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Transcript

EYL #59 Ladder of Success · Earn Your Leisure

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  Speaker 2: All right, guys, going back, E y L yeah, yeah,
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  Speaker 2: we're back with another fire episode. But before we start, Atlanta,
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  Speaker 2: the guests. A lot of time people like want to know,
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  Speaker 2: like how do I meet these people? How do I
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  Speaker 2: network with them?
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  Speaker 4: This is how Yeah, a lot of people have been
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  Speaker 4: asking like are they going to be there after the pocket, Yeah,
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  Speaker 4: they're gonna be hanging out with.
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  Speaker 2: Well, everybody's gonna be there. And then Alex Good Energy's
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  Speaker 2: gonna be Everybody's gonna be there. Our guest today will
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  Speaker 2: be there as well.
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  Speaker 3: Yeah.
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  Speaker 2: And then the next day we have of our workshop
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  Speaker 2: and his business will be there. Uh, Mandy, it's gonna
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  Speaker 2: be a bunch of people there. Man, it's gonna be
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  Speaker 2: Uh and yeah.
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  Speaker 3: We'll see you. Then we see you.
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  Speaker 2: So all right, we're gonna jump right into this episode.
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  Speaker 2: This is something that we're extremely excited about, and I
• 2:37
  Speaker 2: personally think that this might be the most important episode
• 2:40
  Speaker 2: that we've done so far.
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  Speaker 3: It's something we've been talking about since.
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  Speaker 4: Like we started, it was like, yo, we need to
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  Speaker 4: do something that's major for majority of people.
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  Speaker 2: Now, this is something that's gonna be extremely Like I said,
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  Speaker 2: this might be the most important episode. So no pressure,
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  Speaker 2: you got you gotta right now. But you know, it's
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  Speaker 2: crazy because it's a business podcast, so you know, we
• 3:01
  Speaker 2: teach about entrepreneurship, investing things of that nature. But like
• 3:06
  Speaker 2: Ash Cash once famously said, your job is your first investor, right,
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  Speaker 2: So what we love for everybody to be an entrepren entrepreneur. Sure,
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  Speaker 2: why not, But we know that ninety percent of Americans
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  Speaker 2: are not entrepreneurs. Ninety percent of Americans work in the
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  Speaker 2: work force. So this this is going to be an
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  Speaker 2: interesting conversation because we cover a few different topics. So
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  Speaker 2: our guest today Brandon Mitchell. He's he is an entrepreneur, right,
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  Speaker 2: but he's his business's resume writing along with other things.
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  Speaker 3: So career advancement, career, career advancement.
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  Speaker 2: So that the interesting part is that he left his
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  Speaker 2: corporate job to become an entrepreneur. So that's one story, right,
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  Speaker 2: as far as like, how do you start a business?
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  Speaker 2: And he's young, twenty twenty three, right, twenty three years old.
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  Speaker 2: He left us a six he was getting paid six figures,
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  Speaker 2: six figure corporate job, and.
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  Speaker 4: So who signing up for that? Any twenty year old
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  Speaker 4: you make six figures, They're like no way.
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  Speaker 2: Yeah. So that's that's one story, right, That's one story.
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  Speaker 2: And then the next story is to say, okay, his
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  Speaker 2: what he does now for a living is to help
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  Speaker 2: people make more money as far as improve their their career. Right,
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  Speaker 2: So that's another story as far as you know, to
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  Speaker 2: make more money, because the whole point of it to
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  Speaker 2: have multiple streams of income. So nobody says that you
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  Speaker 2: cannot work a job, but you should optimize your situation
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  Speaker 2: if you are working a job.
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  Speaker 3: Right nine to five?
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  Speaker 4: I think, uh what Shanna Scott posts that, right like,
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  Speaker 4: you're nine to five is your first investor, you're six
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  Speaker 4: six to ten is when you build your empire?
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  Speaker 3: Yeah. Fact.
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  Speaker 2: And then the other side of the story is that
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  Speaker 2: for self employed people and business owners, they have to
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  Speaker 2: hire people. They have to know the inner working So
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  Speaker 2: that's something that employment is not something that's really talked
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  Speaker 2: about a lot, but it's very important not only from
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  Speaker 2: the employee but from the employer.
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  Speaker 3: Who to hire, how to hire, what to be looking
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  Speaker 3: for when you hire.
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  Speaker 2: Two sides of the coin. So all right, So Brandon
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  Speaker 2: is twenty three years old. He had a very quote
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  Speaker 2: unquote good job in corporate America and he quit his
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  Speaker 2: six figure job to start his own business five months ago.
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  Speaker 3: You started. So we started the business on May ninth,
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  Speaker 3: twenty nineteen. It's about six seven months in so.
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  Speaker 2: Far, six sixty six seven months in. What's your revenue now?
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  Speaker 3: So as of today, we're about one hundred and forty
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  Speaker 3: thousand dollars in revenue one hundred about seven months or.
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  Speaker 2: So, so one hundred and forty thousand, forty or four
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  Speaker 2: one hundred and one hundred and forty thousand dollars and
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  Speaker 2: seven months. It's just a phenomenal story.
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  Speaker 3: And it's just about the month of May. That's when
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  Speaker 3: he DM's us.
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  Speaker 4: He dm us in May and reached out and I
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  Speaker 4: didn't even know who he was, and then he hit us,
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  Speaker 4: hit us up on Patreon.
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  Speaker 3: He's a patron too, Yeah, shout out the patreo. So
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  Speaker 3: we had our phone call and we're like, Yo, this
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  Speaker 3: guy's solid. We gotta we gotta really sit down.
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  Speaker 2: And see what happens when you become a As a fact,
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  Speaker 2: he was a patrons heer five Patren. We had a
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  Speaker 2: FaceTime conversation and we liked his story so much, and
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  Speaker 2: now he's actually on the podcast.
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  Speaker 3: That's dope man, that you're the first patre to be
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  Speaker 3: on the podcast for sure.
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  Speaker 2: So thank you man, Thank you for your support. First home,
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  Speaker 2: if you're joining us, all right, we're gonna jump right
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  Speaker 2: into it. So can you tell us the story about
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  Speaker 2: you were working at Price Waterhouse Cooper. Yes, that's a
• 6:07
  Speaker 2: Big five accounting firm, Big four before Big.
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  Speaker 3: Four firms, So the big four acounting firms. You have
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  Speaker 3: Price Warehouse Coopers say number one, so shout out to PwC, Deloitte, Ey,
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  Speaker 3: and KPMG. So at PwC, I was a technology consultant.
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  Speaker 3: And it's pretty interesting because PwC it's a global counting
• 6:23
  Speaker 3: and advisory firm, so they do everything from audit, tax,
• 6:27
  Speaker 3: and advisory, so advisories where you get a lot of
• 6:29
  Speaker 3: the consultants. So if you ever heard of you know,
• 6:31
  Speaker 3: people going in and tress up in suits traveled around
• 6:33
  Speaker 3: the US, that's kind of what I did. So I
• 6:35
  Speaker 3: primarily focus on the technology consulting side. So we would
• 6:38
  Speaker 3: go in do something called operating model assessments, so you
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  Speaker 3: go in and look at a business and say, okay, hey,
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  Speaker 3: like how is your technology, how is your marketing, your operations,
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  Speaker 3: and essentially give recommendations for the technology teams to do better.
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  Speaker 3: So typically we would manage projects and I was really
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  Speaker 3: involved in making sure that the companies like their end
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  Speaker 3: products were and technolo just being delivered on time and
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  Speaker 3: on budget. So essentially a project manager, you're doing this
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  Speaker 3: at like nineteen twenty years old. Yeah, So I kind
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  Speaker 3: of started as an intern, which is pretty good, and
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  Speaker 3: I think a lot of times people say how do
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  Speaker 3: you get into these big corporations and the best way
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  Speaker 3: is through the internship program. So I was blessed that
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  Speaker 3: when I was in college, I was able to go
• 7:17
  Speaker 3: to a conference called NABA, so shout out to NABA
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  Speaker 3: stands for the National Association of Black Accountants. And through NABA,
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  Speaker 3: they had like a whole bunch of networking events and
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  Speaker 3: I was able to get my first touch point. So
• 7:26
  Speaker 3: fast forward, you know, I did the internship. It was
• 7:29
  Speaker 3: great experience, but really rudimentary. So back as an intern,
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  Speaker 3: kind of don't do too much. You kind of get
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  Speaker 3: a little bit of exposure to just like what it
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  Speaker 3: means to just see the corporate world. So after that,
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  Speaker 3: you know, I was able to land a full time
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  Speaker 3: job and then then I.
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  Speaker 2: Started So all right, so you're working at PwC and
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  Speaker 2: start off, the rip you're making are over one hundred
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  Speaker 2: thousand dollars.
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  Speaker 3: No, so first year was seventy five thousand dollars right
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  Speaker 3: out of college and for any college student, and it's crazy.
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  Speaker 3: So you're like twenty one, yeah, so twenty one, yeah,
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  Speaker 3: twenty one seventy five thousand, which was a blessing, you know,
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  Speaker 3: because I didn't grow upsolute, you you know, too many
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  Speaker 3: people make twenty, you know, seventy five thousand dollars around me,
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  Speaker 3: So it was it was great, you know, and just
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  Speaker 3: just knowing that, you know, I'm making this much, it
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  Speaker 3: had a little bit of a weight on my shoulders.
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  Speaker 3: But yeah, So started first year seventy five thousand, and
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  Speaker 3: then they bump you up like eighty and then straight
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  Speaker 3: to like ninety one. And so when you incorporate like
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  Speaker 3: the bonuses and the conversation, you're looking at way over
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  Speaker 3: one hundred.
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  Speaker 2: So all right, so you're working there for like two years.
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  Speaker 3: Two and a half. So I was there for about
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  Speaker 3: two years. About too much yourself, all.
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  Speaker 2: Right, So you're there for two and a half years,
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  Speaker 2: you're twenty two twenty three at that time, right, you
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  Speaker 2: left you with.
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  Speaker 3: Twenty three twenty three back in October October twenty fifth.
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  Speaker 3: I'll never forget the day.
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  Speaker 2: You're making like one hundred how much you made hundred
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  Speaker 2: and ten, one hundred and that one one hundred and
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  Speaker 2: one thousand, six figure at twenty three. So you know,
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  Speaker 2: that's something that a lot of people over fifty and forty,
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  Speaker 2: lot of parents, yeah, a lot of yeah, exactly, So
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  Speaker 2: what makes you want to start your own company when
• 8:59
  Speaker 2: you're already making one hundred thousand dollars at twenty three
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  Speaker 2: years old.
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  Speaker 3: Yeah, no, absolutely, And that's a really great question. So
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  Speaker 3: for me, my entrepreneurship journey really started back when I
• 9:07
  Speaker 3: was in college. So I was in college back in
• 9:10
  Speaker 3: I graduated from high school twenty fourteen, started in college
• 9:13
  Speaker 3: and so for me, when I was in college, I
• 9:16
  Speaker 3: really wanted to do the most right. So I went
• 9:18
  Speaker 3: in there as a finance major, so all people don't
• 9:21
  Speaker 3: know that that started in finance and quickly went to
• 9:23
  Speaker 3: double and triple major, so people know how Yeah three
• 9:26
  Speaker 3: things you had triple major? Yeah, got that much?
• 9:30
  Speaker 2: Wuss are three majors.
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  Speaker 3: So I did finance, which was great because I gave
• 9:34
  Speaker 3: me a lot of exposure to like investing, so some
• 9:36
  Speaker 3: of those fundamental concepts. Then I did economics, which is
• 9:39
  Speaker 3: huge because you get a look at the world from
• 9:41
  Speaker 3: a macroeconomic perspective, right, like how does the world work? Inflations,
• 9:45
  Speaker 3: interest rate, all that great stuff. And then you know,
• 9:47
  Speaker 3: my mom at one point she was like, you know
• 9:49
  Speaker 3: what if you really check out this thing called Mis
• 9:52
  Speaker 3: And at that time, it was really when MIS was
• 9:53
  Speaker 3: starting to blow up in the stands for management information systems.
• 9:57
  Speaker 3: So essentially you learn about databases, database manage and how
• 10:01
  Speaker 3: to you know, look at technology from like a business perspective,
• 10:05
  Speaker 3: per se.
• 10:05
  Speaker 2: So you have finance economics and man was it.
• 10:08
  Speaker 3: Through management information systems? Yeah? What school did you go to?
• 10:13
  Speaker 3: So I'm a proud of them. From Plattsburg State University.
• 10:16
  Speaker 4: South of Platsburg. We drove fast twenty Platsburg, Platsburg. So
• 10:20
  Speaker 4: all right, so social life at all? Yeah, So it's
• 10:24
  Speaker 4: funny enough on campus. I mean a lot of people
• 10:28
  Speaker 4: knew me as like the guy who was definitely like
• 10:30
  Speaker 4: at most of the parties.
• 10:31
  Speaker 3: But at the same time, I took school and my
• 10:34
  Speaker 3: education really seriously. So you know, it's funny enough. Even
• 10:38
  Speaker 3: with graduating in three years, I was taken about like
• 10:40
  Speaker 3: twenty seven credits a semester while still managing a social
• 10:44
  Speaker 3: life of fraternity club. That's a full year for most people.
• 10:47
  Speaker 2: Yeah yeah, okay, twenty seven creditor semester.
• 10:51
  Speaker 3: Do they even love?
• 10:52
  Speaker 2: Well, the thing is, so I graduated in three and
• 10:55
  Speaker 2: a half years and I took the most I ever
• 10:57
  Speaker 2: took was twenty credits a semester. It's probably, But the story,
• 11:01
  Speaker 2: my story is different from your story because.
• 11:03
  Speaker 3: A lot of Yeah.
• 11:05
  Speaker 2: So I was, I played basketball, and I was a
• 11:08
  Speaker 2: communication major. First I was American Studies major, then I
• 11:10
  Speaker 2: was communication. I just wanted to do the easiest thing possible,
• 11:13
  Speaker 2: to be honest, full transparency, and so I learned shout
• 11:17
  Speaker 2: out to my mansion. Well, I learned to hack the system.
• 11:20
  Speaker 2: So I always taken the easiest classes. So my twenty
• 11:23
  Speaker 2: credits was like six credits because I was taking like
• 11:27
  Speaker 2: community involvement, like all kinds of nonsense, like, so.
• 11:33
  Speaker 3: Good education.
• 11:34
  Speaker 2: Well you was actually taking real classes.
• 11:36
  Speaker 3: Yeah, So I kind of flipped the script a little bit.
• 11:38
  Speaker 3: And it's interesting because when I started, I jumped right
• 11:41
  Speaker 3: into my major classes, so full transparency. When I got
• 11:44
  Speaker 3: to college, already had twelve credits. So high school from
• 11:47
  Speaker 3: high school. OK. So back in Union they also shouts
• 11:49
  Speaker 3: Union the high school, they were able to offer these
• 11:51
  Speaker 3: things called superclasses, and essentially, if you took them your
• 11:54
  Speaker 3: senior year and you obviously passed like a B or A,
• 11:57
  Speaker 3: you were able to get three credits. So I took
• 11:59
  Speaker 3: a few of those. When I went to college, I
• 12:01
  Speaker 3: was already a semester ahead per se.
