Latest / The Inspired Stories Podcast / From Answering Phones to Tech CEO: Stephanie Johnson's Leadership Journey | Staffing Series
Transcript
- 0:04Welcome to another edition of Inspired Stories, where leaders
- 0:07share their experiences so we can learn from their successes,
- 0:10how they've overcome adversity, and explore current challenges
- 0:13they're facing. Welcome to another edition of
- 0:18the Inspired Stories podcast, where leaders share their
- 0:21experiences so we can learn from their successes and be inspired
- 0:25by how they've overcome adversity.
- 0:27My name is Anthony Kotaspodi, and today's guest is Stephanie
- 0:30Johnson, CEO of Aklin Ave. who is your strategic partner in
- 0:35digital transformation, delivering agile custom software
- 0:39solutions that revolutionize how you operate, engage customers,
- 0:43and drive new opportunities. They emphasize a unique approach
- 0:48to Agile software development, ensuring future ready solutions
- 0:52that are tailored to meet your technology needs and business
- 0:55goals. Stephanie was recently promoted
- 0:58to CEO in August 2024, taking over from the previous CEO and
- 1:03founder. She has been instrumental in the
- 1:05company's growth and management alongside other leaders like
- 1:09Jennifer Fields and Evan Hensley.
- 1:12With her leadership, Aclin Ave. has strengthened its company
- 1:15culture and values, fostering innovation and transparency that
- 1:19has truly aligned the team internally and externally.
- 1:24Now, before we get into all that good stuff, today's episode is
- 1:26brought to you by my company, Add Back Benefits Agency, where
- 1:30we offer very specific and unique employee benefits that
- 1:33are both great for your team and fiscally optimized for your
- 1:36bottom line. One recent client was able to
- 1:38add over $900 per employee per year in extra cash flow by
- 1:42implementing one of our innovative programs.
- 1:45Results vary for each company, and some organizations may not
- 1:48be eligible. To find out if your company
- 1:49qualifies, contact us today at Add Back benefitsagency.com.
- 1:53Now back to our guest today, the CEO of Acklin Ave.
- 1:57Stephanie Johnson. I appreciate you making the time
- 1:59to Share your story today. I appreciate you having me here.
- 2:02Thank you. So, Stephanie, what first
- 2:05attracted you to the IT industry?
- 2:08Oh, I, I remember I did my internship at Howard University
- 2:12Hospital. My, my degree was in healthcare
- 2:15administration and planning. And I, when I did my internship
- 2:19there, I just wanted to be in their IT division to see, it's
- 2:23like a big hospital. How are they all doing what they
- 2:25were doing at the time? It's like, I think my job was
- 2:28like setting up emails and figuring like exchange at the
- 2:32time. But I loved the technology with
- 2:36healthcare. My first love was healthcare.
- 2:38And then I wanted to see how technology was going to impact
- 2:42healthcare. And so that's kind of what I
- 2:44surrounded myself with. I would go to like all of the
- 2:46HCA tech innovators conferences back in the day and, and where
- 2:51they were like, you know, changing how the patients were
- 2:56interacting with tech while they were patients in their hospital.
- 2:59And, you know, now we have where you can come in and you can go
- 3:02to your room and later on they'll get your information.
- 3:05Those were all like innovations at the time that I thought were
- 3:08so interesting. So I wanted to see where it was
- 3:10going to go. So how did your path eventually
- 3:13bring you to the opportunity at Acklin Ave.
- 3:17Man, I feel like without trying to, I have been working at
- 3:24organizations where they are startup.
- 3:27So they're a startup or a startup mentality.
- 3:30And over time, when I first became a CEO, which is my
- 3:34background as a CEO is where I would just kind of slide into
- 3:37those companies, take away their operational debt and eventually
- 3:43they would sell. So for every big company that
- 3:46I've been at, they eventually sold.
- 3:48And and so that's kind of where how I think I ended up at Aclin
- 3:53was I have this real need to, to be effective.
- 3:57I want to not just work somewhere.
- 3:58I want to be effective, I want to help.
- 4:01So if I see like the bigger the problem you have in your
- 4:03organization, then I'm the person that is going to probably
- 4:06knocking on your door. But they found me, they had a
- 4:10lot of operational debt and they seemed like they were just at
- 4:13the cusp of getting that, you know, getting that fixed and
- 4:17then being able to continue to grow the company.
- 4:20Like it was kind of not growing. It was kind of year over year
- 4:23doing its thing, but a lot of it was because of the operational
- 4:27debt. And that just attracted me so
- 4:28much along with my my founder. Now the CEO at the time really
- 4:34liked, I really interviewed CEOs for my next job and I really
- 4:37liked him. I liked how he thought about his
- 4:39employees and I knew that like talking to him, he was ready for
- 4:44a change. That's important is like to know
- 4:47that ACEO is ready for a change. What does operational debt mean
- 4:52and how did you help with that? It means that there's that the
- 4:56departments may not be operating as effectively and efficiently
- 5:00like we are. My, my, I think my secret sauce
- 5:04in town is to walk into a place and understand where the gaps
- 5:07are. And so when I say operational
- 5:10debt, I mean that we're not they're not operating as
- 5:14efficiently as they could to be able to, you know, keep money
- 5:19from walking out the door to be to be provide optimal service,
- 5:23to have optimal contracts to deliver optimally.
- 5:27Like those are, those are very important things, but they
- 5:29stretch across the organization and they require all the
- 5:33departments to be aligned. And so it was a lack of
- 5:36alignment in addition to the things that I just meant
- 5:40mentioned. So would it be accurate to say
- 5:42that part of what drew you to Acklin was the ability to not
- 5:47only help Acklin itself, but the ability to help its collection
- 5:52of clients be able to bring sort of your operational expertise to
- 5:56an even wider swath of companies?
- 5:59Yes, I, I, that is the thing that excites me about being an
- 6:02operations person. But in my experience too, your
- 6:06CEO has to be ready for that kind of change, that kind of
- 6:09integration because I'm, I am a change agent.
- 6:11When I come into organizations, there will be changed most
- 6:14definitely. But yeah, that's it was
- 6:17important that he was ready for that and he knew it and he was
- 6:20very self aware about the thing that he needed, which was
- 6:25somebody like me. And you also said that you
- 6:28really like the way that he treated employees.
- 6:31Can you talk more about that? The culture at Acland is
- 6:34probably one of the biggest, the biggest pulls for people, for
- 6:38me, for my senior leadership team and everybody else who
- 6:41works, what works with us and for us.
- 6:45He just whenever I talk to people there, they loved working
- 6:49there. They loved working there through
- 6:51struggle, through whatever. He just had this way about
- 6:55attracting talent to the company and they stayed.
- 7:00And so like he had a lot of longevity on with the people
- 7:03that I talked to, the people that were on his team at the at
- 7:07the time that I joined. Like I just felt it when I
- 7:10talked to different, different folks, I felt it.
- 7:12And you know, we're near shore. So the majority of our employees
- 7:16are in Latin America and, and other places, but that LATAM
- 7:21they, they loved, they loved Acklin and they, and they loved
- 7:25his leadership around it. He, he thinks about people.
- 7:29The reason that he started that job too, that his job, his
- 7:32company at the time was he just wanted to provide someone or
- 7:36some, some people a place where they like to go and like to work
- 7:39because he didn't have that. And I just kind of like that.
