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Is Alexa+ Just Another Overhyped AI Assistant? · Omni Talk Retail

• 0:00
  The
• 0:00
  next
• 0:00
  generation
• 0:01
  of
• 0:01
  Alexa
• 0:02
  Alexa
• 0:03
  is
• 0:04
  here,
• 0:04
  the
• 0:05
  wonderfully
• 0:05
  creative
• 0:06
  name
• 0:06
  notwithstanding.
• 0:07
  According
• 0:07
  to
• 0:08
  an
• 0:08
  Amazon
• 0:08
  blog
• 0:08
  post
• 0:09
  written
• 0:09
  by
• 0:09
  Panopin
• 0:10
  Hope
• 0:11
  I'm
• 0:11
  saying
• 0:11
  his
• 0:11
  name
• 0:11
  right.
• 0:12
  SVP
• 0:12
  of
• 0:13
  Devices
• 0:13
  and
• 0:13
  Services
• 0:14
  Amazon
• 0:14
  has
• 0:14
  launched
• 0:15
  Alexa,
• 0:16
  its
• 0:16
  next
• 0:16
  generation
• 0:17
  assistant.
• 0:18
  Powered
• 0:18
  by
• 0:18
  generative
• 0:19
  AI,
• 0:20
  Alexa
• 0:21
  is
• 0:21
  more
• 0:21
  conversational,
• 0:22
  smarter
• 0:23
  and
• 0:24
  personalized
• 0:25
  and
• 0:25
  she
• 0:25
  helps
• 0:26
  you
• 0:26
  in
• 0:26
  and
• 0:27
  get
• 0:27
  things
• 0:27
  done.
• 0:28
  Alexa
• 0:29
  can
• 0:29
  manage
• 0:30
  and
• 0:30
  protect
• 0:30
  your
• 0:30
  home,
• 0:31
  make
• 0:31
  reservations
• 0:32
  and
• 0:32
  help
• 0:32
  you
• 0:32
  track,
• 0:33
  discover
• 0:33
  and
• 0:34
  even
• 0:34
  enjoy
• 0:35
  new
• 0:35
  artists,
• 0:35
  something
• 0:36
  I
• 0:36
  know
• 0:36
  Ann
• 0:36
  always
• 0:37
  enjoys
• 0:37
  doing.
• 0:38
  She
• 0:38
  can
• 0:38
  also
• 0:38
  help
• 0:39
  you
• 0:39
  search,
• 0:39
  find
• 0:40
  or
• 0:40
  buy
• 0:40
  virtually
• 0:41
  any
• 0:41
  item
• 0:41
  online
• 0:42
  and
• 0:42
  make
• 0:43
  useful
• 0:43
  suggestions
• 0:44
  based
• 0:44
  on
• 0:44
  your
• 0:45
  interests.
• 0:46
  Customers
• 0:46
  will
• 0:46
  also
• 0:47
  be
• 0:47
  able
• 0:47
  to
• 0:47
  access
• 0:48
  Alexa
• 0:49
  and
• 0:50
  a
• 0:50
  new
• 0:50
  mobile
• 0:51
  app
• 0:51
  that's
• 0:51
  available
• 0:52
  in
• 0:52
  the
• 0:52
  Apple
• 0:52
  App
• 0:52
  Store
• 0:53
  and
• 0:53
  Google
• 0:53
  Play
• 0:53
  Store
• 0:54
  and
• 0:54
  a
• 0:55
  new
• 0:55
  browser
• 0:56
  based
• 0:56
  experience@alexa.com
• 0:58
  youm
• 0:59
  can
• 0:59
  start
• 0:59
  a
• 0:59
  conversation
• 1:00
  with
• 1:00
  Alexa
• 1:00
  on
• 1:01
  your
• 1:01
  phone
• 1:01
  or
• 1:01
  in
• 1:02
  the
• 1:02
  car
• 1:03
  and
• 1:03
  pick
• 1:03
  it
• 1:03
  up
• 1:03
  on
• 1:04
  your
• 1:04
  computer.
• 1:04
  Alexa
• 1:05
  remembers
• 1:05
  the
• 1:06
  context
• 1:06
  and
• 1:07
  can
• 1:07
  continue
• 1:07
  the
• 1:08
  conversation
• 1:08
  across
• 1:09
  any
• 1:09
  of
• 1:10
  your
• 1:10
  endpoints.
