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How Has The Lipps Electric Re-Brand Changed The Company? · Lipps Electric Podcast

• 0:01
  I love the new look of Lipps Electric.
• 0:05
  Kevin, how you doing? I'm wonderful, Jim. It's great to have you here on the program.
• 0:11
  Correct me if I'm wrong, but recently you guys went through a rebrand.
• 0:16
  And for those of you who don't know what a rebrand is, it's basically taking
• 0:20
  the old imagery, the old look,
• 0:22
  maybe name, logo, and so forth,
• 0:25
  and repackaging it to separate oneself in the marketplace and also give the
• 0:34
  company more direction and to help the community, the homeowner,
• 0:38
  understand more about your core values and what you're really trying to do to assist them.
• 0:44
  Yes. Yeah, we did. We completed it
• 0:47
  probably six to nine months ago
• 0:50
  where we finalized documentation and really
• 0:54
  did our first van wrap and since then now we have
• 0:56
  our fifth band wrapped and starting to to get our uniforms up to date and and
• 1:02
  adjusted this is our new new shirt that our guys are out in the field wearing
• 1:05
  and you know it just it it's it it's really good for us how does rebranding with consistency.
• 1:17
  Make your company in the electrician field, in your marketplace,
• 1:24
  how does that make you guys stand out differently from a competitor who just
• 1:30
  has a white van and dirty shirt and it's called Fred's Electric?
• 1:36
  Yeah, it's fair. It's fair because we kind of were that brand for a little while,
• 1:41
  you know, and it wasn't, it's not a dig.
• 1:43
  It's just, it's the size of where we were in, you know, the,
• 1:47
  the, the area of work that we worked in and we didn't feel like we needed the brand as much.
• 1:53
  And now that we're trying to get into 7,500 homes and take care of all these
• 1:58
  customers to hit our mission and, and build on our purpose of a company,
• 2:04
  really the, the brand is what's going to help get us there.
• 2:07
  And it's amazing how much more these vans pop out in the field and how much
• 2:12
  better my technicians look dressed professionally and they feel more comfortable.
• 2:18
  And the environment is improved tremendously with the decor that we put around
• 2:24
  the building. And it just looks and feels so much more professional.
• 2:29
  And it's going to, it's really has been teeing us up and putting us out there.
• 2:34
  It really ups. A rebrand such as yours, which is phenomenal,
• 2:38
  by the way, really invigorates the team members.
• 2:44
  Who work for you it makes them feel better about the company about their job about their purpose,
• 2:53
  they may now even have a uniform which they didn't have before maybe they were
• 2:58
  told to wear a service type shirt maybe they weren't things weren't uniform
• 3:04
  meaning the shirt the hat to the van, to the truck,
• 3:09
  to the logo in general.
• 3:12
  And that's really important because when your team members, the electricians
• 3:17
  out in the field, feel good about themselves, it's kind of like getting dressed
• 3:22
  up for a wedding or maybe a date or something.
• 3:25
  You just feel better about yourself, getting a haircut and a shave, whatever it is.
• 3:31
  It's important because when you're in front of the homeowner,
• 3:34
  you want them to feel what you feel, they want to feel confidence in purchasing from you.
• 3:42
  It's important. The homeowner deserves that. They deserve a good look. Wouldn't you agree?
• 3:49
  I would agree. I would agree. And it's a true feeling.
• 3:52
  Before we did the rebrand, we did have a pretty good logo and we really liked
• 3:57
  it, but it was definitely more on the white band syndrome and it didn't pop.
• 4:02
  And the biggest problem was it looked just like a
• 4:05
  couple other uh companies and so i
• 4:08
  sometimes would be confused like oh they're all who's oh it's the
• 4:11
  other company that's not us no no
• 4:14
  it was the colors were exactly the same nothing
• 4:17
  really stood out but the feeling and and i my name's on it so it's sure that
• 4:23
  has a big point of it too but a lot of my teammate has really stepped up and
• 4:28
  and been open they say they love it and uh the now we have a mascot and a logo, and it's pretty cool.
• 4:35
  It is awesome. I just love those lips that are part of the imagery, the logo.
• 4:44
  Thank you so much for sharing that with me. I thought it was really important
• 4:48
  to get across to our viewers and our listeners.
• 4:51
  A lot of people don't think much about it. They might take it for granted,
• 4:55
  but many home service companies don't have this together.
• 5:00
  It's, they might be good technicians. They may even be a sound profitable company,
• 5:04
  but they often are missing this key piece of a brand that brings everything
• 5:10
  together and makes it look like you guys have your stuff together.
• 5:15
  And so I think it's extremely important. Kevin, thank you so much as always
• 5:19
  for joining me today on the program. All right. Thanks, Jim.