- 7:42It's a simple it's a simple reason to start something that
- 7:46turned out to be a great great in the culture.
- 7:49OK, so let's delve into what Acklin Ave. does.
- 7:54So Acklin Ave. it provides our clients with high performing
- 8:00agile teams and we also provide staff logging.
- 8:04We do that with near shore resources.
- 8:07And so if you have development needs or you have a backlog,
- 8:11you, you know that it takes you a lot of money and time to build
- 8:15those teams, You know, get your BA, get your scrum masters, get
- 8:18your dev, your DevOps, your UX, UI design, you can come to us.
- 8:22We will scope out your project, tell you how long it would take,
- 8:25give you a really, really close estimate.
- 8:28And it's already a built team. They're used to working
- 8:31together. And we just kind of set that
- 8:33down onto your project. We work with your product owner
- 8:36and we do whatever project work that you need, whatever
- 8:40development work that is needed, including like backlog.
- 8:43It could be old tech, it could be putting in new tech.
- 8:46So we can do that across all industries.
- 8:49But we, we, we really concentrate on fintech,
- 8:53healthcare, manufacturing if we were to narrow it down.
- 8:59And are most of your clients then here in the States?
- 9:02Yes, yes, the majority are here in the States.
- 9:05And what else could you say about them that kind of what
- 9:09makes somebody an ideal fit for you outside of kind of the three
- 9:12industries that you mentioned? Is there revenue size or
- 9:15employee count or? No, here's the thing, I think
- 9:19it's this is the most interesting thing about what we
- 9:21do is we talk to people when they're like when they're trying
- 9:26to get money for their idea. So we can help you by clarifying
- 9:31the idea that you have and giving you a really good sound
- 9:35estimate of time and money to where then you take that and
- 9:38then you go ask for that money and you get that money and then
- 9:41you come back and then we develop the idea even further
- 9:43and give you an MVP or like get you into a MVP into a stage 1 or
- 9:48stage two of your, your product. So we have clients that are like
- 9:50that and then we have clients that are running, you know, like
- 9:55a running old tech, but they had their backlog is so big and
- 9:58they're not going to be changing that anytime soon.
- 10:01So we we put that team in to help them with all of the
- 10:05technology needs that they have with that particular thing.
- 10:07And then we have someone who is like, Hey, I've got the money,
- 10:11I'm ready to, I'm ready to go and anything in between.
- 10:14So we can help anybody who are in like a pre stage where
- 10:19they're like trying to get that money for their product to
- 10:21people who are already they have their stuff established, but
- 10:23they need help updating it. Anything in the backlog?
- 10:27Yes. And as I'm hearing you talk, I
- 10:30don't hear anything that says, oh, we only focus on these
- 10:33platforms or this programming language.
- 10:35It sounds like there's a lot of flexibility to go and find the
- 10:38talent that's needed, regardless of what the the platforms or
- 10:42the, you know, the existing tech stack looks like.
- 10:45That is Acklin's like key is they can put those teams
- 10:50together. We have a really big like
- 10:53resource pool. And so we're not trying to
- 10:55preach to you about what tech you need.
- 10:58We will advise you if there's something that we think is going
- 11:01to change out and you're going to have to come back later.
- 11:04But we it's not that, but we do use agile methodology on top of
- 11:08everything that we're doing. Describe Agile methodology for
- 11:12those folks who aren't familiar with it.
- 11:14I would describe agile, and I'm not an agile like what an
- 11:20agilist. Jennifer Fields is our chief
- 11:23delivery officer and she's the one who's like taught me and is
- 11:26the most knowledgeable. But it's basically the way I
- 11:29would describe it is it's a way for us to be iterative and
- 11:35efficient and scalable so that we're not just stuck to like,
- 11:41like we're not taking a a set time to say we're going to
- 11:44finish it in this amount of time.
- 11:45We're not doing it that way. We are flexible in the way that
- 11:48we do things. Something comes up, we pivot, so
- 11:52it makes it iterative for us. So that's the best way I can
- 11:55describe it, although she probably has a way better
- 11:57explanation than I do. So we mentioned in the intro
- 12:01that you were promoted to CEO earlier this year.
- 12:05So first of all, congratulations for that.
- 12:08So now as you step into this new role, obviously you've been
- 12:11there for a while and you've affected great change.
- 12:14But as you step into this new role as CEO, what are some of
- 12:17your first priorities? My very first priority when I
- 12:21stepped into this role is to make sure that the culture
- 12:23didn't suffer, and it was. Very.
- 12:26Not that you wanted to change it.
- 12:28You wanted to change it. I wanted to keep it.
- 12:30And so it was months probably before we were going to make
- 12:34this announcement. And I talked to Colin Callahan,
- 12:36who's our founder, and I know that was really important to
- 12:40him. And not that, you know, it's not
- 12:43that it, these things were not happening, but one thing that I
- 12:46did do is I learned, started to learn more Spanish.
- 12:51And so now when I have my company wide meetings, when we
- 12:53had the announcement, I did them in Spanish 1st 89% of our, our,
- 12:58you know, our team are in a Latin country.
- 13:02And so it was a way for me to, to say that I see you, you're
- 13:07very important to me. And, and, and do my, you know,
- 13:11do my intros or whatever I was talking about.
- 13:14I, I do those in Spanish 1st and then I do them in English 2nd.
- 13:19And I think the feedback that we've gotten from that is that
- 13:22it's very, they talk about it, although I have to hear it from
- 13:26other people because they won't, they don't tell me, but they
- 13:29really love the fact that I'm making those efforts.
- 13:32And it was really important for me, although in the beginning
- 13:35very nerve wracking because I knew I was probably saying some
- 13:38things that were not that were not Spanish.
- 13:40Your your Spanish was not not fluent quite yet.
- 13:44No. And I keep working on it.
- 13:46The team is just, you know, I have so many people that I can
- 13:49practice with too, but that I think that it came from my
- 13:53heart. It's something I wanted to do
- 13:55and it's gone. I think it's gone a long way
- 13:56just so that they know that, you know, I'm invested in the
- 14:00company and they're important to the company and to me.
- 14:04So I'm trying to think, I'm trying to wrap my head around
- 14:08what makes Acklin unique, special, different.
- 14:12And I'm, I think I'm putting together one, there's a really
- 14:14great culture. People just love coming to work
- 14:17there. Two, you guys, you're, you're
- 14:21sort of platform agnostic. You know, you can advise the
- 14:25client on, you know, where you think that they should be, but
- 14:28you can, you can support anything.
- 14:31And then three, you use near shore talent, so it it probably
- 14:37opens up a whole another pool of talent that a lot of other
- 14:42agencies aren't able to bring to the table and you know, able to
- 14:45do it in a a more cost effective way.
- 14:47Absolutely. Yeah, those are those are really
- 14:51great reasons why what makes us unique, It's just it's our
- 14:57people, it's our ability to pull talent together.
- 14:59And it's also our ability to like be a place where people
- 15:02want to be and want to work. You were talking about
- 15:06differentiators that makes us, us unique.
- 15:10And I mean, I think that what for me, the thing that stood out
- 15:15and I've worked with, I've worked with Indian teams before.
