Does Influencer Marketing Work for B2B Companies? | Ep. #1319

Marketing School - Digital Marketing and Online Marketing Tips · Mar 12, 2020 · 5m

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?

[00:33] An example of B2B marketing: A marketing agency doing business with Uber.

[00:41] By the way, we are currently doing our Growth Accelerator in…