• 12:02
  Speaker 2: Yeah, twelve, so you needed to tel to be a
• 12:05
  Speaker 2: full time student, so you always do the house prodigy.
• 12:09
  Speaker 3: We might not even know who dogee house it is,
• 12:11
  Speaker 3: bro you know do there? I do? Not? Right, generational.
• 12:16
  Speaker 3: There's a lot about the time generational.
• 12:18
  Speaker 2: So all right, so so so yeah, obviously extremely intelligent. Right,
• 12:21
  Speaker 2: so you have three degrees. You have three degrees, three
• 12:26
  Speaker 2: degrees in three years.
• 12:27
  Speaker 3: In three years.
• 12:28
  Speaker 2: Okay, So then you start your first business while you're
• 12:31
  Speaker 2: in college or.
• 12:32
  Speaker 3: While I was in college. Right, So my first business
• 12:35
  Speaker 3: I launched my second semester freshman year, so back in
• 12:38
  Speaker 3: twenty sixteen, and it didn't really work out too well.
• 12:41
  Speaker 3: But it was called idea yet dot com. So Idea
• 12:44
  Speaker 3: dot com was a social media platform for buying and
• 12:47
  Speaker 3: sharing ideas with equity crowdfunding components. So I mentioned that
• 12:50
  Speaker 3: I was a finance major. So in my studies I
• 12:52
  Speaker 3: started learning about like, you know, equity crowdfunding, just like
• 12:55
  Speaker 3: all types of finance concepts. And at that time, I said,
• 12:57
  Speaker 3: you know what, it'll be really great to you know,
• 13:00
  Speaker 3: a platform. So around that time, I was doing a
• 13:02
  Speaker 3: lot of research and I was looking at things like
• 13:03
  Speaker 3: go fund me, what's huge back then Kickstarter? So I
• 13:06
  Speaker 3: was look in a lot of ways in which people
• 13:08
  Speaker 3: were getting ideas out there. You know, you kind of
• 13:10
  Speaker 3: bring a product to market, and let's say you don't
• 13:12
  Speaker 3: have all the money yourself, you can literally crowdfund and
• 13:15
  Speaker 3: that's a great way of getting exposure, brand awareness and
• 13:17
  Speaker 3: things like that for your product. So I said, you
• 13:19
  Speaker 3: know what, like just looking looking at the traction that
• 13:22
  Speaker 3: like Facebook has, I said, well, everybody loves social media.
• 13:25
  Speaker 3: You get on there and you can you can do
• 13:27
  Speaker 3: all that interactions, you know. So so I said, you
• 13:29
  Speaker 3: know what, let's combine it too. So the real premise
• 13:33
  Speaker 3: was that people can go on there and literally comment
• 13:35
  Speaker 3: on your idea, to ideate it and to help you
• 13:38
  Speaker 3: develop it out, and then they would get some equity
• 13:40
  Speaker 3: in exchange.
• 13:40
  Speaker 4: So I put up an idea, somebody says, you know,
• 13:42
  Speaker 4: I like it, let me help you develop it.
• 13:44
  Speaker 3: Exactly.
• 13:45
  Speaker 2: That's dope. So that's like, all right, I want to
• 13:47
  Speaker 2: I want to do.
• 13:49
  Speaker 3: I got a podcast?
• 13:50
  Speaker 2: Yeah, yeah, you got to a podcast, and now you
• 13:54
  Speaker 2: put it out there, and then somebody said, I want
• 13:56
  Speaker 2: to help with the podcast, and then you sell an
• 13:58
  Speaker 2: equity for five percent exactly, get five dollars, and now
• 14:02
  Speaker 2: they have equity for really helping you build, but they're
• 14:04
  Speaker 2: really helping you build it step by step, right, Yeah,
• 14:08
  Speaker 2: so you can get on there and just learn about
• 14:10
  Speaker 2: people's ideas. Idea yet dot com exist? It doesn't exist,
• 14:15
  Speaker 2: and the slogan was the idea yet. And you know, during.
• 14:17
  Speaker 3: That life, it's pretty interesting because I realized the power
• 14:21
  Speaker 3: of just ideas in general. You know, everybody has ideas.
• 14:23
  Speaker 3: They're in an abundance. But the thing is that a
• 14:25
  Speaker 3: lot of people are really scared to share their ideas.
• 14:27
  Speaker 3: That's fact. They're like, oh, I tell someone you know,
• 14:29
  Speaker 3: like I don't really know what's going to happen, to
• 14:31
  Speaker 3: take it round my idea. And you know, at that
• 14:33
  Speaker 3: time it was donning hummy is like, everybody has ideas,
• 14:35
  Speaker 3: why not just share them? Because what I have in
• 14:38
  Speaker 3: my head doesn't mean what you have in your head.
• 14:40
  Speaker 3: My vision, my marketing strategy is how I want to
• 14:42
  Speaker 3: execute will be a lot different than let's say you
• 14:45
  Speaker 3: you know or someone else. And so I said, you know,
• 14:47
  Speaker 3: you shouldn't you shouldn't hold it to yourself. Put it
• 14:49
  Speaker 3: out there and see what like what like what you
• 14:51
  Speaker 3: could build it.
• 14:52
  Speaker 4: My brother told me something very important, like in my
• 14:53
  Speaker 4: summer staff He was like, listen, man, only hire people
• 14:56
  Speaker 4: with ideas, right, You can't be the only one with ideas,
• 14:58
  Speaker 4: because what you become is the guy at the club
• 15:01
  Speaker 4: who has the bottles and everybody's drinking of them. At
• 15:03
  Speaker 4: some point, people got to get their own bottles or
• 15:05
  Speaker 4: start sharing drinks. And I was like, damn, you're right.
• 15:08
  Speaker 4: So I was like, you know what if you don't
• 15:10
  Speaker 4: have any ideas, so was what we're doing.
• 15:11
  Speaker 3: You can't come back.
• 15:12
  Speaker 2: Straight up that bottles situation. That bottle situation is serious.
• 15:19
  Speaker 2: You gotta here. Okay, Well, so that didn't work out,
• 15:22
  Speaker 2: So work out what happened? Why didn't it work out?
• 15:25
  Speaker 2: Because that's actually a really good idea.
• 15:27
  Speaker 3: No, absolutely, And I feel like it didn't work out
• 15:29
  Speaker 3: because of the team. So at that time, you know,
• 15:31
  Speaker 3: I was really young, so I didn't really know how
• 15:33
  Speaker 3: to really execute on it yet and my team around
• 15:35
  Speaker 3: how were you? I was about twenty at that time. Yeah, yeah,
• 15:39
  Speaker 3: so it was like nineteen twenty and I had the
• 15:41
  Speaker 3: great idea, but I just didn't have the good team
• 15:44
  Speaker 3: around me. So I was looking on campus for like support.
• 15:47
  Speaker 3: So I was like I was literally on LinkedIn back
• 15:48
  Speaker 3: then saying hey, like who can I find on campus
• 15:50
  Speaker 3: helped me develop to develop this thing, But yeah, I
• 15:53
  Speaker 3: just didn't have a good team and so, you know,
• 15:56
  Speaker 3: it didn't really work out. But what was cool is
• 15:57
  Speaker 3: that I did get to pitch it, and back then
• 15:59
  Speaker 3: I was really heavily involved on campus, so I was
• 16:03
  Speaker 3: in some of like the business plan competition. So we
• 16:05
  Speaker 3: pitched it, raised a little bit of money, but again
• 16:08
  Speaker 3: it just didn't take, would you. So we pitched it
• 16:10
  Speaker 3: to on campus. We have like business plan competitions, so
• 16:13
  Speaker 3: they would get like local angel investors from the Plastward community,
• 16:16
  Speaker 3: from Plastward in Clinton community. You know, I got a
• 16:18
  Speaker 3: lot of people around there who's just sitting up there.
• 16:20
  Speaker 3: They were retired and they're like, hey, like why not
• 16:22
  Speaker 3: no support? So if you won these competitions, you would
• 16:25
  Speaker 3: get about like a thousand dollars, two thousand dollars to
• 16:27
  Speaker 3: kind of work on your idea twenty four hours in
• 16:28
  Speaker 3: a day. This guy's triple major and pitching business plans, no.
• 16:31
  Speaker 2: Excuse, Like this is crazy, triple major. Triple mame, we
• 16:37
  Speaker 2: don't call you triple major. What what's your what's your background?
• 16:40
  Speaker 2: West Indian?
• 16:41
  Speaker 3: So yeah, yeah, yeah, accident but yeah, yeah, So I'm
• 16:45
  Speaker 3: Jamaican and Western and Italian for sure. Yeah. Another Jamaican
• 16:49
  Speaker 3: on the on the podcast.
• 16:51
  Speaker 2: Leave it up to the Jamaican.
• 16:56
  Speaker 3: You know, yes, that has three jobs. Yeah, it is,
• 17:00
  Speaker 3: it is. Yeah.
• 17:01
  Speaker 2: Oh man, I know it. I know it all right,
• 17:04
  Speaker 2: So okay, so that doesn't work out, but you don't
• 17:06
  Speaker 2: get discovered, so then you start another business.
• 17:08
  Speaker 3: Right absolutely, with all the business. So after well, it's
• 17:12
  Speaker 3: kind it's kind of interesting because because with the idea
• 17:14
  Speaker 3: dot com, right, I realized back then that's when I
• 17:16
  Speaker 3: kind of started resume writing that you know, I can
• 17:18
  Speaker 3: take this experience and put on my resume and with that,
• 17:23
  Speaker 3: that's actually how I got my first internship at Grand Thornton,
• 17:25
  Speaker 3: which was before PwC, which is Grand Thorton is a
• 17:28
  Speaker 3: number five accounting from the world, so you got the
• 17:30
  Speaker 3: big four and then you kind of got like everything else.
• 17:32
  Speaker 3: So Grand Thorne was number five. So to answer your question,
• 17:36
  Speaker 3: after the experience with Idea, you know, I was pitching
• 17:40
  Speaker 3: it. It was making money with you know, raising money, so
• 17:42
  Speaker 3: I was said, you know what, I have more ideas.
• 17:44
  Speaker 3: So my junior year, which is also my senior orar
• 17:48
  Speaker 3: since A graduated in three years, I decided to launch
• 17:50
  Speaker 3: resumes dot co and resumes dot co was the first
• 17:53
  Speaker 3: iteration of brand resumes. So back then again, I said,
• 17:56
  Speaker 3: you know, I'm not going to just give up on
• 17:58
  Speaker 3: this first idea that that didn't really work out. Let
• 18:00
  Speaker 3: me just try something new. I was on campus writing
• 18:02
  Speaker 3: resumes for myself and for others, and it was working out.
• 18:05
  Speaker 3: Like I said, I was able to get that internship
• 18:07
  Speaker 3: back grand Thorin and so on and so forth. So
• 18:09
  Speaker 3: you're doing it for your friends and they're getting jobs
• 18:10
  Speaker 3: all of it. Oh yeah, So yeah, so I was.
• 18:12
  Speaker 3: I was literally writing resumes and everybody on campus was
• 18:15
  Speaker 3: coming to me for this. I was like anybody thought
• 18:17
  Speaker 3: about careers, they would just go like, head up, Brandon,
• 18:20
  Speaker 3: Brandon knows what's up. And it was interesting because again,
• 18:22
  Speaker 3: like even before I graduated, I was a junior and sophomore,
• 18:27
  Speaker 3: literally seniors are coming to me and saying, hey, like
• 18:29
  Speaker 3: I need help, can you help with my my LinkedIn
• 18:31
  Speaker 3: profile and things like that?
• 18:33
  Speaker 2: So all right, So I all right, So but that
• 18:35
  Speaker 2: didn't work out either.
• 18:37
  Speaker 3: No, So resumes dot Co didn't work out, but the
• 18:40
  Speaker 3: process of building that company I think is the foundation
• 18:43
  Speaker 3: for a Matt today.
• 18:44
  Speaker 2: So all right, so now you have experience, and you
• 18:47
  Speaker 2: have the resume experience tonight will fast forward at PwC.
• 18:52
  Speaker 2: And what makes you want to rekindle and start that
• 18:56
  Speaker 2: over again.
• 18:57
  Speaker 3: I heard there was a faithful trip to the West Coast. Yeah,
• 19:01
  Speaker 3: West coast. So for my birthdays my birthday is March thirty,
• 19:05
  Speaker 3: first of last year, I decided to go out to California,
• 19:08
  Speaker 3: right and you know me coming from the East coast,
• 19:10
  Speaker 3: so I don't really know a lot about California, but
• 19:11
  Speaker 3: I wanted to experience it. And so I flew out
• 19:14
  Speaker 3: to California for a weekend. It's actually for my birthday weekend,
• 19:16
  Speaker 3: like I mentioned. And during that trip, I was really
• 19:20
  Speaker 3: driving up the Malibu coast. So for anybody who's on
• 19:22
  Speaker 3: the West coast, definitely checked that out. If you have
• 19:24
  Speaker 3: a chance to go to California, shot on you. Yeah beautiful.
• 19:33
  Speaker 3: And so I was just driving and I saw so
• 19:35
  Speaker 3: much beautiful houses on this coastline and I'm just looking like, man, like,
• 19:40
  Speaker 3: it'll be nice to own one of these one day,
• 19:41
  Speaker 3: and just that that aspiration. You know, making six figures
• 19:44
  Speaker 3: is great, but at the same time, six figures want
• 19:46
  Speaker 3: to afford you that type of luxury lifestyle.
• 19:48
  Speaker 2: Can't do that. I can't do it. I remember my favorite,
• 19:53
  Speaker 2: one of my favorite movies was The Net. Was the
• 19:55
  Speaker 2: Social Network. And when justin Timberlake, he told the character
• 19:59
  Speaker 2: that was playing Mark Zuckerber, he was like, what do
• 20:01
  Speaker 2: you say? He's like, a million dollars isn't cool? He's like,
• 20:03
  Speaker 2: you know what, it's called a billion dollars. And the
• 20:06
  Speaker 2: reality of it is that there's levels. There's really levels
• 20:10
  Speaker 2: in life. And it's like you think a hundred thousand
• 20:12
  Speaker 2: is money until you realize it's really not.
• 20:18
  Speaker 3: Reality.
• 20:19
  Speaker 2: You know, you know when you realize one hundred thousands
• 20:21
  Speaker 2: not a lot. When you make a hundred thousand, like
• 20:24
  Speaker 2: I ca, I can't, I can't eat one Hundred's the fact.
• 20:29
  Speaker 2: That's the fact happened to me because it's like six
• 20:33
  Speaker 2: six figures. You always think six figures, it's like so much.
• 20:36
  Speaker 2: And I know I made six figures in six months
• 20:38
  Speaker 2: and I ain't really have that much money. I'm like
• 20:41
  Speaker 2: cost a living that this isn't this isn't going to
• 20:44
  Speaker 2: do it?
