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Planning for a Successful and Fulfilling 2024! · Pelvic PT Rising

• 0:02
  Speaker 1: In the last 10 years, our field has gone from an unknown specialty to a household name.
• 0:09
  Speaker 1: This brings unprecedented opportunities, but we need to rise up to meet them and give our patients the care that they deserve.
• 0:17
  Speaker 1: In order to help others get better, we need to be better.
• 0:23
  Speaker 1: This podcast will help you to become more confident with your patients, more successful in your practice or business and a leader in pelvic health, and we're going to have some fun along the way.
• 0:36
  Speaker 1: Join us as we rise together.
• 0:39
  Speaker 1: We're Jesse and Nicole Cozin, founders of Pelvic Sanity Physical Therapy and the creators of the Pelvic PT Huddle, and this is Pelvic PT Rising.
• 0:53
  Speaker 2: Hey guys, welcome back to another episode of the Pelvic PT Rising podcast with Jesse and Nicole Cozin.
• 0:58
  Speaker 2: Hey Nicole, hello, I am excited, it is the new year.
• 1:02
  Speaker 2: Happy new year, nicole.
• 1:03
  Speaker 1: Happy new year, jesse.
• 1:04
  Speaker 1: I too am excited for 2024.
• 1:06
  Speaker 1: I love the week between Christmas and New Year's.
• 1:10
  Speaker 1: Actually, pelvic Sanity is closed, we're able to focus on Christmas, and then our new celebratory edition is Clay's Birthday, which is on the 28th, which we had a fun time with family, kind of like an extended Christmas time a little bit, so very distinctly different, because it's important to do that for Clay.
• 1:32
  Speaker 1: And now it's time to just look forward to 2024 and fricking rock and roll.
• 1:38
  Speaker 2: Absolutely so.
• 1:39
  Speaker 2: We're going to talk to you guys about how we plan for the new year and how we teach it in our courses as well.
• 1:44
  Speaker 2: But one quick announcement before we dive in.
• 1:47
  Speaker 2: If you are a existing business owner and you are looking to take your business to the next level in 2024, make sure you are checking out the accelerator program.
• 1:56
  Speaker 2: It is now open, so gates are open for that.
• 2:00
  Speaker 2: And, yeah, six month business coaching intensive.
• 2:04
  Speaker 2: You can find out all the details at publicptrisingcom.
• 2:06
  Speaker 2: Slash accelerator.
• 2:07
  Speaker 2: You'll have until this Thursday if you're listening it on the day it drops to register and join us for that second cohort, which we are very excited about.
• 2:16
  Speaker 2: So, nicole, how do we plan for 2024?
• 2:19
  Speaker 2: And I think the first thing that we do that I think some people skip over is reflect back on 2023.
• 2:27
  Speaker 1: Yeah, I think that everybody tends to just look forward, look forward, and especially if your 2023 wasn't stellar, it's easy to just want to forget what happened in the past, like let's just move forward, move on.
• 2:40
  Speaker 1: But there are a lot of significant lessons you can learn from the year before, even if your year wasn't super stellar, and make good goals that are attainable, achievable and realistic for the next year.
• 2:53
  Speaker 1: So that's step number one is reflect on 2023.
• 2:56
  Speaker 1: And, jesse, you are really good at all of this.
• 2:59
  Speaker 1: I feel like this comes easy to folks that have a tendency towards optimism.
• 3:05
  Speaker 1: It does not come easy to folks like me, who have a tendency towards pessimism and realism.
• 3:12
  Speaker 1: So talk to me about that.
• 3:13
  Speaker 1: Why does that make you so happy?
• 3:15
  Speaker 2: Yes, well, this is a pretty good way to put that, nicole, but one of my favorite authors, john Aka, actually came up with this exercise and he talked about how he was naturally pessimistic and he just said that he realized that being more positive or thinking more in terms of gratitude and positivity had a bigger return on investment in his life.
• 3:35
  Speaker 2: So he realized that being cynical or negative or perfectionist I know a lot of those tendencies are driving factors, but he said a lot of things started to change when he started focusing a little bit more on the positive.
