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Episode 153: Demand Decoded: Why Better Doesn't Win (Series Premiere)
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If you’ve ever scrolled LinkedIn, seen a flood of “new contract signed” posts, and quietly wondered why demand seems to find everyone but you, we’re getting honest about what’s really happening and why it messes with your confidence.
Demand is often shaped by trust signals that sit outside your credentials: visibility, reputation, relationships, institutional credibility, and the kind of proximity that makes buyers feel safe choosing you. For women in consulting, especially women of color, those…
The skinny
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