- 15:19I've worked with other Latin American countries in Colombia
- 15:23and Bogota and Mexico City. But the thing thing here is
- 15:29Acklin puts a lot of time and energy into the community in
- 15:35which it sources its talent. And so the majority of our
- 15:40talent comes from a particular area, but we're very vested
- 15:44there. Like it's it's what they used to
- 15:45call the heart of Acklin. And so the story that intrigued
- 15:50me about Acklin when I didn't know that I was going to be
- 15:52coming here, was that story about how one of the founders
- 15:55went there on a mission trip, met his wife, and he kept coming
- 16:00back, right? Kept coming back.
- 16:02And that's kind of how Ackland started to recruit from that
- 16:06area. And so like, even though we
- 16:09can't be there with with our team, we spend so much time in
- 16:14wanting them to be together. And so we invest in a lot of get
- 16:17togethers for them, but we invest a lot of our time and our
- 16:21energy and making sure that they feel like they're part of the
- 16:24organization where, you know, I feel like I didn't do that with
- 16:30other other assignments that I had.
- 16:34But, you know, I know that we can't compete with the rupee in
- 16:37terms of cost, but in terms of talent and the ability to be
- 16:42able to connect with U.S. companies and not we're not yes
- 16:47people. Our communication is
- 16:50outstanding. We will tell you, you know, our
- 16:52teams will tell you if they don't think a thing will work,
- 16:54but they're highly polite, but they'll still tell you.
- 16:57You know, I think that's what what sets us apart.
- 17:01It's just that community involvement and how we really do
- 17:05double down on the folks in in those areas where we're where
- 17:09we're recruiting from. So you're, you're kind of
- 17:11touching on what my follow up question is, which is how do you
- 17:17establish and then maintain a, such a strong company culture
- 17:22when you are geographically spread out?
- 17:25I I get that a lot of your folks in Latin America are in the same
- 17:31geographical region, but it sounds like maybe they're not
- 17:33all reporting to the same office every day, so.
- 17:37No, you know ACLIN has been remote since it started 15 years
- 17:41ago, which I think in itself is kind of like forward thinking
- 17:44and and amazing and and and having the formula in which it
- 17:49works right, it works out really well.
- 17:53I think we have a tremendous human resources group headed up
- 17:58by Chelsea Gonzalez and we have get togethers.
- 18:02We just recently ended up the year we have these quarterly
- 18:06meetings. We have monthly just gathers
- 18:09where we're just playing games like crazy, like online games.
- 18:15And somehow they just make it work where it works not only for
- 18:19everybody in Latin America and other places where we have
- 18:21people. It works for us here in the US
- 18:24to be able to connect and see folks more often.
- 18:28And we have such great turn out and we're just goofy together
- 18:31online. Like it's, it's, it's it's a
- 18:35very family type, even though some people hate the term if I
- 18:40say family, but it's a very close knit group.
- 18:43And we welcome like how we welcome people into our
- 18:46organization too, is like to make them a part of this.
- 18:50You know, we with it, we announce a lot of things.
- 18:53We announce our wins when we win, we announce losses when we
- 18:56lose. Like it's trying to just keep
- 18:58them informed so that they feel a connection.
- 19:01But we've done that just remotely by meeting weekly and
- 19:05quarterly and and for holidays and things like that and also
- 19:08acknowledging their holidays along with our own.
- 19:13What is a message to Garcia and why is this important to you,
- 19:17Stephanie? A friend of mine that I that's
- 19:23like my one of my mentors but also helps us in business.
- 19:27His name is his name is Ryan Villanueva.
- 19:30He's with Cruz and Co. He's just become a friend to me.
- 19:34And so like, he's he's like, he's there partly because, you
- 19:38know, it can be a little lonely where you don't have someone to
- 19:41talk to. So I talked to him about a lot
- 19:43of things. And I think this one day I was
- 19:44sharing with him how I was feeling a level of frustration
- 19:49and a level of of deep gratitude for the types of people that we
- 19:55have been able to get on our senior leadership team.
- 19:58And so it's like this, I'm trying to explain to him, like,
- 20:00if I were to hire this person, I've got to have them, you know,
- 20:04not have me tell them what to do AB and C.
- 20:07And what I try to do in my leadership style is to encourage
- 20:11people to make mistakes because in the mistake.
- 20:15In the failure is our lessons that you need to learn and you
- 20:18need to dig deeper. And so if you're not bringing up
- 20:21problems, I always am like, no, no, no, we always have problems.
- 20:24You have to bring some problems in here.
- 20:26But I'm also an advocate of like look at root causes.
- 20:28But I'm trying to explain this to him and he says I've got the
- 20:30perfect thing. You've got to read this letter,
- 20:34this letter to Garcia. And it's about a man.
- 20:37He's gets his, his higher up says, Hey, I need you to go find
- 20:41somebody and get this message to Garcia.
- 20:43It was Garcia he was looking for.
- 20:45He sends the guy out. The guy asks no questions.
- 20:48He just takes the letter, disappears for a couple of
- 20:52months, finds Garcia, hands him a letter, comes back, He says
- 20:55he's successful. And I'm like, that kind of rolls
- 20:58it up for me. It's like he's probably made a
- 21:02mistake along the way of his journey, but just go for it.
- 21:06I trust you to go make the decisions.
- 21:08They may not be 100 completely, 100% completely right, but I
- 21:12trust you to go if I feel like I got to like, say, if you come to
- 21:16me and say, well, how do I get started?
- 21:18It's like immediately I'm just like, no, you just got to go out
- 21:22there and like make the mistake. Make it do what you think is
- 21:26best. And nine times out of 10, it's
- 21:29going to be fine. And then if you have a concern
- 21:32or you learn something, come back.
- 21:34Come back with that. But be bold.
- 21:37So when you're looking to, to build out and support your
- 21:40senior leadership team, these are the, the kinds of folks that
- 21:43you want along your side, people that you know aren't saying,
- 21:47hey, Stephanie, I need a, you know, a step by step 10 point
- 21:50list of how to execute this next project.
- 21:53No, you want to be able to sort of discuss the the big picture
- 21:56vision with them and then you know they're they're going to go
- 21:59run with it, yes. That's that's the senior
- 22:01leadership team that I have. OK.
- 22:04And. So while we're, you know, how
- 22:06this came up was like, you know, I haven't replaced myself as the
- 22:09chief operations officer. And I felt like, man, that's
- 22:12going to be so hard because I have this whole thing this whole
- 22:15way, but I also know that somebody is better than me and
- 22:19they're going to like, so when someone's asked me what what
- 22:22type of person I was just kind of running through, it's hard to
- 22:24somebody to ask me that and come up with these, oh, I need them
- 22:27to be all of these things. But I do realize too, having sat
- 22:30in the seat, I have these biases that I don't need to have.
- 22:34But like the core of that they were asking what's the core is
- 22:37that I know that the team will communicate with me when they
- 22:41need to communicate with me. But they once we decide on
- 22:43something and we're off to the races, they are going to execute
- 22:47on that without asking. Like how do I get started?
- 22:50What do I need to do? All of these things right comes
- 22:52up in the discussions that we have anyway.
- 22:55Are there a small handful of folks from this team that you
- 22:57would like to mention here? Oh, absolutely.
- 23:01You know, I love that you asked me that question because coming
- 23:04up as ACEO myself, I feel like our COO and now I'm ACEO.
