Latest / 1 to 100 / E56: Building AI from Bangalore with Yash Chavan
Transcript
- 0:00I was like looking at my like schedule and sleep patterns for
- 0:05this week. And sometimes being ACEO or
- 0:09being a founder is hard. Sometimes we're we now and again
- 0:17I'm like like, like I woke up this morning.
- 0:23This is the I think this is the one of the few times where I
- 0:27like really felt it. I had to go to Cincinnati for a
- 0:29conference yesterday. And so I like, I like touched
- 0:35Denver for 20 minutes on the way there.
- 0:39So I like got out of one plane and then got on to the other.
- 0:42I was like on Denver airport for literally 20 minutes from plane
- 0:48to plane. Ended up with 320 hour days this
- 0:53week. 20 hour days are not easy for what it's worth.
- 0:57Like I work pretty hard, but a 20 hour day is a little bit
- 1:01harder than what I usually do. What's the what's the typical
- 1:07day like? I mean 1214 or.
- 1:11Yeah, yeah, yeah. It's closer to like, yeah, up to
- 1:1314, which is like, that's like a normal fucking cakewalk.
- 1:18Yeah. You're including like like time
- 1:21and stuff like that in there or just like pure work hours
- 1:25worked. So I wake up at 5:00 and then
- 1:30I'm usually doing stuff like while getting, I mean AI has
- 1:34changed how much you can do parallel processing.
- 1:36So I'm usually doing stuff till like 6:30.
- 1:39Then I help my kids get ready, drop them off.
- 1:42That's usually done by 8 and then I'm like straight working
- 1:488:00 to 5:00 or more like 6 and then with the kids till 8:00 and
- 1:54then working again till like 930.
- 1:57And so the average day basically is like 5:00 to 9:30 with 3 1/2
- 2:02hours taken out for kids stuff. So if you like roughly do the
- 2:07math on that, you end up with between 12 to 14, right?
- 2:10Because like 5 to 5 is 12. Add another 4 1/2 hours,
- 2:15subtract 3 1/2 like time, right? So that's like roughly how the
- 2:19math works. And so but yeah, this week I
- 2:23because of travel, I had like a few 20 hour days and those are
- 2:27hard. Those are hard.
- 2:28I can imagine. Is this this is 4 hours of sleep
- 2:31a day. You're just like into work and.
- 2:33Then yeah, so on two of the days I had four hours of sleep.
- 2:37So yesterday was more than so yesterday I had 4-4 hours of
- 2:41sleep after a 20 hour day. And yeah, the intensity is also
- 2:45high. This is the other things.
- 2:46When I was in Cincinnati, I think I was like talking to
- 2:48people nonstop, which I mean, the conference was super
- 2:52productive, but it's like not low intensity.
- 2:56Do you know what I mean? It's not like I was there and
- 2:58hanging out and listening to. I didn't go to a single session
- 3:02at this conference. I was like talking to people the
- 3:05whole time. In fact, I don't even know what
- 3:07the sessions were. You know what I mean?
- 3:11Like, and so and so I like I, I got home last, I reached home
- 3:15last night at 12:30 and then I was like, and I finally went to
- 3:22bed at 1:00 and then because I was like catching up on emails
- 3:26and stuff and then I, I woke up at a little before 6.
- 3:30So anyway, so I was like, man, this is this week really.
- 3:35And then right after this I have two sales calls.
- 3:38Away you're in the sales call too.
- 3:40What's your drug? Drug of choice.
- 3:42What? Well, I was saying, what's your
- 3:44drug of choice? So you're just doing this
- 3:45undrugged? Or is it coffee or Zinz or
- 3:48coffee? OK.
- 3:49No, well, I only do coffee and Diet Coke.
- 3:52I'm a wuss, man. I can't like anything.
- 3:56Coffee and Diet Coke. I'm like, I'm too much of A wuss
- 3:59to do it. Unfortunately, prioritizing
- 4:03life, staying alive and not being addicted to things, I
- 4:06think it's a good idea. No, sometimes.
- 4:08At which some of my Wall Street friends, You know what I mean.
- 4:14I did a 20 hour day on, well, I'm on vacation last week, but
- 4:19there was this thing that TikTok wanted us to do.
- 4:22So I did a day trip to New York on Tuesday.
- 4:26So it was 20 hours, but it was like I, I intentionally said I'm
- 4:30just going to relax. So I listened to a book and just
- 4:33like slept a little bit on the plane.
- 4:35And then it was literally like 12 hour, not quite 12.
- 4:37Yeah, close to that. I was in like in Manhattan for
- 4:41like 8 hours. But it was intentionally A
- 4:45relaxed experience. So it's not the same as what
- 4:48you're experiencing, but but yeah, I was like, woke up at
- 4:514:00 in the morning, was in Manhattan by noon local time.
- 4:55And then, yeah, but it was, it was supposed to be relaxing, and
- 5:01it actually was relatively relaxing.
- 5:03That's amazing. That's amazing.
- 5:06I'm always think that I have a newborn baby, but I have a more
- 5:09relaxed schedule than you guys and I'm getting more sleep.
- 5:14Interesting thing. I mean, you know what, the one
- 5:17thing I would say from that I'm learning with having a newborn
- 5:21baby is context switching is, is pretty hard.
- 5:24You know, when you go from like holding the baby and relaxing
- 5:27and then to like back into it, there's a little bit of
- 5:30friction. It's like, you know, I'm used to
- 5:31uninterrupted, like, you know, I'm in the screen from morning
- 5:36till night. But but yeah, there's a being a
- 5:40dad thing. It breaks up the day a little
- 5:43bit. Yeah, it's not.
- 5:44It's not your time anymore. I've also had sick kids this
- 5:46week, so it's actually been kind of nice being on vacation
- 5:47because normally that would just be extremely disruptive.
- 5:50But yeah, you know, when you have a kid vomit all over the
- 5:53place at 5:00 in the morning, it's like you start today and
- 5:57then you can't go back to sleep. Really.
- 5:59Just like everything is just chaos at that point.
- 6:02Yeah. Yes, what is the, by the way,
- 6:05one of my biggest learnings being in Cincinnati and
- 6:08Jeremiah, I'm curious your take on this.
- 6:10I'm going to say something that's going to sound
- 6:12controversial, but there was this tweet or ex post where this
- 6:18guy a lot Gil, he's like a famous ambassador said like the
- 6:23labs are like a month ahead of SF.
- 6:25That's three months ahead of New York.
- 6:27That's like 6 months ahead of the rest of the country,
- 6:30something like that. By the way, like I have been
- 6:33saying this to my team for like months at this point and trying
- 6:37to get them to spend some time in SF as a consequence.
- 6:39Because I'm like, I'm not sure how does how to explain this to
- 6:43you, but when you're in New York, you just are not at the
- 6:46same speed or like you're just not at the same point as like
- 6:51the majority of SF. Now, I think that tweet got
- 6:56interpreted poorly because people understand like all these
- 7:00things are normal distributions. There's always going to be
- 7:02people on the edges and all this other stuff.