• 20:45
  Speaker 3: Yeah, absolutely, And so at that time and I said,
• 20:47
  Speaker 3: I was I was literally driving up down the coast
• 20:49
  Speaker 3: and I said, you know what, I want to be
• 20:50
  Speaker 3: able to put myself in a position to do this,
• 20:53
  Speaker 3: and just working the actual nine to five or ninety
• 20:56
  Speaker 3: seven in some cases wasn't gonnaow me to do that.
• 20:58
  Speaker 3: And obviously, if you stick around at some of the
• 21:00
  Speaker 3: consulting firms, it's a very lucrative career path, and so
• 21:02
  Speaker 3: you can go up, go from like associate to senior
• 21:04
  Speaker 3: to senior manager, director, partner, and partners make a lot
• 21:07
  Speaker 3: of money. Right at the same time, you're really bound
• 21:10
  Speaker 3: to your time, and I wanted to have that freedom
• 21:11
  Speaker 3: to be able to make the money to do what
• 21:13
  Speaker 3: I want to do, but also have the freedom to
• 21:15
  Speaker 3: travel and you know, just be on my own type
• 21:17
  Speaker 3: of time, earn your leisure factulally. Hence, so you started
• 21:22
  Speaker 3: it while you're still working while also working. So after
• 21:25
  Speaker 3: I came back from that trip, you know, it just
• 21:26
  Speaker 3: dawned on me. I said, you know what, let me
• 21:28
  Speaker 3: when I go home, let me just try and do
• 21:30
  Speaker 3: this idea again. Because I'm big on ideas, right, and
• 21:33
  Speaker 3: I said that business model. I know if I put
• 21:36
  Speaker 3: the right you know, mix of services and just structure together,
• 21:41
  Speaker 3: let's just I know it can be something.
• 21:43
  Speaker 4: So at the time before it crash. Were you offering
• 21:45
  Speaker 4: too many things or was it like what happened?
• 21:48
  Speaker 3: Yeah, So with resumes dot Co, we actually were offering
• 21:52
  Speaker 3: too many services because that was the first issue. And
• 21:54
  Speaker 3: then the second is that we didn't really have the
• 21:56
  Speaker 3: right price point. So you got to know how to
• 21:58
  Speaker 3: presce your business. It's very important to understand like the
• 22:01
  Speaker 3: structure that goes into setting your price. So back then
• 22:05
  Speaker 3: it was really cheap and inexpensive, and I think that
• 22:07
  Speaker 3: the reason behind that is that we were serving the
• 22:10
  Speaker 3: wrong market. So when I was on campus, I was
• 22:12
  Speaker 3: looking at servicing the college market. I thought that that
• 22:15
  Speaker 3: was like the end all be all. Let's just help
• 22:16
  Speaker 3: college students Facebook, Let's help them get internships and jobs
• 22:21
  Speaker 3: and opportunities. And so our price point wasn't wasn't large
• 22:25
  Speaker 3: enough for the service and the time that would take
• 22:27
  Speaker 3: to do the business. In addition to that, all the
• 22:30
  Speaker 3: services we wanted we were doing like website resumes, which
• 22:33
  Speaker 3: is a really interesting concept where you can literally instead
• 22:35
  Speaker 3: of having and giving out a paper, you say, hey,
• 22:37
  Speaker 3: go to my website and it's actually a resume. We
• 22:39
  Speaker 3: were doing social media scrubs. So let's say you were
• 22:42
  Speaker 3: looking for you were actively applying, you know they're going
• 22:44
  Speaker 3: to go to your LinkedIn and your Facebook and your Instagram,
• 22:47
  Speaker 3: so you want to make sure that that's in check right.
• 22:50
  Speaker 3: And just the way that we were structuring out our
• 22:51
  Speaker 3: services just didn't make any sense. And we didn't have
• 22:53
  Speaker 3: packages at the time. So I think that, you know,
• 22:56
  Speaker 3: it was just too much. People would go to website,
• 22:58
  Speaker 3: they would they wouldn't see they couldn't identify with a
• 23:01
  Speaker 3: package or service, which is what we fix with brandresimes
• 23:05
  Speaker 3: dot com.
• 23:05
  Speaker 2: So you start, you started by yourself right when you
• 23:09
  Speaker 2: first started, like how many hours are you So you're
• 23:11
  Speaker 2: working nine to six in your regular job.
• 23:15
  Speaker 3: Yeah, ninety six and nine to seven in some cases
• 23:17
  Speaker 3: with the consulting, you know, you're really traveling, so you're
• 23:20
  Speaker 3: working up five point thirty on Mondays. You're traveling to
• 23:23
  Speaker 3: in my case was Philadelphia for a while. You're getting
• 23:26
  Speaker 3: there at like eight thirty am or so, you work
• 23:28
  Speaker 3: until about five or six. You might go to the
• 23:30
  Speaker 3: gym by the time you get back to the hotels
• 23:33
  Speaker 3: about eight thirty nine, and then yeah, I would just
• 23:35
  Speaker 3: take from there until about you know, two in the
• 23:38
  Speaker 3: morning or so. And I knew that I had to
• 23:39
  Speaker 3: put in the time to get to the effort.
• 23:41
  Speaker 2: So you work from eight o'clock in the morning to
• 23:43
  Speaker 2: nine o'clock at night at your regular job. After everything
• 23:45
  Speaker 2: is done.
• 23:46
  Speaker 3: Monday through Thursday, and then Fridays sometimes you you'd be
• 23:48
  Speaker 3: able to work from home.
• 23:49
  Speaker 2: And then from from nine to two in the morning,
• 23:51
  Speaker 2: you worked on your side hustle, which was you side
• 23:53
  Speaker 2: hustle absolutely every day, and you're building that up, and
• 23:56
  Speaker 2: we got how quick? But how quick when you start
• 23:58
  Speaker 2: making money you resume?
• 23:59
  Speaker 3: Yeah, so I think that the preparation. So it was
• 24:03
  Speaker 3: about a month and a half of preparation that went
• 24:05
  Speaker 3: into actually setting it up because what I realized is
• 24:07
  Speaker 3: that I want to set it up the right the
• 24:09
  Speaker 3: right way, right, so with the brand resume, with resumes
• 24:11
  Speaker 3: dot co. You know, essentially I did everything myself. I code.
• 24:15
  Speaker 3: I literally learned to code HTML, JavaScript all that, built
• 24:19
  Speaker 3: website myself, set up on my own marketing. But I said,
• 24:22
  Speaker 3: this time, let me outsource to you know, professionals who
• 24:26
  Speaker 3: do that. And you know, it's funny. It was like
• 24:27
  Speaker 3: it was really a Gary Vee quote that stuck out
• 24:29
  Speaker 3: to me, and he said that ninety nine percent of
• 24:31
  Speaker 3: problems in business can be solved by you know, hiring someone,
• 24:35
  Speaker 3: and it was powerful because I was like, wait, I
• 24:37
  Speaker 3: try to do everything myself the first time. So the
• 24:39
  Speaker 3: website development, I found the cheapest developer in Pakistan, which
• 24:44
  Speaker 3: was great, and he actually went off to become he's
• 24:47
  Speaker 3: actually a a senior website developer for US now he's
• 24:50
  Speaker 3: actually full time just through relationship building. But yeah, in
• 24:54
  Speaker 3: terms of making money, as soon as we put it out,
• 24:57
  Speaker 3: it was an instant hit. And I think it was
• 24:59
  Speaker 3: a hit because it was always a great idea. We
• 25:02
  Speaker 3: just didn't have the right execution, fit and execution.
• 25:04
  Speaker 2: So then like four months after in at that point
• 25:07
  Speaker 2: you quit your job.
• 25:08
  Speaker 3: Right for three months, So we launched in May and
• 25:10
  Speaker 3: then about five months I knew it was time.
• 25:13
  Speaker 2: How much were you making a month when you quit
• 25:14
  Speaker 2: your job?
• 25:15
  Speaker 3: We was made So I was making about yeah, thee
• 25:17
  Speaker 3: hundred thousand at PwC, so you know after taxes, like
• 25:20
  Speaker 3: I mean with the resume, with the resumes, Yeah, we
• 25:23
  Speaker 3: was hitting twenty to twenty five.
• 25:24
  Speaker 2: Once you had twenty thousand with resumes, is over?
• 25:28
  Speaker 3: Oh, it was over. Yeah. At that point I knew
• 25:30
  Speaker 3: that I was onto something. But at the same time,
• 25:32
  Speaker 3: I wanted to make sure that you know, the income
• 25:35
  Speaker 3: was consistent. So the first month we did about maybe
• 25:37
  Speaker 3: four thousand dollars in sales. Then we jumped up to
• 25:39
  Speaker 3: fifteen twenty twenty five. Right, but it needs to be consistent.
• 25:42
  Speaker 3: You don't want to just you know, quit your job
• 25:44
  Speaker 3: before you know that your side hustle is taking off. Yeah,
• 25:47
  Speaker 3: but at the same time, if you wait too long,
• 25:49
  Speaker 3: you know, you can't you can't.
• 25:52
  Speaker 4: Exactly, you did something very important that one of our
• 25:55
  Speaker 4: alumni said she did the kik Waz.
• 25:57
  Speaker 3: She was like, the best thing I did was fire myself.
• 25:59
  Speaker 4: I fired myself and hid everybody else to do the
• 26:01
  Speaker 4: things that you know what I'm wasting, I'm taking too.
• 26:03
  Speaker 3: Much time to do. Absolutely, you need to focus on
• 26:05
  Speaker 3: strategy as a business owner and also like where you
• 26:07
  Speaker 3: see growth in partnerships and things like that.
• 26:09
  Speaker 2: All right, so we're going to talk about the business
• 26:12
  Speaker 2: model of your actual business. But in the next segment,
• 26:15
  Speaker 2: we're going to talk about how people can make more
• 26:19
  Speaker 2: money at their jobs. Yeah, via a few different hacks.
• 26:22
  Speaker 2: Since this is the line of work that you're men,
• 26:24
  Speaker 2: we're going to enlighten people and give them some free game. Absolutely,
• 26:27
  Speaker 2: drop some jabs all right, So, as I said, the
• 26:31
  Speaker 2: vast majority of Earn Your Leisure's listeners, and the vast
• 26:33
  Speaker 2: majority of people, not just an America and all over
• 26:35
  Speaker 2: the world are employees. And there's nothing wrong with that
• 26:39
  Speaker 2: because everybody's not an employer. Everybody doesn't want to be
• 26:41
  Speaker 2: a business owner. But even if you do have aspirations,
• 26:44
  Speaker 2: you still need to know how to maximize your job
• 26:46
  Speaker 2: income while you're pursuing your side hustle or before you
• 26:52
  Speaker 2: actually leave and do a full time entrepreneur thing. Right,
• 26:54
  Speaker 2: So we're gonna talk about a few different hacks. The
• 26:57
  Speaker 2: first thing is LinkedIn. We cover LinkedIn a little bit
• 26:59
  Speaker 2: with christ and shot the Chris, but we didn't really
• 27:01
  Speaker 2: go deep diving on LinkedIn. And I think that people
• 27:03
  Speaker 2: don't fully understand LinkedIn. Unfortunately, true, they don't even they
• 27:08
  Speaker 2: don't even know. Like LinkedIn is huge, huge, It's not
• 27:12
  Speaker 2: something that is small. It's big time, but it's big
• 27:16
  Speaker 2: time with the right people like So, just to give
• 27:18
  Speaker 2: you some status, it's three hundred million users on LinkedIn
• 27:21
  Speaker 2: and two hundred countries monthly users. Bro Yes, seventy seven
• 27:28
  Speaker 2: percent of recruiters use LinkedIn. And the cool thing about
• 27:31
  Speaker 2: it is thirty three percent of millionaires on LinkedIn, So
• 27:34
  Speaker 2: LinkedIn is really like the the higher exchellent social network site.
• 27:41
  Speaker 4: So like if you can compare it like Facebook is
• 27:44
  Speaker 4: for like personal relationships and LinkedIn is more like for
• 27:48
  Speaker 4: business relationships.
• 27:49
  Speaker 3: Yeah, it's that form of social media.
• 27:51
  Speaker 2: It's social media people that don't want to make money.
• 27:53
  Speaker 3: Business the business. Business, the business. Yeah, I'd say it's
• 27:55
  Speaker 3: the largest B to B network.
• 27:58
  Speaker 2: And the thing the thing about LinkedIn to with everybody's
• 28:01
  Speaker 2: on LinkedIn, like literally like LinkedIn it has to. I
• 28:03
  Speaker 2: think it has the most powerful algorithm to show on Google.
• 28:07
  Speaker 2: So like when you type somebody in like their name,
• 28:10
  Speaker 2: the first thing that pops uple is that LinkedIn page.
• 28:12
  Speaker 2: It's like a business card at this point, Like you
• 28:14
  Speaker 2: have to have a LinkedIn page, and when you're Google
• 28:17
  Speaker 2: that comes up first.
• 28:18
  Speaker 3: It's Google searches.
• 28:19
  Speaker 2: And everybody, all the high powered executives, people, people that's
• 28:26
  Speaker 2: not on Facebook or Instagram, it's on LinkedIn. Like that's
• 28:28
  Speaker 2: a fact. It happens all the time, and it's a
• 28:30
  Speaker 2: way to actually grow your network, make money and not
• 28:33
  Speaker 2: just get a job. It's a way to network with
• 28:36
  Speaker 2: people do all kinds of stuff. So first off, all right,
• 28:39
  Speaker 2: So LinkedIn is a big part of like your story.
• 28:43
  Speaker 3: Right, Oh, absolutely completely LinkedIn is. It's been huge for growth.
• 28:48
  Speaker 2: So why is LinkedIn so important?
• 28:49
  Speaker 3: I think LinkedIn is really important and that you hit
• 28:51
  Speaker 3: it on the head what you said. It's about three
• 28:53
  Speaker 3: hundred and three million active users a month, right, And
• 28:57
  Speaker 3: so LinkedIn has a huge network of profess on there
• 29:00
  Speaker 3: who are trying to do one of two things. Primarily,
• 29:03
  Speaker 3: it's one to recruit for talent and to just to
• 29:06
  Speaker 3: actually sell something. Right. So if you're a B to
• 29:08
  Speaker 3: B professional, whether you're selling like software or digital services, like,
• 29:12
  Speaker 3: that's the place you need to be. And it's great
• 29:15
  Speaker 3: because it's like your first touch point for some to
• 29:17
  Speaker 3: know aboue. So let's say you go to like a
• 29:19
  Speaker 3: career fair or your networking and say, hey, like, here's
• 29:22
  Speaker 3: my business card. You know, the first thing that I do,
• 29:24
  Speaker 3: I'm going to go in search you up on LinkedIn
• 29:26
  Speaker 3: because I want to know who you are and I
• 29:27
  Speaker 3: want to know your background. Do business cards still work?