- 23:09One of the things that I was like, man, it'd be nice if my
- 23:11CEO mentioned the senior leadership team.
- 23:14So I'm going to do that. So I would like to shout out
- 23:16Jennifer Fields, who is our Chief Delivery Officer, Dan
- 23:20McCarthy, who is our Chief Finance Officer, Chelsea
- 23:24Gonzalez, who is our CPO or Chief People Officer.
- 23:27Lionel Johnson, no relation is our Chief.
- 23:31Our CRO, Fernanda Mesquita is our business operation
- 23:35strategist. So you're going to make it to
- 23:37where I'm going to forget someone.
- 23:40And I'm like deathly afraid. I'm forgetting some of my senior
- 23:42leadership team and I'm feeling like I am.
- 23:47There's there's, there's so many.
- 23:49Can we look at your? Website and would they be?
- 23:51Yeah, I feel. Like and Colin Callahan right
- 23:54And so like, I don't it's it's an interesting thing, but the
- 23:59the the reason that anyone could ever look at me to say I'm
- 24:02successful, they have to look back at that team.
- 24:07They're the reason why I was like, tell me I didn't forget
- 24:10anybody. I'm I'm.
- 24:11Looking on your site, see if I can find no I did.
- 24:13Forget someone Brooke James, who's my personal executive
- 24:16assistant, so she makes life very easy for me.
- 24:22We got Fernanda right. Check.
- 24:25Brooke. Check.
- 24:26Lionel. Check.
- 24:28Chelsea. Yep.
- 24:30We've. Already talked about Colin the
- 24:31the founder yes and Dan so yeah, I think we we got them all yeah.
- 24:36Nice work. Thank you.
- 24:37Thank you for. The opportunity because I really
- 24:40like, they're fantastic. Good.
- 24:42Absolutely. Yeah, we, yeah.
- 24:44I mean, I, I started a number of businesses myself and, you know,
- 24:48none of them would have been nearly as successful as they
- 24:50were without the team behind me. So yeah, you, you got to give
- 24:53credit where credit's due. Nobody is running this race by
- 24:56themselves. You know, it seems like there's,
- 25:03you know, there's a big emphasis on innovation at Acklin.
- 25:09What are maybe some unique approaches or innovations that
- 25:13your teams introduced that have had a substantial impact for
- 25:16your clients? One big one that stands out to
- 25:20me is being able to provide flex teams so that like, you know, I
- 25:26know that in our past, if you wanted A-Team, we were saying,
- 25:31hey, you have to have all these people on your team.
- 25:33And then we started to explore how like we were listening to
- 25:37our clients and stuff that they needed and we were like, we can
- 25:40build flex teams because every single client's needs are not
- 25:43the same. So we can't like just put it,
- 25:46put it down, put that team that we have pre built into a client
- 25:49where really they need certain things.
- 25:51And so we were able to come up with this flex team model that
- 25:55if you perhaps had your UX UI design team, but you needed to
- 25:58have the devs and the devs OP DevOps and like some other, you
- 26:02know, BAQA, we could add those things to you or you needed just
- 26:07like a team of QA or you needed a team of designers.
- 26:11So we ended up doing that with, which proved out to be really
- 26:15good. It brought in like, I feel like
- 26:17our mix of like someone who has our clients who have a full
- 26:20stack team versus like flex team is like maybe 1/4 of our total
- 26:25clients have they have, they have needed or need a flex team
- 26:30and that they're utilizing currently.
- 26:33How do you find? Most of your clients or how do
- 26:35they find you? Man, that is, that is like the
- 26:39golden like answer. If I had all those answers, we,
- 26:43you know, we've started putting a lot more into our marketing
- 26:47top of funnel research. But I could tell you like prior
- 26:50to me coming here, the company had one salesperson and she did
- 26:55a fantastic job, but all of that was like her secret sauce to
- 26:59things. And so there wasn't process
- 27:00behind it. And so this year we have really
- 27:04torn down everything and rebuilt up with the new CRO and and
- 27:08account executives and how we how we get out into the market.
- 27:15So I don't know if I have the best answer for that other than
- 27:18one of the things that we have been focusing on is audience,
- 27:24audience based research. Like how are we going to get in
- 27:27front of those folks that like maybe people don't open emails,
- 27:32How do we get in front of them? What do they like?
- 27:34Do they like a webinar? So we're trying to figure out
- 27:37how to get in front of them and then use AI to craft our message
- 27:42to those personas that we have. So I feel like I don't have the
- 27:46best answer for that. But if you find somebody who
- 27:48does, I would love to talk to them, but it's, it's ever
- 27:52changing. Things change and you have to
- 27:54figure out how you change with your client and their needs.
- 27:58Would it be safe? To say that, I mean a fair bit
- 28:00of the clients have just come by word of mouth I think.
- 28:03In the past they absolutely have.
- 28:05And we built a really strong partnership agreement with some
- 28:10key people where, you know, if they're talking to somebody,
- 28:13they refer them to us. Like I feel like it's almost
- 28:16like when if you get the conversation going and we get in
- 28:20front of that client, they will see value in it immediately
- 28:22because that's what we want them to see is get them to their
- 28:26value to their revenues as fast as possible.
- 28:29But just starting that from our first interaction.
- 28:32As a company that's, you know, on the front edge of all things
- 28:36tech, I'm curious what you're most excited about when it comes
- 28:41to AI. You know, or.
- 28:43Or I should or open the door to say most concerned about Yeah.
- 28:47Maybe it's a little bit of like both.
- 28:50And I think, you know, I attended a conference that they
- 28:54were just focusing on AI. And when I walked into that
- 28:57conference, it was back in September and I walked in that
- 29:00conference, I felt like as a company, we were behind that.
- 29:04I was like, man, we're behind. I'm not really sure what
- 29:06direction we're supposed to take.
- 29:08I'm just here to kind of hear people out and see where they
- 29:11were walking away from that conference.
- 29:14I realized that we're not behind that.
- 29:17Many people are trying to figure out how this is going to help
- 29:22their company or, you know, help their company bring in revenue.
- 29:26And even the early adopters are still figuring that out.
- 29:29So I felt like I was in a good place.
- 29:30I, I left that though understanding that AI is not
- 29:34meant to replace people. It is meant to improve the
- 29:38services that we're already doing.
- 29:40And so I kind of took that approach with my senior
- 29:42leadership team. We built up a, a, a committee
- 29:47that we will launch. We kind of pre launched it at
- 29:50the end of this year, but really going in full force in in
- 29:53January. But our sales uses it already to
- 29:57find prospects. Our, our financial, our CFO is
- 30:02looking at how to like what kind of tool we can use in AI that
- 30:07will help us with structured data and unstructured data and
- 30:10what's best to use in our, on our development, in our
- 30:14delivery. Trying to figure out how AI can
- 30:17help us do those things that are timely, like, you know,
- 30:21penetration testing or something like that.
- 30:24So we're just, we're literally trying to go department to
- 30:27department to see how it will help us be better at what we
- 30:31already do. Like we're on the very
- 30:34beginnings of of figuring that out, but I don't feel late.
- 30:39What kinds of requests, if any, are you getting from the client
- 30:42side as it pertains to AII think?
- 30:45General questions in terms of like, how are we using it?
- 30:49Like, what are we using in terms of our development.
