Latest / Performance Marketing Unlocked
News Short: IPA Bellwether Q2 2023 – The good, the bad and the future
No business likes to hear the word 'uncertainty'. But facts, figures and forecasts can help brands remain confident during times of crisis and unpredictable consumer behaviours.
To provide marketers from brands and agencies with clarity for their own media planning, and their competitors', PMW delves into the IPA's Bellwether quarterly report which dropped first thing this morning, revealing where UK ad budgets were spent and the forecast of the year to come.
To save you reading the whole report, PMW's Premium Content Editor, Sarah Dennis, gives you the good, the bad and the future of adland…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.