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2026 Membership Predictions · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  All
• 0:00
  right,
• 0:00
  I
• 0:01
  am
• 0:01
  excited
• 0:02
  for
• 0:02
  this
• 0:02
  one.
• 0:03
  You
• 0:03
  know,
• 0:03
  it's
• 0:04
  funny,
• 0:04
  like
• 0:04
  every
• 0:05
  year,
• 0:05
  my
• 0:06
  predictions
• 0:06
  newsletter
• 0:07
  issue
• 0:07
  is
• 0:07
  one
• 0:08
  of
• 0:08
  the
• 0:08
  most
• 0:08
  popular.
• 0:09
  It's
• 0:09
  always
• 0:09
  an
• 0:10
  article
• 0:10
  that
• 0:10
  is
• 0:11
  shared
• 0:12
  a
• 0:12
  lot.
• 0:13
  And
• 0:13
  this
• 0:14
  is
• 0:14
  the
• 0:14
  first
• 0:14
  year
• 0:15
  that
• 0:15
  I
• 0:15
  also
• 0:15
  have
• 0:16
  a
• 0:16
  podcast.
• 0:17
  So
• 0:17
  my
• 0:17
  goal
• 0:17
  with
• 0:17
  this
• 0:18
  episode
• 0:18
  is
• 0:19
  to
• 0:20
  cover
• 0:20
  my
• 0:21
  predictions
• 0:21
  as
• 0:22
  they
• 0:22
  were
• 0:22
  in
• 0:22
  my
• 0:22
  newsletter,
• 0:23
  but
• 0:23
  also
• 0:23
  to
• 0:24
  add
• 0:24
  some
• 0:24
  examples,
• 0:25
  color,
• 0:26
  you
• 0:26
  know,
• 0:26
  other
• 0:26
  thoughts
• 0:27
  I
• 0:27
  have
• 0:27
  that
• 0:27
  didn't
• 0:28
  make
• 0:28
  it
• 0:28
  into
• 0:28
  the
• 0:29
  very
• 0:29
  nice,
• 0:29
  polished,
• 0:30
  edited
• 0:30
  version
• 0:31
  of
• 0:31
  the
• 0:31
  article
• 0:31
  that
• 0:31
  you
• 0:32
  may
• 0:32
  or
• 0:32
  may
• 0:32
  not
• 0:32
  have
• 0:32
  read.
• 0:33
  So
• 0:34
  that's
• 0:34
  my
• 0:34
  plan
• 0:35
  for
• 0:35
  today.
• 0:36
  So
• 0:36
  not
• 0:36
  to
• 0:36
  be
• 0:37
  dramatic,
• 0:37
  but
• 0:38
  everything
• 0:38
  is
• 0:39
  changing.
• 0:40
  Technology
• 0:41
  is
• 0:41
  obviously
• 0:41
  changing
• 0:42
  really
• 0:42
  rapidly.
• 0:43
  We
• 0:43
  all
• 0:43
  know,
• 0:43
  like,
• 0:44
  AI
• 0:44
  is
• 0:44
  here.
• 0:45
  Everything's
• 0:46
  crazy.
• 0:47
  If
• 0:48
  you're
• 0:48
  new
• 0:48
  to
• 0:48
  my
• 0:49
  work,
• 0:49
  I
• 0:49
  worked
• 0:50
  in
• 0:50
  technology
• 0:50
  for
• 0:51
  a
• 0:51
  long
• 0:51
  time
• 0:51
  before
• 0:52
  kind
• 0:52
  of.
• 0:52
  Well,
• 0:53
  I
• 0:53
  still
• 0:53
  work
• 0:53
  in
• 0:53
  technology,
• 0:54
  but
• 0:54
  before
• 0:55
  coming
• 0:55
  into
• 0:56
  this,
• 0:56
  like,
• 0:56
  community
• 0:57
  membership
• 0:58
  specific
• 0:58
  space,
• 0:59
  I
• 0:59
  built
• 0:59
  all
• 1:00
  kinds
• 1:00
  of
• 1:00
  different
• 1:00
  apps.
• 1:01
  I
• 1:01
  worked
• 1:01
  at
• 1:01
  an
• 1:01
  agency.
• 1:01
  So
• 1:02
  I
• 1:02
  probably
• 1:02
  worked
• 1:02
  on
• 1:02
  like
• 1:02
  a
• 1:03
  hundred
• 1:03
  different
• 1:03
  projects
• 1:03
  over
• 1:04
  five
• 1:04
  years.
• 1:04
  And
• 1:05
  a
• 1:05
  few
• 1:05
  of
• 1:06
  them
• 1:06
  were
• 1:06
  for
• 1:06
  like,
• 1:06
  Berkshire
• 1:07
  Hathaway
• 1:07
  and
• 1:07
  ReMax
• 1:07
  Real
• 1:08
  Estate
• 1:08
  and
• 1:08
  really
• 1:08
  big
• 1:09
  Fortune
• 1:10
  500
• 1:10
  companies,
• 1:11
  but
• 1:11
  also
• 1:12
  lots
• 1:12
  of
• 1:12
  startups
• 1:13
  that
• 1:13
  were
• 1:13
  building
• 1:13
  zero
• 1:14
  to
• 1:14
  one
• 1:14
  new
• 1:14
  technology,
• 1:15
  new
• 1:15
  software.
• 1:16
  And
• 1:16
  so
• 1:16
  my
• 1:17
  job
• 1:17
  in
• 1:17
  the
• 1:17
  beginning
• 1:18
  was
• 1:18
  to
• 1:18
  actually
• 1:18
  design
• 1:19
  the
• 1:19
  apps.
• 1:19
  And
• 1:19
  then
• 1:19
  eventually
• 1:20
  I
• 1:20
  was
• 1:20
  leading
• 1:21
  teams
• 1:22
  building
• 1:22
  the
• 1:22
  apps
• 1:23
  and
• 1:23
  as
• 1:23
  a
• 1:23
  product
• 1:24
  manager,
• 1:24
  defining
• 1:25
  exactly
• 1:25
  what
• 1:25
  we
• 1:25
  were
• 1:25
  building.
• 1:26
  So
• 1:26
  in
• 1:26
  the
• 1:26
  past,
• 1:27
  my
• 1:28
  predictions
• 1:29
  have
• 1:29
  always
• 1:29
  been
• 1:29
  very
• 1:30
  focused
• 1:30
  on
• 1:30
  what
• 1:31
  is
• 1:31
  new
• 1:31
  in
• 1:31
  community,
• 1:32
  how,
• 1:32
  like,
• 1:33
  what
• 1:33
  are
• 1:33
  do
• 1:34
  memberships
• 1:34
  new
• 1:34
  to
• 1:35
  need
• 1:35
  to
• 1:35
  include
• 1:35
  to
• 1:35
  stay
• 1:36
  relevant?
• 1:36
  Um,
• 1:37
  how
• 1:37
  are
• 1:37
  we
• 1:37
  focused
• 1:37
  on
• 1:38
  more
• 1:38
  building
• 1:38
  more
• 1:38
  human
• 1:39
  connection?
• 1:39
  And
• 1:40
  so
• 1:40
  that
• 1:40
  has
• 1:41
  sort
• 1:41
  of
• 1:42
  been
• 1:42
  the
• 1:42
  past,
• 1:42
  but
• 1:43
  now
• 1:43
  these
• 1:43
  things
• 1:44
  are
• 1:44
  coming
• 1:44
  together,
• 1:44
  right?
• 1:45
  Like
• 1:45
  human
• 1:46
  connection
• 1:46
  and
• 1:46
  also
• 1:47
  technology.
• 1:48
  So
• 1:48
  I
• 1:49
  happen
• 1:49
  to
• 1:49
  be
• 1:49
  uniquely
• 1:50
  positioned
• 1:50
  to
• 1:51
  have
• 1:51
  an
• 1:51
  opinion
• 1:51
  on
• 1:51
  these
• 1:51
  two
• 1:52
  things.
• 1:52
  So
• 1:52
  I
• 1:52
  wanted
• 1:53
  to
• 1:53
  share
• 1:53
  the
• 1:53
  question
• 1:53
  that
• 1:54
  I've
• 1:54
  really
• 1:54
  been
• 1:54
  asking
• 1:55
  myself
• 1:55
  as.
• 1:56
  And
• 1:56
  like,
• 1:56
  my
• 1:57
  predictions
• 1:57
  this
• 1:57
  year
• 1:57
  are
• 1:58
  an
• 1:58
  answer
• 1:58
  to
• 1:58
  this
• 1:58
  question.