• 29:29
  Speaker 3: Business cards do work? Okay? But LinkedIn is the extended
• 29:32
  Speaker 3: version of i'd say business card and a resume, right,
• 29:34
  Speaker 3: because when you go on LinkedIn, you can see someone's title,
• 29:37
  Speaker 3: So that's the first thing that you're going to see,
• 29:38
  Speaker 3: which is very important and it needs to be engaging.
• 29:41
  Speaker 3: You can read their summary, so a little bit of
• 29:42
  Speaker 3: a buy about them, and then you can see all
• 29:44
  Speaker 3: of their experience, some of their volunteer work, whether they're
• 29:47
  Speaker 3: available for pro bono work. So it's really like a
• 29:49
  Speaker 3: digital download, quick and easy on someone's professional background. Yeah.
• 29:53
  Speaker 2: Another LinkedIn hack that Chris Senegal actually said is that
• 29:57
  Speaker 2: especially if you're self employed. If you're self employed, you
• 30:00
  Speaker 2: can give yourself any title you want, but nobody really
• 30:03
  Speaker 2: knows that you just gave yourself a title. So like,
• 30:06
  Speaker 2: if you have a company, you can call yourself senior
• 30:09
  Speaker 2: marketing director, you can call yourself vice president, president, all
• 30:13
  Speaker 2: this stuff, and when they see it, it's like alhwa's
• 30:14
  Speaker 2: the president of a company, CEO of a company.
• 30:17
  Speaker 3: And then when you reach out to other presidents exactly
• 30:21
  Speaker 3: say okay, president's a president, I understand. And it gives
• 30:24
  Speaker 3: you an instant credibility when you can, when you can effectively,
• 30:27
  Speaker 3: you know, announce yourself right, because then people will kind
• 30:30
  Speaker 3: of take you seriously. If you're an associate reaching out
• 30:32
  Speaker 3: to a director, that that might not work right levels.
• 30:36
  Speaker 3: Exactly the same thing in the corporate world, like I
• 30:37
  Speaker 3: wouldn't as an associate just go emailing partners like Hi,
• 30:41
  Speaker 3: nice to meet you. I would take a formal approach
• 30:42
  Speaker 3: in doing that. But with LinkedIn, it really empowers you
• 30:45
  Speaker 3: to be able to connect with anybody and especially leverage
• 30:47
  Speaker 3: r alumni network as well. It's something that a lot
• 30:49
  Speaker 3: of people don't really talk about but on LinkedIn, which
• 30:52
  Speaker 3: you can also actually do is type in your university
• 30:55
  Speaker 3: or any university, and what allows you to do is
• 30:57
  Speaker 3: filter by by year that someone graduated and by job
• 31:01
  Speaker 3: title and function, so you can find alumnis in any field,
• 31:04
  Speaker 3: especially if you wanted to start, like if you wanted
• 31:07
  Speaker 3: to reach out to someone to start to start a
• 31:08
  Speaker 3: conversation on the business opportunity, or just to find people
• 31:11
  Speaker 3: in general.
• 31:12
  Speaker 2: That's huge. I'm glad you said that because that's something
• 31:13
  Speaker 2: that you hear a lot. It's like reach out to
• 31:17
  Speaker 2: your alumni network, especially if you are local, like if
• 31:22
  Speaker 2: you from New York and you went to school in
• 31:24
  Speaker 2: New York, or you went to school in the Tristitate area,
• 31:27
  Speaker 2: or you know, on the East Coast and it's a
• 31:29
  Speaker 2: large school, like there's a lot of alumni in the Yeah,
• 31:34
  Speaker 2: so for me, I went to Hawaii, so that didn't
• 31:36
  Speaker 2: really work out too much. But but even if you
• 31:39
  Speaker 2: have a situation like that, and this is another hack
• 31:41
  Speaker 2: for like recent college grads and just people in general
• 31:43
  Speaker 2: that went to college a lot of times, like let's
• 31:46
  Speaker 2: say at university like Hawaii. Right, So obviously there's not
• 31:49
  Speaker 2: a lot of Hawaii alumni in New York, but there
• 31:52
  Speaker 2: are there are some, and it's a smaller group as
• 31:56
  Speaker 2: opposed to NYU what it is a million, So now
• 32:00
  Speaker 2: this might be like a couple hundred or a thousand,
• 32:02
  Speaker 2: So now I can network with them easier because it's
• 32:05
  Speaker 2: a smaller community as opposed to a million people, like
• 32:09
  Speaker 2: you said, like Syracuse with it's so many alumnis, like
• 32:13
  Speaker 2: everybody's an alumni, right.
• 32:15
  Speaker 3: Right, And then you also have a warm connection with
• 32:16
  Speaker 3: that person. You already have like a commonality between yourself.
• 32:19
  Speaker 3: Hey you went to Hawaii. I went to Hawaii too.
• 32:21
  Speaker 3: Hey you're from New York, I'm from here as well.
• 32:23
  Speaker 3: And then with LinkedIn, you can even double down into
• 32:25
  Speaker 3: see like if they have any like overlapping, like you
• 32:27
  Speaker 3: might have went to the same high school someone and
• 32:29
  Speaker 3: you just never know, right, So there's a lot of
• 32:30
  Speaker 3: things on the on just looking at someone's profile that
• 32:33
  Speaker 3: you can identify before you reach out and then that
• 32:35
  Speaker 3: kind of will you know empower that conversation. You got three.
• 32:38
  Speaker 4: Hundred and three million monthly users, right, users, How do
• 32:42
  Speaker 4: I make my LinkedIn more visible?
• 32:44
  Speaker 3: Like? What are some things I need to do? Yeah?
• 32:46
  Speaker 3: So on the profile setting side, there's a lot of
• 32:48
  Speaker 3: things that you can enable there. So a lot of
• 32:49
  Speaker 3: people don't know that LinkedIn has one of the most
• 32:52
  Speaker 3: robust profile settings that you can actually of a social
• 32:56
  Speaker 3: media network. So on LinkedIn, like you can literally go in,
• 32:59
  Speaker 3: go to your profile, which lot of people don't play
• 33:00
  Speaker 3: around with, and you can enable your profile visibility to
• 33:04
  Speaker 3: set it to all right, because I think as soon
• 33:06
  Speaker 3: as you create your profile, it's set to only your
• 33:08
  Speaker 3: first connections. So first connection is like, let's say I'm
• 33:11
  Speaker 3: connected to you. A second connection is say I'm connected
• 33:14
  Speaker 3: to you, but I'm not connected to Rashad, right, So
• 33:17
  Speaker 3: that would be a second connection, and a third connection
• 33:18
  Speaker 3: would be like a third degree away from that. So
• 33:20
  Speaker 3: someone that Rashad is connected to but I'm not connected to,
• 33:23
  Speaker 3: so that's a third connection. So what you can do
• 33:25
  Speaker 3: on LinkedIn is set that to be visible to everybody,
• 33:27
  Speaker 3: so anyone who sees your profile can actually look at
• 33:30
  Speaker 3: your stuff because if not, they won't be able to
• 33:33
  Speaker 3: see that. So on the setting side, and then also
• 33:35
  Speaker 3: letting people know that you're open to opportunities.
• 33:37
  Speaker 2: So what is linked to all right? So LinkedIn for
• 33:39
  Speaker 2: anybody that's not familiar is like it's like a resume.
• 33:41
  Speaker 2: You go in there, you type your whole resume, like
• 33:43
  Speaker 2: where you went to school, what your previous jobs were,
• 33:47
  Speaker 2: your work experience, and you put a picture up and
• 33:49
  Speaker 2: that's like what it is.
• 33:50
  Speaker 3: Right, So picture is important too, Yeah, yeah, absolutely, yeah, picture,
• 33:55
  Speaker 3: So yeah, it's quality a lot of people.
• 33:58
  Speaker 2: You can use for a lot of different things, but
• 34:00
  Speaker 2: a lot of people use it to find jobs or
• 34:02
  Speaker 2: to improve their Like they might be at one job,
• 34:04
  Speaker 2: but they want to network up and go to a
• 34:05
  Speaker 2: higher level job.
• 34:06
  Speaker 3: Right.
• 34:06
  Speaker 2: So that's why a lot of recruiters are on LinkedIn
• 34:08
  Speaker 2: because they're constantly recruiting people for different jobs. So there's
• 34:12
  Speaker 2: a service called LinkedIn Premium.
• 34:14
  Speaker 3: Yeah, so there's LinkedIn Premium. So LinkedIn has a full
• 34:16
  Speaker 3: suite of options, premium options, just for the actual job seeker.
• 34:21
  Speaker 3: So there's LinkedIn Premium, which I kind of talk about,
• 34:23
  Speaker 3: and then there's also LinkedIn solutions for business owners which
• 34:27
  Speaker 3: you can do to kind of enable that sales growth
• 34:29
  Speaker 3: or your brand awareness. So you can also advertise on
• 34:31
  Speaker 3: LinkedIn as well. So a lot of people don't know
• 34:33
  Speaker 3: about that. It's a huge market outside of just your
• 34:35
  Speaker 3: regular Instagram or YouTube because you really think about advertising
• 34:38
  Speaker 3: on LinkedIn as well.
• 34:39
  Speaker 2: Right, So what is LinkedIn?
• 34:40
  Speaker 3: Like? All right?
• 34:41
  Speaker 2: So like profile, what's done?
• 34:43
  Speaker 3: So LinkedIn Profinder is a platform that LinkedIn created and
• 34:47
  Speaker 3: it really monetizes, you know, its members, and so what
• 34:50
  Speaker 3: LinkedIn Profiler will do is it will literally send you
• 34:53
  Speaker 3: leads on a daily basis from a certain category. So
• 34:56
  Speaker 3: all right, so let's say you want to be a
• 34:58
  Speaker 3: pro on LinkedIn. What you need to do is to
• 35:00
  Speaker 3: construct your profile in a way that's going to say hey,
• 35:03
  Speaker 3: I'm a pro. So from your title, to your summary,
• 35:06
  Speaker 3: to your skill sets. And when you're also putting all
• 35:09
  Speaker 3: that in and building out your profile, you want to
• 35:11
  Speaker 3: make sure that you're putting that you're a full time
• 35:13
  Speaker 3: freelancer or a full time business owner. Right. So LinkedIn
• 35:16
  Speaker 3: profile is only for professionals in a certain category. Whether
• 35:19
  Speaker 3: it's resume riding, or let's say you own a law firm,
• 35:22
  Speaker 3: whether you own a marketing agency. You can get on
• 35:24
  Speaker 3: profinder and start ticket leads. Literally, LinkedIn will send you
• 35:27
  Speaker 3: tons of leads for that leads like for people looking
• 35:30
  Speaker 3: for jobs, for people on its platform looking for opportunities.
• 35:34
  Speaker 3: So profinders more so on the business side. So let's
• 35:36
  Speaker 3: say you're a business so I'm on linked profilder, I'm
• 35:39
  Speaker 3: a pro. They will literally send me leads based off
• 35:41
  Speaker 3: of a certain criteria. So let's say you googled digital
• 35:45
  Speaker 3: marketing services, right, LinkedIn profile will pop up and say, hey,
• 35:49
  Speaker 3: we can connect you with professionals on our platform, and
• 35:53
  Speaker 3: then they'll do like a small intake form. They'll put
• 35:56
  Speaker 3: a little bit information and then LinkedIn will send you that.
• 36:00
  Speaker 4: It's like an application tracking system, like depending on the
• 36:02
  Speaker 4: word I put in, it'll come back to you.
• 36:04
  Speaker 3: So it's more so for if you're a business owner
• 36:07
  Speaker 3: and you're trying to grow your business. So this is
• 36:08
  Speaker 3: more so on the on the business side. Right, So
• 36:11
  Speaker 3: you're so you're a professional, so you have a regular
• 36:13
  Speaker 3: profile and you're a professional and it shows a hey
• 36:16
  Speaker 3: like I do this, and LinkedIn will then simulate, so
• 36:18
  Speaker 3: similar to like fever or upwork, orthumbtack dot com. You
• 36:23
  Speaker 3: know they will literally send you leads and then you
• 36:25
  Speaker 3: can go ahead and continuous conversations. That's more so on
• 36:27
  Speaker 3: the business side.
• 36:29
  Speaker 2: So like if somebody is a resume writer like yourself,
• 36:33
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• 39:24
  Speaker 2: And somebody is looking to revamp their resume, absolutely, LinkedIn
• 39:28
  Speaker 2: will send you the resume writer that person's contact information. Yeah,
• 39:33
  Speaker 2: so you already know that that person is in the
• 39:36
  Speaker 2: market for your services because they already.
• 39:39
  Speaker 3: Expressed contact form. Right. And it's not just resume. There's
• 39:42
  Speaker 3: about thirty or forty different service on there, from bookkeeping
• 39:44
  Speaker 3: to real estate. I think there's real estate attorneys on
• 39:48
  Speaker 3: their real estate agents. Everything's on LinkedIn. So it's a
• 39:50
  Speaker 3: great way for you to also expand and to get
• 39:53
  Speaker 3: more leads from what you might be doing.
• 39:54
  Speaker 2: Ready, how do they know? Like all right, how do
• 39:56
  Speaker 2: they know somebody wants a resume written? Like they have keywords?
• 40:00
  Speaker 2: So they have like questionnaire.
• 40:01
  Speaker 3: So it's pretty interesting on LinkedIn because on LinkedIn what's
• 40:04
  Speaker 3: happened is a lot of people there for jobs. Right,
• 40:06
  Speaker 3: So let's say you're looking for a job as a
• 40:08
  Speaker 3: senior financial analyst in the actual jobs tab, it will
• 40:12
  Speaker 3: pop up as you're sifting through jobs, Hey do you
• 40:15
  Speaker 3: want a resume rider? Are you looking to revamp your resume?
• 40:17
  Speaker 3: If they click on that, it will then take them
• 40:19
  Speaker 3: to fill out all the swallow like intake form which
• 40:21
  Speaker 3: will then intend to the pros. So it's almost like
• 40:23
  Speaker 3: a process where like if you need something, hey, I
• 40:26
  Speaker 3: have somebody for you, so you.
• 40:27
  Speaker 2: Just sit back and wait all day. Wow, that's dope, genius.
• 40:32
  Speaker 2: How much does that cost?
• 40:34
  Speaker 3: So? LinkedIn profinder is about sixty dollars for the premium members,
• 40:38
  Speaker 3: which isn't expensive, right because they'll continuously send you leads
• 40:41
  Speaker 3: depending on the service that you're on there for. But
• 40:44
  Speaker 3: then it does scale up because again you can do
• 40:46
  Speaker 3: premium or you can also have like LinkedIn Sales Navigator,
• 40:49
  Speaker 3: which is also a great tool for a B to
• 40:51
  Speaker 3: B What sales Navigator So LinkedIn's Sales Navigator is essentially
• 40:54
  Speaker 3: a platform where you can go on LinkedIn and you
• 40:57
  Speaker 3: can save leads. So a lot of people only see
• 40:59
  Speaker 3: LinkedIn like free version right, which is like the regular
• 41:02
  Speaker 3: dashboard you get on there. You can edit your profile,
• 41:05
  Speaker 3: you can apply to jobs. But LinkedIn Sales Navigator, which
• 41:08
  Speaker 3: can go on there is a separate dashboard and you
• 41:10
  Speaker 3: can save accounts. What will also do is recommend you lead.
