Latest / 7 Minute Books: Free Book Summaries
B2B Customer Experience by Paul Hague & Nicholas Hague - Book Summary
“Why Your Best Customer Is the One You Already Have”
👉 For more insights, check out the full book and audio summary here 📖
📕 Transcript and audio of this episode is available here for free
Title: B2B Customer Experience
Author: Paul Hague & Nicholas Hague
Category: Public Speaking & Communication, Career Growth, Workplace & Company Culture, Sales, Branding & Marketing
Did you know that in B2B, it's five to ten times more expensive to acquire a new customer than to keep an existing one? Sam and Sophie sit with that fact for a minute, because most companies still obsess over the sale while…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.