• 1:59
  So
• 1:59
  how
• 1:59
  can
• 2:00
  we
• 2:00
  build
• 2:00
  more
• 2:01
  human
• 2:01
  connection
• 2:02
  and
• 2:02
  transformational
• 2:02
  experiences
• 2:04
  while
• 2:04
  managing
• 2:04
  the
• 2:05
  new
• 2:05
  expectations
• 2:05
  that
• 2:06
  AI
• 2:07
  and
• 2:07
  all
• 2:07
  of
• 2:07
  this
• 2:07
  rapid
• 2:07
  technology
• 2:08
  is
• 2:08
  really
• 2:08
  creating
• 2:09
  in
• 2:09
  our
• 2:09
  lives
• 2:10
  because
• 2:10
  it's
• 2:10
  changing
• 2:11
  faster
• 2:11
  than
• 2:12
  any
• 2:12
  of
• 2:12
  us
• 2:12
  can
• 2:12
  keep
• 2:12
  up
• 2:13
  with?
• 2:13
  So
• 2:13
  my
• 2:14
  first
• 2:14
  prediction
• 2:14
  is
• 2:15
  that
• 2:15
  we're
• 2:15
  going
• 2:15
  to
• 2:15
  see
• 2:15
  a
• 2:16
  lot
• 2:16
  more
• 2:17
  shorter
• 2:17
  personalized
• 2:18
  programs.
• 2:19
  So.
• 2:19
  So
• 2:20
  we've
• 2:21
  all
• 2:21
  seen
• 2:21
  the
• 2:21
  12
• 2:22
  weeks,
• 2:23
  six
• 2:23
  months
• 2:24
  long,
• 2:25
  lengthy
• 2:25
  courses
• 2:26
  that
• 2:26
  have
• 2:26
  really
• 2:27
  robust
• 2:27
  content
• 2:28
  throughout.
• 2:29
  And
• 2:29
  I
• 2:29
  think
• 2:30
  we're
• 2:30
  going
• 2:30
  to
• 2:30
  see
• 2:30
  a
• 2:30
  lot
• 2:30
  of
• 2:30
  those
• 2:31
  kind
• 2:31
  of
• 2:31
  things
• 2:31
  die
• 2:31
  off.
• 2:32
  And
• 2:32
  what
• 2:32
  we're
• 2:32
  going
• 2:32
  to
• 2:33
  see
• 2:33
  more
• 2:33
  are
• 2:34
  the
• 2:34
  boot
• 2:34
  camps,
• 2:35
  the
• 2:35
  accelerators,
• 2:36
  the
• 2:36
  things
• 2:36
  that
• 2:37
  really
• 2:37
  take
• 2:38
  people
• 2:39
  to
• 2:39
  get
• 2:39
  them
• 2:40
  to
• 2:40
  their
• 2:40
  result
• 2:40
  as
• 2:40
  fast
• 2:40
  as
• 2:41
  possible.
• 2:41
  And
• 2:41
  so
• 2:41
  I
• 2:41
  think
• 2:42
  there's
• 2:42
  going
• 2:42
  to
• 2:42
  be
• 2:42
  these
• 2:43
  AI
• 2:44
  powered
• 2:44
  learning
• 2:44
  journeys
• 2:45
  that
• 2:45
  are
• 2:45
  part
• 2:45
  of
• 2:45
  these
• 2:46
  short
• 2:46
  programs
• 2:47
  that
• 2:47
  really
• 2:47
  optimize
• 2:48
  for
• 2:48
  time
• 2:49
  to
• 2:49
  value.
• 2:49
  And,
• 2:50
  and
• 2:50
  what
• 2:50
  that
• 2:50
  looks
• 2:50
  like
• 2:51
  is
• 2:51
  having
• 2:53
  the
• 2:53
  curriculum
• 2:54
  built
• 2:55
  out
• 2:55
  so
• 2:55
  that
• 2:56
  there
• 2:56
  are
• 2:56
  tools
• 2:56
  along
• 2:57
  the
• 2:57
  way
• 2:57
  to
• 2:58
  basically
• 2:59
  help
• 2:59
  them
• 2:59
  implement
• 3:00
  and
• 3:00
  do
• 3:00
  the
• 3:00
  work
• 3:01
  as
• 3:01
  fast
• 3:02
  as
• 3:02
  humanly
• 3:02
  possible.
• 3:03
  Which
• 3:03
  means
• 3:03
  leveraging
• 3:04
  things
• 3:04
  like
• 3:05
  custom
• 3:05
  GPTs,
• 3:06
  these
• 3:06
  micro
• 3:07
  products
• 3:07
  I've
• 3:07
  been
• 3:07
  talking
• 3:08
  about
• 3:09
  that
• 3:09
  really
• 3:09
  speed
• 3:09
  up
• 3:10
  the
• 3:10
  process.
• 3:11
  So
• 3:11
  I
• 3:11
  think
• 3:11
  the
• 3:11
  question
• 3:12
  in
• 3:12
  general
• 3:12
  to
• 3:12
  ask
• 3:13
  here
• 3:13
  is
• 3:13
  how
• 3:14
  can
• 3:14
  I
• 3:14
  get
• 3:14
  my
• 3:14
  clients
• 3:15
  results
• 3:16
  as
• 3:16
  quickly
• 3:16
  as
• 3:16
  possible
• 3:17
  and
• 3:18
  leverage
• 3:18
  the
• 3:18
  latest
• 3:18
  tech
• 3:19
  to
• 3:19
  do
• 3:19
  it.
• 3:19
  This
• 3:20
  is
• 3:20
  really
• 3:20
  going
• 3:20
  to
• 3:21
  show
• 3:21
  up
• 3:21
  in
• 3:21
  onboarding
• 3:22
  where
• 3:22
  we're
• 3:23
  looking
• 3:23
  at
• 3:23
  how
• 3:24
  can
• 3:24
  we
• 3:24
  do
• 3:24
  quick
• 3:25
  assessments
• 3:26
  that
• 3:26
  give
• 3:27
  people
• 3:28
  a
• 3:28
  personalized
• 3:29
  roadmap
• 3:30
  that
• 3:30
  is
• 3:30
  like
• 3:31
  theirs
• 3:31
  to
• 3:31
  implement,
• 3:32
  where
• 3:32
  it's
• 3:33
  like
• 3:33
  here's
• 3:33
  what
• 3:33
  you
• 3:33
  need
• 3:34
  to
• 3:34
  exactly
• 3:34
  what
• 3:34
  you
• 3:35
  need
• 3:35
  to
• 3:35
  do
• 3:35
  the
• 3:35
  tools
• 3:35
  that
• 3:36
  you
• 3:36
  need.
• 3:36
  I
• 3:36
  think
• 3:36
  there's
• 3:37
  going
• 3:37
  to
• 3:37
  be
• 3:37
  a
• 3:37
  lot
• 3:37
  more
• 3:37
  personalization
• 3:38
  that
• 3:38
  comes
• 3:38
  into
• 3:38
  play
• 3:38
  here.
• 3:39
  And
• 3:39
  a
• 3:39
  lot
• 3:39
  of
• 3:39
  this
• 3:40
  comes
• 3:40
  down
• 3:40
  to
• 3:40
  figuring
• 3:41
  out
• 3:41
  who
• 3:41
  they
• 3:41
  are,
• 3:41
  what
• 3:41
  they
• 3:42
  need,
• 3:42
  where
• 3:42
  they're
• 3:42
  at
• 3:42
  in
• 3:43
  this
• 3:43
  journey,
• 3:43
  in
• 3:44
  this
• 3:44
  process,
• 3:45
  in
• 3:45
  your
• 3:45
  onboarding
• 3:46
  sequence,
• 3:46
  which
• 3:46
  is
• 3:47
  probably
• 3:47
  built
• 3:48
  out
• 3:48
  through
• 3:48
  some
• 3:48
  kind
• 3:48
  of
• 3:48
  like
• 3:49
  custom
• 3:49
  assessment
• 3:50
  type
• 3:50
  thing,
• 3:50
  which
• 3:51
  leads
• 3:51
  me
• 3:51
  really
• 3:52
  well
• 3:52
  into
• 3:53
  my
• 3:53
  second
• 3:53
  prediction,
• 3:54
  which
• 3:55
  is
• 3:55
  that
• 3:55
  you
• 3:56
  need
• 3:56
  unique
• 3:57
  expertise.
• 3:58
  So
• 3:58
  this
• 3:58
  is
• 3:58
  your
• 3:58
  ip,
• 3:59
  your
• 3:59
  unique
• 4:00
  approach,
• 4:00
  your
• 4:00
  framework,
• 4:01
  your
• 4:02
  unique
• 4:02
  methodology.
• 4:03
  This
• 4:03
  stuff
• 4:03
  matters
• 4:04
  more
• 4:04
  than
• 4:04
  ever.