• 41:13
  Speaker 3: So let's say you're in the business of selling software, right,
• 41:16
  Speaker 3: so you have a Sales Navigator account, and let's say
• 41:19
  Speaker 3: you know your boss is like, hey, we want to
• 41:20
  Speaker 3: target XYZ companies. You can literally put those companies in
• 41:24
  Speaker 3: and it will literally send you a curated feed of
• 41:27
  Speaker 3: information on that company, on the people. So let's say
• 41:30
  Speaker 3: those folks are posting content, It'll send that for you.
• 41:33
  Speaker 3: You can save leads, share it with your other team
• 41:35
  Speaker 3: members to really empower your like your B to B
• 41:38
  Speaker 3: process of like you prospecting and reaching out. So it's
• 41:40
  Speaker 3: a great way to say, Okay, hey, I'm looking to
• 41:43
  Speaker 3: expand in this category. In twenty twenty, like you can
• 41:46
  Speaker 3: easily find and save the leads. So it's a great
• 41:48
  Speaker 3: way to what is LinkedIn salary. LinkedIn salary is pretty interesting.
• 41:52
  Speaker 3: It's like a tool where you can essentially go on
• 41:55
  Speaker 3: there and run salary boards, so similar to so there's
• 41:57
  Speaker 3: a few websites like payscale, dot Com, claus Store a
• 42:00
  Speaker 3: lot of you guys might might know about, but LinkedIn
• 42:02
  Speaker 3: salary is a similar service. So you can go there
• 42:05
  Speaker 3: and say, hey, I'm looking to be a product manager
• 42:08
  Speaker 3: for example, right, it will say, okay, what location and
• 42:12
  Speaker 3: what seniority level, and it will literally give you a
• 42:15
  Speaker 3: full blown report on what you should expect to be
• 42:17
  Speaker 3: compensated for that salary because where you're at in the country,
• 42:21
  Speaker 3: depending where you're at. And that's really important because a
• 42:23
  Speaker 3: lot of times when you're applying to a job like these,
• 42:26
  Speaker 3: these companies are starting to not put salaries on there,
• 42:28
  Speaker 3: so you don't even know what they'll give your range, like, hey,
• 42:31
  Speaker 3: this job pays anywhere from eighty five thousand to one
• 42:34
  Speaker 3: hundred and thirty five thousand, so you see that a lot.
• 42:36
  Speaker 3: And so with the LinkedIn salary, it will give you
• 42:39
  Speaker 3: a little bit more of an accurate representation based off
• 42:42
  Speaker 3: of what people on they're saying, Hey, this is why
• 42:43
  Speaker 3: I get paid.
• 42:45
  Speaker 2: So how does somebody make their profile more attractive for
• 42:50
  Speaker 2: recruiters if they are looking to leave their job or
• 42:54
  Speaker 2: find a new job with things that nature.
• 42:56
  Speaker 3: Yeah, so that's that's really important. So in terms of
• 42:59
  Speaker 3: making your profile more tractive, and it's not just for
• 43:01
  Speaker 3: people who are looking for jobs, but also have any
• 43:02
  Speaker 3: business owner, your profile needs to talk about your accomplishments,
• 43:05
  Speaker 3: and you need a really good summary. So a lot
• 43:07
  Speaker 3: of people don't don't kind of skip over that or
• 43:09
  Speaker 3: on your LinkedIn you may not even have a summary.
• 43:11
  Speaker 3: So you really want to focus on your accomplishments, maybe
• 43:14
  Speaker 3: putting some of like your core competencies or areas of
• 43:17
  Speaker 3: expertise out there. So let's say someone sees your profile,
• 43:20
  Speaker 3: they'll quickly understand what you're about. It's almost like the
• 43:23
  Speaker 3: first third, like before I go down and like actually
• 43:26
  Speaker 3: eat and kind of see like everything else, Like I
• 43:28
  Speaker 3: want to know like what's up, like as as soon
• 43:30
  Speaker 3: as you get there.
• 43:31
  Speaker 2: So all right, what if somebody is looking for a
• 43:35
  Speaker 2: job and they don't want to let their job know.
• 43:38
  Speaker 3: That they're looking for a job, how do you keep
• 43:40
  Speaker 3: that proud.
• 43:41
  Speaker 2: How does that happen?
• 43:42
  Speaker 3: Yeah, So what you can do on the LinkedIn side
• 43:44
  Speaker 3: is pretty cool. You can signal to LinkedIn that all
• 43:47
  Speaker 3: of your profile updates will be in stealth. So in
• 43:50
  Speaker 3: the profile settings kind of said that before, like then
• 43:52
  Speaker 3: have some of the most robust settings. What you can
• 43:55
  Speaker 3: do is turn all those those updates to your network
• 43:58
  Speaker 3: off and so that way you can update your profile
• 44:01
  Speaker 3: kind of in stealth mode. And that way it won't
• 44:03
  Speaker 3: signal to your employer, right because you don't want them knowing, Hey,
• 44:05
  Speaker 3: I'm looking for thy Yeah, because you know we don't. Yes,
• 44:08
  Speaker 3: it's not something.
• 44:09
  Speaker 4: That's what we're looking for new person to hire. Now,
• 44:12
  Speaker 4: I know Facebook has groups LinkedIn do they have groups
• 44:15
  Speaker 4: as well? And if so, like what's the importance in
• 44:18
  Speaker 4: them and commenting and things like that.
• 44:20
  Speaker 3: Yes, So engagement on LinkedIn is huge, right, Like you
• 44:23
  Speaker 3: for you to kind of grow your audience and your
• 44:25
  Speaker 3: connections your networks, you're definitely going to be on their
• 44:27
  Speaker 3: posting content, liking, commenting, things like that. But with the
• 44:31
  Speaker 3: LinkedIn groups, I mean it's a great way for you
• 44:33
  Speaker 3: to go ahead and build a tribe in an audience.
• 44:35
  Speaker 3: So it's a great feature. It's been around for a while.
• 44:38
  Speaker 3: So I'm in a few groups in the resume riding space,
• 44:41
  Speaker 3: so you can get like a whole bunch of people
• 44:42
  Speaker 3: together who have a similar commonality or interest and kind
• 44:45
  Speaker 3: of grow that. Similar to Facebook groups, I use them
• 44:48
  Speaker 3: a lot, and it's a great way to if you're
• 44:50
  Speaker 3: on LinkedIn all day every day, to kind of keep
• 44:52
  Speaker 3: your your network you know, together and kind of keep
• 44:54
  Speaker 3: them updated. So I think that groups are are a
• 44:56
  Speaker 3: great option, but it just depends on like what you're
• 44:59
  Speaker 3: look for, what you're looking to do, because there needs
• 45:01
  Speaker 3: to be value. You don't just want to join a
• 45:03
  Speaker 3: group where they're just self promoting. So that kind of
• 45:05
  Speaker 3: happens a lot nowadays, like they're just promoting, you know, themselves.
• 45:08
  Speaker 3: But a group should really be something where everybody's getting
• 45:11
  Speaker 3: value out of the content that's being created.
• 45:13
  Speaker 4: And how important is it or how frequent should you
• 45:15
  Speaker 4: be creating consent or making posts for LinkedIn.
• 45:17
  Speaker 3: Oh every day? I mean, it depends on what you're
• 45:20
  Speaker 3: looking for. But I've seen that people even posting their
• 45:22
  Speaker 3: resume on LinkedIn saying hey, you know, I don't have
• 45:25
  Speaker 3: a job, like can someone connect me? And that's get
• 45:27
  Speaker 3: two hundred three hundred likes, which is huge because LinkedIn's
• 45:29
  Speaker 3: reach is very organic though, so it's not like Instagram
• 45:32
  Speaker 3: and Facebook where you got to really pay to get
• 45:34
  Speaker 3: like organic views and things like that. And so yeah,
• 45:37
  Speaker 3: I think that's really really good. I never thought of that.
• 45:39
  Speaker 4: So, like when somebody's putting like a memeo on Instagram,
• 45:41
  Speaker 4: somebody on LinkedIn is actually putting up like I need
• 45:44
  Speaker 4: a job, here's my resume.
• 45:44
  Speaker 3: Yeah, you can put up have a job. Or you
• 45:46
  Speaker 3: can also just put like updates to like you can
• 45:49
  Speaker 3: put like company events or photos, different things like that.
• 45:53
  Speaker 3: So it's really a professional network. So there's a different
• 45:55
  Speaker 3: level of content i'd say etiquette that you would take
• 45:57
  Speaker 3: on LinkedIn. Then Facebook and the culture.
• 46:00
  Speaker 2: Another thing with LinkedIn a lot of times, well, something
• 46:02
  Speaker 2: that I learned early on is that so like in
• 46:05
  Speaker 2: my business as a financial advisor, the lifeline is referrals.
• 46:08
  Speaker 2: That's how we get clients. That's how I get clients.
• 46:11
  Speaker 2: So that's a difficult thing for a lot of people
• 46:14
  Speaker 2: because they don't know, they don't have a system to
• 46:15
  Speaker 2: get referrals. LinkedIn is a way that you can get
• 46:18
  Speaker 2: referrals where you can you know, if you're mutual friends
• 46:21
  Speaker 2: with somebody on LinkedIn, you can do You can look
• 46:24
  Speaker 2: at who they're connected with and say, okay, like this
• 46:26
  Speaker 2: is a person that I definitely want to meet. So
• 46:29
  Speaker 2: a lot of times you ask somebody for referrals. The
• 46:31
  Speaker 2: worst thing you can do, and this is a sales
• 46:32
  Speaker 2: tip anybody, the worst thing you can do in sales
• 46:35
  Speaker 2: is to say who do you know to refer me to?
• 46:39
  Speaker 2: They don't know anybody. You gotta be specific, like, Okay,
• 46:42
  Speaker 2: this is what I'm looking for. I'm looking for somebody
• 46:44
  Speaker 2: that just had a baby, that just got married. Who
• 46:48
  Speaker 2: do you know?
• 46:48
  Speaker 3: Now that helps.
• 46:50
  Speaker 2: But now if you have a list, like if you
• 46:53
  Speaker 2: know I want to meet Wayne Johnson, who's the vice
• 46:56
  Speaker 2: president at this company, I know you know them because
• 46:59
  Speaker 2: you're connected. So don't say you don't know exactly. How
• 47:02
  Speaker 2: can you introduce me to them? Put them on the spot.
• 47:05
  Speaker 2: You gotta put them on and then you print the
• 47:06
  Speaker 2: list out and you bring it with you and you
• 47:09
  Speaker 2: have an uncomfortable conversation. This is the thing about referrals.
• 47:11
  Speaker 2: It's going off a little topic, but it's it's it's
• 47:13
  Speaker 2: business related. You have to have uncomfortable conversations when it
• 47:17
  Speaker 2: comes to referrals. Referrals are extremely we haven't talked about
• 47:19
  Speaker 2: referrals yet. There's no business without referrals. It's the biggest
• 47:24
  Speaker 2: thing in the world. And people are so scared to
• 47:26
  Speaker 2: ask for referrals because nobody wants to be People are
• 47:30
  Speaker 2: just scared, like they're just like, I don't want to
• 47:32
  Speaker 2: I already I already made some money. I don't want
• 47:34
  Speaker 2: to screw it up, right, But you make money once.
• 47:37
  Speaker 2: That's not enough. You got to have a system in
• 47:39
  Speaker 2: place where you can make money on a continuous basis.
• 47:40
  Speaker 2: The easy way to do it that as referrals. So
• 47:42
  Speaker 2: you have to have a referral system in place. And
• 47:45
  Speaker 2: LinkedIn is a powerful way to have a referral system
• 47:47
  Speaker 2: because it has people that you can already reach out
• 47:50
  Speaker 2: to and you can present them in the meeting, the
• 47:53
  Speaker 2: closing meeting, and you can ask them, I need to
• 47:56
  Speaker 2: be introduced to this person. Can you can you do it? Yeah?
• 48:00
  Speaker 3: And that's what LinkedIn was for its It's really a
• 48:02
  Speaker 3: networking tool. And the best way to network is when
• 48:05
  Speaker 3: someone knows I can trust you and say and if
• 48:07
  Speaker 3: I know that you have a connection, it shouldn't be
• 48:10
  Speaker 3: that hard for you to make the intro, and that's
• 48:11
  Speaker 3: all you're really looking for. Another thing on LinkedIn to
• 48:14
  Speaker 3: kind of speaking on that whole referral piece is recommendations,
• 48:17
  Speaker 3: and on LinkedIn, it's a really robust way for you
• 48:19
  Speaker 3: to show someone that you know your your craft is
• 48:22
  Speaker 3: by getting recommendations. You can actually send those out to people,
• 48:25
  Speaker 3: which is even great. You know, even if it's like
• 48:27
  Speaker 3: friends and family, you know, you can start to establish credibility.
• 48:30
  Speaker 3: And then with the credibility when you are reaching out
• 48:32
  Speaker 3: to referrals, people can then see, hey, like this person
• 48:35
  Speaker 3: knows a lot about this subject.
• 48:38
  Speaker 2: They beat that in my head. LinkedIn, They beat that
• 48:40
  Speaker 2: in my head. That's why I'm so adamant about LinkedIn.
• 48:42
  Speaker 2: It's like when I became a financial advisor for three years,
• 48:45
  Speaker 2: I had to go to training three days a week
• 48:49
  Speaker 2: at the firm I was working with, and that's all
• 48:52
  Speaker 2: they talked about with LinkedIn, like they were in love
• 48:54
  Speaker 2: with LinkedIn. I'm like, I never even heard of LinkedIn before,
• 48:57
  Speaker 2: but apparently everybody was using it, and they just kept
• 49:01
  Speaker 2: being ahead, like you got to use LinkedIn like LinkedIn, LinkedIn, LinkedIn,
• 49:06
  Speaker 2: So don't sleep on LinkedIn people. It's something that like
• 49:10
  Speaker 2: I said, especially in our community, a lot of times
• 49:13
  Speaker 2: we don't understand the power of it. There's not as sexy,
• 49:15
  Speaker 2: it's not as cool as Facebook, or well, not Facebook,
• 49:19
  Speaker 2: but Instagram for sure. It's not exciting at all.
• 49:21
  Speaker 3: But guy's purpose, it has his purpose. Yeahs outa say.
• 49:25
  Speaker 4: The last thing about LinkedIn is that even on Instagram
• 49:28
  Speaker 4: they have hashtags. How effective are hashtags and LinkedIn audio
• 49:31
  Speaker 4: effective at all?
