all.
• 11:48
  Speaker 3: There's no prioritizing, wanda, it's all necessary, right?
• 11:49
  Speaker 3: Um, what I do is I do an even balance of keeping up my activity on all channels.
• 11:56
  Speaker 3: So I post updates on my Google business profile three times a week.
• 12:00
  Speaker 3: You'll say, my God, how do you do that?
• 12:02
  Speaker 3: You go to your scheduling software and you put it in for three months and then you forget about it for three months.
• 12:08
  Speaker 3: I post on Facebook regularly because part of my clientele are people that use Facebook.
• 12:13
  Speaker 3: I post on Instagram regularly because some of my clientele use Instagram.
• 12:18
  Speaker 3: I've started using TikTok and posting on TikTok pretty regularly because I want to reach young entrepreneurs.
• 12:23
  Speaker 3: There's no real limit.
• 12:25
  Speaker 3: There's nothing I prioritize.
• 12:27
  Speaker 3: I think they're all valuable.
• 12:30
  Speaker 3: They all have a place in bringing a certain segment of your clientele to you.
• 12:35
  Speaker 3: So since it's free, why not use all of it?
• 12:40
  Speaker 3: And I mentioned using the scheduler.
• 12:43
  Speaker 3: I have a software program I've been using for about two years now that allows me to run all of my customer relationship stuff, and one of the parts of that is a scheduler and it does every single social media, including Google Business, so I can plug all that stuff in, spend a couple hours two or three times in a week and have everything processed and ready for two months worth of posting.
• 13:06
  Speaker 3: So SEO let me address that real quick.
• 13:09
  Speaker 3: You said do I prioritize SEO?
• 13:12
  Speaker 3: Search engine optimization this is the keyword that marketing companies have been using for years to get businesses to continue to pay them a monthly fee.
• 13:24
  Speaker 3: And I'm going to ask your listeners if you're paying somebody to do SEO for you, what are you getting for the money you're paying them?
• 13:34
  Speaker 3: Now I know that for most of them, they get an email once a month with some reports and about half of them don't even open the email because they don't know what the report means.
• 13:45
  Speaker 3: Yeah, seo is merely the keywords and the phrases that your customer, your potential customer, is going to use to find you.
• 13:57
  Speaker 3: And there's certain places on your websites and certain things you can do on your social media to help Google understand that this is you and this is what you're looking for in a client.
• 14:11
  Speaker 3: And once you put that stuff there, you can forget about it, unless you have a big change in what you do or you have some seasonal sales or something you want to do.
• 14:22
  Speaker 3: Your SEO it's static.
• 14:24
  Speaker 3: You don't have to keep changing.
• 14:26
  Speaker 3: I repair computers at my computer store.
• 14:28
  Speaker 3: I'm not going to change those keywords.
• 14:31
  Speaker 3: Computer repair is the number one thing we get found for.
• 14:34
  Speaker 3: That's set in stone.
• 14:36
  Speaker 3: I'm never changing that.
• 14:37
  Speaker 3: So when you say, prioritize SEO, yes, I absolutely do.
• 14:41
  Speaker 3: But I know where to put those keywords and phrases.
• 14:45
  Speaker 3: That's what I teach my clients so they don't have to pay somebody $300, $400, $500 a month to do SEO.
• 14:52
  Speaker 3: They know where to put the keywords, they know what keywords to use and then you can just set it and forget it unless you have some major change.
• 15:00
  Speaker 3: So I prioritize them all in answering your original question.
• 15:03
  Speaker 3: I give it to all of them because they all have a piece in the success of the business.
• 15:09
  Speaker 2: And that's good, because I was asking my graphic designer, my website designer, about SEO.
• 15:14
  Speaker 2: First of all I was like, okay, I'm just getting into it.
• 15:17
  Speaker 2: What is SEO?
• 15:17
  Speaker 2: I didn't know what SEO meant.
• 15:19
  Speaker 2: So I said we need to get my SEO going and put that out there.
• 15:24
  Speaker 2: So I was getting it, but between LegalShield and WD Pearson Associates trying to bring them together, I had to and I'm trying to bring more of the WD Pearson Associates out there.
• 15:33
  Speaker 2: Now that my podcasts are on WD Pearson Associates, I want to make sure that people reach that.
• 15:40
  Speaker 2: But no, thank you for explaining that.