• 1:11
  Alexa
• 1:12
  also,
• 1:12
  we
• 1:12
  should
• 1:12
  note,
• 1:12
  costs
• 1:13
  $19.99
• 1:14
  per
• 1:14
  month,
• 1:15
  but
• 1:15
  all
• 1:15
  Amazon
• 1:16
  prime
• 1:16
  members
• 1:17
  will
• 1:17
  get
• 1:17
  it
• 1:17
  for
• 1:18
  free.
• 1:19
  And
• 1:20
  this
• 1:20
  is
• 1:20
  the
• 1:21
  put
• 1:21
  you
• 1:21
  on
• 1:21
  the
• 1:22
  spot
• 1:22
  question
• 1:22
  of
• 1:22
  the
• 1:23
  week.
• 1:23
  Oh
• 1:23
  God,
• 1:24
  I'm
• 1:24
  glad
• 1:24
  it's
• 1:24
  you
• 1:24
  and
• 1:25
  not
• 1:25
  me.
• 1:26
  Here
• 1:26
  it
• 1:26
  is.
• 1:27
  Quote
• 1:27
  After
• 1:27
  a
• 1:28
  flurry
• 1:28
  of
• 1:28
  initial
• 1:29
  advertising
• 1:29
  and
• 1:29
  promise,
• 1:30
  Alexa
• 1:31
  fizzled
• 1:31
  in
• 1:31
  recent
• 1:31
  years
• 1:32
  against
• 1:32
  its
• 1:32
  touted
• 1:33
  potential.
• 1:34
  So
• 1:34
  with
• 1:34
  Alexa,
• 1:35
  are
• 1:35
  you
• 1:35
  jumping
• 1:36
  on
• 1:36
  the
• 1:36
  Amazon
• 1:37
  hype
• 1:37
  train
• 1:37
  again?
• 1:38
  And
• 1:38
  if
• 1:39
  not,
• 1:39
  what
• 1:40
  are
• 1:40
  you
• 1:40
  waiting
• 1:40
  to
• 1:40
  see
• 1:41
  from
• 1:41
  the
• 1:41
  AI
• 1:41
  assistant
• 1:42
  to
• 1:42
  prove
• 1:43
  out
• 1:43
  its
• 1:43
  build
• 1:44
  usefulness?
• 1:46
  Well,
• 1:47
  there's
• 1:47
  only
• 1:47
  room
• 1:47
  for
• 1:48
  one
• 1:48
  woman
• 1:48
  in
• 1:48
  my
• 1:49
  house
• 1:49
  and
• 1:49
  that's
• 1:49
  me.
• 1:50
  And
• 1:50
  I
• 1:51
  don't
• 1:51
  think
• 1:51
  that
• 1:51
  it's
• 1:52
  going
• 1:52
  to
• 1:52
  be
• 1:52
  I'm
• 1:52
  going
• 1:53
  to
• 1:53
  be
• 1:53
  bringing
• 1:53
  Alexa
• 1:54
  in
• 1:55
  at
• 1:55
  any
• 1:56
  given
• 1:56
  point
• 1:56
  in
• 1:57
  time.
• 1:57
  I,
• 1:57
  I
• 1:57
  think
• 1:58
  really
• 1:58
  this
• 1:59
  is
• 1:59
  however
• 2:00
  I
• 2:00
  will
• 2:00
  say
• 2:00
  I
• 2:00
  think
• 2:01
  this
• 2:01
  is
• 2:01
  an
• 2:01
  important
• 2:02
  addition
• 2:03
  to
• 2:03
  the
• 2:03
  platform
• 2:04
  and
• 2:04
  does
• 2:04
  make
• 2:05
  it
• 2:05
  relevant
• 2:05
  again.
• 2:06
  Am
• 2:06
  I
• 2:06
  getting
• 2:06
  on
• 2:07
  the
• 2:07
  hype
• 2:07
  train?
• 2:07
  No.
• 2:08
  But
• 2:08
  I
• 2:09
  think
• 2:09
  that
• 2:09
  you
• 2:09
  know,
• 2:09
  for
• 2:10
  me
• 2:10
  the
• 2:10
  problem
• 2:11
  with
• 2:11
  Alexa
• 2:11
  was
• 2:11
  always
• 2:12
  like
• 2:12
  hey,
• 2:12
  hey
• 2:12
  Alexa,
• 2:13
  order
• 2:13
  more
• 2:14
  dishwasher
• 2:14
  detergent.
