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How HubSpot Built an Inbound Marketing Empire
In this episode, Lucas and Luna explore how HubSpot pioneered inbound marketing to build a multibillion-dollar software company. They break down the exact strategy founders Brian Halligan and Dharmesh Shah used in 2006—creating free educational content like blog posts, ebooks, and website graders to attract leads instead of cold calling. Lucas explains how HubSpot's flywheel model replaced the traditional sales funnel, and why their academy certification program created a army of evangelists. Luna questions whether inbound still works in 2026 as the web gets noisier. The hosts also…
The skinny
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