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EP816: Rick Rosenfield - How To Scale to 9 Figures
"The minimum standard is excellence. If you have to ask me whether you should serve a burnt pizza, you've already answered the question." — Rick Rosenfield
Rick Rosenfield didn't set out to build a restaurant empire. He was a federal prosecutor who put mob bosses in prison, then left the Department of Justice to open a pizza restaurant in Beverly Hills with his law partner — no restaurant experience, a mortgaged home, and a business plan written on a word processor that declared California-style pizza would become the third great pizza tradition in America.
It happened. California Pizza…
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