• 4:04
  And
• 4:04
  part
• 4:05
  of
• 4:05
  the
• 4:05
  reason
• 4:05
  is
• 4:05
  because
• 4:06
  we
• 4:06
  need,
• 4:06
  we
• 4:06
  actually
• 4:06
  need
• 4:07
  some
• 4:07
  sort
• 4:07
  of
• 4:07
  curriculum
• 4:08
  or
• 4:08
  framework
• 4:08
  for
• 4:08
  people
• 4:08
  to
• 4:09
  go
• 4:09
  through
• 4:10
  so
• 4:10
  that
• 4:10
  we
• 4:10
  can
• 4:10
  personalize
• 4:11
  it,
• 4:11
  we
• 4:11
  can
• 4:11
  start
• 4:12
  to
• 4:12
  understand
• 4:12
  where
• 4:12
  are
• 4:12
  they
• 4:13
  at
• 4:13
  and
• 4:13
  in
• 4:13
  this
• 4:14
  journey
• 4:14
  within
• 4:14
  this
• 4:14
  framework,
• 4:15
  what's
• 4:15
  the
• 4:15
  part
• 4:15
  that
• 4:16
  they
• 4:16
  really
• 4:16
  need
• 4:16
  to
• 4:16
  focus
• 4:16
  on.
• 4:17
  So
• 4:17
  it's
• 4:18
  not
• 4:18
  just
• 4:18
  like
• 4:18
  you're
• 4:19
  coming
• 4:19
  to
• 4:19
  teach
• 4:19
  what
• 4:20
  you
• 4:20
  know
• 4:20
  or
• 4:20
  just
• 4:20
  do
• 4:20
  education
• 4:21
  because
• 4:21
  honestly
• 4:22
  people
• 4:22
  can
• 4:22
  talk
• 4:22
  to
• 4:22
  ChatGPT
• 4:23
  to
• 4:24
  figure
• 4:24
  out,
• 4:24
  you
• 4:25
  know,
• 4:25
  the
• 4:25
  education
• 4:26
  that
• 4:26
  they
• 4:26
  need
• 4:26
  and
• 4:26
  they
• 4:27
  can
• 4:27
  just
• 4:27
  ask
• 4:27
  questions
• 4:28
  and
• 4:28
  learn.
• 4:28
  But
• 4:29
  what
• 4:29
  we're
• 4:29
  doing
• 4:29
  here
• 4:30
  is
• 4:30
  taking
• 4:30
  people
• 4:30
  through
• 4:31
  these
• 4:31
  really
• 4:31
  specific
• 4:32
  methods
• 4:33
  that
• 4:33
  are
• 4:33
  proven
• 4:34
  processes
• 4:34
  that
• 4:34
  work.
• 4:35
  This
• 4:35
  is
• 4:36
  where
• 4:36
  you're
• 4:36
  really
• 4:36
  going
• 4:36
  to
• 4:37
  stand
• 4:37
  out
• 4:37
  against
• 4:37
  the
• 4:38
  robots.
• 4:38
  And
• 4:38
  if
• 4:39
  you're
• 4:39
  wondering
• 4:40
  like
• 4:40
  I'm
• 4:40
  taking
• 4:40
  a
• 4:40
  huge
• 4:41
  bet
• 4:41
  on
• 4:41
  this
• 4:41
  right
• 4:41
  now
• 4:42
  myself,
• 4:42
  like
• 4:42
  I've
• 4:43
  seen
• 4:43
  spent
• 4:43
  a
• 4:43
  ton
• 4:43
  of
• 4:44
  time
• 4:44
  last
• 4:44
  year
• 4:45
  building
• 4:45
  out
• 4:46
  my
• 4:46
  new
• 4:46
  framework
• 4:47
  that
• 4:47
  I've
• 4:47
  launched.
• 4:47
  It's
• 4:47
  called
• 4:48
  the
• 4:48
  seven
• 4:48
  figure
• 4:48
  Connected
• 4:49
  Community
• 4:49
  model.
• 4:50
  And
• 4:50
  as
• 4:51
  soon
• 4:51
  as
• 4:51
  I've
• 4:51
  launched
• 4:51
  it,
• 4:52
  it's
• 4:52
  like
• 4:52
  immediately
• 4:53
  being
• 4:53
  implemented
• 4:54
  into
• 4:54
  everything,
• 4:54
  right?
• 4:55
  Like
• 4:55
  it
• 4:55
  was
• 4:55
  already
• 4:55
  part
• 4:56
  of
• 4:56
  our
• 4:56
  back
• 4:56
  end
• 4:57
  client
• 4:57
  processes,
• 4:58
  but
• 4:58
  now
• 4:58
  it's
• 4:58
  more
• 4:59
  front
• 4:59
  end.
• 4:59
  I'm
• 4:59
  talking
• 4:59
  to
• 4:59
  clients
• 5:00
  about
• 5:00
  it
• 5:00
  on
• 5:00
  sales
• 5:01
  calls.
• 5:01
  I
• 5:02
  am
• 5:02
  using
• 5:02
  it
• 5:03
  as
• 5:03
  part
• 5:03
  of
• 5:03
  our
• 5:04
  membership
• 5:04
  curriculum.
• 5:05
  I
• 5:05
  just
• 5:05
  developed
• 5:06
  an
• 5:06
  assessment
• 5:06
  that
• 5:07
  my
• 5:08
  people
• 5:08
  can
• 5:08
  go
• 5:09
  through
• 5:09
  from
• 5:10
  like
• 5:10
  a
• 5:10
  lead
• 5:10
  gen
• 5:10
  perspective.
• 5:11
  But
• 5:11
  then
• 5:11
  I'm
• 5:11
  also
• 5:12
  having
• 5:12
  a
• 5:12
  more
• 5:12
  robust
• 5:13
  version
• 5:13
  of
• 5:13
  that
• 5:14
  available
• 5:14
  for
• 5:15
  clients.
• 5:16
  So
• 5:16
  I'll
• 5:16
  actually
• 5:16
  drop
• 5:17
  the
• 5:17
  link
• 5:17
  to
• 5:17
  the
• 5:17
  assessment
• 5:18
  in
• 5:18
  the
• 5:18
  show
• 5:18
  notes
• 5:18
  so
• 5:19
  that
• 5:19
  you
• 5:19
  can
• 5:19
  check
• 5:19
  it
• 5:19
  out
• 5:19
  and
• 5:19
  see
• 5:20
  what
• 5:20
  I'm
• 5:20
  talking
• 5:20
  about.
• 5:21
  But
• 5:21
  having
• 5:21
  this
• 5:22
  like
• 5:22
  unique
• 5:22
  approach,
• 5:22
  your
• 5:23
  methodology,
• 5:23
  your
• 5:24
  framework
• 5:24
  that
• 5:24
  you
• 5:24
  take
• 5:25
  people
• 5:25
  through
• 5:25
  is
• 5:26
  really
• 5:26
  what's
• 5:26
  going
• 5:26
  to
• 5:26
  differentiate
• 5:27
  you
• 5:27
  from
• 5:27
  the
• 5:27
  robots.
• 5:28
  My
• 5:29
  third
• 5:29
  prediction
• 5:29
  is
• 5:30
  that
• 5:30
  innovation
• 5:30
  is
• 5:31
  mandatory.
• 5:31
  And
• 5:32
  I
• 5:32
  know,
• 5:32
  look,
• 5:32
  innovation
• 5:33
  is
• 5:33
  such
• 5:33
  a
• 5:33
  buzzword.
• 5:34
  I
• 5:34
  actually
• 5:34
  one
• 5:34
  of
• 5:34
  my
• 5:35
  predictions
• 5:35
  I
• 5:35
  wrote
• 5:36
  down
• 5:36
  but
• 5:36
  didn't
• 5:36
  necessarily
• 5:37
  publish
• 5:37
  was
• 5:38
  like
• 5:38
  innovation
• 5:39
  is
• 5:39
  back
• 5:39
  as
• 5:39
  a
• 5:39
  buzzword
• 5:40
  because
• 5:41
  really
• 5:42
  the
• 5:42
  best
• 5:42
  membership
• 5:43
  businesses
• 5:44
  are
• 5:44
  doing
• 5:45
  this
• 5:45
  constantly.
• 5:46
  Which
• 5:46
  really
• 5:46
  just
• 5:46
  means
• 5:47
  innovation
• 5:47
  just
• 5:47
  means
• 5:48
  reinventing
• 5:48
  and
• 5:49
  coming
• 5:49
  up
• 5:49
  with
• 5:49
  something
• 5:50
  new
• 5:50
  all
• 5:50
  the
• 5:50
  time.
• 5:51
  Right?
• 5:51
  And
• 5:51
  so
• 5:52
  it's
• 5:52
  like
• 5:52
  how
• 5:53
  can
• 5:53
  we
• 5:53
  constantly
• 5:54
  improve
• 5:55
  and
• 5:55
  iterate
• 5:56
  the
• 5:57
  products
• 5:57
  that
• 5:57
  we're
• 5:57
  putting
• 5:58
  forward
• 5:58
  in
• 5:58
  order
• 5:58
  to
• 5:59
  make
• 5:59
  them
• 5:59
  the
• 5:59
  best
• 6:00
  possible
• 6:00
  thing
• 6:00
  on
• 6:00
  the
• 6:01
  market?
