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601: The Couple Who Built a 9-FIGURE Brand While Working Full-Time Jobs | Natalie Holloway
Natalie Holloway turned a $5,000 side hustle into Bala — a globally recognized fitness brand worn by millions and backed by Mark Cuban and Maria Sharapova. In this interview, the Bala co-founder breaks down how she and her husband Max bootstrapped the brand from their garage to $20M+ in sales, weathered near-bankruptcy after the post-COVID crash, and rebuilt into a nine-figure company with 20+ products and collaborations with brands like Spanx and Pucci. From surviving massive layoffs to mastering profitability and rebuilding from the ground up, this is a raw, unfiltered look at what it takes…
The skinny
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