- 7:04And so like, it's a comment on the displacement of the
- 7:07distribution, obviously. So anyway, let's just assume we
- 7:12can all be pragmatic about that and, and, and talk about it in
- 7:16that way. The so you know, I was in
- 7:19Cincinnati and I was like, dude, I, I think the rest of, I think
- 7:24the difference between where thinks the world is and where
- 7:28someone in Cincinnati thinks the world is, it's like 2 years
- 7:32apart, not nine months apart. I think they're a year into tech
- 7:37GPT not and I'm not saying it to be like negative about that.
- 7:43I'm just saying that the adoption speed is not that fast.
- 7:48I'm surprised that I've been to a couple local things in Denver
- 7:53lately, tech things, commerce things, stuff like that.
- 8:00There's like a Venn diagram, I guess here of like commerce,
- 8:04like D to C leading influencer types and tech leading
- 8:10influencer types that are overlapping.
- 8:13And you're seeing that, that middle layer is what I see it in
- 8:18my day-to-day. And in terms of like, you know,
- 8:21my engagement on, on X and, and the people that I talked to.
- 8:25And that's like the, it's like the 1% of or maybe not 1%, the
- 8:30top 5% of each industry's merging.
- 8:33And you've got like this little bubble basically that's way
- 8:36ahead of everybody else. And then I talked to other
- 8:38people who are in software technology commerce that are
- 8:42kind of behind that. And they're, they're just
- 8:45starting to use some of these tools and not nearly at the
- 8:48level. I mean, I mean, they're at the
- 8:49level of many of them just now starting to use things, things
- 8:53like ChatGPT and, you know, I'm going to rewrite the copy on my
- 8:57website with, with AI. It's like, OK, let's yeah,
- 9:01that's like 2 years ago. But I completely agree with you
- 9:06or should like there's a just a massive there were so like we're
- 9:12especially in the circles that you run in are so far ahead of
- 9:17the the the bell curve. But I actually think it's a good
- 9:21thing. Ultimately.
- 9:21I, I actually think if everything was moving as fast as
- 9:24the, the early adopters on the front end are moving, it would
- 9:29be a negative for society to move at that speed with these
- 9:34kinds of tools just because there's so much potential for
- 9:37disruption. And so actually the fact that
- 9:38the curve is longer than that is actually a good thing.
- 9:40And there's a lot of things that can be learned by the early
- 9:43adopters that can then be applied later on in the curve.
- 9:47Slowest speed of change, Yeah. What do you guys think about
- 9:50this? I mean, one of the problems I
- 9:52had with my first brand was that because they were downloadable
- 9:54products, like after we had a few 100 sales, we'd be lucky if
- 9:59we got to like 1000. Before this happened.
- 10:01All these like Russian piracy websites would have my product
- 10:05freely downloadable. And then our competitors would
- 10:08use those and basically resell them.
- 10:10They would change them slightly and, you know, make it look a
- 10:13little different and then resell it.
- 10:15And I remember thinking like, I did all the hard work.
- 10:18I didn't, we were kind of a copycat.
- 10:20But I remember thinking, man, you're on the shoulders of all
- 10:22this work that I put into this And you just get to like change
- 10:25it up a little bit, take it to market and you've got your,
- 10:27yourself a brand new product. And I, I kind of see the same
- 10:30thing happening with the LMS. You know, like Claude makes an
- 10:34advancement, accidentally leaks their entire thing online and
- 10:37everyone is caught up to Claude very quickly.
- 10:40I, I just, I wonder how much advantage there is.
- 10:42And then if we go to the micro, which is adoption of these
- 10:44tools, I wonder how much advantage that actually is in
- 10:48being a first mover here. If the time to catching up is
- 10:52always so much faster, right? Like, so if we zoom out and we
- 10:54say, OK, typical software business SAS, right, your Moat
- 10:59was the actual ability to build. You needed developers, you need
- 11:02people who could actually build the thing.
- 11:05And then, you know, obviously that Moat today is not so much
- 11:07of A Moat. It's not a Moat at all.
- 11:10And people can build something that might have taken you 6
- 11:12months a year. It might have been completely
- 11:14defensible, like maybe in an afternoon, right?
- 11:18This like time to catching up is so fast.
- 11:20I remember I started building my app in like September, you know,
- 11:24August, September last year right in cursor and it was
- 11:27painful, right And now Claude is so good, Codex is so good, right
- 11:32That like it would be much, much quicker.
- 11:33It wouldn't be quite so much of A slog right as it was then.
- 11:37And even then it was incredible, like how much you could do
- 11:40right. But today, you know, it's it's
- 11:41very different. So I wonder yeah, what what are
- 11:43your guys thoughts on this? Like I guess the the first mover
- 11:45advantage and the time to catching up really just closing
- 11:48down and eventually, you know, people being able to catch up
- 11:52very, very quickly and do some incredible things with these
- 11:55tools despite not doing it since, you know, Q4 last year.
- 11:58My perspective on this is you can only answer that question if
- 12:04you know what you're trying to do with the business.
- 12:06So let's just take a venture funded business like ours then
- 12:13speed and being at the very beginning matters because the
- 12:18opportunity cost of not capturing the market share and
- 12:22making trying to make the switch cost higher and high.
- 12:24So let's just take Harvey and Lagora because it's like the
- 12:28easiest way to think about this exact question because what they
- 12:33did is basically spend immense amounts of capital to quicken
- 12:37the speed of adoption legal at a rate that is unnatural to the
- 12:43legal world. And the way they did that is
- 12:47they spend money to hire lawyers and then just like literally
- 12:50deploy and have like huge COC in the deployment on the first year
- 12:56to like acquire every customer. But there's like whatever, some
- 13:00like finite number of large firms.
- 13:02And so you want to just go and land grab as quickly as
- 13:04possible. And then it's always harder to
- 13:07switch later. Like no matter how shallow it
- 13:10is, it's still annoying to like switch your workflows.
- 13:14And so, and the reason is those businesses were set up to like
- 13:21the strategy was, hey, let's go and transform this industry, the
- 13:25legal industry by giving them agentic tools to run all of
- 13:31their workflows. And then you have to go super
- 13:36fast right now. A different way of asking your
- 13:38question, a different strategy, Jack.
- 13:41And I think that's sort of what you're saying is like say you're
- 13:44running a business whose job it is to cash flow, right then,
- 13:50then the way you would want to do it is you want to want to
- 13:52optimize for how much cash flow you're generating.
- 13:55And then actually maybe it doesn't matter depending on how
- 13:58you're playing that game for that period of time.
- 14:01But I think that the the actual thing here is you got to be
- 14:05really clear headed about what your business strategy is.
- 14:09And where it basically Nets out is if you have shareholders who
- 14:14are not the operators of the business, what it means is you
- 14:17have a duty to improve the value of your stock over time versus
- 14:21generate cash flow. And the consequence of that is,
- 14:27which is like, again, a strategy thing, you can decide not to do
- 14:30that, right? But as long as you have that and
- 14:32you have taken on the responsibility of improving
- 14:34enterprise value over time or improving stock price over time,
- 14:38you have this terminal value question.
- 14:39And then what that leads to is a question of like the land grab
- 14:43that's happening right now. And so like, I, I think it has
- 14:46to work backward from how you're, how you're set up.
- 14:51I also think like the industry and the geography matter a lot.
