Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Are Using Dynamic Pricing to Boost Revenue
Episode 32 of Franchise Conversations with Fexingo dives into a growing trend among franchisees: dynamic pricing. Lucas and Luna explore how a handful of multi-unit franchisees in quick-service and retail have started adjusting prices in real-time based on demand, local competition, and time of day. They break down a concrete case from a franchisee operating 14 Subway locations in Phoenix, who saw a 6% revenue lift after implementing surge pricing during lunch rushes and off-peak discounts. The hosts discuss the technology stack required, pushback from franchisors worried about brand…
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