The year in strategy
This week we’re summarising the biggest talking points from this year in strategy. WARC’s David Tiltman and Lena Roland discuss a call for strategy to become more revolutionary, why marketers need to banish generational marketing, and why the rise of niche communities are becoming a key opportunity for strategists. Listen to the other episodes mentioned here: WARC x Cannes Lions: Future of Strategy, plus building brands for a new economy, The Future of Strategy and why marketers need a reality check, Is popular culture dead? For 40 years, WARC has been providing the marketing industry with…
The skinny
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