- 14:55And I've been curious to get Yash's view in for a while,
- 15:00unlike the speed at which this is happening in India because
- 15:03like I can tell you that in the UI mean first of all, NASAF, the
- 15:07speed is just insane. Like you would think that AI
- 15:11happened a year ago, right? Versus is happening just because
- 15:17literally every billboard is AI, right?
- 15:20And so it's like, oh, of course this is like already a consensus
- 15:24thing. But I'm curious like, yeah, in
- 15:27India, how it's playing out And then yeah, how do you, how do
- 15:32you think about how much it should impact your operation,
- 15:34how much it's impacting the speed with what you do things?
- 15:37I think yeah, we're in a unique place because we are operating
- 15:41out of India, but then like are sort of also like operating in
- 15:45the US, like we're up against somebody like someone of our
- 15:47biggest competitors actually is based in San Francisco, right?
- 15:52So very interesting part. I think like geography wise,
- 15:55India in general, like nowhere near SFI think I'll probably put
- 16:00it somewhere near, but like not super lagging either.
- 16:02Like there's tons of great AI companies and models.
- 16:05I don't know, Rishab, you've probably heard of Serum, right?
- 16:08Serum dot AI yeah. Like so there's like a lot of
- 16:11these model companies in Bangalore, a lot of new like
- 16:14application layer AI companies that are that are like on the
- 16:17cutting edge. Some of my friends are founders
- 16:20of some of these companies. So yeah, I think like there's a
- 16:23lot of movement happening here as well, but yeah, nowhere near
- 16:26the nowhere near SF level. I'm sure like again, it's like
- 16:30normal distribution. There's probably some people at
- 16:33the edges who are who are doing things like that.
- 16:35But then yeah, I think like the normal average also like I'm
- 16:39also strictly talking about like tech people, right?
- 16:42If you look at like the average person, like in working and
- 16:44consulting or something, they're still prob like they're using
- 16:47ChatGPT to write emails or like a negotiator is with their boss
- 16:51or some like very basic two years ago use case of like just
- 16:55chatting with the thing. But then in tech, I think it's
- 16:58definitely like it's picked up, especially like in the last few
- 17:02quarters, I would say. I think that's under appreciated
- 17:05and why people got tweaked on acts when a lot made that
- 17:10comment. People forget that the average
- 17:14person in SF is a tech person. Yeah.
- 17:17There's no distinction between an average person in SF and like
- 17:21I walk, If I walk on the street right, right now outside and I
- 17:25turn left and I say, hey, Matt, how did you set up that Codex
- 17:29agentic workflow? And I don't know the person they
- 17:31would respond with an answer. Awesome as I mean, as long as
- 17:36they're not using the street as a toilet, right?
- 17:40That's luckily not yet the average person.
- 17:43We're not yet at that. I think that's like.
- 17:44Two different sets of people I would say, right?
- 17:47Yeah, yeah. But like a lot of these
- 17:50companies, I think Anthropic now has a office here in in
- 17:54Bangalore. Cursor has an office in
- 17:56Bangalore now. So I think a lot of these like
- 17:58model companies are also opening up, which is which is a signal,
- 18:01right to interpret, yeah. Finally, maybe we're going to
- 18:04see the, the truly global workforce, right?
- 18:08Well, I mean, I don't know if that's a, that's a good thing
- 18:10for the US workforce or, you know, especially in tech.
- 18:14But hey, you know, it's a, it's a, it's a good thing for hard
- 18:17working people, you know, location agnostic, right?
- 18:22Yeah. But I think a lot of the whole
- 18:24transformation with of India also has been just like there is
- 18:27a push to go from services to software.
- 18:30I won't say like a push, but I think like a natural step in
- 18:33that direction. Cause a lot of the whole India
- 18:36tech from the 90s, early 2000s was just like services
- 18:40ecosystem, right? Infosys, TCS, like all of these
- 18:44companies. And essentially it was just like
- 18:46cheap labour, right? Is like the most crude way to
- 18:48put that. But then now I think it's moving
- 18:51more towards like software more so than I mean, services is
- 18:56still a large chunk of the economy.
- 18:58I think like a large chunk with the whole like our startup
- 19:02revolution really like started maybe in like early 20 tens.
- 19:06So maybe like 15 years ago from now or some of like the biggest
- 19:10companies in India who are now like public companies started
- 19:13and were startups. I think like since then, a lot
- 19:15of it has moved from like people who would typically be at one of
- 19:19these services companies now work at a startup, right?
- 19:22Like the makeup of that person. So like the fresh college grad,
- 19:26like when they would like 15 years ago go join Infosys and
- 19:30that was like their dream job. Now they want to work at a
- 19:33startup in Bangalore or in Mumbai, right?
- 19:35So like I think a lot of this changing and moving.
- 19:38Incredible. Amazing.
- 19:39Yeah. And the sentiment, like
- 19:41excitement, like from the people that you speak to.
- 19:43And not just like, obviously your friends that are founders,
- 19:46but like the people who are, you know, getting started, excited
- 19:49to speak to you, excited to hear your thoughts.
- 19:51Are they excited or? Yeah, there's so much optimism.
- 19:55Yeah, I think like everyone's as bullish as we've ever been.
- 20:01So yeah, about the space, about the ecosystem, about the
- 20:04country, I think you name it. I mean, obviously like there's
- 20:07problems, but people are way more optimistic than even like
- 20:11five years ago, I would say. So, yeah, especially with AI
- 20:15now, because a lot of the things like if you can, because a lot
- 20:19of the delta used to be how good is your code?
- 20:22But then if now the agents are just coding.
- 20:25Now it's really about like strategy and all the other
- 20:28things. So I think like it's a, it's a
- 20:30great equalizer in some some ways.
- 20:32How do you? Think about growth rate and like
- 20:36the product launch that you just did and launch schedule and and
- 20:39things like that. Like one of the biggest shifts
- 20:43to tech marketing in the US is product velocity is the number
- 20:50one reason why, at least in the enterprise, why a company works
- 20:54with another company. It's not even actual like #2 is
- 20:58so far behind that it's almost, I don't even know what it is
- 21:02anymore, actually. And I think it's because we are
- 21:05in a shifting landscape. And so when you're in a shifting
- 21:08landscape, your buyer has to have confidence in your speed.
- 21:13Yeah, otherwise it's like I'm going to buy your tool and I'm
- 21:16going to wake up in six months and I have to go buy something
- 21:18else because like the thing has just changed like that what I
- 21:23need has changed and what's possible has changed.
- 21:27How do you think about it for you and yeah, what what is the
- 21:30general and amongst your friends in India Like I, I, I know here
- 21:35we that's all we think about is, is shipping velocity.
- 21:39Yeah, I I won't say that's all we think about.
- 21:41Also like, I think a lot of like the ecosystem that I'm in still
- 21:45is not enterprisey. It's still like mid market SMB
- 21:51and they still care about velocity, but maybe not as much.
- 21:55So we do get asked questions about how quickly are you
- 21:57shipping? What was, what did you ship last
- 21:59month? What does we sometimes have to
- 22:00like show our change log on sales calls saying that we like
- 22:03here, here's all the things that we shipped last month, here's
- 22:06what's on the road map, here's what's coming, blah, blah, blah.