• 3:47
  Speaker 2: As you know, as we talked about on this podcast that we are biased toward negativity.
• 3:52
  Speaker 2: It's a survival mechanism.
• 3:53
  Speaker 2: There's negativity bias.
• 3:55
  Speaker 2: One of the best ways to overcome that is an exercise I do at the end of each year is make a list of your best moments, and that doesn't have to be anything in the business.
• 4:04
  Speaker 2: It can be something personal, it can be something you're proud of, it can be anything really.
• 4:08
  Speaker 2: It can be a relational moment, it can be an activity, whatever it was.
• 4:12
  Speaker 2: But let's take a look back at 2023 and say, hey, what were the good things?
• 4:15
  Speaker 2: Because a lot of times, especially as business owners, we can be myopically focused on how things went in the business the last two weeks and, instead of that, hey, what were the trips that you took, what were the really great moments, what were the incredible conversations that you had?
• 4:29
  Speaker 2: What are some of those things in your life?
• 4:32
  Speaker 2: And take a look at what the best moments were for 2023 so that we can try to have more of those as we head into 2024?
• 4:38
  Speaker 2: .
• 4:39
  Speaker 1: So, jesse, what was a moment for you?
• 4:41
  Speaker 1: What was the best moment for you?
• 4:42
  Speaker 1: One of the best moments for you in 2023.
• 4:45
  Speaker 2: Oh man, we had a lot of moments.
• 4:47
  Speaker 2: Clay features prominently in most of them.
• 4:49
  Speaker 2: I feel like the moment we saw him standing up in the crib for the first time was like a jaw-dropping moment for me.
• 4:55
  Speaker 2: I thought that was really cool.
• 4:56
  Speaker 2: But I'm more on the business side and that I get the goosebumps every time.
• 5:01
  Speaker 2: I think about that.
• 5:01
  Speaker 2: First opening doors of Pelvicon and the people pouring in and how excited everybody is and the fact that we filled that room with a whole bunch of people who are just as nerdy about Pelvic Health and Pelvis' and Pelvic Earrings and all the things.
• 5:17
  Speaker 2: That's just an incredible moment.
• 5:19
  Speaker 2: The music's going, that introduction when people were just like roaring it was just so much fun and it's the culmination of so much work that goes into that and it's almost that release of hey, this is a thing, people are here, it's going to be great.
• 5:34
  Speaker 2: So that was one for me.
• 5:36
  Speaker 2: What about for you?
• 5:37
  Speaker 1: Well, I think this might surprise some folks, and maybe even you, jesse, a little bit.
• 5:40
  Speaker 1: One of my biggest amazing moments in 2023 was the launch of the first cohort of the Accelerator program, and not for reasons that you might be thinking.
• 5:51
  Speaker 1: You might be thinking like, oh, of course you think that's great because you had 132 people go through.
• 5:57
  Speaker 1: You finally had a program for people that were waiting for you to get on your weight list or to get off your mentorship weight list.
• 6:02
  Speaker 1: All of those things are true, but really the reason why it was a really great moment for me personally was because it was the real first thing that we did out of maternity leave and it kind of showed me in particular that like oh yeah, number one, I can do this, even with at that time it was a six month old.
• 6:32
  Speaker 1: We did it even when we didn't have childcare situation completely nailed down, so it was a bit of a triumphant moment of okay, like life is going to move on and we're still going to be able to fricking, crush them goals also and be really awesome parents, and so that was a really big moment for me and for anyone that has gone through that like first postpartum period where you feel like I don't even know if I can do this.
• 7:00
  Speaker 1: I don't even understand.
• 7:02
  Speaker 1: There's a lot of change and for someone like me who thrives in not having a lot of change in and it just was a really big moment of like, oh, I can do this.
• 7:13
  Speaker 1: And even though we don't know what every day is going to look like Clay could wake up with a fever tomorrow, clay could have a bad day and all of that can coexist, with us still crushing some business goals and some business programs and still being able to produce content for you all.
• 7:30
  Speaker 1: That was a really big personal moment of triumph.