• 2:15
  Well
• 2:15
  that's
• 2:16
  if
• 2:16
  it's
• 2:17
  fine
• 2:17
  if
• 2:17
  I'm
• 2:17
  just
• 2:17
  repeating
• 2:18
  the
• 2:18
  same
• 2:18
  thing
• 2:19
  over
• 2:19
  and
• 2:19
  over
• 2:19
  again
• 2:20
  but
• 2:20
  I
• 2:20
  think
• 2:20
  that's
• 2:20
  for
• 2:21
  me
• 2:21
  it's
• 2:21
  just
• 2:21
  it
• 2:21
  still
• 2:22
  is
• 2:22
  not
• 2:22
  a
• 2:22
  clean
• 2:23
  shopping
• 2:23
  experience.
• 2:24
  I
• 2:24
  do
• 2:25
  think
• 2:25
  now
• 2:25
  with,
• 2:26
  with
• 2:26
  like
• 2:26
  language
• 2:27
  based
• 2:27
  search
• 2:28
  and
• 2:28
  how
• 2:28
  I
• 2:28
  think
• 2:29
  as
• 2:29
  a,
• 2:30
  as
• 2:30
  a
• 2:30
  customer
• 2:31
  base
• 2:31
  we're
• 2:31
  all
• 2:31
  going
• 2:31
  to
• 2:32
  become
• 2:32
  more
• 2:32
  accustomed
• 2:32
  to
• 2:33
  searching
• 2:33
  for
• 2:33
  things.
• 2:34
  I
• 2:34
  do
• 2:35
  think
• 2:35
  that
• 2:35
  this
• 2:35
  helps
• 2:36
  because
• 2:36
  it,
• 2:36
  it'll
• 2:37
  now
• 2:37
  change
• 2:37
  that
• 2:38
  one
• 2:38
  direction
• 2:39
  of
• 2:39
  order
• 2:40
  dishwasher
• 2:40
  detergent
• 2:41
  to
• 2:41
  you
• 2:41
  know,
• 2:42
  last
• 2:42
  time
• 2:42
  you
• 2:42
  ordered
• 2:42
  pods.
• 2:43
  Do
• 2:43
  you
• 2:43
  want
• 2:44
  to
• 2:44
  get
• 2:44
  those
• 2:44
  again?
• 2:45
  Or
• 2:45
  do
• 2:45
  you
• 2:45
  want
• 2:45
  to
• 2:45
  try
• 2:46
  a
• 2:46
  different
• 2:46
  kind
• 2:46
  of
• 2:46
  detergent?
• 2:47
  Or
• 2:47
  even
• 2:47
  like,
• 2:48
  what
• 2:48
  could
• 2:48
  those
• 2:48
  dishwasher
• 2:49
  pods
• 2:49
  have
• 2:50
  done
• 2:50
  better?
• 2:51
  And
• 2:51
  what
• 2:51
  would
• 2:51
  you
• 2:51
  like
• 2:52
  me
• 2:52
  to
• 2:52
  look
• 2:52
  for?
• 2:52
  Like,
• 2:52
  that
• 2:53
  can
• 2:53
  now
• 2:53
  happen,
• 2:54
  which
• 2:54
  I
• 2:54
  think
• 2:54
  brings
• 2:55
  more
• 2:55
  value
• 2:55
  to
• 2:56
  the
• 2:56
  Alexa
• 2:57
  plus
• 2:57
  platform,
• 2:59
  you
• 2:59
  know,
• 2:59
  Or
• 3:00
  I
• 3:00
  could
• 3:00
  ask
• 3:00
  questions
• 3:00
  like,
• 3:01
  is
• 3:01
  there
• 3:01
  a
• 3:01
  better
• 3:01
  brand
• 3:01
  for
• 3:01
  the
• 3:02
  environment
• 3:02
  or
• 3:02
  something.
• 3:03
  Like,
• 3:03
  I
• 3:03
  can
• 3:03
  sit
• 3:03
  there
• 3:03
  and
• 3:04
  have
• 3:04
  a
• 3:04
  conversation
• 3:04
  and
• 3:05
  choose
• 3:05
  the
• 3:05
  right
• 3:05
  one
• 3:06
  that
• 3:06
  you
• 3:07
  couldn't
• 3:07
  do
• 3:07
  before.
• 3:08
  So
• 3:08
  I
• 3:08
  think
• 3:08
  that's
• 3:09
  where,
• 3:09
  yes,
• 3:10
  this
• 3:10
  is
• 3:10
  better.