- 22:09But then definitely not like I won't I won't call it number
- 22:12one. I think it's definitely top, top
- 22:14three, top five, though, depending on depending on the
- 22:17prospect that we're speaking with.
- 22:18And that's, that's definitely changed from even like a year
- 22:21ago, people wouldn't really care about that.
- 22:24But now they care about like, hey, do you have an MCP?
- 22:26Do you connect to like does your app connect to cloud, things
- 22:29like that, Which is also part of the reason why we shifted and
- 22:33launched like a new product, because the old product was just
- 22:36like legacy code written by an agency and less tech that to
- 22:40turn that into an MCP would have been like a lot of work, grant
- 22:44work. So just like having a new clean
- 22:47software product that's just like built in the right way,
- 22:50that's almost AI first in some sense also made sense from that
- 22:54perspective, which is why we launched, did that whole launch
- 22:56and then spun that out. And there's like other business
- 22:59reasons for that, but then there's that's definitely one of
- 23:02them. Jeremiah, what's your sense on
- 23:05the importance of like shipping velocity right now?
- 23:09Yeah, it's interesting because I think the IT kind of goes back
- 23:12to what you were talking about with earlier with what is the
- 23:17business objective and goals. So I think you're talking about
- 23:21like AVC backed company. It's all about momentum.
- 23:23Momentum matters so much because you're trying to get to the next
- 23:26step effectively. You've got like this series of
- 23:28steps that you're trying to, to get to, as you know, in the
- 23:33context that we operate in a holding company, it's really
- 23:37just about like sustained profitability and profitable
- 23:39growth over times. Growing EBITDA matters more than
- 23:42anything else. And so that's a.
- 23:45So anyway, all that to say, I think like the, the, you have to
- 23:48understand the goals of the business and what the
- 23:52shareholders want. And then in that context, then
- 23:55you have a better understanding of, of what to do.
- 23:58So I think, I do think shipping velocity is really important,
- 24:02but I think there's a couple of things with that too. 1 witching
- 24:05cost is still a real thing. So you don't necessarily have
- 24:07to, to be the absolute leader in features.
- 24:13Somebody else could ship faster, but there's still like a cost of
- 24:16getting them to switch off of whatever the the tool is that
- 24:19they're using. I mean, we experienced that
- 24:21early on actually, we were way ahead of the incumbents.
- 24:25We kind of came in a little bit later than a couple of
- 24:26businesses. We were way ahead of the head of
- 24:27the incumbents for like a year. But it actually was really hard
- 24:32to get people to switch off of those tools that that took time.
- 24:36That was a process. And so now we've kind of, I
- 24:40would say we're, you know, probably the first company that
- 24:42most people think of in this space on the the no side for
- 24:45surveys, but that took years to get there, even though product
- 24:51wise we were actually there long before the, the reputation
- 24:54caught up. And then I think the other thing
- 24:56with software that's really important is I think this is
- 24:59going to become more important over the next couple of years is
- 25:01also the stability aspect of it, however you want to phrase that.
- 25:04But basically, how secure is your product?
- 25:07How well does it work? Can somebody actually trust that
- 25:10it's going to deliver on, on what's promised?
- 25:13And I, and the reason why I think that's going to become
- 25:15more relevant is that there's just, we're starting to see more
- 25:20hacking happening. We're seeing like, you know,
- 25:23there, it is really easy to launch something new.
- 25:27You have to be very careful about the, the underlying
- 25:30performance, stability, all those kinds of things and, and
- 25:32taking a piece of software and scaling it rapidly, you end up
- 25:35running into issues that you weren't expecting to, to pop up.
- 25:38So I think there's a balance there, I guess is what I'm
- 25:40trying to say. And ultimately then it comes
- 25:42down to what it, what risk profile do you want to have in
- 25:45your business? What are your objectives in your
- 25:46business? And then shipping speed, I think
- 25:49depends a little bit on on how you're thinking about those
- 25:51things. How much, how much are you
- 25:52willing to invest in shipping faster, all those kinds of
- 25:55things. I'm so to be fair, I'm not
- 25:58either. I'm actually very curious.
- 25:59That's how this turns out. The in the past that was big
- 26:05thing, but there's kind of a shift that's happening in
- 26:09expectations. I mean clot is down almost every
- 26:11day. It feels like yeah, there's like
- 26:15there's all these things where I do wonder if there's a certain
- 26:20rate of shipping at which people don't care about stability.
- 26:23I just wonder if we get tired of that after a certain point in
- 26:26time. Like if you if you have a piece
- 26:28of software that you feel like matters and that you need to
- 26:32rely on, do you get to a certain point where six months of having
- 26:36this thing be out for, you know, half a day every week?
- 26:41Do you sit down and say, I just can't take this anymore?
- 26:44I just need something that works.
- 26:46So that's that's where I'm coming from there.
- 26:47I think that that may be everything is kind of a pendulum
- 26:51and swings right. We've swung really far toward
- 26:54you don't think so. You don't think there are
- 26:56software where so so a lot of software?
- 27:04Cloudflare Cloudflare can't go down OK because Cloudflare
- 27:07Cloudflare the tool availability.
- 27:09A good. So I'll just use surveys.
- 27:11So when we are we are showing a survey on an order confirmation
- 27:15screen after somebody places a purchase that is a singular
- 27:21moment in time that you have the ability to actually have that
- 27:24connection with the consumer. And so and there's there's some
- 27:28exceptions or some percentage of people that come back to a thank
- 27:31you page in the future or whatever.
- 27:32But largely speaking you have one chance.
- 27:35And so we care a lot about making sure that we do not have
- 27:38downtime in that experience. And of course that happens a
- 27:41little bit. Shopify goes offline, right.
- 27:42But we actually had better availability of our post
- 27:45purchase surveys than Shopify check out does.
- 27:48And that's kind of a thing that we we look at and I think
- 27:51matters. So you could go vibe code your
- 27:53own piece of software and if it stops working, you might not
- 27:57know for a week. And so in that time period, you
- 27:59missed all of that data, right? And for us being the builders of
- 28:03this thing, if we go and just ship things without any, I
- 28:07shouldn't say without any consideration, but there's a
- 28:08speed of shipping in which we are risking that experience
- 28:12breaking. And if we break it too many
- 28:14times, I believe our customers would lose trust in our ability
- 28:19to actually do the core thing that we say that we're doing.
- 28:20I don't know if that makes sense, but that's I think
- 28:22there's like certain not every software maybe has that problem,
- 28:25but I think a lot of pieces of software, the whole point of
- 28:27software is that something is happening automatically for you
- 28:30that you don't have to consider. And so if it's I need this thing
- 28:33to do my workflow and I'm participating in that, I think
- 28:36that's a different story than I need this thing to just work.
- 28:39And in that context, I need availability to matter as well.
- 28:45Yeah, I think it's a simple question is, is tool
- 28:47availability directly related to output?
- 28:50But the answer is not yes for all agentic tools.
- 28:55And that's exactly the insight, the the reason why it doesn't
- 28:58matter for Claude is it kind of doesn't matter like the
- 29:04availability of cloud does not actually have a direct one to
- 29:09one relationship with your output of you using cloud.
