TOPLINE HOTLINE: How do I swiftly transition my company from inbound to outbound sales?
In this week's mini-episode, the conversation revolves around a question from a new SVP of Sales and Account Management who is tasked with shifting the company's marketing strategy from 90% inbound to a 50-50 inbound-outbound split. Is it possible to make a pivot like this in just one year?
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The skinny
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