• 6:01
  This
• 6:01
  is
• 6:02
  how
• 6:02
  you
• 6:02
  stay
• 6:02
  competitive.
• 6:03
  Because
• 6:03
  if
• 6:03
  you
• 6:04
  keep
• 6:04
  up
• 6:04
  with
• 6:04
  technology
• 6:05
  shifts,
• 6:05
  for
• 6:05
  example,
• 6:06
  if
• 6:06
  you
• 6:06
  have
• 6:06
  a
• 6:06
  program
• 6:07
  right
• 6:07
  now
• 6:07
  and
• 6:07
  you're
• 6:07
  like
• 6:08
  wow,
• 6:08
  Becky,
• 6:08
  you
• 6:09
  just
• 6:09
  said
• 6:09
  that
• 6:09
  I
• 6:09
  need
• 6:09
  to
• 6:09
  like
• 6:09
  focus
• 6:10
  on
• 6:10
  my
• 6:10
  time
• 6:11
  to
• 6:11
  value.
• 6:11
  And
• 6:12
  so
• 6:12
  you
• 6:12
  iterate
• 6:12
  on
• 6:13
  improving
• 6:13
  your
• 6:13
  onboarding
• 6:14
  process
• 6:14
  and
• 6:14
  getting
• 6:14
  people
• 6:15
  a
• 6:15
  quick
• 6:15
  win
• 6:15
  and
• 6:15
  making
• 6:16
  maybe
• 6:16
  you
• 6:16
  develop
• 6:16
  a
• 6:17
  custom
• 6:17
  GPT
• 6:17
  that
• 6:18
  goes
• 6:18
  with
• 6:18
  your
• 6:18
  program
• 6:19
  that
• 6:19
  helps
• 6:19
  them
• 6:19
  get
• 6:19
  their
• 6:20
  results
• 6:20
  faster
• 6:20
  because
• 6:21
  they
• 6:21
  can
• 6:21
  just
• 6:21
  kind
• 6:21
  of
• 6:22
  like
• 6:22
  plug
• 6:22
  in
• 6:22
  templates
• 6:23
  or
• 6:23
  something
• 6:24
  like
• 6:24
  that
• 6:24
  is
• 6:24
  what
• 6:25
  I
• 6:25
  mean
• 6:25
  by
• 6:25
  innovating
• 6:26
  the
• 6:26
  product
• 6:27
  that
• 6:27
  you
• 6:27
  already
• 6:27
  have.
• 6:29
  So
• 6:29
  what
• 6:29
  this
• 6:29
  means
• 6:30
  this
• 6:30
  year
• 6:30
  is
• 6:30
  that
• 6:30
  a
• 6:31
  lot
• 6:31
  of
• 6:31
  businesses
• 6:32
  are
• 6:32
  going
• 6:32
  to
• 6:32
  need
• 6:32
  to
• 6:33
  revisit
• 6:33
  their
• 6:33
  signature
• 6:34
  programs
• 6:34
  and
• 6:35
  make
• 6:35
  improvements.
• 6:35
  Like
• 6:36
  I
• 6:36
  think
• 6:36
  in
• 6:37
  2026
• 6:38
  there's
• 6:38
  a
• 6:38
  lot
• 6:38
  less
• 6:39
  net
• 6:39
  new
• 6:39
  products
• 6:40
  and
• 6:40
  a
• 6:40
  lot
• 6:40
  more
• 6:41
  reinvention
• 6:42
  and
• 6:42
  innovation
• 6:42
  of
• 6:43
  what
• 6:43
  exists.
• 6:44
  And
• 6:44
  I
• 6:44
  really
• 6:44
  think
• 6:44
  this
• 6:44
  innovation
• 6:45
  comes
• 6:45
  down
• 6:45
  to
• 6:46
  like
• 6:46
  two
• 6:46
  categories.
• 6:46
  There's
• 6:47
  the
• 6:47
  technology
• 6:48
  aspect,
• 6:48
  there's
• 6:48
  the
• 6:49
  developing
• 6:49
  the
• 6:50
  time
• 6:50
  to
• 6:50
  value
• 6:50
  piece,
• 6:51
  adding
• 6:51
  AI
• 6:52
  experiences
• 6:52
  that
• 6:52
  speed
• 6:53
  up
• 6:53
  that
• 6:53
  result,
• 6:54
  updating
• 6:55
  the
• 6:55
  approach
• 6:55
  to
• 6:56
  education
• 6:56
  content.
• 6:57
  There's
• 6:58
  the
• 6:58
  implementation
• 7:00
  programming
• 7:00
  that
• 7:01
  really
• 7:01
  focuses
• 7:01
  on
• 7:01
  helping
• 7:02
  members
• 7:02
  reach
• 7:02
  their
• 7:03
  goals.
• 7:04
  And
• 7:04
  there's
• 7:04
  like
• 7:04
  the
• 7:05
  technology
• 7:05
  side
• 7:05
  of
• 7:06
  making
• 7:06
  the
• 7:06
  platform
• 7:07
  work
• 7:07
  really,
• 7:08
  really
• 7:08
  well.
• 7:09
  Nobody
• 7:09
  wants
• 7:10
  to
• 7:10
  log
• 7:10
  into
• 7:10
  like
• 7:10
  three
• 7:11
  different
• 7:11
  things.
• 7:11
  We
• 7:11
  should
• 7:11
  be
• 7:12
  using
• 7:12
  all
• 7:12
  in
• 7:12
  one
• 7:12
  platforms
• 7:13
  at
• 7:13
  this
• 7:13
  point.
• 7:13
  There
• 7:14
  are
• 7:14
  so
• 7:14
  many.
• 7:14
  There's
• 7:14
  such
• 7:15
  good
• 7:15
  technology
• 7:15
  out
• 7:16
  there.
• 7:16
  And
• 7:16
  so
• 7:17
  this
• 7:17
  is
• 7:17
  one
• 7:17
  category.
• 7:18
  It's
• 7:18
  like
• 7:18
  your
• 7:18
  technology
• 7:19
  needs
• 7:19
  to
• 7:19
  be
• 7:19
  done
• 7:20
  really
• 7:20
  well
• 7:21
  and
• 7:21
  Then
• 7:21
  the
• 7:21
  other
• 7:22
  category
• 7:22
  is
• 7:22
  the
• 7:23
  human
• 7:23
  piece.
• 7:23
  So
• 7:24
  designing
• 7:24
  more
• 7:25
  experiences
• 7:25
  that
• 7:26
  are
• 7:26
  focused
• 7:26
  on
• 7:27
  connection,
• 7:27
  getting
• 7:28
  your
• 7:28
  community
• 7:28
  to
• 7:29
  connect
• 7:29
  with
• 7:29
  one
• 7:29
  another
• 7:29
  is
• 7:29
  really
• 7:30
  what
• 7:30
  makes
• 7:30
  it
• 7:30
  sticky,
• 7:31
  especially
• 7:31
  if
• 7:31
  you,
• 7:32
  if
• 7:32
  you
• 7:32
  have
• 7:32
  a
• 7:32
  membership.
• 7:33
  Getting
• 7:33
  that
• 7:33
  retention
• 7:34
  really
• 7:34
  comes
• 7:35
  from
• 7:35
  your
• 7:35
  people
• 7:36
  connecting
• 7:36
  with
• 7:36
  one
• 7:36
  another
• 7:37
  and
• 7:37
  feeling
• 7:37
  like
• 7:37
  they're
• 7:38
  part
• 7:38
  of
• 7:38
  a
• 7:38
  group
• 7:38
  and
• 7:38
  have
• 7:39
  that
• 7:39
  belonging.
• 7:40
  The
• 7:40
  other
• 7:40
  piece
• 7:40
  of
• 7:41
  this
• 7:41
  is
• 7:41
  like
• 7:41
  having
• 7:41
  in
• 7:42
  person
• 7:42
  opportunities,
• 7:43
  like
• 7:43
  ways
• 7:43
  for
• 7:44
  people
• 7:44
  to
• 7:44
  have
• 7:45
  set
• 7:45
  up
• 7:45
  meetups,
• 7:46
  go
• 7:47
  to
• 7:47
  retreats,
• 7:47
  basically
• 7:48
  bringing
• 7:48
  your
• 7:49
  members
• 7:49
  together
• 7:49
  in
• 7:49
  real
• 7:50
  life.
• 7:50
  Which
• 7:50
  again
• 7:50
  leads
• 7:51
  back
• 7:51
  to
• 7:51
  connection.