- 29:13No, it's true. Yeah.
- 29:14And I guess what I was saying the, I think the stability,
- 29:18availability, whatever does matter in software and shipping
- 29:20speed and those things are inversely correlated.
- 29:25I mean, there's a, there's a for some type of.
- 29:27Software, but not for a genetic workflow software, right?
- 29:31No, Yeah, yeah, I agree with that.
- 29:33Yeah, yeah. Yeah.
- 29:34Oh, I wish I knew what you guys were talking about.
- 29:35I don't know. Claude went down yesterday and I
- 29:38was like fuck, Codex is kind of performing better than Claude
- 29:41recently and now this happens. So I switched.
- 29:44I was like, OK, everything. So when I start a new project to
- 29:46start a new thing, new terminal tab, it launches Claude in my
- 29:50project folder. Now it doesn't, it launches
- 29:52Codex because Codex has been outperforming for a little bit.
- 29:55So I'm like, OK, and then Claude went down.
- 29:57I'm like, how do I, I can't use Claude right now.
- 30:00So don't get me wrong, I haven't cancelled my Claude
- 30:02subscription. I'm still paying for Claude.
- 30:03I'll probably switch back to Claude if they pull ahead again.
- 30:06But like right now everything's Codex like from default and if
- 30:09they if they were offline for enough time I would cancel my
- 30:13quote subscription. I think once you start to get
- 30:16into like the bigger enterprise stuff down the the road, like
- 30:19let's say five years from now, I think that stability,
- 30:21reliability will matter more for those tools than it does today.
- 30:24Because you're going to get into that world of like, I'm picking
- 30:26this tool, I'm building all of my infrastructure around this
- 30:29tool. And if that stops working, our
- 30:31business stops working. But I should say that I'm like,
- 30:33I'm one, one person, you know, Claude goes down for 5 minutes.
- 30:36Not disruption. Yeah.
- 30:38Think about human availability. I'm like so poorly available.
- 30:43I don't answer my slacks. I don't I'm.
- 30:45Only 20 hours a day. Fucking tired.
- 30:48I'm like. And you guys are talking about
- 30:50software availability like it matters.
- 30:52We pay like so much more money for humans who are poorly
- 30:55available than software. But, but isn't that point part
- 30:58of the point of software, right? Like if your Shopify checkout
- 31:01goes down for four hours and you're a brand that does
- 31:04$600,000 a day, that's $100,000 you just lost because your
- 31:08software went down for four. Yeah, I'm not disagreeing with
- 31:10you on on that type of I'm I'm simply remind like I don't want
- 31:13to lose sight of this idea that there is now a new form of
- 31:18software which is a genetic workflows that does not have the
- 31:21same property as the previous generation of software.
- 31:24Where I can give it a task and it can do it when it does it and
- 31:29it'll report back to me when it reports back to me, just like a
- 31:32human does. And in the middle, if it was
- 31:34down for a couple of hours, it makes no difference to my life.
- 31:39Yeah, I hate it. Yeah, that makes sense.
- 31:41It's the same thing with the token cost thing.
- 31:43It's like, well, this is infinitely cheaper than a
- 31:44developer or XY, any individual person.
- 31:47I was like, well, I don't know how much I care about token cost
- 31:50going down. I, I really don't at this point.
- 31:53But I, again, I don't have 100 people on my team using it.
- 31:56It's just me with like two $200 subscriptions.
- 31:59I'm like yeah fuck it, use as many tokens as you can.
- 32:02Wait guys, actually can I take this opportunity to shift the
- 32:05convo to this new thing that I want to talk about because I've
- 32:07like fucking gone crazy with it. Have any of you guys used the
- 32:11codecs like cloud hosted agents like that you can like create
- 32:15your own agents and it has it like it's a very nice UI.
- 32:19So like it'll automatically set up a memory file for you.
- 32:21It'll like it, it shows you where all the connectors are.
- 32:25And so like it's an it's a real agent workflow.
- 32:27So it will like improve as you give it feedback basically.
- 32:31OK, so anyways, talking about availability, which is why I
- 32:34fucking love this my tea. I've become what is the number
- 32:38one problem with the CEO? You can't reach them when you
- 32:41need something. Exactly.
- 32:42OK, so I made a Risha bot that responds to my team's questions
- 32:48the way that I would. So I gave it a bunch of training
- 32:51material, which is like my previous ways I respond things
- 32:54like that, blah, blah, blah. Because I have big downtime.
- 32:57You think Clot has downtime? I'm just like not available 99%
- 33:01of the time, right? And so I create this bot and I
- 33:06tell it to use this memory file such that when I respond to it
- 33:12and I invoke it and I tell it here's how I would have
- 33:14responded, it continues to learn.
- 33:17So every interaction it has, it gets better, right?
- 33:21Because I'm giving, I'm giving it constant feedback, but it is
- 33:25learning better than a human because it just directly takes
- 33:28it and puts it in the memory file.
- 33:29Like I don't have to remind multiple times, right?
- 33:31It puts it in the memory file. Now it's in the memory file and
- 33:34that's it. To distinct is astonishing,
- 33:38astonishing. You guys should build one of
- 33:41these spots, go to the codecs like whatever, whatever they
- 33:44call these like cloud hosted agents thing and create a bot
- 33:49that is basically a version of I created a public channel.
- 33:53So the company, everybody in the company can ask my bot for
- 33:57feedback and everyone else can see how my bot gives feedback
- 34:02and then can see how I coached the bot and the person on how to
- 34:06think about it differently. And the rate at which context
- 34:09spread has started to happen has gone up like 100 X.
- 34:14It is astonishing. It is astonishing.
- 34:16And I was talking to someone yesterday in Cincinnati who gave
- 34:22me this idea to do the same thing for each function.
- 34:26So because like there's this, there's this whole thing right
- 34:28now of like you want to flatten the organization.
- 34:31How do you manage like 80 people, blah, blah, blah.
- 34:34You create robot managers. And what those robot managers do
- 34:39is you like create like an account.
- 34:40Let's just take account management for example.
- 34:42You take an account management channel.
- 34:44In that Channel, the account managers can say, hey, here's
- 34:48the situation or like here's the customer thread.
- 34:50Can you go in and give me a suggestion for how to reply?
- 34:54And because it is programmed to use all of the like best
- 35:00practices, learn what works and what doesn't with the customer
- 35:03and why, and it'll command it directly to memory and there's
- 35:06no training time other than the live feedback that it's getting,
- 35:11it becomes a highly effective functional coach to every
- 35:15function in your company. There's a guy out there who does
- 35:19AI customer service. It's going to be I'll meet, I'll
- 35:21meet from Rich panel and he's going to be like, I have the
- 35:24next thing I have the next thing I'm going to build these AI
- 35:27managers and these AICEOS, right?
- 35:30Because they have all the infra, right?
- 35:31They've done this before. Dude, yeah, I mean, yeah, I
- 35:35really recommend. And Jeremiah, there's like a
- 35:38couple of convos you and I have had about like, because we
- 35:41talked about like, how do we think about the team and
- 35:43managing the team and bringing the team along?