• 7:34
  Speaker 1: Essentially, that's super cool.
• 7:35
  Speaker 2: I am surprised by that.
• 7:36
  Speaker 2: I would have guessed some other things, but that's something that I feel like you probably would not have pulled out if we hadn't done this exercise.
• 7:42
  Speaker 1: Oh yeah, totally no way.
• 7:43
  Speaker 1: You forced us to be like, oh, not only what goal did you achieve, but why was that goal special?
• 7:50
  Speaker 1: It helps you to reflect on that.
• 7:52
  Speaker 1: Yeah, so thanks, Jess.
• 7:54
  Speaker 2: Hey, there we go, Brightening the world one one, one goal at a time.
• 8:00
  Speaker 2: And then you can also look at where you fell short and I don't want to belabor this.
• 8:04
  Speaker 2: I feel like most of the time, we're usually too negative and focused on where we fell short.
• 8:07
  Speaker 2: But what were some of the things that you really wanted to get to, either in business or personally or as a clinician that you just didn't quite make happen last year?
• 8:15
  Speaker 2: And then ask yourself was that a real goal or was that a fake goal?
• 8:19
  Speaker 2: And I think a lot of times, if you really look back on goals that we don't meet, a lot of times they are actually fake goals.
• 8:25
  Speaker 2: If I put a goal on there that I want to run a marathon, I don't really want that.
• 8:31
  Speaker 2: Maybe I want to be the kind of person who would want to run a marathon, but I'm not and that's not a goal of mine.
• 8:37
  Speaker 2: And so if that's on my list and it doesn't happen, and if you have a goal that doesn't happen year after year, you have to start asking yourself is that even a real goal of mine?
• 8:45
  Speaker 2: And I think a lot of times the answer is no, or maybe you didn't give yourself the space or time to be able to do that stuff.
• 8:52
  Speaker 2: So just look back at 2023, see what went well, see what didn't, and then it really helps us to kind of focus in and make our plans for the next year.
• 9:02
  Speaker 2: So that's how we do that.
• 9:04
  Speaker 2: This next one, nicole, we do like choosing a word of the year.
• 9:07
  Speaker 2: If you don't like this or this doesn't resonate, this is not.
• 9:10
  Speaker 2: Your year is going to be a shit year if you don't choose one.
• 9:13
  Speaker 2: But this is something that I think is kind of nice.
• 9:16
  Speaker 2: As you're sitting down, especially, you reflected on 2023 and saying, hey, where do we want to be in this coming year?
• 9:23
  Speaker 2: What's a word that can be just a little touch point, a little guide of where things going?
• 9:28
  Speaker 2: We've done things like venture out when we were doing a lot of stuff in business.
• 9:32
  Speaker 2: We've had a word rooted when we bought a house and we started really settling into a community and Clay was on the way and we wanted to just feel really settled around that.
• 9:40
  Speaker 2: So, nicole, what's our word for this year?
• 9:42
  Speaker 1: Our word for this year may sound cliche to some of you, but it is part of our business and personal evolution that this is going to have significance now.
• 9:51
  Speaker 1: But the word is abundance for us and this comes from honestly and this does not.
• 9:59
  Speaker 1: I don't mean this to sound arrogant at all, but we're like we do a lot of successful things like Pelvicon, successful Pelic Sanity crushes, pelic PT rising is fun and helps a lot of people.
• 10:10
  Speaker 1: And sometimes we personally me, I'll speak for myself can feel like oh, are we going to reach the end of who we can help, or are we going to reach the end of patients that know about us at Pelvic Sanity that can come into the door and some of that?
• 10:29
  Speaker 1: We just need to make sure that we continue to think about abundance in those scenarios that the opposite of that, coming from a place of scarcity, forces us to do things in ways that we don't want to be operating in.
• 10:46
  Speaker 1: So I'll give you an example so operating from a place of abundance in Pelvic Sanity.
• 10:51
  Speaker 1: We have seven rooms at Pelvic Sanity.
• 10:53
  Speaker 1: We're trying to fill those rooms with all clinicians Pelvic PT, Pelvic OT, pelvic Rehab providers.
