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EP369: 2026 Holiday Sales Surge: Key Trends Ecommerce Sellers Must Prepare For
The 2026 holiday season is fast approaching, and here's the blunt truth: most operators are just guessing if they're ready. I was diving into a Practical Ecommerce article and found that U.S. online holiday sales are expected to grow about 8 percent this year, from November through December. But are you prepared to capture your share of that growth? Across our portfolio brands, a pattern emerges every Q4, and it's clear that those who audit their listings for AI discoverability now are the ones who thrive. If you're staring at multiple tabs, trying to align inventory, ad spend, and sales…
The skinny
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