Episode 144: Scaling Authentic Saudi Hospitality: Elaf Group's Transformation Journey

Future Hospitality Summit Podcast · Jun 17, 2026 · 38m

In this episode, we speak with Jalil Mekouar, Chief Executive Officer, Elaf Group, about what makes Saudi Arabia's hospitality opportunity unlike any other market in the world today. Drawing on more than 35 years of experience across hospitality, real estate, investment, operations, asset management, and technology, the conversation explores Elaf Group's transformation journey, the next phase of Saudi Arabia's hospitality growth, and the shift from ambition to operational excellence. From evolving guest expectations and the changing definition of luxury to the rise of emerging destinations…