Latest / Hardware Startups with Fexingo: Devices, Robotics, and Manufacturing Tech Companies
The Kickstarter Tax How Hardware Startups Underprice Themselves
Episode 21 digs into one of the most common and costly mistakes hardware founders make on crowdfunding: pricing their product too low. Lucas and Luna walk through the real math behind a $99 smart thermostat — factoring in manufacturing, shipping, fulfillment, platform fees, chargebacks, and the hidden cost of delays. They cite a specific example from the 2023 Kickstarter campaign for the 'OmniPlug' smart outlet, which raised $2.1 million at $39 per unit but lost over $400,000 on fulfillment when shipping costs spiked and backer cancellations hit 14%. The episode explains why a 2.5x…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.