Latest / Built by Margin with Laurie Chen
Beyond the Book: Audience, IP, and the Author Ecosystem with Jynafer Yanez
In episode 33 of Built by Margin, Laurie Chen sits down with Jynafer Yanez to explore what it really takes to turn a book into a business. Jynafer shares how she built Archimedes Books by thinking beyond publishing and focusing on audience ownership, brand development, intellectual property, and long-term ecosystem building. From author platforms to film projects, this conversation highlights how creators can treat storytelling as both an art and a scalable business.
They also dive into the role of AI in publishing and entrepreneurship, including where it can create efficiency, where ethics…
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