• 3:11
  Alexa
• 3:11
  plus
• 3:12
  or
• 3:12
  Alexa
• 3:12
  2.0.
• 3:13
  But
• 3:14
  I
• 3:14
  still,
• 3:14
  for
• 3:15
  me,
• 3:15
  like,
• 3:15
  I
• 3:15
  still
• 3:16
  have
• 3:16
  Siri
• 3:16
  on
• 3:16
  my
• 3:17
  phone
• 3:17
  to
• 3:17
  do
• 3:17
  things
• 3:17
  like
• 3:18
  this.
• 3:18
  That's
• 3:18
  with
• 3:19
  me
• 3:19
  at
• 3:19
  all
• 3:19
  points
• 3:20
  of
• 3:20
  time.
• 3:21
  I'm
• 3:21
  not
• 3:21
  doing
• 3:22
  it,
• 3:22
  but
• 3:23
  I
• 3:23
  also
• 3:23
  haven't
• 3:24
  tried
• 3:24
  it.
• 3:24
  I
• 3:24
  think
• 3:25
  to
• 3:25
  answer
• 3:25
  a
• 3:25
  name
• 3:26
  question,
• 3:26
  I
• 3:26
  would
• 3:27
  need
• 3:27
  to
• 3:27
  actually
• 3:27
  have
• 3:27
  one
• 3:28
  of
• 3:28
  these
• 3:28
  interactions
• 3:28
  with
• 3:29
  Alexa.
• 3:29
  So
• 3:30
  maybe
• 3:30
  I'll
• 3:30
  try
• 3:30
  it
• 3:30
  at
• 3:30
  my
• 3:30
  brother's
• 3:31
  this
• 3:31
  weekend
• 3:31
  and
• 3:32
  see
• 3:32
  if,
• 3:32
  like,
• 3:32
  see
• 3:33
  what
• 3:33
  it's
• 3:33
  like.
• 3:33
  But
• 3:34
  I'm
• 3:34
  not,
• 3:35
  I'm
• 3:35
  not
• 3:35
  buying
• 3:35
  it
• 3:36
  for
• 3:36
  right
• 3:36
  now.
• 3:36
  But,
• 3:37
  Chris,
• 3:37
  you,
• 3:38
  you
• 3:38
  have
• 3:38
  an
• 3:38
  Alexa
• 3:39
  in
• 3:39
  your
• 3:39
  house.
• 3:39
  You've
• 3:39
  used
• 3:40
  it
• 3:40
  for
• 3:40
  how
• 3:41
  long
• 3:41
  have
• 3:41
  you
• 3:41
  had
• 3:41
  it?
• 3:42
  Like
• 3:42
  10
• 3:42
  years
• 3:43
  or
• 3:43
  something?
• 3:43
  Since
• 3:43
  it
• 3:44
  came
• 3:44
  out?
• 3:44
  Yeah,
• 3:44
  probably
• 3:45
  close
• 3:45
  to
• 3:45
  10
• 3:45
  years
• 3:45
  now.
• 3:45
  I
• 3:46
  mean.
• 3:46
  Yeah,
• 3:46
  no,
• 3:46
  I
• 3:46
  don't
• 3:47
  think
• 3:47
  it
• 3:47
  came
• 3:47
  out
• 3:47
  that
• 3:47
  long
• 3:47
  ago,
• 3:48
  but
• 3:48
  yeah,
• 3:48
  it's
• 3:48
  close.
• 3:49
  Yeah.
• 3:50
  So,
• 3:50
  so,
• 3:50
  so
• 3:50
  you're
• 3:51
  kind
• 3:51
  of,
• 3:51
  you're
• 3:51
  kind
• 3:52
  of
• 3:52
  mixed.
• 3:52
  You're
• 3:52
  not
• 3:53
  like,
• 3:53
  you're
• 3:53
  not
• 3:53
  poo
• 3:54
  pooing
• 3:54
  it
• 3:54
  like
• 3:54
  we
• 3:54
  did
• 3:55
  before,
• 3:55
  because
• 3:55
  when
• 3:55
  we,
• 3:55
  when
• 3:56
  we
• 3:56
  first
• 3:56
  heard
• 3:56
  about
• 3:56
  this,
• 3:57
  we
• 3:57
  poo
• 3:57
  pooed
• 3:57
  the
• 3:57
  hell
• 3:57
  out
• 3:58
  of
• 3:58
  it.
