Latest / Ecommerce Playbook: Numbers, Struggles & Growth
How 2 top-tier strategists actually forecast client growth
In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top-performing growth strategists—Lacie Geary and Brian Sakansky—for a deep dive into what it takes to build and execute a forecast with precision.
You’ll get a rare look under the hood at CTC’s Profit System, including how we:
Set and execute daily client-level forecasts for revenue, spend, and contribution margin
Think about tradeoffs between efficiency vs. volume
Use planning tools like the Spend aMER Model, Day-of-Week Effect, and Creative Demand Model
Track forecast accuracy…
The skinny
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