• 7:52
  These
• 7:52
  are
• 7:52
  the
• 7:52
  two
• 7:52
  categories.
• 7:53
  Like
• 7:53
  the
• 7:53
  technology
• 7:54
  needs
• 7:54
  to
• 7:54
  be
• 7:54
  top
• 7:55
  notch,
• 7:55
  people
• 7:55
  need
• 7:55
  to
• 7:55
  be
• 7:55
  getting
• 7:56
  great
• 7:56
  results.
• 7:56
  And
• 7:57
  then
• 7:57
  we
• 7:57
  also
• 7:57
  need
• 7:57
  to
• 7:58
  focus
• 7:58
  on
• 7:58
  this
• 7:58
  community
• 7:58
  piece
• 7:59
  where
• 7:59
  people
• 7:59
  are
• 7:59
  connecting,
• 8:00
  because
• 8:00
  that's
• 8:00
  what
• 8:01
  gets
• 8:01
  them
• 8:01
  to
• 8:01
  stick
• 8:01
  around.
• 8:02
  All
• 8:02
  right,
• 8:03
  my
• 8:03
  fourth
• 8:03
  prediction
• 8:04
  is
• 8:04
  that
• 8:04
  I
• 8:05
  want
• 8:05
  you
• 8:05
  to
• 8:05
  prioritize
• 8:06
  retention
• 8:06
  and
• 8:07
  trust
• 8:07
  building
• 8:08
  more
• 8:08
  than
• 8:08
  you
• 8:08
  ever
• 8:09
  have.
• 8:09
  This
• 8:09
  is
• 8:09
  going
• 8:10
  to
• 8:10
  be
• 8:10
  so,
• 8:10
  so
• 8:11
  important.
• 8:11
  And,
• 8:12
  and
• 8:12
  it
• 8:12
  has
• 8:12
  always
• 8:13
  been
• 8:13
  important.
• 8:13
  But
• 8:14
  this
• 8:14
  problem
• 8:15
  is
• 8:15
  totally
• 8:15
  exasperated
• 8:16
  by
• 8:16
  AI
• 8:17
  because
• 8:17
  people
• 8:18
  are
• 8:18
  so
• 8:18
  burnt
• 8:19
  out
• 8:19
  on
• 8:19
  buying
• 8:19
  courses,
• 8:20
  memberships,
• 8:20
  and
• 8:20
  programs
• 8:21
  that
• 8:21
  did
• 8:21
  absolutely
• 8:22
  nothing
• 8:22
  for
• 8:22
  them.
• 8:22
  Like,
• 8:23
  I
• 8:23
  think
• 8:23
  we've
• 8:23
  all
• 8:24
  bought
• 8:24
  a
• 8:24
  program
• 8:24
  at
• 8:25
  some
• 8:25
  point
• 8:25
  that
• 8:25
  had
• 8:25
  these
• 8:25
  grand
• 8:26
  promises
• 8:27
  and
• 8:27
  it
• 8:28
  just
• 8:28
  didn't
• 8:28
  deliver.
• 8:29
  And
• 8:29
  so,
• 8:29
  honestly,
• 8:30
  right
• 8:30
  now
• 8:30
  people
• 8:31
  trust
• 8:31
  AI
• 8:32
  more
• 8:32
  to
• 8:32
  guide
• 8:33
  them
• 8:33
  toward
• 8:33
  their
• 8:33
  goals
• 8:34
  than
• 8:34
  they
• 8:35
  do
• 8:35
  other
• 8:35
  people.
• 8:36
  Um,
• 8:36
  but
• 8:36
  we
• 8:37
  can
• 8:37
  change
• 8:37
  that,
• 8:37
  right?
• 8:38
  So
• 8:38
  it
• 8:38
  starts
• 8:38
  with
• 8:38
  serving
• 8:39
  your
• 8:39
  current
• 8:39
  customers
• 8:40
  so,
• 8:41
  so
• 8:41
  well
• 8:41
  that
• 8:42
  you're.
• 8:42
  They're
• 8:42
  creating
• 8:42
  this
• 8:43
  amazing
• 8:44
  word
• 8:44
  of
• 8:44
  mouth
• 8:45
  flywheel.
• 8:45
  That's
• 8:46
  what
• 8:46
  we
• 8:46
  all
• 8:46
  dream
• 8:46
  of,
• 8:47
  where
• 8:47
  they're
• 8:47
  raving
• 8:48
  about
• 8:48
  their
• 8:48
  results
• 8:48
  to
• 8:49
  anyone
• 8:49
  that
• 8:49
  will
• 8:49
  listen.
• 8:50
  So
• 8:50
  this
• 8:51
  really
• 8:51
  comes
• 8:51
  back
• 8:52
  to
• 8:52
  the
• 8:53
  last
• 8:54
  prediction
• 8:54
  we
• 8:54
  talked
• 8:55
  about,
• 8:55
  where
• 8:55
  we're
• 8:56
  innovating,
• 8:56
  we're
• 8:56
  making
• 8:56
  things
• 8:57
  really,
• 8:57
  like,
• 8:58
  so
• 8:58
  much
• 8:58
  better
• 8:59
  for
• 8:59
  our
• 8:59
  clients
• 9:00
  and
• 9:00
  getting
• 9:00
  them
• 9:01
  incredible
• 9:01
  results.
• 9:02
  Because
• 9:02
  that
• 9:03
  is
• 9:03
  what
• 9:03
  builds
• 9:04
  trust.
• 9:04
  That's
• 9:04
  what
• 9:04
  gets
• 9:04
  that
• 9:05
  word
• 9:05
  of
• 9:05
  mouth
• 9:05
  flywheel
• 9:06
  going.
• 9:06
  Because
• 9:07
  none
• 9:07
  of
• 9:07
  us
• 9:07
  want
• 9:07
  to
• 9:07
  end
• 9:08
  up
• 9:08
  on
• 9:08
  those,
• 9:08
  like
• 9:08
  Reddit
• 9:09
  lists
• 9:09
  of
• 9:10
  creators
• 9:10
  that
• 9:11
  don't
• 9:11
  deliver
• 9:12
  even
• 9:12
  though
• 9:12
  they
• 9:12
  have
• 9:12
  a
• 9:13
  million
• 9:13
  followers.
• 9:13
  Like,
• 9:13
  that's
• 9:14
  not
• 9:14
  who
• 9:14
  we
• 9:14
  are.
• 9:14
  That's
• 9:14
  not
• 9:15
  what
• 9:15
  we're
• 9:15
  building
• 9:15
  here.
• 9:16
  This
• 9:16
  community,
• 9:16
  this
• 9:17
  space
• 9:17
  that
• 9:17
  I'm
• 9:18
  building
• 9:18
  is
• 9:18
  for
• 9:19
  the
• 9:19
  people
• 9:19
  that
• 9:19
  want
• 9:19
  to
• 9:19
  have
• 9:20
  the
• 9:20
  best
• 9:20
  products
• 9:20
  on
• 9:20
  the
• 9:21
  market.
• 9:21
  And
• 9:21
  when
• 9:22
  you
• 9:22
  want
• 9:22
  to
• 9:22
  have
• 9:22
  the
• 9:22
  best
• 9:22
  product
• 9:23
  in
• 9:23
  the
• 9:23
  market,
• 9:23
  that
• 9:23
  means
• 9:23
  you're
• 9:24
  prioritizing
• 9:25
  trust
• 9:25
  building.
• 9:26
  You're
• 9:26
  prioritizing
• 9:27
  retention
• 9:27
  in
• 9:27
  your
• 9:28
  product
• 9:28
  and
• 9:28
  really
• 9:29
  delivering
• 9:29
  for
• 9:29
  your
• 9:30
  customers.
• 9:31
  And
• 9:31
  if
• 9:31
  you're
• 9:31
  not
• 9:32
  as
• 9:32
  familiar
• 9:32
  with
• 9:32
  like,
• 9:32
  tracking
• 9:33
  retention,
• 9:35
  an
• 9:36
  exercise
• 9:36
  I
• 9:36
  really
• 9:36
  like
• 9:36
  to
• 9:37
  do
• 9:37
  is
• 9:37
  to
• 9:37
  look
• 9:37
  at
• 9:37
  like,
• 9:38
  okay,
• 9:38
  if
• 9:38
  your
• 9:38
  monthly
• 9:39
  retention
• 9:39
  is,
• 9:40
  let's
• 9:40
  say,
• 9:40
  88%,
• 9:41
  which
• 9:41
  is
• 9:41
  like
• 9:42
  decent.
• 9:42
  Like
• 9:43
  I
• 9:43
  don't
• 9:43
  see
• 9:43
  a
• 9:43
  red
• 9:43
  flag
• 9:44
  unless
• 9:44
  we're
• 9:44
  really
• 9:44
  under
• 9:44
  like
• 9:45
  maybe
• 9:45
  85.