• 11:00
  Speaker 1: We have six of those rooms filled.
• 11:02
  Speaker 1: That seventh one for us has been a little bit of a challenge where we almost have it fill and then someone moves on from Pelvic Sanity or something like that, and so you could very easily be like, oh, we're never going to be able to do that.
• 11:16
  Speaker 1: It's so hard to find Pelvic Rehab people that want to work for us.
• 11:20
  Speaker 1: But in this case, in 2024, if we remember our word of abundance all of a sudden that goes those phrases now are there's plenty of people who want to go into Pelvic PT.
• 11:34
  Speaker 1: Pelvic PT field is growing.
• 11:37
  Speaker 1: The amount of people that would want to work for some place like Pelvic Sanity is amazing, and if we create a great job, then they're going to want to come.
• 11:46
  Speaker 1: And so now, all of a sudden, we change that challenge into going back to our word of abundance and it changes some of our limiting beliefs, it changes the way that we act and hopefully it will bear fruit for us in 2024.
• 12:04
  Speaker 1: So that's just one example.
• 12:06
  Speaker 1: You know we, quite frankly, you know, have now sold out Pelvic Con three years in a row.
• 12:11
  Speaker 1: 625 people is a shit ton of people to fill an entire room.
• 12:15
  Speaker 1: We can start to feel like, oh, that's it, like that's the ceiling and it's really not, and things like that, where if we know that there are more people that we can reach then and operate from that place, that the public PT field is so much growing, there's so much more we can do and provide in a conference, like that's going to drive our actions and drive our intention in moving forward in 2024.
• 12:44
  Speaker 1: So those are just two examples of where I think that abundance can come in for us.
• 12:48
  Speaker 2: Absolutely, and in business it can be really tempting to always be thinking like what's the return on investment?
• 12:53
  Speaker 2: And when we've been able to be successful with Pelvic Sanity and Pelvic PT Rising, we can do things like Pelvic Con, which is a total risk.
• 13:02
  Speaker 2: We don't know how that's going to go.
• 13:03
  Speaker 2: It's really risky to put that on and run.
• 13:05
  Speaker 2: It's doing things like the practitioner map, where we're able to give back with that.
• 13:09
  Speaker 2: I think about some of the stuff that you're able to do with students at some of our local schools who are coming in and doing like a skills lab with you or learning more about what it would be like to get into Pelvic Rehab.
• 13:19
  Speaker 2: That kind of thing doesn't always have a return on investment, or at least not an immediate one.
• 13:24
  Speaker 2: But, man, when you're operating out of a sense of abundance, that kind of stuff is really fun to do.
• 13:29
  Speaker 2: You can ask what do we think is going to make the biggest impact instead of what's going to have the biggest ROI, and then a lot of times that actually ends up bearing fruit again way down the line in what we're doing.
• 13:40
  Speaker 2: Another example of that this year is we actually rented a house for a week and invited your family out for a couple of days of that, my family out.
• 13:47
  Speaker 2: We got to really create this really amazing experience with my 96-year-old grandfather, got to come and hang out with Clay.
• 13:54
  Speaker 2: That kind of stuff comes from a sense of abundance and wanting to share that with family and others with that.
• 14:00
  Speaker 2: So that's something we want more of this year.
• 14:03
  Speaker 2: So we're doubling down on it and I'm really excited One of the few times it's the shortest argument we've had about a word.
• 14:10
  Speaker 1: Yeah, normally this goes on for like a week and then Jesse gets frustrated because we don't want to have.
• 14:14
  Speaker 1: You know, he wants one thing, I want another thing, and this is really a time where it was like, yeah, this is what it needs to be, which actually feels really good.
• 14:22
  Speaker 1: I also want to point out that it's a place that we feel like we've already done a pretty good job in.
• 14:28
  Speaker 1: It is something that we preach a lot to our business mentorship groups operating from place of abundance, not of scarcity, all the things.
• 14:34
  Speaker 1: And so you know when you pick your word, if you're going to do this exercise, it doesn't have to be something that you think you're not great at, that you want to get better at.