• 15:41
  Speaker 2: That was a great explanation.
• 15:42
  Speaker 2: And I actually just started doing scheduling myself on my Facebook page, on my Dennis and Wanda Pearson Facebook page for Legal Shield.
• 15:51
  Speaker 2: So I started scheduling that.
• 15:52
  Speaker 2: I said you know I need to do this more, but I do have a social media that she actually puts a lot of things on there for me because I'm busy.
• 15:59
  Speaker 2: I'm sure you're busy.
• 15:59
  Speaker 2: So I had to get a team.
• 16:06
  Speaker 3: I'm working on it as well.
• 16:07
  Speaker 3: I had a photographer come out with me a couple of weeks ago and we shot about two hours worth of video clips all over downtown Dallas me doing all kinds of different things Some of it answering questions, some of it just sitting and I have gotten more traction and more activity off of those videos and I'm just dripping them out 30 seconds at a time, 20 seconds at a time, but I'm getting a huge response and boots on the ground Like people saying, hey, I love that video, hey, I sent that link to somebody because of what you're saying in that video.
• 16:33
  Speaker 3: I'm really getting an activity from it.
• 16:35
  Speaker 3: But here's the key to it Consistency and your target audience.
• 16:41
  Speaker 3: You have to be consistent and you have to know your target audience, because different groups of people are using different platforms.
• 16:49
  Speaker 3: Different groups of people use it differently.
• 16:52
  Speaker 3: I can't send a one minute video in landscape mode to TikTok, because no kid is going to watch a minute video and he's not going to watch it in landscape mode.
• 17:03
  Speaker 3: It's got to be in portrait mode and it's got to be less than 15 seconds, right?
• 17:08
  Speaker 3: So, knowing your target audience and how to approach them, as well as making sure that you're getting them in the right platforms.
• 17:16
  Speaker 3: It's huge.
• 17:17
  Speaker 2: That's great, and I was going to ask you about the content marketing play and your overall strategy, so I think you already answered some of those.
• 17:25
  Speaker 2: But, yeah, your content of what you're saying in a different platforms that you're using it on.
• 17:28
  Speaker 3: But there's as far as it comes to content.
• 17:30
  Speaker 3: Here's what I say about that.
• 17:32
  Speaker 3: There's two distinct schools of content for any business.
• 17:36
  Speaker 3: One is your technical expertise right, so I can go online and I can say hey, if you're using Google Business, you want to post updates three times a week.
• 17:50
  Speaker 3: That's a technical piece of content.
• 17:50
  Speaker 3: It's giving valid information.
• 17:51
  Speaker 3: The client can use it and get the information and then exercise that.
• 17:55
  Speaker 3: The other piece of the content is what I call lifestyle content.
• 17:58
  Speaker 3: You need to show people that working with you is going to make their life better.
• 18:04
  Speaker 3: It's going to be look.
• 18:05
  Speaker 3: Having my Google business profile working properly allows me to go to downtown Dallas at two o'clock in the afternoon, stop into the coffee shop, get a cup of coffee, hang out with my friends and look at my phone for an hour, because I know Google is out there marketing my business for me, so it's a video of me sitting in a coffee shop, scrolling on my phone, drinking a cup of coffee, enjoying the afternoon.
• 18:32
  Speaker 3: That content gets so much attention.
• 18:33
  Speaker 3: It's unbelievable.
• 18:33
  Speaker 3: I had somebody come up to me the other day and they said look at you hanging out at the coffee shop having a coffee and scrolling on your phone You're so cool.
• 18:40
  Speaker 3: I said, yeah, but he got you to watch it, didn't it?
• 18:43
  Speaker 3: And in that video I'm not saying anything.
• 18:45
  Speaker 3: I just have some text across the top and across the bottom and that's it.
• 18:49
  Speaker 3: And it's getting huge amounts of results.
• 18:52
  Speaker 3: So put your technical expertise out there, because people love to know what you do and how you do it, and if you share a little bit of what you charge for, then they feel like they're getting something for free, right, and then turn around and throw that lifestyle marketing that this is so great.
• 19:09
  Speaker 3: Working with me and having me help you is going to make your life better.
• 19:12
  Speaker 3: That gets a lot of traction as well.
• 19:15
  Speaker 3: So I suggest both.