• 3:58
  But
• 3:58
  there's
• 3:59
  some
• 3:59
  interesting
• 3:59
  wrinkles
• 4:00
  here
• 4:01
  that
• 4:01
  I,
• 4:01
  I'm
• 4:02
  actually
• 4:02
  coming
• 4:02
  around
• 4:03
  on
• 4:03
  this
• 4:03
  idea.
• 4:03
  Okay.
• 4:04
  I'm
• 4:04
  saying
• 4:05
  I
• 4:05
  think
• 4:05
  I
• 4:05
  would.
• 4:06
  I'm
• 4:06
  buying
• 4:06
  into
• 4:07
  the
• 4:07
  hype,
• 4:07
  but
• 4:07
  I'm,
• 4:07
  I'm
• 4:07
  of
• 4:08
  course
• 4:08
  tempered
• 4:08
  by
• 4:08
  the
• 4:08
  hype,
• 4:09
  you
• 4:09
  know?
• 4:09
  Is
• 4:09
  this
• 4:09
  out
• 4:10
  now?
• 4:10
  Can
• 4:10
  you
• 4:10
  try
• 4:10
  it
• 4:11
  on
• 4:11
  yours?
• 4:12
  I
• 4:12
  think
• 4:12
  so,
• 4:13
  yeah.
• 4:13
  So
• 4:13
  I'm
• 4:13
  going
• 4:13
  to
• 4:13
  try.
• 4:14
  I
• 4:14
  want
• 4:14
  to
• 4:14
  try.
• 4:14
  I
• 4:15
  want
• 4:15
  to
• 4:15
  try
• 4:15
  it
• 4:15
  this
• 4:15
  weekend,
• 4:16
  but
• 4:16
  it
• 4:16
  sounds
• 4:16
  like
• 4:16
  you
• 4:17
  got
• 4:17
  to
• 4:17
  get
• 4:17
  it
• 4:17
  set
• 4:17
  up
• 4:17
  too,
• 4:18
  which
• 4:18
  will
• 4:18
  be
• 4:18
  tricky.
• 4:18
  Okay.
• 4:19
  But
• 4:19
  the
• 4:19
  key,
• 4:19
  the
• 4:19
  key
• 4:20
  unlock
• 4:20
  for
• 4:20
  me
• 4:20
  here,
• 4:21
  which
• 4:21
  has
• 4:21
  always
• 4:21
  been
• 4:21
  my
• 4:22
  problem
• 4:22
  with
• 4:22
  Alexa,
• 4:23
  and
• 4:23
  I
• 4:23
  also
• 4:24
  think
• 4:24
  it's
• 4:24
  important
• 4:24
  in
• 4:25
  terms
• 4:25
  of
• 4:25
  the
• 4:25
  future
• 4:26
  of
• 4:26
  generative
• 4:26
  AI,
• 4:27
  is
• 4:27
  the
• 4:28
  visual
• 4:28
  interface
• 4:28
  that
• 4:29
  we're
• 4:29
  all
• 4:29
  going
• 4:29
  to
• 4:29
  be
• 4:29
  using
• 4:30
  to
• 4:31
  validate
• 4:31
  the
• 4:32
  work
• 4:32
  that's
• 4:32
  being
• 4:32
  done.
• 4:33
  So,
• 4:33
  like,
• 4:33
  for
• 4:33
  me,
• 4:34
  like,
• 4:34
  the,
• 4:34
  the
• 4:34
  hang
• 4:34
  up
• 4:35
  I
• 4:35
  have,
• 4:35
  like,
• 4:35
  if
• 4:35
  I
• 4:35
  want
• 4:35
  to
• 4:35
  ask
• 4:36
  Alexa
• 4:36
  to
• 4:36
  make
• 4:36
  a
• 4:36
  reservation,
• 4:37
  how
• 4:38
  do
• 4:38
  I
• 4:38
  validate
• 4:38
  that?
• 4:39
  It's
• 4:39
  been
• 4:39
  done
• 4:39
  correctly.
• 4:40
  And
• 4:40
  I
• 4:40
  think
• 4:41
  the
• 4:41
  way
• 4:42
  they're
• 4:42
  talking
• 4:42
  about
• 4:42
  this,
• 4:43
  like
• 4:43
  you
• 4:43
  can
• 4:44
  go
• 4:44
  on
• 4:44
  the
• 4:44
  website,
• 4:44
  you
• 4:45
  can
• 4:45
  talk
• 4:45
  to
• 4:45
  the
• 4:46
  device,
• 4:46
  you
• 4:46
  can
• 4:46
  look
• 4:47
  on
• 4:47
  your
• 4:47
  mobile
• 4:47
  phone.
