How To Get Your First 100 Customers

Make It Happen with Iyia Liu · Feb 18, 2025 · 25m

Getting your first 100 customers can feel like the hardest part of starting a business.

In this episode, I’m breaking down the strategies I’d use to go from zero customers to your first 100 - without needing a massive marketing budget.

I get into leveraging your existing network, building an audience through organic social media, email marketing, influencer collaborations and using reviews and user-generated content to build trust.

I also share when I’d start experimenting with paid advertising, why testing different strategies matters and how to double down once you find…