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New Law Stops Data-Driven Grocery Prices | Jersey News
A new law, the Fair Price Protection Act, bans companies from using your online behavior to charge different prices for the same groceries — no more sneaky price hikes based on your search history or purchase patterns. Violators could face $20,000 fines, and a one-year pause on electronic shelf labels gives regulators time to assess their role. Designed to shield everyday families from being financially targeted by their digital footprints, this follows similar laws in Maryland and Connecticut — a growing movement to ensure basic necessities like milk and bread aren’t priced like luxury…
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