• 4:48
  It's
• 4:48
  trying
• 4:49
  to
• 4:49
  create
• 4:49
  that
• 4:50
  ecosystem
• 4:51
  for
• 4:51
  how
• 4:51
  we're
• 4:51
  going
• 4:51
  to
• 4:52
  act
• 4:52
  with
• 4:52
  generative
• 4:52
  AI.
• 4:53
  And
• 4:53
  let's
• 4:54
  not
• 4:54
  forget
• 4:55
  Amazon's
• 4:55
  also
• 4:56
  very
• 4:56
  much
• 4:56
  yoked
• 4:57
  to
• 4:57
  Anthropic,
• 4:58
  which
• 4:58
  is
• 4:58
  one
• 4:59
  of
• 4:59
  the
• 4:59
  leading
• 4:59
  generative
• 5:00
  AI
• 5:00
  providers
• 5:01
  here.
• 5:01
  So
• 5:02
  they
• 5:02
  want
• 5:02
  to
• 5:02
  figure
• 5:03
  this
• 5:03
  out
• 5:03
  and
• 5:03
  are
• 5:03
  as
• 5:04
  equipped
• 5:04
  as
• 5:04
  anyone
• 5:05
  to
• 5:05
  figure
• 5:06
  it
• 5:06
  out.
• 5:06
  So,
• 5:07
  so
• 5:07
  that's
• 5:07
  the
• 5:07
  thing,
• 5:07
  I
• 5:07
  think,
• 5:08
  that
• 5:08
  gets
• 5:08
  me
• 5:08
  excited
• 5:09
  about
• 5:09
  it
• 5:09
  and
• 5:09
  especially
• 5:10
  trying
• 5:10
  it,
• 5:10
  like,
• 5:10
  if
• 5:10
  I
• 5:11
  can
• 5:11
  start
• 5:11
  to
• 5:11
  be
• 5:11
  like,
• 5:12
  hey,
• 5:12
  Alexa,
• 5:13
  give
• 5:14
  me
• 5:14
  some
• 5:14
  options
• 5:15
  for
• 5:15
  reservation.
• 5:15
  What,
• 5:16
  what
• 5:16
  tables
• 5:16
  are
• 5:17
  available
• 5:17
  at
• 5:17
  6pm
• 5:18
  on
• 5:18
  Saturday
• 5:19
  for
• 5:19
  this
• 5:20
  type
• 5:20
  of
• 5:20
  food
• 5:21
  and,
• 5:21
  and
• 5:21
  present
• 5:22
  it
• 5:22
  to
• 5:22
  me
• 5:22
  in
• 5:22
  a
• 5:22
  way
• 5:22
  where
• 5:23
  I
• 5:23
  can
• 5:23
  digest
• 5:23
  it
• 5:23
  and
• 5:24
  still
• 5:24
  make
• 5:24
  a
• 5:24
  decision.
• 5:25
  Because
• 5:25
  you're
• 5:25
  right,
• 5:25
  if,
• 5:26
  if
• 5:26
  it's
• 5:26
  just
• 5:26
  like
• 5:26
  me
• 5:27
  telling
• 5:27
  it,
• 5:27
  that's
• 5:28
  different
• 5:28
  than
• 5:28
  like
• 5:29
  being
• 5:29
  involved
• 5:30
  in
• 5:30
  a
• 5:30
  discussion
• 5:31
  that
• 5:31
  is
• 5:31
  helpful
• 5:32
  and
• 5:32
  useful
• 5:33
  makes
• 5:33
  me
• 5:33
  get
• 5:34
  the
• 5:34
  answer
• 5:34
  I
• 5:34
  want.
• 5:34
  Right?
• 5:35
  Yes.
• 5:35
  Which
• 5:36
  usually
• 5:36
  you're
• 5:36
  doing
• 5:36
  through
• 5:37
  searching
• 5:37
  through
• 5:37
  a
• 5:37
  thousand
• 5:38
  different
• 5:38
  things
• 5:38
  on
• 5:38
  your
• 5:38
  phone
• 5:39
  or
• 5:39
  on
• 5:39
  your
• 5:40
  laptop.
