Latest / Founder Talk with Alex Sheridan
Podcast Expert Reveals How He's Built Top Shows That Drive Revenue
In this episode of Founder Talk, I sit down with John Morris, founder of 444 Media and host of Golf with JMO, to break down how podcasting can be used as a business development engine, not just a marketing channel.
Together, John and I unpacked why cold outreach no longer works like it once did, how real conversations build trust faster than any pitch, and how founders can use podcasting to shorten sales cycles, open doors with decision-makers, and create leverage across their entire business. John explains why podcasts work even without massive downloads, what most founders get wrong when…
The skinny
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