- 30:52I'm not getting a ton of questions from them from our
- 30:55clients in terms of like how we're, are we using it to
- 31:00develop like the things that concern me around that like it
- 31:04is what are the legalities of those things?
- 31:07Like is the percentage of if we use AI as a percentage of, you
- 31:10know, developing code, is it, is it belong to us or, you know,
- 31:16those types of things are other things that worried me as well
- 31:19as incentivize me that we weren't behind.
- 31:22But like, how are we managing it?
- 31:23How do we manage it in legality with, with our clients?
- 31:26How much do we have to divulge if we decide to use it in more
- 31:29of our development work? So I'm just, I'm just figuring
- 31:33it out. But we haven't had, I feel like
- 31:35we have not had a ton of people that are like, how are you using
- 31:38AI? Like they're not.
- 31:40I don't we haven't had a ton of questions around it.
- 31:44That's. Interesting.
- 31:45It surprises me a little bit. I was talking with a friend of
- 31:47mine recently who's an experienced developer, and he
- 31:52was saying one of the things that he really liked about using
- 31:54AI in the the coding work is that previously he might spend a
- 31:58lot of time searching on like GitHub or other platforms
- 32:01looking for, you know, a chunk of code that could execute some
- 32:05small portion of, you know, what he did.
- 32:08And sometimes he's got to pay a licensing fee for that.
- 32:11Lots of times he's got to give credit or share the
- 32:13modifications that he makes to the code.
- 32:15But when he goes and he uses an AI tool and asks for help sort
- 32:19of creating the same thing, it just sort of frees up all of
- 32:23that extra administrative work. But you, you, you hit on an
- 32:29interesting question here. And I'm, I'm wondering if, if
- 32:31you've ever gotten to the bottom of it is who owns that code?
- 32:34Like are you free to use that yourself?
- 32:36Is there, do you have to give attribution to ChatGPT?
- 32:39Is is is there any clarity with this?
- 32:41Not yet, not yet, like like literally September.
- 32:44And then we put our committee together.
- 32:46But that's the thing that worries me the most before I
- 32:48unleash it. You know, everybody's using it.
- 32:51Your, your folks, your, your, your teams.
- 32:53They're they're using it in many different ways, right?
- 32:55I used it the other day to like try to create a JDI wanted to,
- 32:59to see right. And it worked out beautifully.
- 33:02But before we say we have to provide guidance to the company
- 33:06and all of its users on how we're saying that we're going to
- 33:09use it before I unleash it to an entire company without
- 33:12understanding the legalities of that.
- 33:14But I've just connected with with other folks who have more
- 33:17information about it, more direction and thoughts about how
- 33:21we handle it that I just haven't connected with and we won't till
- 33:24the beginning of the year. Yeah.
- 33:26Yeah. What's the future look like for
- 33:28Acklin Ave. Their growth plans?
- 33:31You want to get into new industries?
- 33:34Paint a picture here. Definitely growth.
- 33:39I think you touched a little bit on innovation before and I think
- 33:44when I think about innovation, it's a very used term.
- 33:46But when I think about it, for us, it is literally testing out
- 33:50in theories that we have to be able to support our customers
- 33:54even more than we have. And when I say that, I mean like
- 33:58is, are there things that we're already doing?
- 34:02But we, but they have a need, for instance, if they're using
- 34:05multiple, multiple dev teams or multiple agile teams.
- 34:12Does somebody else have that? And they're just also using
- 34:15Indian teams And they need like a person that's a liaison
- 34:18between, you know, the US and their company and the Indian
- 34:23team. Or it's like, you know, with the
- 34:26flex, with the flex thing that came up as a need where the
- 34:29customer's like, I don't need all these people.
- 34:31But I, I think we're, we've developed this thing where any
- 34:35opportunity that we see that's coming from a client, we want to
- 34:38test it and see if it makes sense for us.
- 34:41Like is there are there other things that we need to be
- 34:43thinking about? Should we be one of our clients
- 34:46needed us to like they were using someone who was like just
- 34:49wanting just in time support. They would pay like a number of
- 34:53hours. We didn't do that.
- 34:54We built a small model. They loved it, right?
- 34:57And then now we have another service that we can now go
- 35:01explore out with other clients. So that's kind of, you know,
- 35:06we're definitely on a growth trajectory.
- 35:12Have you ever or have you ever done or ever thought about
- 35:17building your own SAS products? Like do you see needs when
- 35:21working with your clients? It's like, oh, like that's a
- 35:23tool that you know everybody would would be able to use.
- 35:27Yeah, I. I feel like our team is like
- 35:29really gung ho on us exploring that because they talk about it
- 35:35all the time. But the reality of it for us
- 35:38right now is like, you know, coming into Acklin, doubling up
- 35:44the revenue, all of that, so many changes that have happened
- 35:48that I feel like that could probably be a conversation that
- 35:51we need to have going into 2025 because I feel like we're more
- 35:55set to have it. I mean, you're talking about a
- 35:58whole different business model. I mean, you've got the skills
- 36:01and you have the the front row seat, you know, into a lot of
- 36:07client needs, into a lot of industry needs to where you can
- 36:10probably say, wow, you know, this is a tool that not only
- 36:13would fintech use, but manufacturing could, could tie
- 36:16into as well. But it is a different business
- 36:19model. Once you build it, you know,
- 36:21then you've got to ramp it and you got to sell it.
- 36:23And I know. Colin, like, you know, there's a
- 36:25big concern whatever we do to try to keep it what we call the
- 36:29Acklin way, but exploring different ways, exploring
- 36:34different ways to be the Acklin way, I think is is what we're
- 36:38trying to do while maintaining who we we've always been.
- 36:42How would you? Sum up what the acklin way is.
- 36:46Help. 1st, it's help 1st and it's whether we help first, a
- 36:52client, a potential client, a person at at work.
- 36:56It is help first. That's the mentality.
- 37:01I don't know a better way to say it than that, you know?
- 37:05My very first business is back in mid to late 90s.
- 37:08We were doing a web development, so we were in the tech space.
- 37:11And my business partner, one of the smartest guys I've ever
- 37:14known, very smart on the tech side.
- 37:17He's like, I hate sales. I don't want to do sales like
- 37:21and then he would get into a sales meeting and be phenomenal
- 37:24because he did exactly what you talked about, Stephanie, It was
- 37:28all about helping. He came from an educational
- 37:31background. And so, you know, he would ask a
- 37:34lot of questions to sort of, you know, get to what the client
- 37:36needs were. And then, hey, here's some
- 37:38different solutions that could work for you.
- 37:41And you know what, it's not the $50,000 price tag that you were
- 37:44thinking. There's an off the shul tell,
- 37:46you know, an off the the shelf tool that you can put into place
- 37:50that and it's going to cost a few 100 bucks.
- 37:53And that like developed that cemented relationships so
- 37:58strongly that, you know, people would just come back again and
- 38:02again as they had future needs. And and I'm going to assume that
- 38:05what I'm describing here is exactly what is going on in
- 38:08Acklin at a much bigger scale all the time.
- 38:11Like, you know, we when we hit a sales, when we, when we had low
- 38:16sales, we hit that sales crunch. And I feel like a lot of
- 38:18companies, did you know, we all considered ourselves, one of the
- 38:23things we talked about was like, consider all of us are
- 38:24salespeople, right? We're all going to sell.
