DTC Podcast | Ep 638: Life After the $260M Exit: Hiya’s Adam Gillman on USANA, Target, and Going Global
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup Adam Gillman co-founded Hiya Health (hiyahealth.com), the kids’ vitamin brand that launched in March 2020, stayed bootstrapped, and sold to USANA at the end of 2024 at a reported $260M valuation. He and his co-founder Darren still run it, and 2026 is the year Hiya finally hit retail shelves at Target. If you’re a founder or operator building a subscription DTC brand, this episode is a start-to-exit walkthrough from someone…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.