Ep 2350 Juliana Colangelo interviews Cokie Ponikvar | Masterclass US Wine Market
Welcome to Episode 2350 of the Italian Wine Podcast. In this episode, Juliana Colangelo interviews the wine communicator, content creator, and Master of Wine candidate, Cokie Ponikvar.
Key takeaways:
How is GenZ consuming wine?
What is GenZ's perception of Italian wine in particular?
How to better appeal to GenZ drinkers?
What makes Italy so exciting?
More about the guest:
Cokie Ponikvar is a wine communicator, content creator, and Master of Wine candidate passionate about making wine education approachable, rigorous, and inspiring for a new generation of drinkers. With a background in…
The skinny
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