Why Traditional Playbooks Are Failing & What Really Works In SAAS? | WizCommerce, Pienomial & Merlin
Vertical SaaS customers don’t buy software for 10 months, they buy it for 10 years. That’s the opportunity and the challenge. Switching costs are high, which makes it hard to get in but once you’re in, you’re in.
But regular SaaS playbooks don't work here. Forget PLG. Forget design partners. These industries have been burned too many times by bad software. Here, Trust defines GTM. Think warm introductions and on-site meetings, not cold emails and Zoom calls.
But for founders building in vertical SaaS, there’s little to learn from. So in this episode of The Neon Show, we bring together three…
The skinny
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