Creating Alignment between Marketing and Sales | Winston Henderson | 451

Leveraging Thought Leadership · Dec 11, 2022 · 34m

Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success?

In this episode, we sit down with Winston Henderson, Founder of ICAD Marketing and ICAD Equip. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force.

Our conversation starts with Winston's definition of "revenue alignment," and what it looks like when done successfully. Winston shapes our understanding of the power that…