• 9:46
  So
• 9:46
  if,
• 9:46
  let's
• 9:47
  say
• 9:47
  you
• 9:47
  have
• 9:47
  88%,
• 9:48
  if.
• 9:48
  Have
• 9:48
  you
• 9:49
  ever
• 9:49
  done
• 9:49
  the
• 9:49
  math
• 9:49
  like
• 9:50
  in
• 9:50
  your
• 9:50
  spreadsheet
• 9:51
  on
• 9:51
  what
• 9:51
  would
• 9:51
  happen
• 9:52
  if
• 9:53
  your
• 9:53
  retention
• 9:54
  was
• 9:54
  93%,
• 9:55
  just
• 9:55
  like
• 9:56
  5%
• 9:56
  higher?
• 9:57
  It's
• 9:57
  crazy
• 9:58
  how
• 9:58
  much
• 9:58
  more
• 9:58
  money
• 9:58
  you
• 9:58
  could
• 9:58
  be
• 9:59
  making.
• 9:59
  So
• 9:59
  retention
• 10:00
  really
• 10:00
  will
• 10:01
  increase
• 10:01
  your
• 10:01
  revenue.
• 10:02
  Not
• 10:02
  to
• 10:03
  mention
• 10:03
  the
• 10:03
  backend
• 10:04
  word
• 10:04
  of
• 10:04
  mouth
• 10:04
  flywheel
• 10:05
  is
• 10:05
  like
• 10:05
  the
• 10:05
  best
• 10:06
  and
• 10:06
  most
• 10:06
  free
• 10:07
  marketing
• 10:07
  that
• 10:07
  you
• 10:07
  can
• 10:08
  have.
• 10:09
  Okay,
• 10:09
  onto
• 10:10
  my
• 10:10
  last
• 10:11
  prediction,
• 10:11
  My
• 10:11
  fifth
• 10:11
  prediction,
• 10:12
  which
• 10:12
  is
• 10:12
  that
• 10:13
  flexible
• 10:13
  programming
• 10:14
  and
• 10:14
  async
• 10:15
  options
• 10:15
  are
• 10:16
  going
• 10:16
  to
• 10:16
  be
• 10:16
  a
• 10:16
  lot
• 10:16
  more
• 10:17
  common.
• 10:18
  So
• 10:18
  what
• 10:18
  I
• 10:19
  mean
• 10:19
  by
• 10:19
  this
• 10:19
  is
• 10:20
  that
• 10:20
  we
• 10:21
  need
• 10:21
  to
• 10:21
  give
• 10:21
  people
• 10:22
  more
• 10:22
  options
• 10:23
  and
• 10:23
  ways
• 10:23
  to
• 10:23
  engage.
• 10:24
  So
• 10:25
  the
• 10:25
  number
• 10:25
  one
• 10:25
  reason
• 10:25
  that
• 10:25
  people
• 10:26
  leave
• 10:26
  memberships
• 10:27
  or
• 10:27
  they
• 10:27
  drop
• 10:27
  off
• 10:28
  in
• 10:28
  their
• 10:28
  programs
• 10:28
  is
• 10:29
  because
• 10:29
  they're
• 10:29
  overwhelmed.
• 10:30
  Overwhelm
• 10:31
  is
• 10:31
  the
• 10:31
  number
• 10:31
  one
• 10:31
  reason.
• 10:31
  I
• 10:32
  talk
• 10:32
  about
• 10:32
  this
• 10:32
  a
• 10:32
  lot.
• 10:33
  You
• 10:33
  will
• 10:33
  see
• 10:34
  this
• 10:34
  in
• 10:34
  your
• 10:34
  exit
• 10:34
  forms.
• 10:35
  Like
• 10:35
  the
• 10:35
  membership
• 10:36
  is
• 10:36
  great.
• 10:36
  It's
• 10:37
  just
• 10:37
  all
• 10:37
  so
• 10:38
  much.
• 10:38
  I
• 10:38
  don't
• 10:38
  even
• 10:39
  know
• 10:39
  when
• 10:40
  I'm
• 10:40
  going
• 10:40
  to
• 10:40
  be
• 10:40
  able
• 10:40
  to
• 10:40
  do
• 10:40
  it
• 10:40
  all.
• 10:41
  So
• 10:42
  this
• 10:42
  is
• 10:42
  something
• 10:43
  that
• 10:43
  I
• 10:43
  see
• 10:44
  being
• 10:44
  like
• 10:44
  a
• 10:45
  big
• 10:45
  shift
• 10:45
  this
• 10:45
  year.
• 10:46
  When
• 10:46
  we
• 10:46
  go
• 10:46
  to
• 10:47
  set
• 10:47
  expectations
• 10:47
  for
• 10:48
  how
• 10:48
  to
• 10:48
  participate
• 10:48
  in
• 10:49
  something.
• 10:49
  We
• 10:50
  need
• 10:50
  to
• 10:50
  give
• 10:50
  people
• 10:51
  options.
• 10:51
  There
• 10:51
  needs
• 10:52
  to
• 10:52
  be
• 10:52
  live
• 10:52
  calls
• 10:53
  that
• 10:53
  they
• 10:53
  can
• 10:53
  attend,
• 10:54
  there
• 10:54
  needs
• 10:54
  to
• 10:54
  be
• 10:54
  on
• 10:54
  demand
• 10:54
  things
• 10:55
  that
• 10:55
  they
• 10:55
  can
• 10:55
  watch,
• 10:56
  but
• 10:56
  they
• 10:56
  need
• 10:56
  to
• 10:56
  know
• 10:56
  that
• 10:57
  they
• 10:57
  don't
• 10:57
  have
• 10:57
  to
• 10:57
  do
• 10:57
  it
• 10:57
  all
• 10:58
  to
• 10:58
  be
• 10:58
  successful.
• 10:58
  Like
• 10:59
  this
• 10:59
  comes
• 11:00
  back
• 11:00
  to
• 11:01
  how
• 11:01
  can
• 11:01
  we
• 11:01
  personalize
• 11:02
  it?
• 11:02
  How
• 11:02
  can
• 11:02
  we
• 11:02
  give
• 11:03
  them
• 11:03
  these
• 11:03
  options
• 11:04
  in
• 11:04
  their
• 11:04
  onboarding
• 11:06
  so
• 11:06
  they
• 11:06
  know
• 11:06
  like,
• 11:07
  hey,
• 11:08
  I'll
• 11:08
  give
• 11:08
  you
• 11:08
  an
• 11:08
  example.
• 11:08
  We
• 11:09
  have
• 11:09
  this
• 11:09
  client
• 11:10
  and
• 11:11
  they
• 11:12
  offer
• 11:12
  so
• 11:12
  many
• 11:13
  things.
• 11:13
  We
• 11:13
  have
• 11:13
  group
• 11:14
  masterminds,
• 11:14
  we
• 11:15
  have
• 11:15
  weekly
• 11:16
  workshops,
• 11:16
  we
• 11:17
  have
• 11:17
  bonus
• 11:17
  events,
• 11:18
  we
• 11:18
  have
• 11:18
  drops
• 11:18
  of
• 11:19
  content
• 11:19
  every
• 11:19
  week.
• 11:20
  It's
• 11:20
  basically
• 11:20
  an
• 11:20
  eight
• 11:20
  week
• 11:21
  program
• 11:21
  that
• 11:21
  leads
• 11:21
  into
• 11:22
  a
• 11:22
  community
• 11:22
  experience.
• 11:24
  And
• 11:24
  so
• 11:25
  we
• 11:25
  tell
• 11:25
  them
• 11:25
  like,
• 11:25
  hey,
• 11:26
  there's
• 11:26
  a
• 11:26
  lot
• 11:26
  here,
• 11:27
  there's
• 11:27
  a
• 11:27
  lot
• 11:27
  of
• 11:27
  ways
• 11:27
  you
• 11:28
  can
• 11:28
  participate
• 11:28
  and
• 11:28
  you
• 11:28
  can
• 11:29
  go
• 11:29
  full
• 11:29
  throttle
• 11:30
  and
• 11:30
  do
• 11:30
  and
• 11:30
  participate
• 11:31
  in
• 11:31
  every
• 11:31
  single
• 11:31
  aspect
• 11:31
  of
• 11:31
  this.
• 11:32
  But
• 11:32
  if
• 11:32
  you
• 11:33
  want
• 11:33
  to
• 11:33
  be
• 11:33
  successful,
• 11:34
  if
• 11:34
  you
• 11:34
  want
• 11:35
  to
• 11:35
  reach
• 11:36
  your
• 11:36
  goal
• 11:36
  and
• 11:37
  also
• 11:37
  you
• 11:38
  only
• 11:38
  have
• 11:38
  an
• 11:38
  hour
• 11:39
  a
• 11:39
  week,
• 11:39
  then
• 11:40
  this
• 11:40
  is
• 11:40
  like
• 11:40
  the
• 11:40
  one
• 11:40
  thing
• 11:40
  you
• 11:41
  need
• 11:41
  to
• 11:41
  do
• 11:41
  every
• 11:41
  week.
