Lift-Off 2025: Tanner Mullen - The Invisible Currency
This is a replay from DripJobs Lift-Off 2025!
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Summary
In this conversation, Tanner Mullen discusses the concept of value-based selling, emphasizing the importance of building trust with customers in the painting business. He outlines key questions that customers have when hiring a contractor and explains how to position oneself as a trustworthy option. Mullen introduces the idea of 'invisible currency' in trust, where every interaction with a customer can either deposit into or withdraw from their trust…
The skinny
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