• 5:40
  So
• 5:41
  that's
• 5:41
  why
• 5:41
  I
• 5:42
  like
• 5:42
  this
• 5:42
  a
• 5:42
  little
• 5:42
  bit.
• 5:43
  And
• 5:43
  I
• 5:43
  don't
• 5:43
  know,
• 5:44
  that's
• 5:44
  what
• 5:44
  I
• 5:44
  think.
• 5:45
  Yeah,
• 5:45
  I
• 5:45
  think
• 5:46
  there's
• 5:46
  still,
• 5:47
  I
• 5:48
  think
• 5:48
  the
• 5:48
  proof's
• 5:48
  still
• 5:48
  in
• 5:48
  the
• 5:49
  pudding
• 5:49
  for
• 5:49
  me.
• 5:49
  Like,
• 5:49
  I
• 5:49
  still
• 5:50
  need
• 5:50
  to.
• 5:50
  Details,
• 5:51
  right?
• 5:51
  Yeah.
• 5:51
  I
• 5:52
  still
• 5:52
  think
• 5:53
  we
• 5:53
  need
• 5:53
  to
• 5:53
  see
• 5:53
  like,
• 5:54
  how
• 5:54
  this
• 5:54
  is
• 5:54
  actually
• 5:55
  working
• 5:56
  to
• 5:56
  determine
• 5:57
  whether
• 5:57
  or
• 5:57
  not
• 5:58
  this
• 5:58
  is
• 5:58
  something
• 5:58
  that's
• 5:59
  going
• 5:59
  to
• 5:59
  like,
• 5:59
  get
• 6:00
  all
• 6:00
  of
• 6:00
  the,
• 6:01
  get
• 6:01
  more
• 6:01
  people
• 6:01
  to
• 6:02
  buy
• 6:02
  an
• 6:02
  Alexa
• 6:03
  device.
• 6:03
  Like
• 6:03
  at
• 6:04
  the
• 6:04
  end
• 6:04
  of
• 6:04
  the
• 6:04
  day,
• 6:04
  that's
• 6:04
  what
• 6:05
  they're
• 6:05
  trying
• 6:05
  to
• 6:06
  do
• 6:06
  here.
• 6:06
  And
• 6:06
  I
• 6:06
  don't
• 6:06
  know
• 6:07
  that.
• 6:07
  I
• 6:08
  think
• 6:08
  this
• 6:08
  is
• 6:08
  a.
• 6:08
  Something
• 6:09
  that
• 6:09
  had
• 6:09
  to
• 6:09
  be
• 6:09
  done,
• 6:10
  not
• 6:10
  something
• 6:10
  that's
• 6:10
  like
• 6:11
  in
• 6:11
  incre.
• 6:11
  Like
• 6:12
  this
• 6:12
  incremental
• 6:13
  idea
• 6:13
  that
• 6:13
  they
• 6:14
  have
• 6:14
  come
• 6:14
  up
• 6:14
  with
• 6:15
  and
• 6:15
  it's
• 6:15
  going
• 6:15
  to
• 6:15
  like
• 6:15
  bring
• 6:16
  in
• 6:16
  all
• 6:16
  this
• 6:16
  new
• 6:16
  revenue
• 6:17
  for
• 6:17
  Amazon.
• 6:17
  But
• 6:19
  you
• 6:19
  know,
• 6:19
  I,
• 6:20
  I
• 6:20
  have
• 6:20
  to
• 6:20
  try
• 6:20
  it,
• 6:20
  Chris.
• 6:21
  And
• 6:21
  you'll
• 6:21
  have
• 6:21
  to
• 6:21
  report
• 6:22
  back.
• 6:22
  Yeah,
• 6:23
  I
• 6:23
  mean,
• 6:23
  the
• 6:23
  other
• 6:23
  thing
• 6:23
  too,
• 6:24
  we
• 6:24
  got
• 6:24
  to
• 6:24
  always
• 6:24
  remind
• 6:25
  people
• 6:25
  too,
• 6:25
  and
• 6:25
  remind
• 6:26
  ourselves
• 6:26
  we're
• 6:26
  in
• 6:27
  year
• 6:27
  two
• 6:27
  of
• 6:27
  generative
• 6:28
  AI.
• 6:28
  Right.
• 6:29
  And,
• 6:29
  and,
• 6:29
  and
• 6:30
  we
• 6:30
  don't
• 6:30
  know,
• 6:30
  like,
• 6:30
  what's
• 6:30
  the
• 6:31
  voice
• 6:31
  implication
• 6:32
  of
• 6:32
  usage
• 6:32
  of
• 6:33
  generative
• 6:33
  AI
• 6:33
  too?
