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The Nursery Hack That Pays for Itself
Coral nurseries need constant maintenance, and that maintenance is expensive and relentless. When Andrew talked to Mike Goldberg, co-founder of I.CARE, his answer wasn't to hire more staff. It was to let paying customers do it for the fun of it. Mike owns a dive shop in the Florida Keys, so the paying customers are scuba divers, and over the years he's built a funding model so small that nobody has ever really complained about it.
None of that makes sense until you understand what coral actually is. It's an animal, not a plant or a rock: what looks like one coral "head" is really a colony of…
The skinny
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