• 19:18
  Speaker 2: I love it and you're really giving some good nuggets out here, people, so make sure you reach out to Robert, because I'm learning stuff.
• 19:24
  Speaker 2: I wish I could be taking notes, but I ask the questions here, but I go back and look at the video, so thank you for that.
• 19:31
  Speaker 2: I appreciate it.
• 19:32
  Speaker 2: So let me ask you some about challenges.
• 19:34
  Speaker 2: What are some of the biggest marketing challenges you face, or how do you overcome them?
• 19:39
  Speaker 3: Yeah, that's a good one.
• 19:40
  Speaker 3: My biggest marketing challenge is myself.
• 19:42
  Speaker 3: Yeah, that's a good one.
• 19:56
  Speaker 3: My biggest marketing challenge is myself.
• 19:57
  Speaker 3: I have, I am a creative visionary.
• 19:58
  Speaker 3: I have so many ideas.
• 19:58
  Speaker 3: Before I get out of bed in the morning, I probably have more ideas for marketing my business than the average person has in a week.
• 20:01
  Speaker 3: To stay focused on my target audience, to know what it is they like and where they're gonna congregate, and then to put that information out there for them.
• 20:08
  Speaker 3: I did a lunch talk at Rich Heart Studios last month and I spoke about using AI for your business.
• 20:17
  Speaker 3: And Rich Heart Studios is an amazing place.
• 20:20
  Speaker 3: They have beautiful stages and the cameras and the lighting and the screens and it's a professional TV studio.
• 20:26
  Speaker 3: Basically, they have podcast studios, they have a music studios.
• 20:30
  Speaker 3: They have everything built in right there in the one building.
• 20:33
  Speaker 3: But they recorded the whole thing and I guess I was a special guest or celebrity or something Cause when I asked for the recording, they gave it to me.
• 20:42
  Speaker 3: That was probably like a $5,000 video.
• 20:44
  Speaker 3: Right, it is so well done.
• 20:46
  Speaker 3: They cut to my slides, they have multiple camera angles, they're cutting back and forth, the lighting is perfect, my micing is perfect and they just sent it to me.
• 20:56
  Speaker 3: I'm not putting a 45 minute long talk on any social media platform.
• 21:01
  Speaker 3: I'm going to upload that in its entirety to YouTube if anybody wants to watch it.
• 21:05
  Speaker 3: Cutting that video up into these little 20 and 30 second nuggets you may have seen the one this week I put out.
• 21:12
  Speaker 3: It said nobody cares and everyone's oh, that's so controversial Nobody cares.
• 21:17
  Speaker 3: What do you mean?
• 21:17
  Speaker 3: Nobody cares, and the first thing I say is nobody cares about marketing your business the way you care about marketing your business the way you care about marketing your business.
• 21:24
  Speaker 3: So don't just let somebody else do it and expect they're going to do it the way you would Take ownership of your marketing.
• 21:32
  Speaker 3: So it's less 20 seconds of me talking on stage about that, but that clip, combined with the captions shot in a vertical mode, is a Facebook reel that got almost viral response and a TikTok video that got a ton of new followers for me and it took me a few minutes to make it.
• 21:51
  Speaker 3: Always be thinking about your target audience and then looking at how you can get the content and make sure that it's for the right audience on the right platform.
• 22:00
  Speaker 3: And that's my biggest struggle that I have is getting out of my own way.
• 22:04
  Speaker 3: I could sit at my desk and edit videos and post content all day.
• 22:07
  Speaker 3: I love it, but I have a lot of other things I have to do.
• 22:10
  Speaker 3: So when I sit down, I get very focused and I say this is the audience I'm going after, these are the clips I'm posting, this is what I'm going to say, and once I can focus on that being that I'm this super high definition ADHD guy then I overcome that challenge and it's simple to do knowing who is and where they are and then getting out of your own way long enough to make the content and put it together.
• 22:34
  Speaker 2: That's awesome.
• 22:34
  Speaker 2: That's awesome advice.
• 22:35
  Speaker 2: I appreciate that.
• 22:37
  Speaker 1: So let me.
• 22:37
  Speaker 2: In fact, I'm going to ask you about practical advice.
• 22:39
  Speaker 2: What advice would you give to small businesses or startups looking to improve their marketing efforts?
• 22:46
  Speaker 3: learn.