- 35:46Dude, you should have a bot do the things that you're doing
- 35:48instead. Could the codex agent could even
- 35:51infer in the channels like when it should be invoked if you ask
- 35:57it to? I don't want to say too much
- 36:01because the people that I'm working on this with are like
- 36:05really cool and I don't want to just name drop for for no
- 36:08reason, but we're working on this thing inspired by what you
- 36:13brought up before Rashad, this self improving feedback loop for
- 36:18a specific purpose for like e-commerce businesses.
- 36:22And it learns, right? It gets better.
- 36:24It doesn't redo tasks and it's it, I think a lot of it, all of
- 36:29it, all of that component of not just doing the job, but getting
- 36:32better at doing the job over time was inspired by the fact
- 36:35that you said you, you mentioned bringing up these feedback loops
- 36:39that self educate, right? When it does something wrong,
- 36:42it's not just self correcting for that individual.
- 36:45It's self correcting for the full function of what that thing
- 36:48does. So it can all get better.
- 36:50And I think that there's, there's something in that for me
- 36:53that's really exciting because you're not just the first person
- 36:57to have built something that does something very, very cool.
- 37:00But if you're the first person to do it very, very well and
- 37:03then it gets adoption and you have 1020100200 users using it
- 37:09and contributing to it, you have something that is just so
- 37:12incredibly robust and, and always getting better.
- 37:17I again, I don't know how defensible that is, but it's,
- 37:19it's, it's cool that it can, it can do something cooling and get
- 37:23better at it over time, right? How does the team feel about
- 37:26that? Are they comfortable with the
- 37:28idea of talking to a bot CEO? Dude it's way better than the
- 37:33real thing, especially for the team.
- 37:37Well, you've solved something interesting as well.
- 37:39As there's no procrastination, you can't build well, Rashad
- 37:43didn't respond me in to me in time and make that the reason
- 37:47why you didn't get your job done right.
- 37:49It's now like you got your response, go ahead.
- 37:51No blockers, right? And if you can do that in
- 37:53multiple layers, right, then that requirement layer of, oh,
- 37:57well, I, I, I need to do this, but I have these questions that
- 38:01maybe should have already been answered before, right?
- 38:03But I have to have them in my bandwidth, in my human context
- 38:07in order to continue the task and get the job done.
- 38:10You, you solved that. I forget actually having like a
- 38:13suitable or better replacement for you to answer these
- 38:15questions. These people are now no longer
- 38:17blocked by needing a conversation with you, right.
- 38:20And that would be my main, that the main thing that I, I would
- 38:23benefit from because man, the last thing I want is Adm with a
- 38:27question because, you know, I mean, I answer the question once
- 38:30for one person and another person messages me the same
- 38:32question I have to answer again. So it's a nightmare.
- 38:36I don't, I don't respond to any DMS anymore.
- 38:38This is just not. It's not scalable.
- 38:42Unless they're paying me. Unless they're paying me, then I
- 38:44have to respond. Yeah, yeah.
- 38:46Do you feel like that's, do you feel like yeah.
- 38:49Do you feel like culturally it would be accepted if you said
- 38:52like, talk to the spot, don't talk to me?
- 38:54I think for the size that we're at, is there like 20 people?
- 38:58I think they expect me to be available.
- 39:00I think if we were like 50 or 60 people, it may be like more
- 39:05acceptable. I think it's, I mean like if you
- 39:07take it to the extreme, if you're like 3 people in the
- 39:10company and you're like, hey, talk to the bot, feels a little
- 39:14bit like, why can't you just answer it right?
- 39:17So I think like we're, we're maybe like a little bit small.
- 39:19But I think like for trans I, I see Jack's point.
- 39:21I think for like more transactional questions where
- 39:24it's like, yeah, I've answered this question about Julian Times
- 39:27across like 6 different people already.
- 39:31I think it makes sense if the bot just has access to all of my
- 39:35chats and can just pull different threads.
- 39:37But I don't like, what does that mean in terms of privacy?
- 39:39Like, does it just like learn from everything I say to
- 39:42everyone? And then like, can it just like
- 39:44read feedback and people just ask it for like, hey, what was
- 39:47the feedback that Yash gave the marketing person?
- 39:50And just like just reads it out because it has access to the
- 39:53data? I don't know.
- 39:53Yeah, I don't know how that works.
- 39:55I mean, these things are easy. I think there's a beautiful
- 39:57irony in the name in the name Slack, right?
- 40:01Because if you're responding to Slack messages all day, you're
- 40:03not getting work done. Maybe you're permitting work to
- 40:05get done. But man, the amount of dumb
- 40:08questions you would have to answer all day long if you were
- 40:11just sitting in Slack facilitating DMS, right?
- 40:13Like if you actually replied to everyone who shot you as a silly
- 40:16message. I remember Rashad when your name
- 40:18changed to like. Read this document before you
- 40:21say. Like you should say today, if
- 40:26you encouraged it by like replying to everyone, man that's
- 40:28that'd be a full time job. Just replying to people on slack
- 40:31just slacking. I get no work done right.
- 40:34Yeah. Yeah, I mean, my current Slack
- 40:37name is Risha. Please e-mail action items.
- 40:39But I think I, yes, I think I would push you a little bit on
- 40:43this. I think I don't know that people
- 40:48actually want to talk to me or us.
- 40:54Like I think they want to get good work done.
- 40:59And I think that if that requires talking to someone.
- 41:01In fact, I think I I've noticed people are asking more questions
- 41:06with more detail to my bot than they would ever ask me.
- 41:10And I think you should. I can see that.
- 41:12You should, you should check this because what happens is
- 41:15people worry about, oh, it has to be an important enough
- 41:18question for me to ask Rishabh. And there's all these other
- 41:21shenanigans that show up in people's psychology.
- 41:24So technology reduces the barrier by increasing
- 41:28availability, right? Roughly, very roughly, right.
- 41:33Like you make the thing that was scarce much more available.
- 41:36So if CEO time is scarce, you got to increase that massively.
- 41:41And once you do that, the Jevons paradox thing happens and it
- 41:46just increases the amount that you can you can be connected to.
- 41:51And so actually people feel more connected to you, not less
- 41:54connected. Yeah, I like that.
- 41:57Yeah, I'm going to check it out. I guess there's a world,
- 41:59especially in Slack, where your bot can use your handle and use
- 42:03your user, right? So there could be like no
- 42:07separation. But I mean, I guess that's not,
- 42:09it's not super ideal. You just got to let people know,
- 42:11hey, every now and then it will be me.
- 42:13Yeah, that's what open Claw is. I don't.
- 42:15I don't like that everybody can have their own opinion.
- 42:18I like the idea that the bot is its own entity.
- 42:23But anyway, that's just my view. All right, Yosh, let's talk
- 42:26about the new product. You mentioned there was like a
- 42:30like a wider business case for the product.
- 42:31But dude, this launch video so good.
- 42:35Have you guys seen it? Yeah, Jeremiah.
- 42:37No, no, Yosh, can you pull it out?
- 42:40Yeah, let's launch it. Did You Know 70% of the impact
- 42:45of your influencer affiliates is not showing up on your affiliate
- 42:48dashboard right now? That's because your platform
- 42:49only tracks the last key, which means that one creator who
- 42:51introduced someone to your brand, or the other one who
- 42:53nurtured someone over 5 fours, or that person whose DMS
- 42:55convinced somebody to buy, none of that comes.
