Supplement brands are lying to you.
Welcome back to another episode of The Curious Consumer!
This week, we have one of our most fascinating interviews yet: Dr. Mastaneh Sharafi, SVP of Science & Innovation at Ritual, a supplement company known for its science-backed formulas. She’ll be answering some of our biggest questions around the most controversial category in CPG: supplements. Let’s get into it!
Quick note: There’s some background clicking noise in the first few minutes, but it goes away quickly! Stick with us, it’ll be worth it :)
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The breakdown:0:00 Intro + Dr. Sharafi’s background 1:58…
The skinny
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