• 22:46
  Speaker 3: Go learn what SEO means.
• 22:49
  Speaker 3: Learn what posting on social media means.
• 22:51
  Speaker 3: Go look up the demographic of your target avatar.
• 22:54
  Speaker 3: Find out what platforms they use.
• 22:56
  Speaker 3: What time of day are they on the internet?
• 22:59
  Speaker 3: If you've got a guy that works nine to five, it wouldn't make sense to post content about his side hustle at two o'clock in the afternoon.
• 23:04
  Speaker 3: He's at work.
• 23:05
  Speaker 3: But if you got him something at 7.30 after he's had dinner and he's looking at his phone, he's likely to see that piece of content come out.
• 23:13
  Speaker 3: So the practical application is to learn who you're trying to sell to, how your product alleviates their suffering, and then the most creative ways you can to put that information in front of that client.
• 23:29
  Speaker 3: And it boils back down to you have to take control of this.
• 23:34
  Speaker 3: You can't just expect.
• 23:36
  Speaker 3: You can't just say to a marketing company here's $500 a month, go build my website and get me marketing.
• 23:40
  Speaker 3: They're not going to do anything for you.
• 23:43
  Speaker 3: You're going to get a basic amount of stuff.
• 23:45
  Speaker 3: But if you took $500 of your own time and invested that every month in doing it yourself, in six months you've saved three grand.
• 23:54
  Speaker 3: But you've also learned how to market your business.
• 23:58
  Speaker 3: And I said earlier, nobody cares about your business like you do, so you need to be the one putting the content out there.
• 24:05
  Speaker 2: I love that you said nobody cares how you started off.
• 24:08
  Speaker 2: Nobody cares.
• 24:08
  Speaker 2: What do you mean?
• 24:09
  Speaker 2: Nobody gets that interest.
• 24:10
  Speaker 2: What do you mean?
• 24:10
  Speaker 2: Nobody cares.
• 24:12
  Speaker 3: That's the clickbait right.
• 24:13
  Speaker 3: They use that all the time in social media and when I said nobody cares, I went from 100 views on average to over 600 on that post right Because it made people click.
• 24:23
  Speaker 3: What do you mean?
• 24:23
  Speaker 3: Nobody cares, just like you said.
• 24:24
  Speaker 3: That's not like Robin to say that.
• 24:26
  Speaker 3: It was controversial, but then it immediately showed them what I was saying.
• 24:30
  Speaker 3: They were oh, okay, that makes sense.
• 24:32
  Speaker 2: Yeah, it makes sense.
• 24:33
  Speaker 2: So we're winding down here, but I want to know what are your?
• 24:41
  Speaker 3: new marketing strategies or tools that you're excited to try in the near future.
• 24:43
  Speaker 3: Ai, ai, ai, oh my gosh.
• 24:45
  Speaker 3: The practical application for marketing that we are getting from using Google Gemini is unbelievable.
• 24:53
  Speaker 3: Wanda, I have a session that I teach how to use AI to find your exact, perfect avatar, where they're going to be, when to market to them, and then what their biggest arguments are going to be about engaging with your organization, and then how to refute those arguments and overcome those arguments with the challenges to get the responses and then taking that content, that information, that conversation and creating social media posts from it.
• 25:32
  Speaker 3: I don't have to know diddly anymore about my business or about my avatar.
• 25:37
  Speaker 3: I can go out and say, hey, I own a computer company in Dallas, georgia, that sells refurbished computers and is veteran owned.
• 25:45
  Speaker 3: Who is my target avatar for that business?
• 25:49
  Speaker 3: You might want to think about school groups and PTAs.
• 25:51
  Speaker 3: You might want to think about school groups and PTAs.
• 25:52
  Speaker 3: You might want to think about business associates.
• 25:53
  Speaker 3: It gives me all these target audiences and I say what would be the number one complaint of that target audience to buying a refurbished computer from a veteran-owned business?
• 26:03
  Speaker 3: You don't have a good selection.
• 26:06
  Speaker 3: You might not get a good quality.
• 26:07
  Speaker 3: It might be used.
• 26:08
  Speaker 3: Somebody else has messed it up, it might have somebody else's problems.
• 26:10
  Speaker 3: What are the responses to all those arguments?
• 26:13
  Speaker 3: And then it answers all that.