- 42:57They're measuring a fraction of your own success as an
- 42:58influencer affiliate manager. Your program is driving impact,
- 43:0170% of which is not being seen by leadership on dashboards
- 43:03right now. That means, in other words, over
- 43:053 1/2 days of your own work does not show up in dashboards.
- 43:09That's pretty bad. Affiliate marketing is riddled
- 43:11with these issues. Nobody is talking about your
- 43:13links and codes. I don't get it.
- 43:14As we speak every time a customer googles the code at
- 43:16checkout you end up paying Commission on a sale that was
- 43:18anyway going to happen. Your best creator has posted
- 43:21about you 5 times last month for a last week affiliate who drops
- 43:23the code at the right time get all the credit for the sale.
- 43:26Every quarter your CFO asks is this spend incremental?
- 43:29Are these sales even real? And I know that your gut says
- 43:31yes or your dashboard says no. You're constantly following up
- 43:33with influencers, chasing for W nines, building invoices,
- 43:36following up for content and doing all of this boring work
- 43:38and is not marketing. This is not why you became a
- 43:41marketer. Meanwhile, you're a free
- 43:42platform. While they should have solved
- 43:43this years ago, they're all stuck on last click attribution
- 43:46and dashboards that look like they were built in 2015.
- 43:48You deserve much better and that's what I've been to you
- 43:50today. Over the last three years that's
- 43:52all we've had. e-commerce brands build influencer and affiliate
- 43:54programs driving over $59,000,000 in revenue and we
- 43:57kept seeing the same problems. And that is why we built Sathi,
- 43:59the modern ecom affiliate platform for the modern world of
- 44:02influence and agentic commerce. It transforms affiliate
- 44:04marketing in three magical ways. We have cookieless multi touch
- 44:07tracking, which is a breakthrough because it works
- 44:09even when people have cookies disabled or ad blockers enabled.
- 44:12And it's multi touch, meaning the creator, the growth
- 44:14awareness on TikTok still gets credited for the sale when it
- 44:16happens weeks later. Next, there is powerful AI fraud
- 44:19handling which keeps your program safe and honest.
- 44:21Sathi flags the basics like self referrals or leak codes, but it
- 44:23goes beyond and tracks if someone's hijacking paid traffic
- 44:26and spots fishy auto patterns. And finally, we've created a
- 44:28beautiful affiliate experience that's gamified and makes
- 44:31affiliates wanting to post more and make sales for you without
- 44:34you following up with them. All of that plus there are AI
- 44:37automations that take care of all the boring taxes, payments,
- 44:39follow-ups, reporting for you so you can focus on being a
- 44:42marketer. Safi is your companion that
- 44:44takes care of everything else so you can be a marketer.
- 44:47Feedback from our early users has been unreal.
- 44:50Me and the team can't wait to show you the hidden potential in
- 44:52your affiliate program with Safi.
- 44:54Welcome to the new world of affiliate marketing.
- 44:56I will see you on the other side.
- 45:02Wait a second. Wait, did you put a copyright
- 45:04copyrighted song right at the end of your launch video?
- 45:07I did, yeah. LinkedIn has very loose
- 45:09copyright laws I found. So, you know, I figured might as
- 45:12well. Very cool song and sounded.
- 45:16Yeah, that's awesome. Yeah, very cool.
- 45:18And how's it been since the launch?
- 45:21I've been crazy. Like yeah, not 20 hours.
- 45:23So definitely like 15-16 hour days on this side, lots of demos
- 45:28and we've done an interesting like wait list strategy.
- 45:31So we almost like if you guys remember the Superhuman launch
- 45:34where you had to like get on the wait list to get in and then you
- 45:37could be like bumped up if somebody used your referral code
- 45:41to like also sign up and things like that.
- 45:43So we're executing that. So we're like curating how we're
- 45:46on boarding brands and that's actually going well for us.
- 45:49So like, yeah, lots of demos and like I'm obviously like
- 45:52personally involved in everything because it's like
- 45:54brand new and they're like figuring everything out.
- 45:56So just in founder mode, but yeah, gone really well.
- 46:00I think it has this video and LinkedIn has I think over 12,000
- 46:03views or something like that just on LinkedIn.
- 46:06So I think everyone in this space pretty much like brands
- 46:09have have seen it and commented on it and so on.
- 46:12So it, it, it did like we, we put in a lot of work, but I
- 46:15think like it just performed really, really well for us.
- 46:18So yeah. Did you hire somebody to help
- 46:22with that, or did your team do all of it yourselves?
- 46:24The no for the for the shoot we did, yeah, we hired some, like
- 46:29some friends of mine who went to film school.
- 46:31But the the direction, the like the script and everything was
- 46:37was all internal. I see.
- 46:38That's really good. Yeah, I wanted to.
- 46:40Talk to people about this could be a good place to wrap up on.
- 46:44You mentioned found a mode and actually being in the sales
- 46:46course. Rashad just mentioned jumping
- 46:49off to go to a sales school and we were just talking to Jacob
- 46:52Postal who's just launched HQ and this is his calendar.
- 46:55It's like back-to-back course. I think he posted like a post
- 46:59onto his page. Like how do people raise and
- 47:03deal with a calendar full of sales calls?
- 47:06And I was like, yeah, I read it. I thought sales reps right.
- 47:10You hire sales reps and then you go do the thing that only you
- 47:14can do. Oh, yeah.
- 47:15This is it. The paradox of fundraising.
- 47:17Founders with bad businesses run a full process pitching A
- 47:20gazillion VC's. Founders with good businesses
- 47:23busy running a company. My calendar is 10 hours a day of
- 47:26demos, the rest important to customers.
- 47:29I thought this was what sales reps before, but like, obviously
- 47:32this is founders mode. And like, you know, I'm in.
- 47:34I do all of our sales course because we're tiny.
- 47:37But yeah, I'd love to hear from you guys.
- 47:38You know, Jeremiah, you still in sales course?
- 47:40And yeah. What's your what's your thought
- 47:42process to this? I mean, I can see this paradox,
- 47:44but I can also see like, you know, a few of my friends have
- 47:47software businesses and they have sales reps.
- 47:49They're not in any of the sales course, right?
- 47:51Yeah. I mean, most of our customers,
- 47:54we have a couple of different types of revenue streams, but
- 47:59majority of it is, you know, software subscription, somebody
- 48:04signing up to use the core piece of our our platform.
- 48:08And I think our largest customer is like .6% of our revenue in
- 48:14that context. And so I just don't do those
- 48:17calls. It's just like there's no,
- 48:19there's no customer I'm going to talk to that's going to move the
- 48:21needle in a way that's worth me getting on a call and spending a
- 48:27bunch of time on it. And in that context, now I'll
- 48:29communicate with people and you know, some people tips and
- 48:32tricks and all that kind of stuff, but I'm not going to do a
- 48:33sales call. And then we have a couple of
- 48:36other things like, you know, we have some relationships where
- 48:39it's like bigger bulk pricing type things or it's like a
- 48:44relationship with an agency or relationship with an ad platform
- 48:47or whatever those things are. And that's a different story.