• 14:42
  Speaker 1: It can be something that is you're already doing really well and you want to double down on that or expand that into different aspects of your life.
• 14:51
  Speaker 1: Like if you're really good at it in business, but not so much with family, like Jesse just gave an example of then that can be a thing that you do.
• 14:58
  Speaker 1: It doesn't have to be something that always just needs improvement.
• 15:01
  Speaker 1: It could be doubling down on something you're already doing a really good job of.
• 15:04
  Speaker 1: So we're excited for 2024 and the abundance that will come from that.
• 15:12
  Speaker 2: All right.
• 15:12
  Speaker 2: So now we've done that, we've reflected on 2023.
• 15:14
  Speaker 2: If you've done the word of the year and been thinking about that, and now we're going to talk about setting goals, and I think a lot of people fall into traps when it comes to setting goals and if we aren't careful and you guys might be already thinking this way a lot of our goals get tied up in the business, and Nicole and I did this for the first summer years and it's easy for that to happen for us If you're a business owner, especially where you're going after the next level of revenue, right, the next number of zeros.
• 15:41
  Speaker 2: I want to hit a hundred thousand or 250,000 revenue or whatever that is.
• 15:45
  Speaker 2: Or I want more visits than last year, more evals.
• 15:47
  Speaker 2: I just want more.
• 15:50
  Speaker 2: And I think two things happen with that.
• 15:52
  Speaker 2: One is it really causes this myopic focus on the business and to the exclusion of a lot of other areas of life.
• 16:00
  Speaker 2: And if you're feeling out of balance, or you're feeling that you're thinking about business all the time, check yourself.
• 16:06
  Speaker 2: And if 80% of your goals are all about business, you can't be surprised that you're thinking about it at 11 o'clock on a Saturday night, when you don't really want to be.
• 16:14
  Speaker 2: And then the other part of that is it really doesn't honor.
• 16:17
  Speaker 2: Why did you start the business?
• 16:18
  Speaker 2: That's one of the questions that we always ask when we work with folks on the business side.
• 16:23
  Speaker 2: Why did you start?
• 16:24
  Speaker 2: Because if the reason you started was to have more time, freedom, or to be able to spend more time with your family, then why are you measuring the success of your business by the amount of revenue you got?
• 16:34
  Speaker 2: You should be measuring did I get to get out at three o'clock every day to pick up my kids from school?
• 16:39
  Speaker 2: Right, that can be the goal.
• 16:41
  Speaker 1: But that's not sexy sometimes, right.
• 16:43
  Speaker 2: And you know people are asking you're sharing your goals or if you were doing this right.
• 16:46
  Speaker 2: You know no one has ever said sitting there and saying that, like that should be one of your goals.
• 16:50
  Speaker 2: That's the whole reason you started your business.
• 16:52
  Speaker 2: Which rate?
• 16:53
  Speaker 2: It's not sexy.
• 16:53
  Speaker 2: You don't get to announce on Instagram You're a six figure business or an 11 figure business or whatever the hell people are saying these days.
• 16:59
  Speaker 2: So we really recommend setting goals in different categories and forcing yourself to do this kind of like we did with the best moments.
• 17:07
  Speaker 2: You force your mind to come up with some of these things.
• 17:09
  Speaker 2: So we really believe in thinking about two or three in each of these categories and thinking about them in terms of your business, in terms of financial goals, relationship goals, wellness.
• 17:21
  Speaker 2: So physical, mental, emotional, whatever that is for you, personal growth and fun.
• 17:27
  Speaker 1: And if you don't have a business, then that could easily be substituted with career.
• 17:31
  Speaker 2: Absolutely.
• 17:31
  Speaker 2: What do?
• 17:31
  Speaker 1: you want to do with your career, so this isn't necessarily just for business owners.
• 17:35
  Speaker 1: No, completely.
• 17:36
  Speaker 2: That's a great point, nicole.
• 17:36
  Speaker 2: If you're a clinician, that might be to improve the way you deal with male pelvic health or be better at treating pelvic pain, or just, I don't know, feel more settled at work.