- 38:27However, for me, it's like more about conversations and
- 38:30relationship building and it's not, it doesn't stop with me.
- 38:34I think everybody if you called Jennifer, she's gonna, she wants
- 38:38you want to know more about agile and how you can apply it.
- 38:40She would be willing to talk to you.
- 38:42There's no price tag to that. If somebody calls me and it's
- 38:45another CEO or a CEO that needs help understanding like an
- 38:48operations thing, it is help 1st.
- 38:50And now those are the ones that actually come through and they
- 38:53don't need to come through at the time that you're trying to
- 38:56like it is literally like, hey, what's going on with you?
- 38:59And if you can help them, and it may not be that they use your
- 39:01service, but if you can help them, they will remember that
- 39:04and they will come back and that's what you want.
- 39:06It's like, it's not about me selling you something.
- 39:10I don't want to sell anybody anything that they don't need.
- 39:12It's really about like, where are you in your business?
- 39:15How can I assist you whether it's with us or not.
- 39:18And because I'm giving you the best advice, it doesn't mean
- 39:21that it's the best advice that's going to lead you here.
- 39:24It's just advice like this is what we think, you know, we've
- 39:28seen, but we don't offer that. But we can put you in touch with
- 39:32someone who does or like I know of somebody who better be suited
- 39:35to help you with your just UX UI design.
- 39:38That's worked for us, yeah. When you help first, you're
- 39:42putting the relationship first, you're putting the the person
- 39:44and the their company and their needs 1st.
- 39:46And I can't think of a better way to to lay a foundation for
- 39:50your own reputation and, you know, continue to have avenues
- 39:56to converse with that person in an open way sometimes.
- 39:59We're just doing things that are voluntary.
- 40:02We've taken on voluntary for nonprofits that just don't have
- 40:06the kind of. Bank to like fund an entire like
- 40:10app development project, we'll do it for free because the team
- 40:13likes to do those things for free because they like the
- 40:15exposure and the difference. And it's like telling a
- 40:18different story for a little while and then, you know, going
- 40:21back to something else, right. So I think it doesn't just work
- 40:23for that person that we're giving those services to.
- 40:26It works for the people that we employ that are part of our team
- 40:29to to feel like they're making a difference somewhere that's just
- 40:34not related to your revenue. Yeah.
- 40:37Stephanie, what's a serious challenge, maybe personal, maybe
- 40:40professional, that you've gone through?
- 40:43How did you work through that and what are some lessons that
- 40:45you learned coming out the other side?
- 40:48Well, Anthony, I was pregnant at 15 and so by the time I was 18,
- 40:57I had three children and I remember, like, it was really
- 41:03tough. I remember working three jobs
- 41:07trying to take a class. I think I even took, you know,
- 41:11one or two of my kids to class with me so that I could be there
- 41:15trying to earn, you know, work towards my degree.
- 41:19And I know that like I feel like either I'm too early or too late
- 41:22for things. So too early to be a mom, right?
- 41:27But by the time I graduated, like I graduated in when I was
- 41:323030 years old, 30 years old is when I walked across to get my
- 41:37bachelor's. Two years later, I got my
- 41:39master's. But what I recall is being a
- 41:42young mother, trying to take care of your family and work
- 41:45without assistance is just like people wouldn't give you, you
- 41:53know, they kind of would judge you on your circumstance.
- 41:56And so I wouldn't get a lot of opportunities.
- 41:58But what I learned from that is like I've started at the very,
- 42:02very bottom of the rung and worked myself up.
- 42:06And I just think that like somebody might say, well, would
- 42:08you change anything? I'm not sure that I would
- 42:11because I think the person that I've become has led me to the
- 42:15leadership style that I have because I understand what it's
- 42:18like. I understand what it's like to
- 42:19be hungry. I understand what it's like to
- 42:21be broke. I understand what it's like to
- 42:22have your lights off, not have the perfect place to live,
- 42:27having doors shut in your face just because you know of a
- 42:31judgment or you don't have that degree.
- 42:34And I mean, honestly, the reason I went and got my degree so no
- 42:36one could tell me I, you know, no, because I didn't have it.
- 42:40And I wanted to get my masters for the same reason is like, I
- 42:44also think that like when I'm looking at people, I don't
- 42:46judge. There's so many smart people
- 42:51that may not look good on paper. I was one of those people and
- 42:54you got to give them a chance. And so if that's my own little
- 42:57way in life is to be that person, I can tell people like,
- 43:02even if you have a kid early or you want to change your, what
- 43:08you want to do that you can totally do it.
- 43:11And hopefully, like you just pass that kindness on to others.
- 43:14There have been people who have been kind to me in the most
- 43:17unexpected ways that I can't, like I can't even explain from
- 43:21the woman who gave me, you know, just a little bit of respect
- 43:25even though I couldn't pay my $6 a week child care bill.
- 43:29But the way she treated me with respect and understanding has
- 43:33stick with me my entire life, so I have to.
- 43:38Imagine that was a very difficult time.
- 43:41You're a mother at 15, three kids at 18, working three jobs,
- 43:46trying to support yourself, your kids, you know, find stable
- 43:49housing. Lots of people judging you, lots
- 43:52of people shutting doors in your face, some people that showed
- 43:56kindness along the way. And it still sticks with you to
- 43:59this day. And in what seemed to be very
- 44:01subtle ways at the time. I'm, I'm curious, Stephanie, at
- 44:05what point did you feel kind of the dark clouds start to lift
- 44:10and think, OK, all of this struggle, all of this hard work
- 44:15is finally paying off and we're going to be all right?
- 44:20I feel like they come in different phases of your life
- 44:24where things aren't like if you were to say, Hey, this is
- 44:26textbook perfect. It's not test textbook perfect.
- 44:30But like, let me, let me give you an example.
- 44:32So I go to, I come to Nashville in 9394.
- 44:37I come to work for AI started answering phones here when 10
- 44:41Care was just launching. Like that was all the buzz 10
- 44:44Care was about to launch. So this company that I worked
- 44:47for had 24/7 phone coverage and somebody had to be there all the
- 44:50time and I worked for them for a time.
- 44:55But when there's something that I do also know is like, I know
- 44:58when it's time to move on for another opportunity and I do
- 45:01that without fear. But like getting that next thing
- 45:06you've learned this thing. So you can you start at the
- 45:09bottom, you're answering phones, you learn customer service, you
- 45:11know, you learn how to deal with with difficult personalities,
- 45:15you hone your communication skills with people when you're
- 45:18dealing with the kind of a healthcare adjacent insurance
- 45:21type situation you get to take, I got to take all of that.
- 45:25That helped me land my next job and I continue to do that as I
- 45:31as I go. So to me, when you talking about
- 45:32when, when do you know there's a light at the end of the tunnel?
- 45:35Well, when I got that next job, there was light.
- 45:38When I got an increase, there was light, you know, when I
- 45:40worked for somebody that I really respected and loved to
- 45:43work for. Like when I learned something
- 45:46new that no, because you learned something, things people can't
- 45:49take knowledge away from you. I learned that pretty early on.
- 45:53I also learned to be a little bit fearless.
- 45:57Like I, I will take a risk. I will walk out and do the thing
- 46:01because I believe in myself because that's who I had to
- 46:03believe on and rely on growing up and also taking care of my
- 46:08kids. And so like there's not one
- 46:11light, there's many lights, there's not one.