• 11:41
  And
• 11:42
  we
• 11:42
  sort
• 11:42
  of
• 11:42
  set
• 11:42
  that
• 11:43
  expectation
• 11:43
  where
• 11:43
  it's
• 11:44
  like,
• 11:44
  if
• 11:44
  you
• 11:45
  can't
• 11:45
  do
• 11:45
  everything,
• 11:46
  that
• 11:46
  doesn't
• 11:47
  mean
• 11:47
  you're
• 11:47
  a
• 11:47
  failure.
• 11:48
  But
• 11:48
  this
• 11:48
  is
• 11:48
  our
• 11:49
  best
• 11:49
  option
• 11:49
  for
• 11:49
  you
• 11:50
  and
• 11:50
  we've
• 11:50
  created
• 11:50
  this
• 11:50
  path
• 11:51
  for
• 11:51
  you.
• 11:53
  So
• 11:53
  how
• 11:53
  can
• 11:54
  you
• 11:54
  customize
• 11:55
  that
• 11:55
  experience
• 11:56
  for
• 11:56
  different
• 11:57
  levels
• 11:57
  of
• 11:57
  engagement
• 11:58
  and
• 11:58
  participation
• 11:59
  and
• 11:59
  give
• 11:59
  them
• 11:59
  lots
• 12:00
  of
• 12:00
  good
• 12:00
  options.
• 12:00
  So,
• 12:01
  so
• 12:01
  there's
• 12:01
  a
• 12:01
  few,
• 12:02
  there's
• 12:02
  a
• 12:03
  few
• 12:04
  suggestions
• 12:04
  that
• 12:05
  Circle
• 12:06
  put
• 12:06
  in
• 12:06
  their
• 12:06
  2026
• 12:07
  trends
• 12:08
  report
• 12:08
  that
• 12:08
  I
• 12:08
  wanted
• 12:08
  to
• 12:09
  share.
• 12:09
  So
• 12:10
  they
• 12:10
  said
• 12:10
  that
• 12:10
  communities
• 12:11
  are
• 12:11
  intentionally
• 12:12
  shifting
• 12:12
  to
• 12:13
  lighter,
• 12:13
  more
• 12:14
  flexible
• 12:14
  ways
• 12:14
  to
• 12:15
  engage.
• 12:15
  So
• 12:15
  there's
• 12:16
  60%
• 12:17
  of
• 12:17
  communities
• 12:17
  built
• 12:18
  on
• 12:18
  Circle
• 12:18
  are
• 12:19
  offering
• 12:19
  more
• 12:19
  asynchronous
• 12:20
  options.
• 12:21
  Now
• 12:21
  Async
• 12:21
  options
• 12:22
  can
• 12:22
  look
• 12:22
  like
• 12:22
  short
• 12:23
  video
• 12:23
  drops
• 12:23
  with
• 12:24
  to
• 12:24
  DOS
• 12:24
  in
• 12:24
  your
• 12:24
  community.
• 12:25
  You
• 12:25
  can
• 12:25
  drop
• 12:26
  voice
• 12:26
  memos
• 12:26
  in
• 12:27
  there
• 12:27
  like
• 12:27
  these.
• 12:28
  You
• 12:28
  can
• 12:28
  do
• 12:29
  quick
• 12:29
  assignments
• 12:29
  and
• 12:30
  accountability
• 12:30
  threads
• 12:31
  like
• 12:31
  it
• 12:31
  just
• 12:32
  means
• 12:32
  that
• 12:32
  you're
• 12:32
  not
• 12:32
  making
• 12:33
  people
• 12:33
  get
• 12:33
  on
• 12:33
  a
• 12:33
  call.
• 12:34
  I
• 12:34
  think,
• 12:34
  you
• 12:34
  know,
• 12:34
  in
• 12:35
  corporate
• 12:35
  we're
• 12:35
  like
• 12:35
  less
• 12:36
  meetings,
• 12:36
  less
• 12:36
  meetings.
• 12:36
  Like
• 12:37
  we
• 12:37
  love
• 12:37
  loom
• 12:37
  videos.
• 12:38
  That's
• 12:38
  kind
• 12:38
  of
• 12:38
  starting
• 12:39
  to
• 12:39
  trickle
• 12:39
  itself
• 12:40
  into
• 12:40
  memberships
• 12:41
  and
• 12:41
  programs
• 12:41
  too,
• 12:42
  where
• 12:42
  it's
• 12:42
  like,
• 12:42
  okay,
• 12:43
  maybe
• 12:43
  we
• 12:43
  don't
• 12:43
  need
• 12:44
  a
• 12:44
  meeting
• 12:44
  or
• 12:44
  a
• 12:44
  workshop
• 12:45
  or
• 12:45
  a
• 12:45
  call
• 12:45
  for
• 12:45
  everything.
• 12:46
  Like
• 12:46
  how
• 12:46
  can
• 12:46
  we
• 12:46
  do
• 12:47
  some
• 12:47
  more
• 12:47
  of
• 12:47
  this?
• 12:47
  Like
• 12:48
  asynchronous.
• 12:49
  So
• 12:49
  more
• 12:50
  async
• 12:50
  options.
• 12:51
  The
• 12:51
  next
• 12:51
  one
• 12:52
  is
• 12:52
  bite
• 12:52
  sized
• 12:53
  content
• 12:53
  and
• 12:53
  microlearning.
• 12:54
  So
• 12:55
  this
• 12:55
  goes
• 12:56
  back
• 12:56
  to
• 12:57
  prediction
• 12:58
  number
• 12:58
  one.
• 12:58
  Like
• 12:58
  we
• 12:59
  don't
• 12:59
  need
• 13:00
  to
• 13:00
  give
• 13:00
  somebody
• 13:00
  a
• 13:01
  hundred
• 13:01
  hours
• 13:01
  of
• 13:01
  video
• 13:02
  for
• 13:02
  them
• 13:02
  to
• 13:02
  feel
• 13:02
  like
• 13:02
  that's
• 13:03
  valuable.
• 13:03
  That's
• 13:03
  actually
• 13:03
  not
• 13:04
  valuable.
• 13:04
  It's
• 13:04
  overwhelming
• 13:05
  and
• 13:05
  I
• 13:05
  can't
• 13:05
  believe
• 13:05
  I
• 13:05
  have
• 13:06
  to
• 13:06
  spend
• 13:06
  that
• 13:06
  much
• 13:06
  time,
• 13:06
  right?
• 13:07
  So
• 13:07
  this,
• 13:08
  this
• 13:08
  bite
• 13:08
  sized
• 13:09
  content,
• 13:09
  like
• 13:10
  really
• 13:10
  short
• 13:10
  video
• 13:11
  tool
• 13:11
  implementation
• 13:12
  support
• 13:13
  like
• 13:13
  bite
• 13:14
  sized
• 13:14
  experience
• 13:15
  for
• 13:15
  learning
• 13:16
  microlearning
• 13:17
  than
• 13:17
  it
• 13:17
  is
• 13:17
  the
• 13:17
  like
• 13:18
  we
• 13:18
  used
• 13:19
  to
• 13:19
  have
• 13:19
  to
• 13:19
  sit
• 13:19
  and
• 13:19
  listen
• 13:20
  to
• 13:20
  an
• 13:20
  hour
• 13:21
  lecture.
• 13:21
  That's
• 13:21
  just
• 13:22
  not
• 13:22
  the
• 13:22
  reality
• 13:22
  we're
• 13:23
  living
• 13:23
  in
• 13:23
  anymore.
• 13:24
  The
• 13:24
  next
• 13:25
  thing
• 13:25
  is
• 13:25
  rotating
• 13:25
  your
• 13:26
  seasonal
• 13:26
  programming.
• 13:27
  So
• 13:27
  having
• 13:28
  things
• 13:28
  that
• 13:29
  really
• 13:29
  shift
• 13:29
  and
• 13:29
  change.
• 13:30
  This
• 13:30
  is
• 13:30
  all
• 13:30
  about
• 13:30
  creating
• 13:31
  pattern
• 13:31
  breaks.
• 13:32
  I
• 13:33
  really
• 13:33
  see
• 13:33
  this
• 13:34
  working
• 13:34
  well
• 13:34
  in
• 13:35
  communities
• 13:35
  as
• 13:35
  a
• 13:36
  retention
• 13:36
  strategy
• 13:37
  because
• 13:37
  people
• 13:37
  get
• 13:38
  bored
• 13:38
  after
• 13:38
  90
• 13:38
  days
• 13:39
  of
• 13:39
  the
• 13:39
  same.