• 26:15
  Speaker 3: Now, remember, ai is a conversational chat, so if I said something three days ago, I can come back three days later, if I'm in the same chat, and just continue the conversation.
• 26:27
  Speaker 3: So now I can just say, based on this conversation, create 10 pieces of social media content for me.
• 26:36
  Speaker 3: And it puts in the hashtags, it puts in the icons and the emojis.
• 26:40
  Speaker 3: It creates it all with the information you need, and then you just post that on your social that's great If you have a scheduler, like I do.
• 26:49
  Speaker 3: You just copy and paste it into the scheduler.
• 26:53
  Speaker 2: Yeah.
• 26:53
  Speaker 2: I didn't know you can do that.
• 26:55
  Speaker 2: Because I know I use AI.
• 26:56
  Speaker 2: I try to get ideas for my newsletters that I send out to my legal shield clients.
• 26:59
  Speaker 2: So that's good to know.
• 27:01
  Speaker 2: I appreciate that.
• 27:04
  Speaker 3: You cannot just get the ideas for your newsletter, wanda, you can say design the newsletter.
• 27:09
  Speaker 3: It will format the whole thing for you in a newsletter format.
• 27:13
  Speaker 3: Put in three articles about this, two articles about that and an update about what Wanda Pearson's doing, and it'll spit you out a freaking PDF that's ready to print.
• 27:21
  Speaker 3: Wow, okay, unbelievable, unbelievable.
• 27:25
  Speaker 2: That's amazing.
• 27:26
  Speaker 3: That's amazing, and the one last trick, the one last tidbit I'll give you is Google.
• 27:30
  Speaker 3: Gemini is their AI version like ChatGPT, right, but it's Google's version and you can get to it.
• 27:37
  Speaker 3: You just type in GeminiGooglecom, and, since most of us are already logged into our Google account at the time, you don't have to log in.
• 27:46
  Speaker 3: You're already there, but if you want to try out the professional version of Gemini, google's given two months for free.
• 28:00
  Speaker 3: It's 20 bucks a month after that.
• 28:01
  Speaker 3: But they give you a huge amount of storage on Google Drive and you have this expanded reach because the advanced versions the chat, gpt 4.0, as opposed to the 3.5, google Gemini Advanced as opposed to the regular one they have access to more information and they can create more document styles and more image styles for you.
• 28:19
  Speaker 3: Take advantage of the 60 days.
• 28:21
  Speaker 3: Okay, try out the advanced version of Gemini.
• 28:24
  Speaker 3: You don't have to pay anything for it and use another free Google product to remind yourself when the 60 days comes up Google calendar, take that so for granted, because it's just there, but put a reminder in two days before the 60 days is up, to cancel it or prepare to get charged 20 bucks.
• 28:43
  Speaker 3: And I think about 50, 50, half of my friends and my acquaintances have continued it because they loved it and 20 bucks a month seems reasonable.
• 28:51
  Speaker 3: And other half and said, nah, I can use the free version for what I'm doing okay, that's good to know, that's the latest update is like super duper get your 60 days of free and try it out and then cancel it if you don't need it but they say, because my storage is, I need to play out a lot of my storage.
• 29:07
  Speaker 2: So now, oh, here you go.
• 29:08
  Speaker 3: If you do the advanced version, you get two terabytes of cloud storage.
• 29:14
  Speaker 3: You don't have to clear out anything now because you can put.
• 29:16
  Speaker 3: Two terabytes is a lot of stuff.
• 29:19
  Speaker 2: Yeah, because I actually got that plan to two terabytes but I ran out of that two terabytes.
• 29:24
  Speaker 2: I'm trying to figure out.
• 29:24
  Speaker 3: You filled up two terabytes, yeah.
• 29:27
  Speaker 3: You're saving too much stuff.
• 29:28
  Speaker 2: My podcast and my Google Fools Okay.
• 29:30
  Speaker 2: Okay, I got, you, I got you All right, robin, listen, I really enjoy you give so much valuable information here, but tell the audience how they can get in touch with you and I'm going to have you on my show for the third time again, so we can follow up.
• 29:45
  Speaker 3: I'll be honored.
• 29:45
  Speaker 3: I'll be honored.
• 29:46
  Speaker 3: Look, anybody can find everything about me using one of my secrets that I teach my clients my hashtag.