- 46:15Destination. It's lots of little waypoints.
- 46:17No, you. Gotta appreciate those like have
- 46:20you ever broken up with somebody and then you think back and go
- 46:24like it was heartbreaking maybe where they broke up with you and
- 46:26then you go, man, I sure am so glad that I dodged that bullet.
- 46:33I'm not gonna like I and any. Details you want to share there,
- 46:36Stephanie or we'll, we'll just kind of leave it at that.
- 46:39Just leave it at. That like, it's that kind of
- 46:40thing is like everybody's been. There.
- 46:42Yeah, everybody. 'S been there, but it's like
- 46:44it's not, it's a, it's lights. It's like high points and low
- 46:48points. How do you think your
- 46:51experience, what I'm going to call a challenging experience
- 46:53when you know you're a teenage mother?
- 46:55How do you think that has come into play with your role as CEO
- 47:02and COO there at Ackland and being able to relate to a lot of
- 47:08different types of employees? I mean, that's.
- 47:10That's pretty. That's pretty like I can relate
- 47:13to a lot of people. I have AI, can connect with a
- 47:17lot of people. But I think for me and my
- 47:20leadership style, what's what's important and what has really
- 47:27affected that has been like I know that I'm always going to be
- 47:31kind. I'm always going to try to be
- 47:33direct. I'm always going to try to be
- 47:36ethical. And if I have to make very tough
- 47:37decisions, it will be with kindness, with directness.
- 47:42And so I think that I don't go to sleep at night worried about
- 47:48any kind of cross contentment. What did I say over here and
- 47:51what did I say over there? I feel like being authentic all
- 47:54the time works and it works for me.
- 47:57And so like, I can have this conversation with people and
- 48:00just be like, hey, you know, I might not be happy with
- 48:03something, but we have a direct conversation.
- 48:05And I feel like they know that. I still support them, but I'm
- 48:09just pointing something out and I need you to listen.
- 48:11I'm going to listen to you. I want to learn and grow as
- 48:13well. But yeah, I think that having
- 48:16going through all of those things has like been the
- 48:18influence of not judging and being open and being aware if
- 48:23someone is going through something and allowing space for
- 48:26that. What's the significance of the
- 48:29picture in the background there? Which one?
- 48:33The Buddha? Oh man, I when I was coming up
- 48:42as a kid we were 7th day Adventist and I am no longer 7th
- 48:48day Adventist. But when I became a young adult,
- 48:51I wanted to explore other religions because I was like,
- 48:55this can't be the only religion. There's so many religions.
- 48:58And so when I was able to do my internship in DC, I lived on
- 49:0116th St. and 16th St. in DC is where all the churches are.
- 49:07Like they're all the different churches.
- 49:09So you have mosque, you have temple, you have the Buddhist
- 49:12temple. And I spent my summer visiting
- 49:16every single one that would allow me in.
- 49:18You know, there's sometimes you have to have your hair covered
- 49:21and I had to learn some things, but I went to everyone that
- 49:23would allow me to visit. And I just something about the
- 49:27Buddha and the Buddhist principles, they resonate with
- 49:30me. Just be kind to ants.
- 49:34Like the smallest things have significance in the world.
- 49:36And I used to feel very small, but I I feel like I have
- 49:40significance in the world. And so like, these are kind of
- 49:43around my house a little. Yeah.
- 49:47Are there? Any other mentors, books,
- 49:50experiences that we haven't called out already that have
- 49:52been helpful to you along your way?
- 49:55So many, I don't know if they're going to be all around business.
- 50:04That's OK. Just I have found like you're
- 50:09talking about mentorship, right? Mentorship or books?
- 50:13Did you say mentorship? Yeah.
- 50:14Mentorship books, you know, and I also think about, you know,
- 50:17kind of your, you know, the challenges of being a teenage
- 50:20mom. If there was, you know, anybody
- 50:21that was, you know, kind of just offering a, a helping hand that
- 50:25was rather significant to you, this would be a, a chance to
- 50:29give them a, a shout out. So kind of kind of wherever you
- 50:31want to go with that question. Stephanie.
- 50:33Yeah. I feel like they have been like
- 50:37again throughout my life where the lady who was kind to me at,
- 50:44at the daycare that I had my kids years later when I first
- 50:48became a CEO. Oh, she's getting honored at the
- 50:50Athena awards. I get there really late and I,
- 50:56I'm at the back of the room, but then they allow for people to
- 50:58speak and I'm the last person to speak.
- 51:01And like, I'm in like now I'm kind of in the center of the
- 51:03room. And I told her that about that
- 51:06story about when I couldn't pay the $6 a kid where she was so
- 51:10polite to me. She called me, my maiden name is
- 51:12Woodard. So she'd say Miss Woodard come
- 51:14into my office and she'd say, hey, you have to pay this or
- 51:16whatever. I know it's difficult.
- 51:18She didn't treat me like I was like not important or
- 51:22disrespecting me because I was, I got to get up and tell that
- 51:25story to her in front of 500 people and tell her how much I
- 51:31appreciated her and where I was in my life and how she still
- 51:34stuck out for me. And that was like 20 years ago.
- 51:38That, that 20 something years ago that that happened.
- 51:41And I wish I could remember her name right now, but I, I, I,
- 51:46it's evading me, but it's not that.
- 51:48It's just things like that where I find these people who take a
- 51:54moment to pour into me or give me an opportunity, like Darryl
- 51:57Freeman and Zykron give me an opportunity to step into his
- 52:01door without any experience at all allowing me to fail, right?
- 52:06These are the things that I want to make sure that I'm allowing
- 52:08other people to do. It just happens throughout my
- 52:11life, like finding a mentor that is way younger than me when I
- 52:17was going through a really tough time.
- 52:19Like finding those people, like they don't know it.
- 52:24They probably don't know that they had such a significant
- 52:26impact to me. But like Ryan Villanueva that I
- 52:29talked to with Cruz, lets me just say whatever the heck I
- 52:32want to say without judgment, right?
- 52:34And just always being able to relate it back to something,
- 52:37right? It's just I have them throughout
- 52:39my whole entire career in my life.
- 52:42That's fantastic and it is fun and it's really rewarding to
- 52:46ourselves and our own hearts when we can remember back to
- 52:49those and give call outs to those people that have been so
- 52:52helpful to us and in ways that, you know, maybe they didn't
- 52:55realize at the time. Yeah.
- 52:57Yeah. Is there something fun or
- 53:00interesting about you, Stephanie, that we haven't
- 53:03touched on today that might be fun to kind of share with the
- 53:06audience, I feel like. People who are really close to
- 53:08me probably know this, know this already.
- 53:10So I'm going to just I, during the time that I was like also in
- 53:15my career, traveling around or whatever, I was modeling.
- 53:20So I was modeling out of New York.
- 53:21I was modeling out of California.
- 53:23I went to Paris. So I've been in magazines.
- 53:26I was on the cover of the New York Post.
- 53:30And so like, it was always like a hobby to me.
- 53:32And I know that probably pisses off people who are like, my
- 53:34whole career is modeling. What do you mean?