• 17:47
  Speaker 2: Yeah.
• 17:47
  Speaker 1: Or starting a program at work, or talking to your boss about something that has been bothering you for a while to make a place you want to go into more often.
• 17:55
  Speaker 1: So there's all of that as well.
• 17:59
  Speaker 2: So my recommendation would be to think about two to four goals in each of those categories.
• 18:03
  Speaker 2: I think if you do a whole lot less, it's kind of anemic when you put it up there.
• 18:07
  Speaker 2: If you do more than that, you're just going to have so many.
• 18:09
  Speaker 2: It's going to be really hard to focus on stuff, but it's really interesting when you kind of force yourself to think about some of those.
• 18:16
  Speaker 2: A lot of times it's actually a little bit difficult.
• 18:19
  Speaker 2: You know, we've done this exercise now with a lot of people through our groups and fun is often one of the hardest ones for people to do.
• 18:27
  Speaker 2: Man, what do I still find fun anymore?
• 18:29
  Speaker 2: What do I?
• 18:29
  Speaker 2: How do I play?
• 18:31
  Speaker 2: How do I enjoy myself?
• 18:33
  Speaker 2: Is that traveling?
• 18:34
  Speaker 2: Is that right?
• 18:35
  Speaker 2: And set an actual, realistic, detailed goal for that stuff.
• 18:40
  Speaker 2: You know this was Nicole and I, as we were working in public sanity early on.
• 18:43
  Speaker 2: We love traveling.
• 18:44
  Speaker 2: We didn't have kids like we could have gone anywhere and everywhere, and yet we felt so tied to the business and we didn't look at some of these other categories.
• 18:53
  Speaker 2: Man, I wish we'd been able to say hey, I want to take three road trips within California that are at least four days long.
• 19:00
  Speaker 2: Right, that's the kind of goal that I'm talking about when we talk about setting something really specific and something fun that matters to you.
• 19:06
  Speaker 1: So, jesse, what advice would you give to somebody who has a hard time with wanting like one goal that can technically be in different categories?
• 19:17
  Speaker 1: Do you say that that goal should be written down in multiple categories, or do you force that goal to be in one category and then make another one?
• 19:25
  Speaker 2: I would force that goal to be in one category.
• 19:27
  Speaker 2: But with all of this stuff, just don't overthink it, right?
• 19:31
  Speaker 2: This is perfectionism talking to when you're looking at like, oh my goodness, is the goal of hitting this number in my business really a financial goal, or is it a business goal?
• 19:39
  Speaker 2: Or part of the things I do for fun is yoga, but that's also wellness.
• 19:44
  Speaker 2: I don't know what to do, right?
• 19:45
  Speaker 2: A lot of times that's perfectionism sitting there and then you tear up the whole exercise.
• 19:50
  Speaker 2: Right, you tear up the whole thing.
• 19:51
  Speaker 2: You say, well, this is hard, I can't do it and I'm much rather sick.
• 19:54
  Speaker 2: Fuck it, I don't care, just put yoga in one of the categories.
• 19:56
  Speaker 2: If you want it in wellness, then great.
• 19:58
  Speaker 2: Or see if you've got three things of fun already and one thing in wellness.
• 20:03
  Speaker 2: Put it in a wellness cheat a little bit, I don't care.
• 20:05
  Speaker 2: Like no one's looking at no one's grading your fucking paper.
• 20:08
  Speaker 1: Although, for us perfectionists out there, we think that we're grading our own paper, Jesse.
• 20:13
  Speaker 2: I know that's what I'm saying.
• 20:14
  Speaker 2: I'm talking to you right now.
• 20:15
  Speaker 2: Just put it in a category.
• 20:17
  Speaker 1: Seriously, this was like an argument that we had one time where I was like I forget what it was.
• 20:21
  Speaker 1: I think it was like, oh, reading books or something like that, and I wanted to put it in personal growth.
• 20:26
  Speaker 1: And Jesse was like, oh well, I think it would be fun to put it in the fun category and make a different and make us read like different books or whatever, and I was like we had an argument about that for a while I don't think it was that much of an argument.