• 49:32
  Speaker 3: Yeah? Very very very effective. And you know, unlike Instagram
• 49:36
  Speaker 3: and kind of Facebook, when you go on LinkedIn, you
• 49:37
  Speaker 3: should really only use about four to five hashtags and
• 49:39
  Speaker 3: keep them very specific to the content that you're going
• 49:42
  Speaker 3: to post about. So for me, I post a lot
• 49:43
  Speaker 3: of content about like employment or resumes or interviewing. But
• 49:46
  Speaker 3: if I'm only going to post the content about let's
• 49:48
  Speaker 3: say resumes, I'm not going to say hashtag interview. I'm
• 49:51
  Speaker 3: going to keep it really specific. Because what you can
• 49:52
  Speaker 3: also do is have your post trending in a specific hashtag,
• 49:56
  Speaker 3: and then LinkedIn will actually let you know. So let's
• 49:58
  Speaker 3: say you post a really great content, whether it's an article,
• 50:00
  Speaker 3: a blog, or a short form long form, and you
• 50:03
  Speaker 3: have some really good hashtags, people literally like they will
• 50:06
  Speaker 3: literally like like constantly review hashtags and actually go in
• 50:10
  Speaker 3: there and say, hey, like I'm going to follow hashtag
• 50:12
  Speaker 3: and it's like it's like similar to Instagram, where like
• 50:14
  Speaker 3: you might follow hashtag, but are you really liking this stuff?
• 50:17
  Speaker 3: On LinkedIn? The engagement is huge for hashtags. So you
• 50:20
  Speaker 3: definitely want to post content that people will resonate with.
• 50:23
  Speaker 3: And yeah, I think there was that that said like
• 50:25
  Speaker 3: one percent of people on LinkedIn actually post content, So
• 50:28
  Speaker 3: you being part of that one percent is great because
• 50:30
  Speaker 3: you're getting it out there. There's a lot of lurkers
• 50:31
  Speaker 3: on social media and the internet in general, right, so
• 50:34
  Speaker 3: you want to be on that side.
• 50:35
  Speaker 2: So resumes, right, going off with LinkedIn, a couple questions
• 50:39
  Speaker 2: just on resumes because you have a resume writing company,
• 50:42
  Speaker 2: So how can somebody improve their resume? This is something
• 50:46
  Speaker 2: that is not easy. I've never I've never had a
• 50:49
  Speaker 2: resume before. I've had a bunch, so I've never had
• 50:53
  Speaker 2: a resume before.
• 50:54
  Speaker 3: But for a resume, the resume thing.
• 50:56
  Speaker 2: Is big obviously if you're looking to have a job, right,
• 50:59
  Speaker 2: what is some ways that people can I know you said.
• 51:01
  Speaker 3: Like keywords, keywords are huge?
• 51:03
  Speaker 2: What does that mean?
• 51:04
  Speaker 3: Keywords means that there are certain things in your resume
• 51:07
  Speaker 3: that will resonate with the recruiters searches. Right, So any
• 51:12
  Speaker 3: recruiter they're running certain researches on you know, these different
• 51:16
  Speaker 3: job boards to kind of find your resume and for
• 51:18
  Speaker 3: you to pop up as a candidate. And so if
• 51:20
  Speaker 3: you have the right keywords in your resume, you will
• 51:22
  Speaker 3: get picked up. So it's almost like SEO and search right, right, Yeah,
• 51:26
  Speaker 3: so it's almost like the same concept.
• 51:27
  Speaker 2: So what are some keywords?
• 51:29
  Speaker 3: So the keywords will depend on your industry, So there's
• 51:32
  Speaker 3: no one size fits all resume, and that's a really
• 51:34
  Speaker 3: distinct education for example. Yeah, education for example, So you
• 51:37
  Speaker 3: may want to put something like you know, uh forever,
• 51:41
  Speaker 3: well what type of education rule because it does events, Oh,
• 51:44
  Speaker 3: you know what administration administration, So you want to put
• 51:47
  Speaker 3: like some of your executive assisting capabilities, might want to
• 51:50
  Speaker 3: put that you do whether it's like bookkeeping. But you
• 51:52
  Speaker 3: got to keep it specific to like your actual skill
• 51:55
  Speaker 3: sets and the roles, so you don't just want to
• 51:56
  Speaker 3: stuff keywords in there that are just going that you
• 51:59
  Speaker 3: see on the jobscriptions. A lot of people do that
• 52:00
  Speaker 3: the read a job descriptions and say hey, like I
• 52:02
  Speaker 3: saw this, let me just put in my resume. But
• 52:04
  Speaker 3: you want to make sure that it's going to resonate
• 52:06
  Speaker 3: with the skill sets that you do have. So it
• 52:08
  Speaker 3: really just depends. Like let's say you're in the technology field,
• 52:11
  Speaker 3: you may want to put like software development on there, right, engineering.
• 52:16
  Speaker 3: So it really does depend on the actual resume because
• 52:19
  Speaker 3: it goes by the industry. You can't just say, hey,
• 52:21
  Speaker 3: you know, I want to get a job as a
• 52:23
  Speaker 3: as a teacher, but you have like you just put
• 52:25
  Speaker 3: everything on there. Because people are multifaceted.
• 52:27
  Speaker 4: What about the standard length or a lesbie Because I've
• 52:30
  Speaker 4: seen people hand in five page resumes, I've seen two
• 52:32
  Speaker 4: page What is the standard list?
• 52:33
  Speaker 3: So I'm going to give you answer that they don't
• 52:35
  Speaker 3: want to hear. What is it? It depends, It depends.
• 52:38
  Speaker 3: But the rule of thumb for us is that we
• 52:41
  Speaker 3: want to keep your resume to one page. And the
• 52:43
  Speaker 3: reason that we want to do that is because we
• 52:44
  Speaker 3: want to be more concise with like the formatting, the structure,
• 52:47
  Speaker 3: and how we organize it. But let's say you're like
• 52:49
  Speaker 3: an executive or you have fifteen twenty years or experience,
• 52:53
  Speaker 3: we may offer the two pay dress may but we
• 52:55
  Speaker 3: definitely don't want to do a three pay dress. Maye
• 52:57
  Speaker 3: like three page resumes. They don't work anything more than
• 53:00
  Speaker 3: in two pages. You're kind of shooting yourself in the foot.
• 53:02
  Speaker 3: All right, what are some things that should not be
• 53:04
  Speaker 3: on it? What definitely should never be on your resume?
• 53:07
  Speaker 3: Definitely not an objective statement. I don't know where these
• 53:09
  Speaker 3: things came from. Objective I had that so we know, definitely,
• 53:14
  Speaker 3: any employer is going to know that you're looking for
• 53:16
  Speaker 3: a job, so we can cut the objective statement right
• 53:19
  Speaker 3: out right out the gate, right you even going through
• 53:22
  Speaker 3: of applying like they know, hey, like you're qualified for
• 53:25
  Speaker 3: the role. So you don't feel don't want an objective statement.
• 53:28
  Speaker 3: That's number one. Number two is you don't want a
• 53:30
  Speaker 3: photo on your resume because what it will do is
• 53:32
  Speaker 3: it will throw off the ATS systems. So ATS system
• 53:37
  Speaker 3: stands for Applicant Tracking System, and it's the system that
• 53:40
  Speaker 3: all the modern recruiters and hire managers are using to
• 53:42
  Speaker 3: sift through the dozens, if not you know, hundreds of
• 53:45
  Speaker 3: applications that they're getting for these actual roles. And so
• 53:48
  Speaker 3: how it works is that the ATS system is kind
• 53:51
  Speaker 3: of parsing your resume. So let's say you're you upload
• 53:53
  Speaker 3: it on zip recruiter or career buildler. It's literally parsing
• 53:57
  Speaker 3: to see, Okay, does this resume have an edge cation section?
• 54:01
  Speaker 3: Does the resume have a professional experience section? Skills section?
• 54:05
  Speaker 3: And so a lot of them are pretty outdated and
• 54:07
  Speaker 3: they're not, you know, really built to process photos, and
• 54:11
  Speaker 3: so the photo can throw it off. And say, let's
• 54:13
  Speaker 3: say where your education would be, like a will have
• 54:16
  Speaker 3: your your skills there, and so you don't really want
• 54:18
  Speaker 3: to have a photo on there because they would just
• 54:19
  Speaker 3: throw that off. Right. It's it's kind of.
• 54:21
  Speaker 4: When when you talk about the skills secsion. I was
• 54:23
  Speaker 4: reading somewhere and like, there's no need to no longer
• 54:27
  Speaker 4: put that I know how to use Microsoft Word or outlook,
• 54:31
  Speaker 4: Like these are soft skills that.
• 54:33
  Speaker 3: Should not even be mentioned anymore. Is that true? Well,
• 54:35
  Speaker 3: it depends because for certain for certain fields, Let's say
• 54:39
  Speaker 3: you're on the creative side, like I would definitely put
• 54:41
  Speaker 3: like Adobe Suite. But yeah, it's definitely, it's definitely. You know,
• 54:44
  Speaker 3: it's a common known that everybody typically knows how to
• 54:47
  Speaker 3: use Google Docs or Microsoft Word. Yeah, it's like basic
• 54:50
  Speaker 3: skill sets that you should have for any job, and
• 54:52
  Speaker 3: if you don't have them, definitely, you know, go download
• 54:54
  Speaker 3: you know, Microsoft Suite or Google Suite and kind of
• 54:57
  Speaker 3: play around with those tools because it's really hind to man.
• 55:00
  Speaker 2: All right. So in the last segment, we're gonna go
• 55:02
  Speaker 2: into what I'm really interested to know is your business.
• 55:06
  Speaker 2: I want to know the one on one of the
• 55:08
  Speaker 2: business and how you actually grew so fast because it's
• 55:10
  Speaker 2: been a very fast trajectory for you. So we're gonna
• 55:13
  Speaker 2: go with everything that you know, the blueprint. All right,
• 55:16
  Speaker 2: So business, This is a business podcast, so we got
• 55:19
  Speaker 2: to talk about how you're building your business. So, all right,
• 55:22
  Speaker 2: you started with something called omni channel approach to get leads.
• 55:25
  Speaker 3: Yeah, what is that? So? Omni channel marketing is essentially
• 55:30
  Speaker 3: an I'm the channe of business, is essentially going after
• 55:32
  Speaker 3: multiple avenues to get business. Right. So everybody has and
• 55:36
  Speaker 3: as you should have for any business, is a website.
• 55:38
  Speaker 3: Your website is like, you know, your one stop shop
• 55:40
  Speaker 3: for everything about your business. Right, So you would get
• 55:42
  Speaker 3: a lot of leads from your website. If you're just
• 55:44
  Speaker 3: getting organic traffic, you're sending it to a friend like, hey,
• 55:47
  Speaker 3: I started this business, check it out. That's number one.
• 55:49
  Speaker 3: Number two is that you also want to be on
• 55:51
  Speaker 3: other platforms, right, So for us, there's a lot of
• 55:54
  Speaker 3: platforms that you can find resume riders. So I mentioned
• 55:57
  Speaker 3: before upwork, which is huge. So upwork is one of
• 55:59
  Speaker 3: the larger freelancing sites out there, so creating it, we
• 56:03
  Speaker 3: have an account created on upwork. We also get leads
• 56:06
  Speaker 3: from LinkedIn, so I mentioned that before. LinkedIn is a
• 56:09
  Speaker 3: huge way because again with the profinder stuff, they're constantly
• 56:12
  Speaker 3: sending us leads. We also are on Google Ads, right,
• 56:16
  Speaker 3: so we're getting revenue and kind of leads coming from
• 56:19
  Speaker 3: Google and then essentially just finding out other touch points,
• 56:22
  Speaker 3: whether it's referrals, blogs that were on other podcasts, there's
• 56:26
  Speaker 3: different ways. So we kind of have an omni channel
• 56:28
  Speaker 3: approach in terms of getting leads for the business and
• 56:31
  Speaker 3: that and that's what really allowed us to grow, right
• 56:33
  Speaker 3: because when we first started, we were literally we just
• 56:35
  Speaker 3: had a website. And that's great because if you tell
• 56:38
  Speaker 3: someone or someone like find you through organic search, you
• 56:41
  Speaker 3: know you can you can make a sale. But yeah,
• 56:44
  Speaker 3: having that omni channel approach and just having more ways
• 56:47
  Speaker 3: for customers to find you, I think I think was
• 56:49
  Speaker 3: the key. So it's like, yeah, you can find it
• 56:51
  Speaker 3: on the website. But also, hey, let's say someone want
• 56:54
  Speaker 3: to LinkedIn first, they can also find us.
• 56:56
  Speaker 4: So when you had Brandon not branded, we had resumes
• 56:59
  Speaker 4: dot co. It was just you writing the resumes brand resumes?
• 57:03
  Speaker 3: Now is it you? Who else is doing it? Yeah?
• 57:05
  Speaker 3: So brand resumes. We have a team of about twenty
• 57:07
  Speaker 3: two right now, so about sixteen seventeen resume riders on
• 57:12
  Speaker 3: staff with the chief resume writers, so I kind of
• 57:14
  Speaker 3: review all the resumes that come in and out. We
• 57:17
  Speaker 3: have like a software engineer who works on the back
• 57:18
  Speaker 3: end stuff, and then like some other virtual assistance.
• 57:21
  Speaker 2: So yeah, you have twenty two resume writers.
• 57:24
  Speaker 3: Seventeen resume riders a team of twenty two.
• 57:25
  Speaker 2: So are they like freelance?
• 57:27
  Speaker 3: Yeah, so everybody's a freelancers. So that's really the model
• 57:29
  Speaker 3: is to. Is that I realized really early on, is
• 57:32
  Speaker 3: that hey, you know, I would love to be able
• 57:34
  Speaker 3: to hire as much full time resume writers as I could,
• 57:36
  Speaker 3: right because that way you know that it's consistency, right,
• 57:39
  Speaker 3: because you don't want to have to worry about Let's
• 57:41
  Speaker 3: say you wake up tomorrow, you get a ton of
• 57:42
  Speaker 3: new waters and the freelancers like, hey, like I can't
• 57:46
  Speaker 3: work or I'm not available, or hey, I chose to
• 57:48
  Speaker 3: like quit freelancing. You know, you're kind of dead in
• 57:50
  Speaker 3: the water. But at the same time, the more freelancers
• 57:54
  Speaker 3: that you do have, like you kind of have a
• 57:55
  Speaker 3: bigger pool of people to choose from. So a lot
• 57:57
  Speaker 3: of our resume writers are freelancers, and it's a great
• 58:00
  Speaker 3: model for them because we bring everything as brand resumes.
• 58:03
  Speaker 3: We do the sales, we do the marketing, we handle
• 58:05
  Speaker 3: the payment costs. You literally just have to do the
• 58:09
  Speaker 3: actually do the resume, and then we'll manage the entire
• 58:11
  Speaker 3: process and we also give you the process. What's the
• 58:13
  Speaker 3: turnaround ton so the so the turnaround time is about
• 58:17
  Speaker 3: five to seven business days from the time that you
• 58:19
  Speaker 3: purchase a service at Brand Resumes, which is faster than
• 58:22
  Speaker 3: our competitors. So, believe it or not, some people take
• 58:24
  Speaker 3: two weeks, three weeks to do a resume. I'm telling you.
