Bringing Brand Back to B2B with Jason Miller of Tyk
B2B marketing is always changing, and today we're seeing brand make a major comeback.
In this episode, we are joined by Jason Miller, Head of Brand Marketing Demand and Content at Tyk, as he takes us through his eye-opening journey from music into B2B marketing. Jason dives into his mission-driven approach to tackling tough problems, scaling up, and fine-tuning the technical side of B2B marketing. He also shares some non-traditional strategies and insights on brand identity, trust, and the unique hurdles of marketing to a tech-savvy audience.
We also discuss:
The relevance of risk-taking in…
The skinny
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