• 29:54
  Speaker 3: So if you Google your Google guru or Robin C, the letter C, you have to put the C in Stern.
• 30:06
  Speaker 3: You will get everything about me.
• 30:08
  Speaker 3: And when I say everything about me, I have done some research on hashtags and I promise you that we can get you found.
• 30:18
  Speaker 3: The same way with some of the creative ideas that I have for your business as well.
• 30:25
  Speaker 3: So my phone number's there, it's listed, it's everywhere.
• 30:28
  Speaker 3: But just Robin C Stern or your Google guru and you will find everything about me.
• 30:33
  Speaker 3: And when you look at that search result and go, holy crap, how does he do this?
• 30:38
  Speaker 3: Get on my calendar and let's have a chat, because I'd love to show you how to do that as well.
• 30:45
  Speaker 2: That sounds great.
• 30:46
  Speaker 2: I appreciate it.
• 30:47
  Speaker 2: I appreciate all the information.
• 30:49
  Speaker 2: I'm just in a maze like, wow, you can do that, and I did get that Gemini, but I didn't really know what it was about.
• 30:57
  Speaker 2: So thank you for letting me know that I appreciate it, but thank you, you're welcome Very well.
• 30:59
  Speaker 2: Yes, robin, thank you for being on the show once again and please make sure everyone subscribe, follow and share.
• 31:06
  Speaker 2: Ready Set Collaborate with Wanda Pearson.
• 31:08
  Speaker 2: I'm actually on Google Ready Set Collaborate with Wanda Pearson.
• 31:10
  Speaker 2: I'm actually on Google Ready Set Collaborate with Wanda Pearson, and you will find all of my episodes that we have.
• 31:15
  Speaker 2: We had Robin on earlier on one of my podcasts.
• 31:18
  Speaker 2: Now we have him on for the marketing strategy.
• 31:20
  Speaker 2: Thanks again, robin, for all you do and sharing.
• 31:23
  Speaker 2: And now we're going to ask you about the community.
• 31:25
  Speaker 2: But you're out there in the community as well doing stuff and that's what God blesses us with.
• 31:36
  Speaker 3: That's why Give it back.
• 31:36
  Speaker 3: Just give it.
• 31:37
  Speaker 3: It's not yours anyway.
• 31:37
  Speaker 3: Just give it back, give it back.
• 31:38
  Speaker 3: I work with AARP and I teach senior citizens.
• 31:39
  Speaker 3: I send computers all over the world.
• 31:40
  Speaker 3: I'm working with youth groups and speaking to the high schoolers all the time.
• 31:44
  Speaker 3: So it's very fulfilling.
• 31:46
  Speaker 3: And if you think your business is stagnant, take some of that free time and go serve your community and watch how your business is no longer stagnant.
• 31:54
  Speaker 2: Absolutely.
• 31:55
  Speaker 2: I know I do that with my mentoring at the middle school, so I try to get back in the community with what I'm doing here.
• 32:00
  Speaker 2: So thanks again, robin.
• 32:03
  Speaker 2: So make sure you subscribe or follow Ready Set.
• 32:06
  Speaker 2: Collaborate with Wanda Pearson.
• 32:08
  Speaker 2: We're on Spotify.
• 32:09
  Speaker 2: We're on Apple Podcasts, robin.
• 32:10
  Speaker 2: We're even on Audible.
• 32:11
  Speaker 2: We're even on Audible.
• 32:12
  Speaker 2: Can you believe that?
• 32:13
  Speaker 3: Yes, I do, because you're huge Wanda, you're huge.
• 32:17
  Speaker 2: I'm trying to get out there.
• 32:18
  Speaker 2: God has put me in this place and I'm just trying to get out there.
• 32:20
  Speaker 2: But thanks again, robin, I appreciate it and talk to.
• 32:23
  Speaker 2: Thanks, take care everybody.
• 32:26
  Speaker 1: Thank you for tuning into this episode of Ready Set.
• 32:30
  Speaker 1: Collaborate For more information about the host head to WDPearsonAssociatescom and that's P-E-A-R-S-O-N.
• 32:42
  Speaker 1: Want to connect?
• 32:43
  Speaker 1: Send an email to Wanda at WDPearsonarsonassociatescom and, as always, stay tuned for the next episode of ready set collaborating.