• 58:28
  Speaker 3: You know, you're looking for a job. You're like and
• 58:30
  Speaker 3: you want a new resume, and someone's like, hey, i'll
• 58:32
  Speaker 3: give it to you back in two three weeks. Na,
• 58:34
  Speaker 3: a lot can happen in two weeks. You can a
• 58:35
  Speaker 3: lot of opportunities can get passed up in two weeks
• 58:37
  Speaker 3: if you're not able to apply with a good resume.
• 58:40
  Speaker 3: And what would happen is sometimes people say, hey, well,
• 58:42
  Speaker 3: you know, like in the meantime, should I apply to
• 58:44
  Speaker 3: the jobs with what I have? Quick answer no, right,
• 58:48
  Speaker 3: like if you're if you're a document if you aren't
• 58:49
  Speaker 3: confident in your document? Right, because your resume is really
• 58:52
  Speaker 3: like a marketing tool. It's a powerful marketing tool that's
• 58:55
  Speaker 3: used to sell who you are to the hirements and
• 58:58
  Speaker 3: what the analulgy that I like to use is look,
• 59:01
  Speaker 3: the hiring manager and the recruiter, they're the buyer. You
• 59:04
  Speaker 3: as a candidate, you're the You're the product. So you
• 59:07
  Speaker 3: want to you know, apply with like that, with that
• 59:09
  Speaker 3: best you know, professional look on there.
• 59:12
  Speaker 2: So all right, so walk me through this process. I'm
• 59:15
  Speaker 2: trying to I'm trying to find a job, right, I
• 59:16
  Speaker 2: want to be an account What do I like? How
• 59:19
  Speaker 2: do you write my resume? Do I tell you? Is
• 59:22
  Speaker 2: it like a pre written like a questionnaire thing online?
• 59:25
  Speaker 2: Like and then from those questions somebody writes it, or
• 59:28
  Speaker 2: do I have to come with something written already and
• 59:30
  Speaker 2: you revise it? Like how is it done.
• 59:32
  Speaker 3: Yeah, So there's so there's a few different approaches in
• 59:34
  Speaker 3: the resume writing world. Like sometimes so there's a questionnaire
• 59:37
  Speaker 3: process that we use, and I'll kind of get into that.
• 59:39
  Speaker 3: Sometimes resume writers like to do phone interviews, so you'll
• 59:42
  Speaker 3: get on the phone and you will kind of talk
• 59:44
  Speaker 3: about everything that's going on, and they'll record the conversation
• 59:47
  Speaker 3: and go back to it afterwards. What I realized by
• 59:49
  Speaker 3: doing that in the beginning is that that's not really
• 59:51
  Speaker 3: the most efficient process per se for resident writing. So
• 59:54
  Speaker 3: we do so we do opt for the questionnaire. So
• 59:56
  Speaker 3: all right, so let's say you came to us and say, hey,
• 59:58
  Speaker 3: I want to become an accountant. I done some internships,
• 1:00:01
  Speaker 3: or let's say I'm looking at transition from as a teacher.
• 1:00:04
  Speaker 3: You just know that's what you want to do. We
• 1:00:06
  Speaker 3: would literally take whatever you have, right, so your resume,
• 1:00:09
  Speaker 3: or if you don't have one, will create it from scratch,
• 1:00:11
  Speaker 3: and we really want to focus on your accomplishments, your
• 1:00:14
  Speaker 3: success stories, and your key achievements, right because it's really
• 1:00:17
  Speaker 3: about what you've done. A company doesn't care about what
• 1:00:19
  Speaker 3: you can do because they're assuming that you can do
• 1:00:22
  Speaker 3: the job, but it's about how are you better than
• 1:00:24
  Speaker 3: everybody else? How can we show your story? And how
• 1:00:27
  Speaker 3: can we and how can we connect with that? Right?
• 1:00:30
  Speaker 3: So we'll go ahead, We'll take your resume, we will
• 1:00:33
  Speaker 3: work with you closely to rewrite it. So we do
• 1:00:35
  Speaker 3: we actually do the writing. You give us the information
• 1:00:38
  Speaker 3: up front, and we'll literally craft your story for you.
• 1:00:42
  Speaker 2: Okay, And so all right, so okay, give the story,
• 1:00:45
  Speaker 2: you craft it for me. I get to see it
• 1:00:48
  Speaker 2: or that's like once it's done's done.
• 1:00:50
  Speaker 3: No. So there's a very a very collaborative process. So
• 1:00:52
  Speaker 3: we would literally give you a draft resume, right, and
• 1:00:55
  Speaker 3: you would be able to rate it say hey, you
• 1:00:57
  Speaker 3: know this is excellent, ready to finalize? Hey this is good,
• 1:01:00
  Speaker 3: Hey this is bad? And based off of your initial feedback,
• 1:01:03
  Speaker 3: we would then continue to retweek it through some revisions
• 1:01:05
  Speaker 3: to make sure that we're putting it in the best
• 1:01:07
  Speaker 3: light for you. Right, But you sign off on the resume. So,
• 1:01:10
  Speaker 3: and it's pretty awesome because a lot of times the
• 1:01:12
  Speaker 3: resume writers are like, hey, if you work with us,
• 1:01:14
  Speaker 3: you have one or two revisions. We have unlimited revisions
• 1:01:17
  Speaker 3: until you say, hey, I'm ready to sign off.
• 1:01:19
  Speaker 4: So I'll get the final draft and then what now,
• 1:01:22
  Speaker 4: it's like, I got to go find a job.
• 1:01:23
  Speaker 3: We'll like, do y'all helping that process too? Yeah? Absolutely,
• 1:01:26
  Speaker 3: So Brand Resumes. We are a resume writing and career
• 1:01:29
  Speaker 3: advancement service. And I like the notion of end career
• 1:01:32
  Speaker 3: advancement because the resume writing is not what we do.
• 1:01:34
  Speaker 3: It's really the core of your job search. You want
• 1:01:36
  Speaker 3: to have an amazing resume. You also want to have
• 1:01:38
  Speaker 3: a really good LinkedIn, right. But what we also do
• 1:01:41
  Speaker 3: is something called resume distribution. So we can literally take
• 1:01:44
  Speaker 3: your resume and post it up to sixty of the
• 1:01:46
  Speaker 3: top job boards in an automated fashion. So what we're
• 1:01:49
  Speaker 3: telling you depending on my industry, Yeah, depending on the industry.
• 1:01:51
  Speaker 3: So I'm telling you, Hey, you're looking for education jobs,
• 1:01:54
  Speaker 3: we know all ed catching job boards. Hey you're looking
• 1:01:55
  Speaker 3: for a tech job, we know all the tech job boards.
• 1:01:57
  Speaker 3: So instead of you sitting there and researching that we
• 1:02:00
  Speaker 3: know what those are. We can post your resume. Right,
• 1:02:02
  Speaker 3: how do you guys know? So through the questionnaire. So
• 1:02:06
  Speaker 3: through the questionnaire process, we know exactly what you're looking for.
• 1:02:09
  Speaker 3: And when we also do something that I really like
• 1:02:11
  Speaker 3: is something called target jobs at Booster, and we apply
• 1:02:14
  Speaker 3: the jobs on your behalf. So let's say you're working
• 1:02:16
  Speaker 3: nine to five or you're looking at get kind of
• 1:02:18
  Speaker 3: get out of your current role, but you just don't
• 1:02:19
  Speaker 3: have the time, you don't want to apply the jobs
• 1:02:21
  Speaker 3: while you're at work. We take that burden off of you.
• 1:02:24
  Speaker 2: That's dope. So I really like the idea of it's
• 1:02:27
  Speaker 2: like custom made suit, like you know, like you're going
• 1:02:29
  Speaker 2: for if anybody's got a suit made, like you just
• 1:02:32
  Speaker 2: don't get a suit like they do your measurements first,
• 1:02:35
  Speaker 2: and then you go on for the first fitting and
• 1:02:37
  Speaker 2: then it's like second fitting, sometimes even a third fitting,
• 1:02:40
  Speaker 2: because the first fitting is like it might not fit properly,
• 1:02:43
  Speaker 2: so then they got to bring the suit in they
• 1:02:45
  Speaker 2: got to make some changes to it. So that's pretty
• 1:02:47
  Speaker 2: much what you're doing with the resume. Yeah, not just
• 1:02:49
  Speaker 2: like pumping them out like you're like saying, Okay, how
• 1:02:51
  Speaker 2: do you like this? We need to tweak this, we
• 1:02:53
  Speaker 2: need to do this, and then when they get it,
• 1:02:56
  Speaker 2: they are fully confident that it's to the best of them.
• 1:03:00
  Speaker 3: Right, They're confident, and typically when they see the draft,
• 1:03:03
  Speaker 3: they're they're like they're literally in love. They're like, wow,
• 1:03:05
  Speaker 3: like I wasn't. I didn't know what I was expecting,
• 1:03:07
  Speaker 3: because you think about a new resume, like there's a
• 1:03:09
  Speaker 3: lot of different ideas that we floating in your head
• 1:03:11
  Speaker 3: about what that might look like. But clients are typically
• 1:03:13
  Speaker 3: really happy when they see the actual draft resume we
• 1:03:16
  Speaker 3: go through to finalize it, and then we take it
• 1:03:18
  Speaker 3: and say, hey, let's post it up. Let's try and
• 1:03:20
  Speaker 3: get you some some tracks in your job search.
• 1:03:23
  Speaker 2: So for I'm a business standpoint, the writers do they
• 1:03:27
  Speaker 2: get mad, like they're like, I got to rewrite this
• 1:03:29
  Speaker 2: thing again, Like how does that work?
• 1:03:31
  Speaker 3: So we've built a pretty efficient process around revisions, right,
• 1:03:36
  Speaker 3: so before you know it was all it was actually
• 1:03:38
  Speaker 3: all all all email based. And a key thing that
• 1:03:40
  Speaker 3: I want to talk about is just understanding your process.
• 1:03:42
  Speaker 3: So when we first started with resumes dot Com, with
• 1:03:45
  Speaker 3: brandsumes dot Com, it was all manual. So we literally
• 1:03:48
  Speaker 3: had just like a regular Google Drive and that's where
• 1:03:51
  Speaker 3: we handled all of our orders. But what we did
• 1:03:53
  Speaker 3: is we built a platform to manage the entire order
• 1:03:56
  Speaker 3: process that the clients go through now. And so in
• 1:03:58
  Speaker 3: that process when they do get the od draft resume,
• 1:04:01
  Speaker 3: we have a box that says, hey, give us your
• 1:04:04
  Speaker 3: revision request. So they're very target and specific with exactly
• 1:04:08
  Speaker 3: what they want to do, like change this, change that, right,
• 1:04:11
  Speaker 3: so we know exactly how we need to edit the
• 1:04:13
  Speaker 3: resume for the client. Due that cuts down on the
• 1:04:15
  Speaker 3: time absolutely exactly because you can go back and forth
• 1:04:17
  Speaker 3: like six seven times and now we know exactly what
• 1:04:20
  Speaker 3: you want to fix, let's fix it.
• 1:04:22
  Speaker 2: It's an investment and resume. I mean, in this environment,
• 1:04:25
  Speaker 2: it's a competitive environment for people coming out of college.
• 1:04:28
  Speaker 2: People that's not only you know, the hardest people to
• 1:04:31
  Speaker 2: find jobs is on people that's transitioning, Like they might
• 1:04:34
  Speaker 2: be like forty to fifty and they've worked at a
• 1:04:36
  Speaker 2: company for like twenty and thirty years. Like I have
• 1:04:38
  Speaker 2: clients that like get laid off and it's like you've
• 1:04:41
  Speaker 2: been at one company for thirty years and you're fifty
• 1:04:43
  Speaker 2: years old, and you know, employers are probably hire somebody
• 1:04:46
  Speaker 2: that's twenty two cause they could pay them a lot
• 1:04:48
  Speaker 2: or less. Absolutely, so now it's like, yeah, you're in
• 1:04:50
  Speaker 2: a tough spot. And so any advantage that you can
• 1:04:54
  Speaker 2: that you can give yourself in the job world if
• 1:04:58
  Speaker 2: you're looking for a job is an.
• 1:05:00
  Speaker 3: Yeah, and there's even published statistics so on professional resume
• 1:05:03
  Speaker 3: riding firms and how you know, with a new crafted
• 1:05:05
  Speaker 3: resume you can sometimes get a twenty to thirty percent
• 1:05:08
  Speaker 3: salary increase or bump by just having you know, a
• 1:05:11
  Speaker 3: good resume that's going to get you to that to
• 1:05:13
  Speaker 3: that next level, right, because sometimes like you're in a
• 1:05:15
  Speaker 3: role and you may be qualified for a promotion, but
• 1:05:17
  Speaker 3: you just don't know because they're not just going to
• 1:05:19
  Speaker 3: come you say, hey, we're gonna we're gonna just pay
• 1:05:21
  Speaker 3: you more. But with the new resume, you can go
• 1:05:23
  Speaker 3: out and apply to different roles and you should get
• 1:05:25
  Speaker 3: some traction.
• 1:05:26
  Speaker 4: So so based on when you get the final revision
• 1:05:28
  Speaker 4: and you put it on the job boards, is my
• 1:05:30
  Speaker 4: resume shooting to the top of the job board?
• 1:05:32
  Speaker 3: Do you know? Is there any guarantee on that? So
• 1:05:34
  Speaker 3: your resume, So it depends, right, because the recruiting is
• 1:05:37
  Speaker 3: really driven by the recruiters and the hire managers. They're
• 1:05:40
  Speaker 3: the ones who are actually going to the job boards
• 1:05:41
  Speaker 3: and pulling resumes. But the thing is, if if you're
• 1:05:44
  Speaker 3: not showing up, then you can't be seen, right, So
• 1:05:46
  Speaker 3: if you're not even on the job boards and you
• 1:05:48
  Speaker 3: don't even have an opportunity to have your resume pulled,
• 1:05:50
  Speaker 3: and the fact that you're applying for it helps in
• 1:05:52
  Speaker 3: that process exactly because now you're up on multiple job boards.
• 1:05:54
  Speaker 3: And so sometimes the way it works is that recruiters
• 1:05:56
  Speaker 3: will have individual relationships with different job boards. So let's
• 1:05:59
  Speaker 3: say a recruiter is posting a job to zip recruiter
• 1:06:02
  Speaker 3: and LinkedIn. But let's say they're not on Glass or
• 1:06:05
  Speaker 3: for example, right, But the more job boards that you're
• 1:06:08
  Speaker 3: on as an applicant, you have more visibility because let's
• 1:06:11
  Speaker 3: say a recruiter is a partner with this job board
• 1:06:13
  Speaker 3: and that job board, and then they can find you.
• 1:06:16
  Speaker 2: Gotcha, gotcha do a lot of services. Man, Yeah, it's good.
• 1:06:20
  Speaker 2: How'd you grow so fast?
• 1:06:21
  Speaker 4: Like?
• 1:06:21
  Speaker 2: How did that? It just all just do with different
• 1:06:24
  Speaker 2: avenues of advertising.