- 48:50But you know, when you're when most there's only a handful of
- 48:54those and there's like, you know, couple opportunities 1/4
- 48:57like that, that I engage with and otherwise I just leave it to
- 49:00the sales Rep. So it's just not like we're at a
- 49:02scale now where that's it's not worth my time to to be on that.
- 49:08I feel I hate saying that because it's not that I don't
- 49:10care about the customers. Like I literally don't have time
- 49:12to spend with thousands of customers.
- 49:14It's just not an option for me to give that to everybody.
- 49:18But the first like 3 years, I was basically doing all the
- 49:22sales calls 22 to three years and then ultimately just kind of
- 49:25handle that off over time. Yeah, I like that.
- 49:28I think we're, I'm kind of seeing both layout at the same
- 49:32time because we have Sarah, which is kind of like our older
- 49:35legacy company, which is still running, still active, still
- 49:38onboarding customers. And I'm not like involved.
- 49:41Like we're now at a stage, like, I mean, there used to be a time
- 49:44where every single customer we on board, I knew them by name.
- 49:47I knew the city they lived in, like I knew what their hobbies
- 49:50were like everything. Now we're at the point where we
- 49:53like are ahead of sales Max, like he just makes sales and we
- 49:56just know like, and that just works, right.
- 49:57So like I'm not involved in that whatsoever.
- 50:00Even on the customer success side, there's Chris on the team.
- 50:03Like he takes care of it. Like I'm not super involved in
- 50:05that. I'm looking at metrics like
- 50:08sometimes like I get looped into a sales call, but maybe it takes
- 50:11maybe twice a month, right? Which is like maybe an hour of
- 50:14sales calls on the serial side on the southeast side because
- 50:17it's like like literally today is like one month as of the
- 50:20recording. It's like brand spanking new
- 50:23everything I'm involved in everything like talking to
- 50:26customers on the product side, sales calls on boarding calls,
- 50:32setting them up, migrating their affiliates, like I'm in
- 50:34everything. So I think like I get to see
- 50:36like both worlds where Saul now is almost almost three years
- 50:40old. So that's like set up and
- 50:42running. But Sati, because it's new, I
- 50:45get to do it almost all over again in the right way.
- 50:49So almost like I'm like a second time founder in like the same
- 50:53company in some sense, you know, so.
- 50:55Yeah. And how fast are you trying to
- 50:57get out of sales course? And I guess the take away for
- 51:02somebody who is in sales calls every day, you know, yeah, when
- 51:08should you be getting out of sales calls?
- 51:10Obviously at your bandwidth. But like Jacob, to some extent,
- 51:13I imagine people want to talk to Jacob and that's why he's doing
- 51:1610 hour, you know, 10 hours of sales calls a day.
- 51:19But that can't scale, right. Like if you if I imagine like
- 51:23even if it's a week out, there's opportunity cost there.
- 51:26Or like if if people can't get on your calendar on the same
- 51:29week, then are you losing customers just because you're
- 51:31not hiring a sales Rep? Yeah.
- 51:33I think the way I would think about it for us because we're
- 51:36new is like rate of learning right now on every single sales
- 51:40call, I'm like learning something new.
- 51:42I'm taking notes, I'm passing it on to product versus like answer
- 51:45all. We're not necessarily like
- 51:47learning those many things on sales calls.
- 51:49We learn things when we like talk to customers who are deep
- 51:52and they're like so at the edge of the program that they want
- 51:55this one thing that the platform doesn't do.
- 51:57When we need to build that, that's where we learned where I
- 51:59think like it's like how top of funnel are is the learning
- 52:04right? I think like for Sati, it's like
- 52:05at the sales call level for Sarah, it's like customer
- 52:08success. Once they're activated, what do
- 52:11they need? It's like, OK, the customer's
- 52:12like 6 months old is when I I talk to them.
- 52:15I think I look at it as I think Jeremiah is nodding to probably
- 52:18agree. I look at it from a rate of
- 52:20learning perspective. Like once I once like the rate
- 52:23of learning, however you want to measure it, like insights per
- 52:27call or whatever. Like once I feel a drop off, I
- 52:30think it's I feel more comfortable even giving it or
- 52:33delegating it to a sales Rep saying, OK, like, yeah, you just
- 52:37do it. And then I, I go like lower and
- 52:39lower in the funnel because then like there's more learnings to
- 52:41be had. But like I think of myself as
- 52:43like context learning machine because I want to be like an
- 52:47expert in how the customer thinks and what they want.
- 52:51Yeah, I think that's really interesting the and I would
- 52:55agree with that. I like the rate of learning
- 52:57framing of it. I think of it kind of in terms
- 52:59of like product market fit, which everybody has different
- 53:01way of defining, but it's similar concept of like, do you
- 53:05once you know that the product meets the customer need at
- 53:07whatever price point, you then at that point, that's really
- 53:12that's the first point that you could really hand it off to
- 53:14somebody who isn't a Co founder level person.
- 53:18Maybe that's a little unfair. But anyway, you need you need
- 53:20the authority to make decisions on the fly and and to be able to
- 53:23say, OK, this doesn't work for a person.
- 53:25So let's let's try something else.
- 53:27And you're basically experimenting, experimenting,
- 53:30experimenting. So once you kind of start to get
- 53:31out of that experimentation phase and you have something
- 53:33that works, that's when I would end it up.
- 53:37And that could be among us. It's probably like eager.
- 53:41Yeah. You know what's really
- 53:43interesting about both those answers, though?
- 53:45Neither of you spoke about selling.
- 53:48You both spoke about making sure that the product is right for
- 53:50the customer, right? And obviously the salesperson
- 53:52comes in with that as the main objective, right?
- 53:55Like sell, But like this is a different approach.
- 53:58It's I want to make sure the product is right for the
- 54:00customer who's buying and get the sell that way.
- 54:03Right. Yeah.
- 54:04Interesting. Yeah, because I mean, at that
- 54:06point, ideally you don't have to solve that problem for a sales
- 54:09Rep. It's just like a matter of them
- 54:11identifying good fit customers and getting them.
- 54:15Yeah, because of like our GTM is so new, I get to like learn
- 54:18what, what's working. Hey, did you actually see the
- 54:20launch video? Did you see like a customer post
- 54:23about it or like how did you come?
- 54:24So like I, I, I'm learning that if I want to make like pricing
- 54:27changes, I can just, I can just do that Like hey, OK, this, this
- 54:30like this component here, OK, you get this feature here.
- 54:33Like I'm learning all of that versus.
- 54:34So if I give it to a sales Rep, then that like so they have to
- 54:37like they got to like talk to me about it or like, you know,
- 54:40somebody about it and then they change the pricing and then it's
- 54:43like it just slows the whole process down versus when I'm in
- 54:46it, then I can just take these calls.
- 54:48And then so again, this is kind of like pricing, market fit or
- 54:52whatever you want to call it, right?
- 54:53So yeah. Cool.
- 54:55I think that might be a good place to to finish it off.
- 54:58It was fun, guys, very good at the end there.
- 55:02I mean, I always learn so much in this course, so I appreciate
- 55:05you coming back on. Yeah.
- 55:06Yeah, thank you. Thank you for having me again.
- 55:09Yep.