• 6:34
  Because
• 6:34
  the
• 6:34
  one
• 6:34
  thing
• 6:34
  that
• 6:34
  is
• 6:35
  nice
• 6:35
  about
• 6:35
  Alexa,
• 6:36
  I
• 6:36
  can
• 6:36
  just
• 6:36
  be
• 6:36
  like,
• 6:37
  alexa,
• 6:37
  set
• 6:37
  an
• 6:37
  alarm.
• 6:38
  Alexa,
• 6:39
  what's
• 6:39
  the
• 6:39
  weather
• 6:39
  outside?
• 6:40
  You
• 6:40
  know,
• 6:40
  and
• 6:40
  so
• 6:41
  can
• 6:41
  I
• 6:41
  extend
• 6:41
  that
• 6:42
  into
• 6:42
  the
• 6:42
  generative
• 6:42
  AI
• 6:43
  arena
• 6:43
  very
• 6:43
  easily?
• 6:43
  I
• 6:44
  don't
• 6:44
  know.
• 6:44
  That's
• 6:44
  it.
• 6:44
  That's.
• 6:44
  But
• 6:45
  you
• 6:45
  all
• 6:45
  can
• 6:45
  also.
• 6:45
  My
• 6:46
  problem
• 6:46
  again,
• 6:46
  is,
• 6:46
  like,
• 6:47
  I,
• 6:47
  I
• 6:47
  can
• 6:48
  do
• 6:48
  that
• 6:48
  on
• 6:48
  my
• 6:48
  phone
• 6:49
  and
• 6:49
  my
• 6:49
  phone
• 6:49
  is
• 6:50
  always
• 6:50
  with
• 6:50
  me.
• 6:51
  Doesn't
• 6:51
  require
• 6:51
  another
• 6:51
  device.
• 6:52
  I
• 6:52
  could
• 6:53
  probably
• 6:53
  now,
• 6:54
  because
• 6:54
  I'm
• 6:54
  a
• 6:54
  prime
• 6:55
  member,
• 6:55
  I
• 6:55
  imagine
• 6:55
  it
• 6:56
  sounds
• 6:56
  like
• 6:56
  I
• 6:56
  can
• 6:56
  download
• 6:56
  an
• 6:57
  app
• 6:57
  and
• 6:57
  have
• 6:57
  the
• 6:57
  same
• 6:58
  capability.
• 6:58
  Do
• 6:59
  I
• 6:59
  need
• 7:00
  that?
• 7:00
  I
• 7:00
  don't
• 7:01
  know.
• 7:01
  Like,
• 7:01
  is
• 7:01
  it
• 7:01
  going
• 7:01
  to
• 7:01
  drive
• 7:02
  incremental
• 7:02
  growth
• 7:02
  for
• 7:03
  Amazon?
• 7:04
  Maybe.
• 7:04
  We'll
• 7:05
  see.
• 7:05
  I
• 7:05
  think
• 7:05
  it
• 7:06
  gets
• 7:06
  back
• 7:06
  to
• 7:06
  your
• 7:07
  we're
• 7:07
  only
• 7:07
  in
• 7:07
  year
• 7:08
  two.
• 7:08
  Well,
• 7:09
  it's
• 7:09
  the
• 7:09
  battle
• 7:10
  of
• 7:10
  the
• 7:10
  tech
• 7:10
  providers.
• 7:11
  Right?
• 7:12
  That's
• 7:12
  essentially
• 7:12
  what
• 7:13
  you're
• 7:13
  saying
• 7:13
  here.
• 7:14
  Is
• 7:14
  it
• 7:14
  going
• 7:14
  to
• 7:14
  be
• 7:14
  Apple,
• 7:15
  is
• 7:15
  it
• 7:15
  going
• 7:15
  to
• 7:15
  be
• 7:16
  Google,
• 7:16
  is
• 7:16
  it
• 7:16
  going
• 7:17
  to
• 7:17
  be
• 7:17
  Amazon?
• 7:18
  With
• 7:18
  their
• 7:19
  relationship
• 7:19
  with
• 7:19
  Anthropic?
• 7:20
  Who
• 7:20
  knows?
• 7:20
  But,
• 7:21
  yeah,
• 7:21
  that's
• 7:21
  what
• 7:21
  we're
• 7:21
  talking
• 7:22
  about.