Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
All About Cash Reserves, Losing A Major Client & Providing Examples When You Have None | #AskSwenk | Ep #135
First Pitch to a Client
On the first pitch to a client, it can create different obstacles for you as an agency owner as well as your team. Understanding your agency, resources you have and those you can bluff can make the difference in any first pitch with a potential client.
In this episode of Ask Swenk, I talk about understanding cash reserves for your agency, why clients leave and how to avoid it, PLUS how to respond when prospects ask for an success story that you don't have yet.
{3:01} Alina asked: "How much money should we have in reserve for a rainy day to run our agency successfully?"…
The skinny
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