• 13:40
  And
• 13:40
  so
• 13:40
  we
• 13:40
  kind
• 13:40
  of
• 13:40
  need
• 13:40
  to
• 13:41
  like
• 13:41
  refresh
• 13:41
  and
• 13:42
  sort
• 13:42
  of
• 13:42
  treating
• 13:43
  your
• 13:43
  community
• 13:43
  like
• 13:44
  this
• 13:44
  quarterly
• 13:44
  seasonal
• 13:45
  experience
• 13:46
  can
• 13:46
  do
• 13:46
  really
• 13:46
  well
• 13:47
  for
• 13:47
  that.
• 13:48
  Giving
• 13:48
  people
• 13:48
  summaries,
• 13:49
  skimmable
• 13:50
  summaries
• 13:50
  is
• 13:51
  also
• 13:51
  really
• 13:51
  important
• 13:52
  so
• 13:52
  they
• 13:52
  don't
• 13:52
  have
• 13:52
  to
• 13:53
  like
• 13:53
  read
• 13:53
  everything
• 13:54
  or
• 13:54
  watch
• 13:54
  a
• 13:54
  whole
• 13:54
  video.
• 13:55
  Like
• 13:55
  give
• 13:55
  them
• 13:55
  the
• 13:56
  cliff
• 13:56
  notes.
• 13:57
  And
• 13:57
  then
• 13:57
  lastly
• 13:58
  having
• 13:58
  intentional
• 13:58
  rest
• 13:59
  periods
• 13:59
  like
• 13:59
  we
• 14:00
  just
• 14:00
  left
• 14:00
  the
• 14:00
  holidays.
• 14:01
  I
• 14:01
  really
• 14:01
  hope
• 14:01
  you
• 14:01
  said,
• 14:01
  hey,
• 14:02
  no
• 14:02
  events
• 14:02
  over
• 14:02
  two
• 14:02
  weeks
• 14:03
  in
• 14:03
  the
• 14:03
  holidays.
• 14:03
  And
• 14:04
  if
• 14:04
  you
• 14:04
  didn't,
• 14:04
  I
• 14:04
  want
• 14:04
  you
• 14:04
  to
• 14:05
  block
• 14:05
  that
• 14:05
  in
• 14:05
  your
• 14:05
  calendars
• 14:06
  this
• 14:06
  year.
• 14:07
  Um,
• 14:07
  I'll
• 14:07
  never
• 14:07
  forget
• 14:08
  I
• 14:08
  told
• 14:08
  my
• 14:08
  friend
• 14:08
  Emily
• 14:09
  who
• 14:09
  runs
• 14:09
  the
• 14:09
  10k
• 14:09
  email
• 14:10
  club.
• 14:10
  I
• 14:10
  was
• 14:10
  like,
• 14:11
  you
• 14:11
  know,
• 14:11
  you're
• 14:12
  allowed
• 14:12
  to
• 14:12
  take
• 14:12
  a
• 14:12
  week
• 14:12
  of
• 14:12
  vacation.
• 14:13
  Just
• 14:13
  say
• 14:13
  like,
• 14:13
  hey,
• 14:13
  I'm
• 14:14
  on
• 14:14
  vacation
• 14:14
  this
• 14:14
  week.
• 14:14
  And
• 14:14
  she
• 14:15
  was
• 14:15
  like,
• 14:15
  tells
• 14:15
  me
• 14:16
  all
• 14:16
  the
• 14:16
  time.
• 14:16
  She's
• 14:16
  like,
• 14:16
  that
• 14:16
  blew
• 14:16
  my
• 14:17
  mind.
• 14:17
  It
• 14:17
  really
• 14:17
  changed
• 14:17
  my
• 14:17
  way
• 14:18
  of
• 14:18
  thinking.
• 14:18
  And
• 14:18
  so,
• 14:19
  hey,
• 14:19
  if
• 14:19
  you
• 14:19
  need
• 14:19
  permission,
• 14:20
  if
• 14:20
  you're
• 14:20
  listening
• 14:21
  to
• 14:21
  this
• 14:21
  and
• 14:21
  you
• 14:21
  need
• 14:21
  permission
• 14:22
  to
• 14:22
  add
• 14:23
  vacations
• 14:23
  into
• 14:24
  your
• 14:24
  programming
• 14:24
  schedule
• 14:25
  and
• 14:25
  your
• 14:26
  calendar
• 14:26
  this
• 14:26
  year
• 14:26
  in
• 14:26
  the
• 14:26
  community,
• 14:27
  go
• 14:27
  ahead
• 14:28
  and
• 14:28
  go
• 14:28
  do
• 14:28
  that.
• 14:28
  You
• 14:29
  can
• 14:29
  do
• 14:29
  that
• 14:29
  build
• 14:29
  in
• 14:30
  intentional
• 14:30
  rest
• 14:30
  periods,
• 14:31
  because
• 14:31
  your
• 14:32
  community
• 14:32
  appreciates
• 14:33
  that
• 14:33
  too.
• 14:34
  So
• 14:34
  all
• 14:34
  of
• 14:34
  this
• 14:34
  comes
• 14:35
  down
• 14:35
  to
• 14:35
  giving
• 14:36
  people
• 14:36
  their
• 14:36
  time
• 14:37
  back.
• 14:37
  Can
• 14:38
  that
• 14:38
  one
• 14:38
  hour
• 14:38
  call
• 14:39
  be
• 14:39
  a
• 14:39
  seven
• 14:39
  minute
• 14:39
  loom?
• 14:40
  Instead,
• 14:41
  it
• 14:41
  really
• 14:42
  comes
• 14:43
  down
• 14:43
  to
• 14:43
  having
• 14:44
  a
• 14:44
  variety
• 14:44
  for
• 14:45
  different
• 14:45
  learners,
• 14:46
  helping
• 14:46
  members
• 14:46
  discern
• 14:47
  which
• 14:47
  path
• 14:48
  is
• 14:48
  right
• 14:48
  for
• 14:48
  them
• 14:48
  based
• 14:49
  on
• 14:49
  their
• 14:49
  time
• 14:49
  available,
• 14:50
  their
• 14:50
  flexibility,
• 14:51
  their
• 14:51
  learning
• 14:51
  style
• 14:52
  and
• 14:52
  what
• 14:52
  they
• 14:52
  care
• 14:52
  about.
• 14:53
  And
• 14:53
  you
• 14:53
  can
• 14:54
  create
• 14:54
  all
• 14:54
  of
• 14:54
  this
• 14:55
  by
• 14:55
  providing
• 14:56
  different
• 14:57
  opportunities
• 14:58
  and
• 14:58
  also
• 14:58
  setting
• 14:58
  really
• 14:59
  clear
• 14:59
  expectations.
• 15:00
  From
• 15:00
  the
• 15:00
  beginning,
• 15:00
  expectations
• 15:01
  are
• 15:01
  everything.
• 15:02
  Okay,
• 15:03
  those
• 15:03
  are
• 15:03
  my
• 15:03
  five
• 15:04
  predictions
• 15:04
  for
• 15:05
  this
• 15:05
  year.
• 15:05
  I'm
• 15:06
  really
• 15:06
  excited
• 15:06
  about
• 15:07
  them.
• 15:07
  I
• 15:07
  would
• 15:07
  love
• 15:07
  to
• 15:08
  know
• 15:08
  what
• 15:08
  you
• 15:08
  think.
• 15:08
  So
• 15:08
  please,
• 15:08
  please
• 15:09
  DM
• 15:09
  me
• 15:10
  and
• 15:10
  let's
• 15:11
  chat
• 15:11
  about
• 15:11
  it.
• 15:11
  I
• 15:12
  will
• 15:12
  drop
• 15:12
  that
• 15:12
  assessment
• 15:13
  in
• 15:13
  the
• 15:13
  show
• 15:13
  notes,
• 15:14
  so
• 15:14
  definitely
• 15:14
  check
• 15:14
  it
• 15:14
  out.
• 15:14
  I
• 15:15
  would
• 15:15
  also
• 15:15
  love
• 15:15
  to
• 15:15
  hear
• 15:15
  what
• 15:16
  you
• 15:16
  think
• 15:16
  about
• 15:16
  that
• 15:16
  and
• 15:16
  I
• 15:16
  think
• 15:17
  it
• 15:17
  will
• 15:17
  inspire
• 15:17
  you
• 15:17
  to
• 15:18
  see
• 15:18
  what
• 15:18
  you
• 15:18
  can
• 15:18
  create
• 15:18
  for
• 15:18
  your
• 15:19
  community.
• 15:20
  And
• 15:20
  I
• 15:21
  will
• 15:21
  talk
• 15:21
  to
• 15:21
  you
• 15:22
  in
• 15:22
  the
• 15:22
  next
• 15:22
  one.