- 53:36But I got these incredible opportunities to, you know, I
- 53:41went to to Paris and I was in A2 spread magazine that this woman
- 53:45just kind of reached out to me to ask me if I would be willing
- 53:49to come and she'd see me do some other things like some other ads
- 53:53for folks. But yeah, I, I've been able to
- 53:56do so, so many incredible things from humble beginnings that
- 54:00like, I love the fact that I was able to experience that Zykron
- 54:06was like my first experience in having a private plane take me
- 54:09to my meetings. Like I've had so many like cool
- 54:11things that have happened. I coach my, my youngest, my
- 54:14youngest daughter is 16. And so I coach her softball team
- 54:20in the summer. So any of my time off is
- 54:22coaching the travel ball team, which I love because that was
- 54:26big time commitment. Yeah, it.
- 54:27Was it is. But I love it so much because I
- 54:29get to talk to these young women.
- 54:31I remember how I was. I think part of the reason why,
- 54:34you know, at 15, I was kind of going through some weird
- 54:37childhood stuff that was really tough.
- 54:39And I feel like it's so important to tell these 15 and
- 54:4116 and 17 and 18 year olds that are, you know, that they're
- 54:44fantastic just how they are. Like it's a way for me to mentor
- 54:47to them in a sport that gives them confidence, That gave me
- 54:52confidence playing ball. I was really good.
- 54:54And so like I love that that I get to be with her, one, to
- 54:58share that experience with my daughter, but also be able to
- 55:00talk to other girls and make them understand how how
- 55:05important they are just as they are, how to have a voice, right
- 55:10and be confident because some of those girls are now like they
- 55:13got their college scholarships. So any way that I can help them
- 55:16get there? Like that's my one way of me
- 55:19giving back in that way. So that's like, I love coaching.
- 55:23My dad was a wonderful coach to me.
- 55:25I played baseball, so I'm giving you like tidbits of a lot of
- 55:29different things. But I played baseball for three
- 55:31years. My dad was my coach before.
- 55:33He said the girls or the boys were getting too big and he
- 55:36wanted me to switch over to softball.
- 55:38But I was way better than my brothers.
- 55:39So if they see this, just know that Dad said I was better than
- 55:43you. All right, we're going to stir
- 55:47up a little sibling rivalry here.
- 55:49Yeah, that's fun. Just got one more question for
- 55:52you, Stephanie. But before I ask it, I want to
- 55:54do 2 things for those listening today.
- 55:56I know that you love today's content.
- 55:57Please hit the like, share or Subscribe button on your
- 56:00favorite podcast app. Stephanie, I also want to let
- 56:02people know the best way to get in touch with you.
- 56:04What would that be? Awesome.
- 56:06Yeah, I'm on LinkedIn, but I'm, I, I'm on LinkedIn.
- 56:10I am at, You can also e-mail me. I'm, I'm very open to that as
- 56:14well, stephanie@aclandavenue.com.
- 56:18Like if people want to talk about anything that I've talked
- 56:21about, I'm I'm there for it. That's really cool.
- 56:24So last question for you, I'm kind of curious what you see the
- 56:27biggest changes coming to your industry in the next couple of
- 56:30years. How do you how do you see things
- 56:31unfolding? I feel like there's a more, I, I
- 56:36feel like I've seen it right, but we, there's more dependence
- 56:40on near shore capabilities for companies and offshore
- 56:45capabilities for companies. So I feel like I hear more and
- 56:48more that that's the way to go because it, you know, it's
- 56:51cheaper than US resources. I also know that like I feel
- 56:55like they're understanding, like even though you can't compete
- 56:58with rupee in our industry, but they do see some value to having
- 57:02a near shore team. Like I feel like that's
- 57:05uncovering more and more. We're trying to also like expand
- 57:10from Latin America to other places that are the same time
- 57:14zone that could potentially be another resource pool for us.
- 57:18But I know like, I think my answer is I'm, I'm starting to
- 57:22see more reliance on the near shore model.
- 57:26I know that in our business, they require more flexibility.
- 57:30I think AI is going to play a part in how we deliver to our
- 57:35clients. I don't know exactly what that
- 57:37will be, but I know it's coming. Like I think everybody kind of
- 57:40knows it's going to shift. I don't, I'm not 100% sure in
- 57:44how hopefully just making us better at what we do, but like
- 57:49there's so many models that are very similar to to to what we
- 57:53do. But you know, you got to find
- 57:55that company companies care about working with companies
- 57:59that care about what they care about.
- 58:01Like what's the relationship like?
- 58:04A lot of times I'm just, you know, checking in on on people
- 58:08on clients or potential clients and just saying hi, what's going
- 58:11on or sending them stuff that I know that we talked about.
- 58:15So that relationship model doing business is alive and well.
- 58:18And I think that we'll have to depend on it more and more as
- 58:21the years go on. A follow up question.
- 58:23For you, Stephanie, because you've mentioned this a few
- 58:25times in the interview that with the Near Shore model, you know
- 58:28using Latin America resources, but you can't compete cost wise
- 58:33with Indian developers, the rupee as you put it.
- 58:37But what what are the the big advantages to the near shore
- 58:41model that you guys are able to offer?
- 58:43Is it being in the same time zone?
- 58:46Is it maybe a different caliber of assistance?
- 58:48Yeah. Both.
- 58:49So it's in the, it's very much like we're in central time zone.
- 58:54Their time zone never changes. So there'll be a time where
- 58:56they're in the same time and there'll be a time when they're
- 58:59an hour ahead or behind. So maybe an hour ahead, but like
- 59:04it's the nearest shores that time that you can connect with
- 59:07someone in the same time zone and get your answers right away.
- 59:10Check on, you know where your projects are.
- 59:13Like it's they're working at the same pace that you are.
- 59:16And then it's the communication too, like I said before, is the
- 59:19caliber of people that we get are equitable to anyone.
- 59:25Like if there was someone's going to equate the US resource,
- 59:29our resources are outstanding. They also have a voice.
- 59:33They also are, you know, experts in their industry.
- 59:37So they're going to be able to tell you whether something's not
- 59:39going to work or it is going to work.
- 59:40They're not order takers. We are not order takers.
- 59:43So it's just part of that relationship that you build with
- 59:46customers that you can be able to tell them you build that
- 59:49trust by not telling them everything that they want to
- 59:52hear, but what they need to hear in our opinions about where they
- 59:55should go, right discussions as opposed to we can do this and we
- 59:59can do it in this amount of time.
- 1:00:01We're not, we're not even, we're not even promising whatever.
- 1:00:04If you come to us for the time, we're going to say, well, that's
- 1:00:06not really how we we do that. You're not going to have the
- 1:00:09best outcome. So the way we do what we're
- 1:00:12doing is, is, is aimed at the best outcomes possible, not to
- 1:00:18reach a timeline, but to also best time possible to get you to
- 1:00:21your revenues faster for your application development or
- 1:00:24something you have to like you have a release date for or
- 1:00:28something you have to get done in a certain amount of time
- 1:00:30because it's dependent on the next step or the net, you know,
- 1:00:34some release. But yeah, I feel like that's the
- 1:00:37difference. Stephanie, I want to be the
- 1:00:41first one to thank you for sharing both your time and your
- 1:00:43story with us today. I really appreciate it.
- 1:00:45No, thank you. For having me.
- 1:00:47Folks, that's a wrap on another episode of the Inspired Stories
- 1:00:50podcast. Thanks for learning with us
- 1:00:52today.