• 20:37
  Speaker 2: You were like that does not sound fun, that's true, and I was like, ok, well then it's not going in the fun category.
• 20:43
  Speaker 2: It's pretty clear, right?
• 20:45
  Speaker 2: So the moral there it's a great point there, nicole is like don't get too caught up in this, like don't let the perfect be the enemy of the good.
• 20:51
  Speaker 2: You hear us say that all the time, get some goals down here and they will change, and some of these you won't hit and we give ourselves grace at the end of it.
• 20:58
  Speaker 2: Right, I think we did it for last year, when we hit maybe 60% of our goals and I thought that was fricking fantastic.
• 21:05
  Speaker 1: Yeah, and we realized that some of them, like you know, going back up to what Jesse said before, some of them were actually fake goals or goals that, just looking back at the year, we're just like ridiculously unrealistic, especially given our postpartum time.
• 21:19
  Speaker 2: Yeah, let me give you an example.
• 21:19
  Speaker 2: One of our fun goals was that we wanted to do at least one or two road trips.
• 21:25
  Speaker 1: Which is now that we look back and just like that sounds ridiculous Having a newborn and It'd been.
• 21:31
  Speaker 2: You know I had been.
• 21:32
  Speaker 2: You know you see all the movies, right, and babies fall asleep in cars.
• 21:35
  Speaker 2: I was like this is great, we can just drive for six hours.
• 21:38
  Speaker 2: He'll just be conked out in the back right.
• 21:39
  Speaker 2: That is not how it is and Clay's not a big fan of driving anyway.
• 21:43
  Speaker 2: So that ended up shifting through the year, right, and that's totally fine, but it shifted into something that was actually really great.
• 21:51
  Speaker 2: That wouldn't have happened if we hadn't had that goal on it and been like oh wait, a second, that was dumb.
• 21:56
  Speaker 1: Right, or what are we going to do instead?
• 21:58
  Speaker 2: Right, you can actually transform that into something better, as opposed to what our natural inclination would have been to call is to just nest here because it's easy and we love where we live.
• 22:08
  Speaker 1: Yeah, that's very true, right.
• 22:10
  Speaker 1: So it helps you to venture out, do things going a little bit against the grain of your of what's easy and making sure that it all is in alignment with what you want to do for the year and to better yourselves overall.
• 22:24
  Speaker 2: So just to read those off one more time before we close out.
• 22:27
  Speaker 2: The first one is in your business or career.
• 22:30
  Speaker 2: So if you're a clinician, be thinking of that as career goals or things that you can be growing in your career.
• 22:36
  Speaker 2: Financial goals that would be something like contributing to your 401k or increasing your net worth or paying off your credit card debt or whatever that is.
• 22:44
  Speaker 2: Relationship goals, wellness goals, personal growth which is another one that people often struggle with thinking about and fun.
• 22:53
  Speaker 2: So I want you guys to be thinking about those.
• 22:55
  Speaker 2: If you hate one of those categories again going back to Nicole's point earlier, cross it out.
• 23:00
  Speaker 2: I don't care.
• 23:01
  Speaker 2: No one's grading your paper right.
• 23:02
  Speaker 2: So if you're like man, this personal growth category is really stupid.
• 23:06
  Speaker 2: What the hell is Jesse talking about?
• 23:08
  Speaker 2: I think, great, do yours without that, but take the principle and see if you do think that if there's another area of your life that you could add something into that, and if not, then fine, but you're going to be better off going through and exercise this than you would be if you hadn't.
• 23:22
  Speaker 2: So that's what we want you to be thinking.
• 23:24
  Speaker 2: So that business or career, financial relationship, wellness, personal growth and fun.
• 23:29
  Speaker 2: So that's how we do it.
• 23:31
  Speaker 2: However you do it, I hope you have a wonderful 2024 and that you start hitting some of those goals of yours as we move into the new year.
• 23:38
  Speaker 2: So, if you have questions, if you want to reach out, we're so grateful for all you guys who are listening.
• 23:42
  Speaker 2: Let's keep this conversation going and let's continue to rise.