• 1:06:25
  Speaker 3: Well, I would say that we had a lot of
• 1:06:27
  Speaker 3: organic growth, one through word of mouth. As soon as
• 1:06:29
  Speaker 3: we started, people started talking about us a lot like hey,
• 1:06:32
  Speaker 3: like I was able to We had a lot of
• 1:06:33
  Speaker 3: early success stories, i'd say, which was huge. So we
• 1:06:35
  Speaker 3: started creating videos on you know, client saying hey, I
• 1:06:38
  Speaker 3: got a new resume, and then within two months I'm
• 1:06:40
  Speaker 3: getting tons of hit ups on LinkedIn. Recruiters actually reach
• 1:06:43
  Speaker 3: out to candidates too, so we got a lot of
• 1:06:44
  Speaker 3: word of mouth from just no recent referrals. And then
• 1:06:48
  Speaker 3: when we started to pick up on Profinder, I said, hey,
• 1:06:51
  Speaker 3: I need to duplicate myself. So I'm not just on Profinder,
• 1:06:55
  Speaker 3: but my entire team is on Profinder as well. And
• 1:06:57
  Speaker 3: so when you look at getting leads are higher, team
• 1:07:00
  Speaker 3: is getting leads for the resume writing services as well,
• 1:07:03
  Speaker 3: which is which is really impactful.
• 1:07:05
  Speaker 4: Your pricing option is something that separates you as well. Yeah,
• 1:07:08
  Speaker 4: talk about that a little bit.
• 1:07:09
  Speaker 3: Yeah, absolutely, And so with the we have pretty strategic
• 1:07:12
  Speaker 3: pricing because we do offer all of our services standalone,
• 1:07:15
  Speaker 3: but there's this huge power in packages, and so what
• 1:07:19
  Speaker 3: we do is we literally bundle. We say, hey, you know,
• 1:07:21
  Speaker 3: you can do a resume, you can do a LinkedIn
• 1:07:24
  Speaker 3: and will also give you a free thinking note letter
• 1:07:25
  Speaker 3: of template, which is huge because when you do start
• 1:07:27
  Speaker 3: getting these interviews, you want to say thank you, right,
• 1:07:29
  Speaker 3: that's a rule of thumb, Like any interview that you
• 1:07:31
  Speaker 3: go on, you should definitely be saying thank you afterwards.
• 1:07:33
  Speaker 3: And there's a really you know, interesting way that you
• 1:07:35
  Speaker 3: should be doing that. Hey, this is the model that's free.
• 1:07:39
  Speaker 3: So with the packages people can kind of go in
• 1:07:41
  Speaker 3: and I quickly identify. Another key thing that I would
• 1:07:44
  Speaker 3: say why we grew so fast is that we clients
• 1:07:47
  Speaker 3: can identify with our services. Right. So, back when we're
• 1:07:50
  Speaker 3: doing resumes dot co, someone would come to us and
• 1:07:52
  Speaker 3: say I need a resume, would say okay. But now
• 1:07:55
  Speaker 3: it's like we specialize in a few different industries, so
• 1:07:57
  Speaker 3: we really you know, do resumes in tech achnology all
• 1:08:00
  Speaker 3: day every day, marketing, legal, sales, HR education, right, so
• 1:08:04
  Speaker 3: some of the faster growing industries. And so when people
• 1:08:07
  Speaker 3: come to our website, they quickly identify and then they
• 1:08:09
  Speaker 3: see a package that really works for them, and then
• 1:08:11
  Speaker 3: they end up a purching it. But before they purchase
• 1:08:13
  Speaker 3: the package, we have essentially like a consultation process. So
• 1:08:16
  Speaker 3: with the consultation process, which I feel like is huge
• 1:08:18
  Speaker 3: for any services based business. You should have some type
• 1:08:21
  Speaker 3: of consultation process, whether it's like fifteen minute intro calls
• 1:08:25
  Speaker 3: or thirty minute calls, to really understand your customer and
• 1:08:28
  Speaker 3: be able to tell them about what's going on. And
• 1:08:30
  Speaker 3: I think that's what really differentiates ourselves. When clients get
• 1:08:33
  Speaker 3: on the call to learn about our services, we tell
• 1:08:35
  Speaker 3: them everything they have complete visibility into the process, the
• 1:08:39
  Speaker 3: next steps, and what they should expect. So it's a
• 1:08:41
  Speaker 3: no brainer. So I'm telling you, look, if this is
• 1:08:43
  Speaker 3: good for you, these are the prices, and then they
• 1:08:46
  Speaker 3: connect within it and then they typically purchase. I just
• 1:08:48
  Speaker 3: had a conversation with my colleague.
• 1:08:50
  Speaker 4: Son is home from college and he's trying to get
• 1:08:52
  Speaker 4: a job, and she was like, his resume sucks. I
• 1:08:54
  Speaker 4: was like, funny, I got an interview today with a guy.
• 1:08:57
  Speaker 4: Maybe actually let you meet him.
• 1:09:00
  Speaker 2: Real thing. It's a real thing. And like I said,
• 1:09:03
  Speaker 2: I mean, I'm blessed to never have a resume, but no,
• 1:09:05
  Speaker 2: it's very blessed, but the vast majority of everybody at
• 1:09:10
  Speaker 2: one point has to put to the other resume. And
• 1:09:12
  Speaker 2: it's like, once again one of these things where you
• 1:09:14
  Speaker 2: don't really learn about.
• 1:09:15
  Speaker 3: It in school, definitely, and you just.
• 1:09:17
  Speaker 2: Kind of wing it. You google or you try to
• 1:09:20
  Speaker 2: you know, you got to hire somebody to help you,
• 1:09:22
  Speaker 2: and it's like you don't want to play around with
• 1:09:23
  Speaker 2: something that your career is riding on. True, it's like,
• 1:09:28
  Speaker 2: if you think about it like that, it's like a
• 1:09:29
  Speaker 2: couple hundred dollars could potentially, you know, save you hundreds
• 1:09:34
  Speaker 2: of thousands of dollars potentially.
• 1:09:37
  Speaker 3: Imagine if you're being underpaid for a role and you
• 1:09:39
  Speaker 3: don't even know about it. That's another thing that hurts.
• 1:09:42
  Speaker 3: And I see that a lot some contests and say, hey,
• 1:09:44
  Speaker 3: I'm only getting paid fifty thousand dollars and I know
• 1:09:47
  Speaker 3: through LinkedIn salary, through those different tools, Yeah, you can
• 1:09:49
  Speaker 3: be getting seventy seventy five for this role. This is
• 1:09:51
  Speaker 3: a high demand role. What are you doing right, Let's
• 1:09:54
  Speaker 3: do your resume, put it out there and if you
• 1:09:56
  Speaker 3: kind of get some attraction, so that's huge. So one
• 1:09:58
  Speaker 3: is being underpaid, and he spoke, that's something that's really
• 1:10:00
  Speaker 3: interesting about you know, having a job for you know,
• 1:10:02
  Speaker 3: ten fifteen years. Ideally you should open up your resume
• 1:10:06
  Speaker 3: every six months straight up, like you should really take
• 1:10:10
  Speaker 3: an assessment of your skill sets, because we are constantly
• 1:10:13
  Speaker 3: developing ourselves our professional development. Right six months from now,
• 1:10:16
  Speaker 3: you may learn some new skill sets, you may work
• 1:10:19
  Speaker 3: on a strategic project, you might have a new accomplishment.
• 1:10:23
  Speaker 3: Open your resume and then that's and then you know
• 1:10:25
  Speaker 3: you should have that on there.
• 1:10:26
  Speaker 2: And also even for people that have a job, people
• 1:10:28
  Speaker 2: by nature are creatures of habit and we're scared of change.
• 1:10:32
  Speaker 2: So a lot of time people just stay in a
• 1:10:34
  Speaker 2: job and then just to just stay because they don't
• 1:10:36
  Speaker 2: want to leave it. But even if you don't get fired,
• 1:10:38
  Speaker 2: even if you are quote unquote comfortable, you still might
• 1:10:42
  Speaker 2: want to put your resume out there to see what
• 1:10:44
  Speaker 2: the possibility about a big toties You might you might
• 1:10:46
  Speaker 2: be undervalued. Yeah, it happens all the time.
• 1:10:49
  Speaker 3: I tell us all the time to my clients. You
• 1:10:50
  Speaker 3: can be comfortable, but don't be complacent, right, because complacency
• 1:10:54
  Speaker 3: like if you're sitting there and you know you just
• 1:10:56
  Speaker 3: you don't you don't want to see what's out there.
• 1:10:58
  Speaker 3: You just want to stick to what what feels good.
• 1:11:00
  Speaker 3: You know, you can be passing tons of opportunities by
• 1:11:03
  Speaker 3: and just by putting yourself out there and just getting
• 1:11:05
  Speaker 3: an assessment of what you're worth. You should know you're
• 1:11:08
  Speaker 3: worth right, That's a that's a really basic thing, like
• 1:11:10
  Speaker 3: what am I worth? Right? And just knowing that is
• 1:11:14
  Speaker 3: really powerful because then you can set your price.
• 1:11:17
  Speaker 2: Now, it's powerful. Man, Brandon, We appreciate you, man, really
• 1:11:21
  Speaker 2: really appreciate that. Definitely pride, you know, like I said,
• 1:11:25
  Speaker 2: I mean, if the vast majority of people have to
• 1:11:28
  Speaker 2: get resumes done, So why not go to somebody that
• 1:11:32
  Speaker 2: you can identify with? Why not go to somebody that
• 1:11:35
  Speaker 2: you know is obviously extremely bright. And this is really
• 1:11:39
  Speaker 2: the whole platform of earning your leisures that we like
• 1:11:41
  Speaker 2: to bring our entrepreneurs that not only can you learn from,
• 1:11:45
  Speaker 2: but you can also support too. So how can they
• 1:11:49
  Speaker 2: find information on your website? Your social media handles all
• 1:11:52
  Speaker 2: the way.
• 1:11:54
  Speaker 3: So we're on YouTube, so I have We're putting YouTube
• 1:11:57
  Speaker 3: contents out every week, and you can find you on
• 1:11:58
  Speaker 3: YouTube if you just google Brandon Mitchell brand resumes, follow
• 1:12:03
  Speaker 3: me on LinkedIn. Just type into LinkedIn Brandon Mitchell. I'm
• 1:12:06
  Speaker 3: gonna be the first results ceo Instagram. Brandon underscored the
• 1:12:12
  Speaker 3: resume gurule. So I put out a lot of content
• 1:12:14
  Speaker 3: on not just resumes and LinkedIn, but anything in the
• 1:12:17
  Speaker 3: employment space, from careers to some of the top things
• 1:12:21
  Speaker 3: that you do, and anything related to just careers and deployment. Right,
• 1:12:23
  Speaker 3: because there's a lot of education that I feel like
• 1:12:25
  Speaker 3: our community is lacking and I kind of want to
• 1:12:27
  Speaker 3: bridge that gap and just put it out there.
• 1:12:29
  Speaker 2: All right, dope, dope.
• 1:12:32
  Speaker 3: We got to give a huge shout out to Patreon, right, like, yeah,
• 1:12:37
  Speaker 3: shout out to Patreon.
• 1:12:38
  Speaker 2: There's a Patreon member who has become an alumni.
• 1:12:40
  Speaker 3: Yeah, that's crazy, the first to do it, the first out. Yeah.
• 1:12:44
  Speaker 4: Shout out to everybody on Patreon, all our patrons. As
• 1:12:47
  Speaker 4: you know, we have five tiers. We actually revamped the
• 1:12:49
  Speaker 4: Patreon for a one year anniversary, so be on the
• 1:12:51
  Speaker 4: lookout for that.
• 1:12:52
  Speaker 3: And shout out to Africa.
• 1:12:54
  Speaker 4: Literally before we started taping this, they sent the message
• 1:12:58
  Speaker 4: and they were like, hey, I love you guys. I'm like, Africa,
• 1:13:01
  Speaker 4: that's the person's name. Okay, yeah, I'm assuming it's a
• 1:13:04
  Speaker 4: young lady. But she was asking about how to start
• 1:13:06
  Speaker 4: a podcast, and I'm like, listen, I'm gonna put the
• 1:13:08
  Speaker 4: episode out tonight and you'll be able to hear everything.
• 1:13:11
  Speaker 4: So and we did an early Leisure University course on it,
• 1:13:13
  Speaker 4: so she or he now has access to that because
• 1:13:17
  Speaker 4: they're Tier four members. So shout to everybody on pictreon
• 1:13:19
  Speaker 4: dot com, everybody that supports it's our Proud to Pay program.
• 1:13:22
  Speaker 4: You know, Tier four and five members, you have access
• 1:13:25
  Speaker 4: to earn Leisure University. I ownline school. I am wearing
• 1:13:27
  Speaker 4: the merch today. Shout out to everybody that's on Early
• 1:13:29
  Speaker 4: Leasure University. That is our online school. Like I said again,
• 1:13:33
  Speaker 4: we have courses every week, three times a week. Matt
• 1:13:37
  Speaker 4: does his real estate courses on Monday. We have our
• 1:13:40
  Speaker 4: guest webinars on Wednesdays, and Shotting myself do one on
• 1:13:44
  Speaker 4: Thursday's business related topics.
• 1:13:46
  Speaker 3: So shout everybody.
• 1:13:47
  Speaker 4: That's on it and everybody's supporting the merg shout he's
• 1:13:50
  Speaker 4: wearing the number one shirt Assets of Reliabilities.
• 1:13:52
  Speaker 3: That's moving. Yeah, so appreciate y'all.
• 1:13:55
  Speaker 2: Yeah, for sure, Yo. University classes back in session. We
• 1:13:59
  Speaker 2: took a week off for the holidays, but new semester,
• 1:14:06
  Speaker 2: New semester.
• 1:14:08
  Speaker 3: A lot of content coming.
• 1:14:10
  Speaker 2: We're in full swing right now. Three days a week.
• 1:14:12
  Speaker 2: We're up and running. And d I'm not d C.
• 1:14:15
  Speaker 2: D C was crazy shot out the d C. But Atlanta,
• 1:14:18
  Speaker 2: Atlanta once again cannot forget you guys. Two days, two
• 1:14:22
  Speaker 2: to three days. By the time this comes out, you
• 1:14:24
  Speaker 2: still have a couple couple of each left, probably, and
• 1:14:29
  Speaker 2: it's gonna be dope, man, It's really gonna be dope experienced.
• 1:14:31
  Speaker 2: So if you're in town, Brandon will be there. Brandon
• 1:14:37
  Speaker 2: will be in the building for sure. So we're gonna
• 1:14:39
  Speaker 2: have so many alumni it's gonna be ridiculous. So hope
• 1:14:41
  Speaker 2: to see everybody this weekend for sure. And the book
• 1:14:45
  Speaker 2: tip of this week is the Trusted Advisor recommended by
• 1:14:50
  Speaker 2: our guests, so make sure you check that out. We'll
• 1:14:53
  Speaker 2: see you guys next week. Peace, Peace,