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How Notion Built a Brand Without Traditional Ads
Notion, the all-in-one workspace app, grew from a niche productivity tool to a $10 billion company with almost no traditional advertising. Lucas and Luna break down how Notion built its brand through product-led growth, templates as marketing, and a community that creates its own content. They discuss the exact tactics that drove Notion's viral loop: how public templates functioned as SEO landing pages, why the company invested in a template gallery instead of display ads, and the numbers behind its referral program. The episode also covers how Notion turned user-generated templates into…
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