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Writing That Works by Kenneth Roman and Joel Raphaelson - Book Summary
“Cut the Jargon, Lead with the Point”
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Title: Writing That Works
Author: Kenneth Roman and Joel Raphaelson
Category: Public Speaking & Communication, Writing, Language & Storytelling, Learning & Education
Nobody gets paid to read your memo. Sam and Sophie start there, because Writing That Works knows your reader is busy, distracted, and ready to stop. The first sentence must carry the point.
They walk through the inverted pyramid—lead with the conclusion—and…
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